Rascasse Audience Intelligence

Allegheny County, Pennsylvania Audience in United States

A data profile of the people who buy, follow and care about Allegheny County, Pennsylvania in United States — modelled from more than twelve digital signal sources. Allegheny County, Pennsylvania has an estimated audience of 1,296,717 people in United States.

#1682among POI in United States#1494in Travel & Leisure

The average Allegheny County, Pennsylvania fan in United States is 42.7 years old, more female, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, New York, California.

Top brand affinities include Pittsburgh Penguins, Pittsburgh Pirates, Pittsburgh Steelers, with strongest over-indexing on Pittsburgh Penguins (21.12× the country average).

Demographically, the Allegheny County, Pennsylvania audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Allegheny County, Pennsylvania fan in United States is more female, around 42.7 years old, with strong Career Orientation tendencies and a notable affinity for Pittsburgh Penguins.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Allegheny County, Pennsylvania profile in United States.

Audience size
1.3M
in United States
Gender
60.2%♀
39.8% male
Age
42.7
average years
Country rank
#19755
POI in United States
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Allegheny County, Pennsylvania fans

60.2% are female, 39.8% are male, average age 42.7.

Fig. 02

Gender split

60.2%
Female
39.8%
Male
Demographic split for Allegheny County, Pennsylvania audience in United States
MetricValue
Female60.2%
Male39.8%
Average age42.7
Estimated audience size1,296,717
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Allegheny County, Pennsylvania audience in United States
Age bracketShare%
16-1911%
20-2917%
30-3920%
40-4926%
50+25%
Fig. 04

Worldwide distribution

99.9%

of the worldwide Allegheny County, Pennsylvania audience comes from United States.

Worldwide audience distribution share by country for Allegheny County, Pennsylvania
CountryShare
United States99.9%
Germany0.1%
Italy0.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Allegheny County, Pennsylvania audience in United States is strongest.

Fig. 05

Top regions by affinity

Allegheny County, Pennsylvania fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~800K18.03×
02West Virginia~10K2.47×
03Washington, District of Columbia~8K1.94×
04Maryland~30K1.52×
05Ohio~50K1.30×
06Virginia~40K1.28×
07Delaware~4K1.23×
08New York~70K1.03×
09New Jersey~30K0.96×
10Vermont~2K0.96×
11Maine~4K0.94×
12Montana~3K0.92×
13Alaska~3K0.92×
14New Hampshire~5K0.91×
15South Dakota~3K0.91×
16North Dakota~2K0.91×
17North Carolina~30K0.89×
18Rhode Island~4K0.89×
19Hawaii~5K0.86×
20Idaho~5K0.84×
21New Mexico~5K0.83×
22Nebraska~5K0.82×
23Mississippi~9K0.80×
24Arkansas~8K0.79×
25Connecticut~10K0.77×
26Kansas~8K0.77×
27Iowa~8K0.75×
28Massachusetts~20K0.74×
29Kentucky~10K0.74×
30South Carolina~10K0.73×
31Oklahoma~10K0.72×
32Utah~8K0.72×
33Louisiana~10K0.70×
34Indiana~20K0.69×
35Oregon~10K0.69×
36Nevada~9K0.69×
37Colorado~10K0.67×
38Alabama~10K0.67×
39Tennessee~20K0.66×
40Wisconsin~10K0.65×
41Michigan~20K0.64×
42Minnesota~10K0.64×
43Georgia~30K0.63×
44Missouri~10K0.63×
45Florida~50K0.62×
46Illinois~30K0.60×
47Washington~20K0.60×
48Arizona~20K0.58×
49Texas~50K0.47×
50California~60K0.45×
Fig. 06

Affinity by region

Affinity by region — Allegheny County, Pennsylvania, United States
0.45×1.00×18.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Allegheny County, Pennsylvania audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Allegheny County, Pennsylvania audience
#·InterestCategoryAffinity×
01Pittsburgh PenguinsSports21.12×
02Pittsburgh PiratesSports14.79×
03Vegas Golden KnightsSports8.80×
04Pittsburgh SteelersSports5.75×
05British AirwaysTravel & Leisure4.25×
06Cleveland GuardiansSports2.58×
07Hardware storeHome & Garden2.08×
08Non-alcoholic beverageFood & Beverages1.95×
09Rail transportTravel & Leisure1.91×
10Ice hockeySports1.82×
11PubFood & Beverages1.81×
12Britney SpearsMusic & Radio1.77×
13Career developmentBusiness & Career1.77×
14Charitable organizationPolitics & Society1.67×
15PharmacyBusiness & Career1.64×
16Nonprofit organizationPolitics & Society1.63×
17ZooKids & Family1.59×
18Online newspaperNews1.54×
19Life insuranceBusiness & Career1.52×
20Veterinary medicineBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Allegheny County, Pennsylvania audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Allegheny County, Pennsylvania audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.82×
Community OrientationOPEN1.67×
DIY MentalityTHRILL1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Allegheny County, Pennsylvania audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.64×
Sports ActivityPOWER0.65×
Luxury OrientationPREMIUM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Allegheny County, Pennsylvania have in United States?

Allegheny County, Pennsylvania has an estimated audience of 1,296,717 people in United States, concentrated in Pennsylvania and New York.

02

What is the gender split and age of Allegheny County, Pennsylvania fans?

60.2% of Allegheny County, Pennsylvania fans are female, 39.8% are male, with an average age of 42.7 years.

03

Which brands do Allegheny County, Pennsylvania fans like most?

Allegheny County, Pennsylvania fans show strongest brand affinity for Pittsburgh Penguins (21.12×), Pittsburgh Pirates (14.79×), and Pittsburgh Steelers (5.75×) over the country average.

04

Where do Allegheny County, Pennsylvania fans live in United States?

Allegheny County, Pennsylvania fans in United States are most concentrated in Pennsylvania (reach ~800K), New York (reach ~70K), and California (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Allegheny County, Pennsylvania fans also like?

Beyond Allegheny County, Pennsylvania itself, the audience over-indexes on Pittsburgh Pirates (14.79×), Pittsburgh Steelers (5.75×), Vegas Golden Knights (8.8×), and Nonprofit organization (1.63×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Allegheny County, Pennsylvania. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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