Allegheny County, Pennsylvania Audience in United States

Allegheny County, Pennsylvania logo

Allegheny County, Pennsylvania has an estimated audience of 1,296,717 people in United States. 60.2% are female, 39.8% are male, average age 42.7. Top regions: Pennsylvania, New York, California. Top brand affinities: Alaska, Minnesota, John James Audubon, Sinaloa, CAC 40.

The average Allegheny County, Pennsylvania fan in United States is 42.7 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, New York, California. Top brand affinities include Alaska, Minnesota, John James Audubon, with strongest over-indexing on Alaska (1.76× the country average). Demographically, the Allegheny County, Pennsylvania audience skews more female with an average age of 42.7, and over-indexes on personality traits such as DIY Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Allegheny County, Pennsylvania fans

Demographic split for Allegheny County, Pennsylvania audience in United States
MetricValue
Female60.2%
Male39.8%
Average age42.7
Estimated audience size1,296,717

Audience persona

The typical Allegheny County, Pennsylvania fan in United States is more female, around 42.7 years old, with strong DIY Mentality tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Allegheny County, Pennsylvania in United States
RegionReachAffinity
Pennsylvania816,97318.71×
New York79,3811.1×
California60,9150.43×
Ohio54,5461.37×
Florida52,5390.6×
Texas48,7870.44×
Virginia42,7741.35×
North Carolina35,7260.92×
Maryland35,2131.58×
New Jersey32,9531×
Illinois24,1000.56×
Georgia22,6870.57×
Michigan19,2960.57×
Massachusetts17,8420.7×
West Virginia17,0372.82×
Indiana13,7100.58×
Tennessee13,5310.52×
Washington12,2360.47×
South Carolina12,1600.62×
Colorado11,6680.57×
Arizona10,6620.4×
Kentucky9,1710.56×
Wisconsin9,1050.47×
Missouri8,9060.43×
Washington, District of Columbia8,6082.21×
Minnesota8,5050.46×
Connecticut8,3140.64×
Oregon7,2830.49×
Alabama5,6930.31×
Utah5,4650.47×
Oklahoma5,4620.38×
Louisiana5,3270.32×
Delaware4,5251.26×
Nevada4,4460.35×
Iowa3,9090.37×
Kansas3,8350.38×
Arkansas3,5480.33×
New Mexico3,5290.54×
New Hampshire3,0190.59×
Mississippi2,7370.26×
Maine2,7190.59×
Nebraska2,2170.34×
Idaho2,1990.34×
Rhode Island1,9430.47×
Vermont1,5290.67×
Hawaii1,4540.26×
Montana1,2750.35×
South Dakota9440.31×
Alaska8530.31×
North Dakota7660.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Allegheny County, Pennsylvania audience
BrandAffinityCategory
Alaska1.76×Travel & Leisure
Minnesota1.55×Travel & Leisure
John James Audubon15.65×Literature
Sinaloa1.85×Travel & Leisure
CAC 401.79×Business & Career
Google Analytics1.61×Internet & Social Media
Kerala1.68×Travel & Leisure
Google Wallet1.63×Technology & Electronics
Jonathan Davis1.76×Music & Radio
Ipsos3.35×Business & Career
Rajasthan2.28×Travel & Leisure
Giuseppe Mazzini6.03×
John Key2.65×Politics & Society
Junior State of America10.88×Politics & Society
Newtown, Bucks County, Pennsylvania1.56×Travel & Leisure
Golden Gate2.11×Games
JC1.5×
JBoss (company)1.51×
Rodriguez Jr2.48×Music & Radio
Glassmen Drum and Bugle Corps1.55×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Allegheny County, Pennsylvania audience
TraitClusterScore
DIY MentalityTHRILL1.19
Career OrientationPOWER1.07
IndividualismJOY1.05
Family OrientationCONSERVATISM1.05
Community OrientationOPEN1.04
Need for SecurityCONSERVATISM1

Worldwide distribution

Worldwide audience distribution share by country for Allegheny County, Pennsylvania
CountryShare
United States99.9%
Germany0.1%
Italy0.0%

See Allegheny County, Pennsylvania audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Allegheny County, Pennsylvania have in United States?

Allegheny County, Pennsylvania has an estimated audience of 1,296,717 people in United States, concentrated in Pennsylvania and New York.

What is the gender split and age of Allegheny County, Pennsylvania fans?

60.2% of Allegheny County, Pennsylvania fans are female, 39.8% are male, with an average age of 42.7 years.

Which brands do Allegheny County, Pennsylvania fans like most?

Allegheny County, Pennsylvania fans show strongest brand affinity for Alaska (1.76×), Minnesota (1.55×), and John James Audubon (15.65×) over the country average.

Where do Allegheny County, Pennsylvania fans live in United States?

Allegheny County, Pennsylvania fans in United States are most concentrated in Pennsylvania (reach 816,973), New York (reach 79,381), and California (reach 60,915). These three regions account for the largest share of the active audience.

What other brands do Allegheny County, Pennsylvania fans also like?

Beyond Allegheny County, Pennsylvania itself, the audience over-indexes on Minnesota (1.55×), John James Audubon (15.65×), Sinaloa (1.85×), and CAC 40 (1.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Allegheny County, Pennsylvania. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.