AlterNet Audience in United States
AlterNet has an estimated audience of 825,524 people in United States. 49.5% are female, 50.5% are male, average age 48.9. Top regions: California, Washington, Florida. Top brand affinities: Politico, Digital camera, Google Maps, Sustainable energy, The Washington Post.
The average AlterNet fan in United States is 48.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Washington, Florida. Top brand affinities include Politico, Digital camera, Google Maps, with strongest over-indexing on Politico (42.97× the country average). Demographically, the AlterNet audience skews balanced with an average age of 48.9, and over-indexes on personality traits such as Sustainability, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of AlterNet fans
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 48.9 |
| Estimated audience size | 825,524 |
Audience persona
The typical AlterNet fan in United States is balanced, around 48.9 years old, with strong Sustainability tendencies and a notable affinity for Politico.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 81,288 | 0.9× |
| Washington | 35,598 | 2.15× |
| Florida | 35,043 | 0.63× |
| New York | 33,686 | 0.73× |
| Texas | 31,894 | 0.45× |
| Illinois | 29,530 | 1.07× |
| Ohio | 28,573 | 1.12× |
| Pennsylvania | 25,319 | 0.91× |
| Oregon | 23,818 | 2.52× |
| Minnesota | 20,223 | 1.71× |
| Colorado | 20,148 | 1.55× |
| Arizona | 18,825 | 1.12× |
| Michigan | 18,704 | 0.87× |
| Massachusetts | 18,272 | 1.12× |
| Wisconsin | 17,490 | 1.41× |
| North Carolina | 16,953 | 0.68× |
| Virginia | 16,340 | 0.81× |
| Tennessee | 13,454 | 0.81× |
| New Jersey | 13,398 | 0.64× |
| Indiana | 12,192 | 0.81× |
| Georgia | 11,538 | 0.45× |
| Missouri | 10,431 | 0.78× |
| Maryland | 10,179 | 0.72× |
| Iowa | 9,229 | 1.36× |
| Kentucky | 9,192 | 0.89× |
| Nevada | 8,541 | 1.07× |
| New Mexico | 8,415 | 2.03× |
| South Carolina | 7,427 | 0.6× |
| Maine | 7,395 | 2.5× |
| Oklahoma | 7,349 | 0.8× |
| Idaho | 6,504 | 1.57× |
| Connecticut | 6,049 | 0.73× |
| Utah | 5,220 | 0.71× |
| West Virginia | 5,191 | 1.35× |
| Louisiana | 4,926 | 0.46× |
| Alabama | 4,870 | 0.42× |
| Kansas | 4,823 | 0.74× |
| Montana | 4,516 | 1.97× |
| Nebraska | 4,385 | 1.06× |
| New Hampshire | 4,094 | 1.26× |
| Vermont | 3,176 | 2.19× |
| Arkansas | 2,701 | 0.4× |
| Rhode Island | 2,262 | 0.86× |
| North Dakota | 1,760 | 1.04× |
| Hawaii | 1,714 | 0.48× |
| Mississippi | 1,606 | 0.24× |
| Washington, District of Columbia | 1,322 | 0.53× |
| Alaska | 1,313 | 0.74× |
| Delaware | 757 | 0.33× |
| South Dakota | 565 | 0.3× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Politico | 42.97× | Politics & Society |
| Digital camera | 8.15× | Technology & Electronics |
| Google Maps | 3.25× | Internet & Social Media |
| Sustainable energy | 5.49× | Home & Garden |
| The Washington Post | 5.57× | News |
| Capital One | 3.07× | Business & Career |
| Kia Sportage | 15.58× | Cars & Mobility |
| Dots (video game) | 20× | Games |
| Voltaire | 20× | Literature |
| Indeed.com | 2.64× | Business & Career |
| Robert Redford | 4.36× | Movies & TV |
| CNN | 1.98× | Movies & TV |
| MSN | 2.28× | News |
| Activism | 2.86× | Politics & Society |
| MSNBC | 4.41× | Movies & TV |
| Renewable energy | 3.41× | Business & Career |
| Singer-songwriter | 2.14× | Music & Radio |
| Individualism | 6.3× | Politics & Society |
| Bored Panda | 5.27× | Internet & Social Media |
| CarGurus | 2.89× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.41 |
| Individualism | JOY | 2.38 |
| Early Adopter Mentality | POWER | 1.68 |
| Community Orientation | OPEN | 1.63 |
| Spirituality | BALANCE | 1.57 |
| Patriotism | CONSERVATISM | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 80.1% |
| Canada | 5.9% |
| Australia | 2.2% |
See AlterNet audiences in other countries
More News audiences in United States
Frequently asked questions
How many fans does AlterNet have in United States?
AlterNet has an estimated audience of 825,524 people in United States, concentrated in California and Washington.
What is the gender split and age of AlterNet fans?
49.5% of AlterNet fans are female, 50.5% are male, with an average age of 48.9 years.
Which brands do AlterNet fans like most?
AlterNet fans show strongest brand affinity for Politico (42.97×), Digital camera (8.15×), and Google Maps (3.25×) over the country average.
Where do AlterNet fans live in United States?
AlterNet fans in United States are most concentrated in California (reach 81,288), Washington (reach 35,598), and Florida (reach 35,043). These three regions account for the largest share of the active audience.
What other brands do AlterNet fans also like?
Beyond AlterNet itself, the audience over-indexes on Digital camera (8.15×), Google Maps (3.25×), Sustainable energy (5.49×), and The Washington Post (5.57×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for AlterNet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.