Rascasse Audience Intelligence

AlterNet Audience in United States

A data profile of the people who buy, follow and care about AlterNet in United States — modelled from more than twelve digital signal sources. AlterNet has an estimated audience of 843,821 people in United States.

#834among Website / Newspaper / Magazine in United States#200in News

The average AlterNet fan in United States is 48.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Politico, Sustainable energy, Renewable energy, with strongest over-indexing on Politico (59.84× the country average).

Demographically, the AlterNet audience skews balanced with an average age of 48.9, and over-indexes on personality traits such as Sustainability, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical AlterNet fan in United States is balanced, around 48.9 years old, with strong Sustainability tendencies and a notable affinity for Politico.

Category: News · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the AlterNet profile in United States.

Audience size
844K
in United States
Gender
49.5%♀
50.5% male
Age
48.9
average years
Country rank
#26508
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of AlterNet

49.5% are female, 50.5% are male, average age 48.9.

Fig. 02

Gender split

49.5%
Female
50.5%
Male
Demographic split for AlterNet audience in United States
MetricValue
Female49.5%
Male50.5%
Average age48.9
Estimated audience size843,821
Fig. 03

Age distribution

Ø 48.9
average years
Age distribution of the AlterNet audience in United States
Age bracketShare%
16-197%
20-298%
30-3913%
40-4922%
50+50%
Fig. 04

Worldwide distribution

80.1%

of the worldwide AlterNet audience comes from United States.

Worldwide audience distribution share by country for AlterNet
CountryShare
United States80.1%
Canada5.8%
Australia2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the AlterNet audience in United States is strongest.

Fig. 05

Top regions by affinity

AlterNet fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~20K2.32×
02Maine~6K2.19×
03Vermont~3K2.19×
04New Mexico~8K2.05×
05Washington~30K1.97×
06Montana~4K1.92×
07Minnesota~20K1.57×
08Idaho~6K1.51×
09Iowa~10K1.44×
10West Virginia~6K1.44×
11Colorado~20K1.41×
12Alaska~2K1.41×
13Wisconsin~20K1.38×
14Nebraska~6K1.38×
15North Dakota~2K1.19×
16New Hampshire~3K1.07×
17Rhode Island~3K1.06×
18Massachusetts~20K1.05×
19Arizona~20K1.04×
20Illinois~30K1.00×
21Ohio~20K0.98×
22Nevada~8K0.94×
23Pennsylvania~20K0.89×
24Kentucky~9K0.85×
25South Dakota~2K0.85×
26California~70K0.82×
27Michigan~20K0.80×
28Oklahoma~7K0.78×
29Utah~6K0.77×
30Virginia~20K0.76×
31Connecticut~6K0.76×
32Hawaii~3K0.76×
33Indiana~10K0.75×
34Missouri~10K0.75×
35Tennessee~10K0.74×
36Maryland~10K0.71×
37Kansas~5K0.71×
38New York~30K0.69×
39Delaware~2K0.67×
40North Carolina~20K0.66×
41South Carolina~8K0.63×
42New Jersey~10K0.61×
43Florida~30K0.59×
44Washington, District of Columbia~1K0.57×
45Arkansas~4K0.52×
46Georgia~10K0.51×
47Louisiana~5K0.50×
48Alabama~5K0.48×
49Texas~30K0.47×
50Mississippi~3K0.45×
Fig. 06

Affinity by region

Affinity by region — AlterNet, United States
0.45×1.00×2.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the AlterNet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for AlterNet audience
#·InterestCategoryAffinity×
01PoliticoPolitics & Society59.84×
02Sustainable energyHome & Garden24.81×
03Human Rights WatchPolitics & Society24.49×
04Amnesty InternationalPolitics & Society24.00×
05Renewable energyBusiness & Career14.55×
06Nobel Peace PrizePolitics & Society12.50×
07IndividualismPolitics & Society9.65×
08Late-night talk showMovies & TV8.58×
09MSNBCMovies & TV7.14×
10Digital cameraTechnology & Electronics6.76×
11The Washington PostNews5.54×
12Weather forecastingHome & Garden4.93×
13Robert RedfordMovies & TV4.61×
14Solar energyHome & Garden4.38×
15FedExBusiness & Career4.34×
16AirbnbTravel & Leisure2.65×
17Mortgage loansBusiness & Career2.64×
18Nonprofit organizationPolitics & Society2.58×
19PodcastMusic & Radio2.42×
20PinterestInternet & Social Media2.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the AlterNet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by AlterNet audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE6.15×
IndividualismJOY4.12×
Family OrientationCONSERVATISM2.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by AlterNet audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.70×
Pet OwnershipJOY0.78×
DIY MentalityTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does AlterNet have in United States?

AlterNet has an estimated audience of 843,821 people in United States, concentrated in California and Texas.

02

What is the gender split and age of AlterNet fans?

49.5% of AlterNet fans are female, 50.5% are male, with an average age of 48.9 years.

03

Which brands do AlterNet fans like most?

AlterNet fans show strongest brand affinity for Politico (59.84×), Sustainable energy (24.81×), and Renewable energy (14.55×) over the country average.

04

Where do AlterNet fans live in United States?

AlterNet fans in United States are most concentrated in California (reach ~70K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do AlterNet fans also like?

Beyond AlterNet itself, the audience over-indexes on Sustainable energy (24.81×), Renewable energy (14.55×), MSNBC (7.14×), and FedEx (4.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See AlterNet audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for AlterNet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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