AlterNet Audience in United States

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AlterNet has an estimated audience of 825,524 people in United States. 49.5% are female, 50.5% are male, average age 48.9. Top regions: California, Washington, Florida. Top brand affinities: Albany County, New York, Hebe, 3D printing, Natural rubber, Stamp collecting.

The average AlterNet fan in United States is 48.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Washington, Florida. Top brand affinities include Albany County, New York, Hebe, 3D printing, with strongest over-indexing on Albany County, New York (25.35× the country average). Demographically, the AlterNet audience skews balanced with an average age of 48.9, and over-indexes on personality traits such as Sustainability, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine

Demographics of AlterNet fans

Demographic split for AlterNet audience in United States
MetricValue
Female49.5%
Male50.5%
Average age48.9
Estimated audience size825,524

Audience persona

The typical AlterNet fan in United States is balanced, around 48.9 years old, with strong Sustainability tendencies and a notable affinity for Albany County, New York.

Top regions in United States

Top regions ranked by reach for AlterNet in United States
RegionReachAffinity
California81,2880.9×
Washington35,5982.15×
Florida35,0430.63×
New York33,6860.73×
Texas31,8940.45×
Illinois29,5301.07×
Ohio28,5731.12×
Pennsylvania25,3190.91×
Oregon23,8182.52×
Minnesota20,2231.71×
Colorado20,1481.55×
Arizona18,8251.12×
Michigan18,7040.87×
Massachusetts18,2721.12×
Wisconsin17,4901.41×
North Carolina16,9530.68×
Virginia16,3400.81×
Tennessee13,4540.81×
New Jersey13,3980.64×
Indiana12,1920.81×
Georgia11,5380.45×
Missouri10,4310.78×
Maryland10,1790.72×
Iowa9,2291.36×
Kentucky9,1920.89×
Nevada8,5411.07×
New Mexico8,4152.03×
South Carolina7,4270.6×
Maine7,3952.5×
Oklahoma7,3490.8×
Idaho6,5041.57×
Connecticut6,0490.73×
Utah5,2200.71×
West Virginia5,1911.35×
Louisiana4,9260.46×
Alabama4,8700.42×
Kansas4,8230.74×
Montana4,5161.97×
Nebraska4,3851.06×
New Hampshire4,0941.26×
Vermont3,1762.19×
Arkansas2,7010.4×
Rhode Island2,2620.86×
North Dakota1,7601.04×
Hawaii1,7140.48×
Mississippi1,6060.24×
Washington, District of Columbia1,3220.53×
Alaska1,3130.74×
Delaware7570.33×
South Dakota5650.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for AlterNet audience
BrandAffinityCategory
Albany County, New York25.35×Travel & Leisure
Hebe12.74×Home & Garden
3D printing2.84×Technology & Electronics
Natural rubber2.24×Cars & Mobility
Stamp collecting4.88×Home & Garden
Collectable1.61×Kids & Family
Whataburger1.7×Food & Beverages
Elsword15.58×Games
Enfamil6.3×Kids & Family
Buying and Selling Real Estate7.13×Home & Garden
Israel1.71×Travel & Leisure
Nationality1.72×Politics & Society
Kendra Scott1.87×Fashion & Accessoires
Vocal harmony2.83×Music & Radio
Home Bargains7.25×Shopping
Necktie2.99×Fashion & Accessoires
Grinch2.26×Movies & TV
Pro-Ject2.22×Music & Radio
Nebraska Cornhuskers football1.9×Sports
Jesse Plemons1.79×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by AlterNet audience
TraitClusterScore
SustainabilityBALANCE2.41
IndividualismJOY2.38
Early Adopter MentalityPOWER1.68
Community OrientationOPEN1.63
SpiritualityBALANCE1.57
PatriotismCONSERVATISM1.46

Worldwide distribution

Worldwide audience distribution share by country for AlterNet
CountryShare
United States80.1%
Canada5.9%
Australia2.2%

See AlterNet audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does AlterNet have in United States?

AlterNet has an estimated audience of 825,524 people in United States, concentrated in California and Washington.

What is the gender split and age of AlterNet fans?

49.5% of AlterNet fans are female, 50.5% are male, with an average age of 48.9 years.

Which brands do AlterNet fans like most?

AlterNet fans show strongest brand affinity for Albany County, New York (25.35×), Hebe (12.74×), and 3D printing (2.84×) over the country average.

Where do AlterNet fans live in United States?

AlterNet fans in United States are most concentrated in California (reach 81,288), Washington (reach 35,598), and Florida (reach 35,043). These three regions account for the largest share of the active audience.

What other brands do AlterNet fans also like?

Beyond AlterNet itself, the audience over-indexes on Hebe (12.74×), 3D printing (2.84×), Natural rubber (2.24×), and Stamp collecting (4.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for AlterNet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.