American Airlines Center Audience in United States

American Airlines Center has an estimated audience of 1,604,197 people in United States. 38.9% are female, 61.1% are male, average age 35.6. Top regions: Texas, California, Oklahoma. Top brand affinities: Google Maps, Indeed.com, Capital One, Aaron Rodgers, CarGurus.

The average American Airlines Center fan in United States is 35.6 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Oklahoma. Top brand affinities include Google Maps, Indeed.com, Capital One, with strongest over-indexing on Google Maps (12.07× the country average). Demographically, the American Airlines Center audience skews more male with an average age of 35.6, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Arena

Demographics of American Airlines Center fans

Demographic split for American Airlines Center audience in United States
MetricValue
Female38.9%
Male61.1%
Average age35.6
Estimated audience size1,604,197

Audience persona

The typical American Airlines Center fan in United States is more male, around 35.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for American Airlines Center in United States
RegionReachAffinity
Texas1,203,14815.23×
California106,0180.6×
Oklahoma81,6314.58×
Florida73,1310.67×
New York51,3060.57×
Louisiana47,1842.28×
Arkansas44,8933.4×
Illinois34,3900.64×
North Carolina26,7860.55×
Georgia25,4170.51×
Massachusetts23,8370.75×
New Jersey21,0590.52×
Arizona20,3180.62×
Virginia20,2410.52×
Missouri19,8400.77×
Ohio19,7350.4×
Pennsylvania19,1720.35×
Tennessee18,6430.58×
Colorado16,9150.67×
Kansas16,7801.33×
Michigan16,7120.4×
Minnesota14,7370.64×
Mississippi13,1661×
Washington12,8010.4×
Alabama12,7900.57×
Indiana12,4230.42×
Maryland12,2970.45×
Wisconsin10,6360.44×
Nevada10,3700.67×
South Carolina10,0410.42×
Kentucky9,4340.47×
New Mexico9,4201.17×
Connecticut7,7490.48×
Iowa7,6520.58×
Oregon6,9320.38×
Utah6,6910.47×
Nebraska5,2700.66×
Washington, District of Columbia3,0190.63×
Idaho3,0160.37×
Hawaii2,9040.42×
New Hampshire2,8800.46×
Rhode Island2,6800.52×
Maine1,9680.34×
Montana1,8420.41×
North Dakota1,7920.54×
Alaska1,7060.5×
West Virginia1,6840.23×
South Dakota1,6210.44×
Delaware1,5090.34×
Vermont8790.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American Airlines Center audience
BrandAffinityCategory
Google Maps12.07×Internet & Social Media
Indeed.com10.72×Business & Career
Capital One10.24×Business & Career
Aaron Rodgers15.04×Sports
CarGurus11.38×Cars & Mobility
Enterprise Rent-A-Car11.35×Cars & Mobility
Google News9.36×News
Circle K10.88×Shopping
AccuWeather9.73×Home & Garden
Beetlejuice6.65×Movies & TV
StubHub11.94×Travel & Leisure
ICloud11.71×Technology & Electronics
Bruce Willis9.06×Movies & TV
Autism Awareness11.61×Health
DeviantArt8.51×Internet & Social Media
Kia Sportage24.69×Cars & Mobility
Khan Academy9.78×Business & Career
Diabetes mellitus awareness7.73×Health
DuckDuckGo10.42×Internet & Social Media
Google Earth11.32×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American Airlines Center audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.19
Early Adopter MentalityPOWER1.09
Social Media UsageJOY1.07
Risk AppetiteTHRILL1.03
Family OrientationCONSERVATISM1.03
ExtroversionTHRILL1.02

Worldwide distribution

Worldwide audience distribution share by country for American Airlines Center
CountryShare
United States93.3%
Canada2.4%
Mexico0.7%

See American Airlines Center audiences in other countries

More Arena audiences in United States

Frequently asked questions

How many fans does American Airlines Center have in United States?

American Airlines Center has an estimated audience of 1,604,197 people in United States, concentrated in Texas and California.

What is the gender split and age of American Airlines Center fans?

38.9% of American Airlines Center fans are female, 61.1% are male, with an average age of 35.6 years.

Which brands do American Airlines Center fans like most?

American Airlines Center fans show strongest brand affinity for Google Maps (12.07×), Indeed.com (10.72×), and Capital One (10.24×) over the country average.

Where do American Airlines Center fans live in United States?

American Airlines Center fans in United States are most concentrated in Texas (reach 1,203,148), California (reach 106,018), and Oklahoma (reach 81,631). These three regions account for the largest share of the active audience.

What other brands do American Airlines Center fans also like?

Beyond American Airlines Center itself, the audience over-indexes on Indeed.com (10.72×), Capital One (10.24×), Aaron Rodgers (15.04×), and CarGurus (11.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American Airlines Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.