Rascasse Audience Intelligence

American Airlines Center Audience in United States

A data profile of the people who buy, follow and care about American Airlines Center in United States — modelled from more than twelve digital signal sources. American Airlines Center has an estimated audience of 471,133 people in United States.

#53among Arena in United States#4051among POI in United States#3717in Sports

The average American Airlines Center fan in United States is 35.8 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Oklahoma.

Top brand affinities include Dallas Stars, United Airlines, Whataburger, with strongest over-indexing on Dallas Stars (26.12× the country average).

Demographically, the American Airlines Center audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical American Airlines Center fan in United States is more male, around 35.8 years old, with strong Patriotism tendencies and a notable affinity for Dallas Stars.

Category: Sports · Type: POI · Subtype: Arena

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American Airlines Center profile in United States.

Audience size
471K
in United States
Gender
43.2%♀
56.8% male
Age
35.8
average years
Country rank
#37937
POI in United States
Fig. 01

Search interest · 12-month trend

-43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of American Airlines Center fans

43.2% are female, 56.8% are male, average age 35.8.

Fig. 02

Gender split

43.2%
Female
56.8%
Male
Demographic split for American Airlines Center audience in United States
MetricValue
Female43.2%
Male56.8%
Average age35.8
Estimated audience size471,133
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the American Airlines Center audience in United States
Age bracketShare%
16-1929%
20-2921%
30-3918%
40-4917%
50+15%
Fig. 04

Worldwide distribution

75.7%

of the worldwide American Airlines Center audience comes from United States.

Worldwide audience distribution share by country for American Airlines Center
CountryShare
United States75.7%
Italy9.1%
Canada3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American Airlines Center audience in United States is strongest.

Fig. 05

Top regions by affinity

American Airlines Center fans by region: top regions in United States
#RegionReachAffinity×
01Texas~400K20.75×
02Oklahoma~20K4.10×
03Arkansas~10K3.04×
04Louisiana~10K2.17×
05Kansas~5K1.22×
06New Mexico~3K1.22×
07Mississippi~4K0.98×
08Missouri~6K0.75×
09Alaska<1K0.72×
10North Dakota<1K0.72×
11Vermont<1K0.70×
12Nebraska~2K0.68×
13South Dakota<1K0.67×
14Washington, District of Columbia<1K0.66×
15Rhode Island<1K0.65×
16Massachusetts~6K0.64×
17Montana<1K0.64×
18Colorado~5K0.63×
19Nevada~3K0.62×
20New Hampshire~1K0.60×
21Delaware<1K0.60×
22Minnesota~4K0.59×
23Iowa~2K0.59×
24Maine<1K0.59×
25West Virginia~1K0.58×
26Hawaii~1K0.58×
27Florida~20K0.57×
28Arizona~5K0.56×
29Tennessee~5K0.56×
30Alabama~4K0.56×
31Illinois~9K0.55×
32Idaho~1K0.55×
33Utah~2K0.51×
34Connecticut~2K0.50×
35California~30K0.49×
36New York~10K0.49×
37North Carolina~7K0.49×
38Kentucky~3K0.49×
39Georgia~7K0.47×
40Virginia~5K0.47×
41New Jersey~6K0.46×
42Wisconsin~3K0.45×
43South Carolina~3K0.45×
44Maryland~4K0.44×
45Indiana~4K0.43×
46Oregon~2K0.43×
47Washington~4K0.40×
48Michigan~5K0.39×
49Ohio~5K0.38×
50Pennsylvania~5K0.35×
Fig. 06

Affinity by region

Affinity by region — American Airlines Center, United States
0.35×1.00×20.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American Airlines Center audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American Airlines Center audience
#·InterestCategoryAffinity×
01Dallas StarsSports26.12×
02Calgary FlamesSports20.00×
03Bauer HockeySports20.00×
04Ottawa SenatorsSports15.91×
05Florida PanthersSports9.39×
06Luka DončićSports6.84×
07Dallas MavericksSports5.91×
08Portland Trail BlazersSports5.80×
09WhataburgerFood & Beverages5.42×
10United AirlinesTravel & Leisure5.31×
11Google FlightsTravel & Leisure4.28×
12Super BowlSports4.09×
13Miami HeatSports3.54×
14Diaper bagKids & Family3.53×
15Mortgage loansBusiness & Career2.77×
16Shopping mallsShopping2.46×
17Planet FitnessSports2.22×
18Pizza HutFood & Beverages2.19×
19American AirlinesTravel & Leisure2.15×
20PinterestInternet & Social Media1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American Airlines Center audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American Airlines Center audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.02×
Urban LifestyleOPEN1.65×
Family OrientationCONSERVATISM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American Airlines Center audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.71×
DIY MentalityTHRILL0.76×
SustainabilityBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does American Airlines Center have in United States?

American Airlines Center has an estimated audience of 471,133 people in United States, concentrated in Texas and California.

02

What is the gender split and age of American Airlines Center fans?

43.2% of American Airlines Center fans are female, 56.8% are male, with an average age of 35.8 years.

03

Which brands do American Airlines Center fans like most?

American Airlines Center fans show strongest brand affinity for Dallas Stars (26.12×), United Airlines (5.31×), and Whataburger (5.42×) over the country average.

04

Where do American Airlines Center fans live in United States?

American Airlines Center fans in United States are most concentrated in Texas (reach ~400K), California (reach ~30K), and Oklahoma (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do American Airlines Center fans also like?

Beyond American Airlines Center itself, the audience over-indexes on United Airlines (5.31×), Whataburger (5.42×), Super Bowl (4.09×), and Dallas Mavericks (5.91×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See American Airlines Center audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for American Airlines Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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