American Airlines Center Audience in United States

American Airlines Center has an estimated audience of 483,072 people in United States. 63.9% are female, 36.1% are male, average age 37.4. Top regions: Texas, California, Oklahoma. Top brand affinities: Luka Dončić, Dallas Stars, Air India, Yankee Stadium, Google Maps.

The average American Airlines Center fan in United States is 37.4 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Oklahoma. Top brand affinities include Luka Dončić, Dallas Stars, Air India, with strongest over-indexing on Luka Dončić (29.24× the country average). Demographically, the American Airlines Center audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Family Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Arena

Demographics of American Airlines Center fans

Demographic split for American Airlines Center audience in United States
MetricValue
Female63.9%
Male36.1%
Average age37.4
Estimated audience size483,072

Audience persona

The typical American Airlines Center fan in United States is more female, around 37.4 years old, with strong Family Orientation tendencies and a notable affinity for Luka Dončić.

Top regions in United States

Top regions ranked by reach for American Airlines Center in United States
RegionReachAffinity
Texas362,30415.23×
California31,9250.6×
Oklahoma24,5824.58×
Florida22,0220.67×
New York15,4500.57×
Louisiana14,2082.28×
Arkansas13,5193.4×
Illinois10,3560.64×
North Carolina8,0660.55×
Georgia7,6540.51×
Massachusetts7,1780.75×
New Jersey6,3410.52×
Arizona6,1180.62×
Virginia6,0950.52×
Missouri5,9740.77×
Ohio5,9430.4×
Pennsylvania5,7730.35×
Tennessee5,6140.58×
Colorado5,0940.67×
Kansas5,0531.33×
Michigan5,0330.4×
Minnesota4,4380.64×
Mississippi3,9651×
Washington3,8550.4×
Alabama3,8510.57×
Indiana3,7410.42×
Maryland3,7030.45×
Wisconsin3,2030.44×
Nevada3,1230.67×
South Carolina3,0240.42×
Kentucky2,8410.47×
New Mexico2,8371.17×
Connecticut2,3340.48×
Iowa2,3040.58×
Oregon2,0880.38×
Utah2,0150.47×
Nebraska1,5870.66×
Washington, District of Columbia9090.63×
Idaho9080.37×
Hawaii8740.42×
New Hampshire8670.46×
Rhode Island8070.52×
Maine5930.34×
Montana5550.41×
North Dakota5400.54×
Alaska5140.5×
West Virginia5070.23×
South Dakota4880.44×
Delaware4540.34×
Vermont2650.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American Airlines Center audience
BrandAffinityCategory
Luka Dončić29.24×Sports
Dallas Stars25.29×Sports
Air India43.26×Travel & Leisure
Yankee Stadium54.78×Sports
Google Maps7.42×Internet & Social Media
Capital One7.16×Business & Career
Kevin James22.81×Movies & TV
AccuWeather9.86×Home & Garden
Matthew McConaughey13.75×Movies & TV
Kendra Scott13.7×Fashion & Accessoires
Aaron Rodgers8.16×Sports
Google Flights7.19×Travel & Leisure
Aruba19.41×Travel & Leisure
United Airlines5.22×Travel & Leisure
CarGurus5.68×Cars & Mobility
Circle K6.35×Shopping
Bruce Willis6.55×Movies & TV
Indeed.com3.67×Business & Career
Philippine Airlines21.55×Travel & Leisure
Whataburger5.56×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American Airlines Center audience
TraitClusterScore
Family OrientationCONSERVATISM1.5
ExtroversionTHRILL1.46
Urban LifestyleOPEN1.31
PatriotismCONSERVATISM1.29
SpiritualityBALANCE1.22
Luxury OrientationPREMIUM1.21

Worldwide distribution

Worldwide audience distribution share by country for American Airlines Center
CountryShare
United States74.7%
Italy10.2%
Canada3.5%

See American Airlines Center audiences in other countries

More Arena audiences in United States

Frequently asked questions

How many fans does American Airlines Center have in United States?

American Airlines Center has an estimated audience of 483,072 people in United States, concentrated in Texas and California.

What is the gender split and age of American Airlines Center fans?

63.9% of American Airlines Center fans are female, 36.1% are male, with an average age of 37.4 years.

Which brands do American Airlines Center fans like most?

American Airlines Center fans show strongest brand affinity for Luka Dončić (29.24×), Dallas Stars (25.29×), and Air India (43.26×) over the country average.

Where do American Airlines Center fans live in United States?

American Airlines Center fans in United States are most concentrated in Texas (reach 362,304), California (reach 31,925), and Oklahoma (reach 24,582). These three regions account for the largest share of the active audience.

What other brands do American Airlines Center fans also like?

Beyond American Airlines Center itself, the audience over-indexes on Dallas Stars (25.29×), Air India (43.26×), Yankee Stadium (54.78×), and Google Maps (7.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American Airlines Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.