Anderson, South Carolina Audience in United States

Anderson, South Carolina logo

Anderson, South Carolina has an estimated audience of 830,654 people in United States. 60.8% are female, 39.2% are male, average age 42.2. Top regions: South Carolina, Georgia, Florida. Top brand affinities: Atlanta Braves, Lidl, Carolina Panthers, Life insurance, Photovoltaics.

The average Anderson, South Carolina fan in United States is 42.2 years old, more female, and lives primarily in South Carolina. The audience is concentrated in South Carolina, Georgia, Florida. Top brand affinities include Atlanta Braves, Lidl, Carolina Panthers, with strongest over-indexing on Atlanta Braves (2.38× the country average). Demographically, the Anderson, South Carolina audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Convenience Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Anderson, South Carolina fans

Demographic split for Anderson, South Carolina audience in United States
MetricValue
Female60.8%
Male39.2%
Average age42.2
Estimated audience size830,654

Audience persona

The typical Anderson, South Carolina fan in United States is more female, around 42.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Atlanta Braves.

Top regions in United States

Top regions ranked by reach for Anderson, South Carolina in United States
RegionReachAffinity
South Carolina193,20015.46×
Georgia73,2182.86×
Florida58,7221.04×
North Carolina56,3692.26×
California39,9060.44×
Texas38,9040.54×
New York27,8310.6×
Tennessee25,8631.55×
Ohio21,2200.83×
Pennsylvania18,4540.66×
Virginia17,7200.88×
Illinois17,0610.62×
Alabama15,1401.3×
Michigan14,3040.66×
Indiana13,4110.88×
New Jersey11,3390.54×
Kentucky10,3821×
Massachusetts9,5580.58×
Maryland9,5480.67×
Arizona8,4980.5×
Colorado8,3080.63×
Washington7,6170.46×
Missouri7,3970.55×
Wisconsin7,3900.59×
Louisiana7,0110.65×
Connecticut6,1360.74×
Minnesota5,5190.46×
Mississippi5,0460.74×
Oklahoma4,7950.52×
Oregon4,3190.45×
Arkansas4,2730.62×
Nevada3,8020.47×
Kansas3,7880.58×
Iowa3,7100.54×
Utah3,4240.46×
West Virginia3,1240.81×
New Hampshire2,1990.67×
Maine2,1740.73×
Idaho2,1640.52×
Nebraska1,9430.47×
Washington, District of Columbia1,6410.66×
New Mexico1,5150.36×
Rhode Island1,3470.51×
Delaware1,3450.59×
Montana1,2460.54×
Hawaii1,0910.31×
South Dakota8940.47×
Alaska8440.48×
North Dakota8160.48×
Vermont8150.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Anderson, South Carolina audience
BrandAffinityCategory
Atlanta Braves2.38×Sports
Lidl3.29×Shopping
Carolina Panthers2.53×Sports
Life insurance1.52×Business & Career
Photovoltaics2.43×Home & Garden
Lawn mower1.62×Home & Garden
San Antonio Spurs1.76×Sports
Atlanta Falcons1.61×Sports
Charlotte Hornets1.62×Sports
Reba McEntire1.64×Music & Radio
Blake Shelton1.64×Music & Radio
Makita1.62×Home & Garden
Keller Williams Realty1.58×Home & Garden
Hotspot (Wi-Fi)2.85×Technology & Electronics
Siemens2.46×Home & Garden
Speech recognition1.57×Technology & Electronics
Franklin Graham2.31×Politics & Society
Florida Georgia Line1.5×Music & Radio
K. Michelle1.7×Music & Radio
Porridge1.54×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Anderson, South Carolina audience
TraitClusterScore
Convenience OrientationPREMIUM1.33
TraditionCONSERVATISM1.18
Family OrientationCONSERVATISM1.15
IndulgenceJOY1.1
Need for SecurityCONSERVATISM1.09
Price SensitivityPREMIUM1.09

Worldwide distribution

Worldwide audience distribution share by country for Anderson, South Carolina
CountryShare
United States99.6%
Germany0.3%
Italy0.1%

See Anderson, South Carolina audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Anderson, South Carolina have in United States?

Anderson, South Carolina has an estimated audience of 830,654 people in United States, concentrated in South Carolina and Georgia.

What is the gender split and age of Anderson, South Carolina fans?

60.8% of Anderson, South Carolina fans are female, 39.2% are male, with an average age of 42.2 years.

Which brands do Anderson, South Carolina fans like most?

Anderson, South Carolina fans show strongest brand affinity for Atlanta Braves (2.38×), Lidl (3.29×), and Carolina Panthers (2.53×) over the country average.

Where do Anderson, South Carolina fans live in United States?

Anderson, South Carolina fans in United States are most concentrated in South Carolina (reach 193,200), Georgia (reach 73,218), and Florida (reach 58,722). These three regions account for the largest share of the active audience.

What other brands do Anderson, South Carolina fans also like?

Beyond Anderson, South Carolina itself, the audience over-indexes on Lidl (3.29×), Carolina Panthers (2.53×), Life insurance (1.52×), and Photovoltaics (2.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Anderson, South Carolina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.