Rascasse Audience Intelligence

Anderson, South Carolina Audience in United States

A data profile of the people who buy, follow and care about Anderson, South Carolina in United States — modelled from more than twelve digital signal sources. Anderson, South Carolina has an estimated audience of 830,654 people in United States.

#96among Department store in United States#2503among POI in United States#2033in Travel & Leisure

The average Anderson, South Carolina fan in United States is 42.2 years old, more female, and lives primarily in South Carolina.

The audience is concentrated in South Carolina, Georgia, North Carolina.

Top brand affinities include Atlanta Braves, Nonprofit organization, Tradition, with strongest over-indexing on Atlanta Braves (3.66× the country average).

Demographically, the Anderson, South Carolina audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Anderson, South Carolina fan in United States is more female, around 42.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Atlanta Braves.

Category: Travel & Leisure · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Anderson, South Carolina profile in United States.

Audience size
831K
in United States
Gender
60.8%♀
39.2% male
Age
42.2
average years
Country rank
#26771
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Anderson, South Carolina fans

60.8% are female, 39.2% are male, average age 42.2.

Fig. 02

Gender split

60.8%
Female
39.2%
Male
Demographic split for Anderson, South Carolina audience in United States
MetricValue
Female60.8%
Male39.2%
Average age42.2
Estimated audience size830,654
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Anderson, South Carolina audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3920%
40-4927%
50+23%
Fig. 04

Worldwide distribution

99.6%

of the worldwide Anderson, South Carolina audience comes from United States.

Worldwide audience distribution share by country for Anderson, South Carolina
CountryShare
United States99.6%
Germany0.3%
Italy0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Anderson, South Carolina audience in United States is strongest.

Fig. 05

Top regions by affinity

Anderson, South Carolina fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~200K15.37×
02Georgia~70K2.82×
03North Carolina~50K2.15×
04Tennessee~20K1.47×
05Alabama~10K1.22×
06Kentucky~10K1.06×
07Florida~50K0.95×
08West Virginia~4K0.95×
09Vermont~1K0.95×
10Alaska~2K0.94×
11North Dakota~2K0.94×
12South Dakota~2K0.93×
13Mississippi~6K0.92×
14Maine~3K0.92×
15Montana~2K0.92×
16Virginia~20K0.91×
17Rhode Island~2K0.91×
18Delaware~2K0.91×
19New Hampshire~3K0.90×
20Hawaii~3K0.89×
21Arkansas~6K0.88×
22Idaho~4K0.88×
23Washington, District of Columbia~2K0.88×
24Nebraska~4K0.86×
25New Mexico~4K0.86×
26Indiana~10K0.85×
27Iowa~6K0.84×
28Ohio~20K0.83×
29Louisiana~9K0.83×
30Connecticut~7K0.83×
31Kansas~5K0.82×
32Maryland~10K0.80×
33Oklahoma~7K0.80×
34Utah~6K0.79×
35Wisconsin~10K0.77×
36Nevada~6K0.77×
37Michigan~20K0.75×
38Missouri~10K0.75×
39Oregon~7K0.75×
40Colorado~10K0.73×
41Minnesota~8K0.71×
42Massachusetts~10K0.70×
43Pennsylvania~20K0.69×
44New Jersey~10K0.68×
45Arizona~10K0.68×
46Illinois~20K0.65×
47Washington~10K0.65×
48New York~30K0.63×
49Texas~40K0.58×
50California~40K0.47×
Fig. 06

Affinity by region

Affinity by region — Anderson, South Carolina, United States
0.47×1.00×15.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Anderson, South Carolina audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Anderson, South Carolina audience
#·InterestCategoryAffinity×
01Atlanta BravesSports3.66×
02LidlShopping3.47×
03PhotovoltaicsHome & Garden3.05×
04San Antonio SpursSports2.27×
05Microwave ovenHome & Garden2.24×
06Convenience storeFood & Beverages2.24×
07PharmacyBusiness & Career1.92×
08Rail transportTravel & Leisure1.91×
09Hardware storeHome & Garden1.87×
10Life insuranceBusiness & Career1.87×
11Discount TireShopping1.85×
12Charitable organizationPolitics & Society1.84×
13United Parcel ServiceBusiness & Career1.82×
14TraditionPolitics & Society1.81×
15Nonprofit organizationPolitics & Society1.66×
16Veterinary medicineBusiness & Career1.66×
17Credit (finance)Business & Career1.63×
18Health insuranceBusiness & Career1.62×
19Detroit TigersSports1.60×
20Britney SpearsMusic & Radio1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Anderson, South Carolina audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Anderson, South Carolina audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.24×
Career OrientationPOWER1.85×
Community OrientationOPEN1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Anderson, South Carolina audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.36×
Sports ActivityPOWER0.52×
Luxury OrientationPREMIUM0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Anderson, South Carolina have in United States?

Anderson, South Carolina has an estimated audience of 830,654 people in United States, concentrated in South Carolina and Georgia.

02

What is the gender split and age of Anderson, South Carolina fans?

60.8% of Anderson, South Carolina fans are female, 39.2% are male, with an average age of 42.2 years.

03

Which brands do Anderson, South Carolina fans like most?

Anderson, South Carolina fans show strongest brand affinity for Atlanta Braves (3.66×), Nonprofit organization (1.66×), and Tradition (1.81×) over the country average.

04

Where do Anderson, South Carolina fans live in United States?

Anderson, South Carolina fans in United States are most concentrated in South Carolina (reach ~200K), Georgia (reach ~70K), and North Carolina (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Anderson, South Carolina fans also like?

Beyond Anderson, South Carolina itself, the audience over-indexes on Nonprofit organization (1.66×), Tradition (1.81×), Pharmacy (1.92×), and United Parcel Service (1.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Department store audiences in United States

See Anderson, South Carolina audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Anderson, South Carolina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →