Rascasse Audience Intelligence

Auburn Hills, Michigan Audience in United States

A data profile of the people who buy, follow and care about Auburn Hills, Michigan in United States — modelled from more than twelve digital signal sources. Auburn Hills, Michigan has an estimated audience of 1,769,985 people in United States.

#42among Department store in United States#1256among POI in United States#1208in Travel & Leisure

The average Auburn Hills, Michigan fan in United States is 39.7 years old, more male, and lives primarily in Michigan.

The audience is concentrated in Michigan, Ohio, Illinois.

Top brand affinities include Used car, Discount Tire, Air pollution, with strongest over-indexing on Used car (3.66× the country average).

Demographically, the Auburn Hills, Michigan audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Career Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Auburn Hills, Michigan fan in United States is more male, around 39.7 years old, with strong Career Orientation tendencies and a notable affinity for Used car.

Category: Travel & Leisure · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Auburn Hills, Michigan profile in United States.

Audience size
1.8M
in United States
Gender
31.8%♀
68.2% male
Age
39.7
average years
Country rank
#15659
POI in United States
Fig. 01

Search interest · 12-month trend

+29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Auburn Hills, Michigan fans

31.8% are female, 68.2% are male, average age 39.7.

Fig. 02

Gender split

31.8%
Female
68.2%
Male
Demographic split for Auburn Hills, Michigan audience in United States
MetricValue
Female31.8%
Male68.2%
Average age39.7
Estimated audience size1,769,985
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Auburn Hills, Michigan audience in United States
Age bracketShare%
16-1917%
20-2919%
30-3921%
40-4923%
50+19%
Fig. 04

Worldwide distribution

81.9%

of the worldwide Auburn Hills, Michigan audience comes from United States.

Worldwide audience distribution share by country for Auburn Hills, Michigan
CountryShare
United States81.9%
Canada14.6%
United Kingdom1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Auburn Hills, Michigan audience in United States is strongest.

Fig. 05

Top regions by affinity

Auburn Hills, Michigan fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~1M24.58×
02Kansas~40K2.57×
03Indiana~70K2.12×
04Ohio~100K1.95×
05Illinois~90K1.57×
06Virginia~50K1.09×
07Wisconsin~30K1.07×
08South Dakota~4K0.90×
09Alaska~3K0.90×
10Vermont~3K0.90×
11North Dakota~3K0.89×
12Montana~4K0.87×
13Kentucky~20K0.85×
14Rhode Island~5K0.85×
15Washington, District of Columbia~5K0.85×
16Delaware~4K0.85×
17Hawaii~6K0.84×
18Maine~5K0.84×
19West Virginia~7K0.83×
20New Hampshire~6K0.82×
21Idaho~7K0.81×
22New Mexico~7K0.80×
23Nebraska~7K0.79×
24Iowa~10K0.78×
25Mississippi~10K0.77×
26Arkansas~10K0.75×
27Tennessee~30K0.74×
28Missouri~20K0.70×
29Oklahoma~10K0.70×
30Utah~10K0.70×
31South Carolina~20K0.69×
32Minnesota~20K0.69×
33Louisiana~20K0.69×
34Alabama~20K0.68×
35Connecticut~10K0.68×
36Nevada~10K0.67×
37Colorado~20K0.66×
38Oregon~10K0.65×
39Georgia~30K0.60×
40Massachusetts~20K0.60×
41North Carolina~30K0.59×
42Maryland~20K0.59×
43Arizona~20K0.58×
44Pennsylvania~30K0.56×
45Washington~20K0.55×
46New Jersey~20K0.54×
47Texas~80K0.50×
48Florida~60K0.50×
49New York~50K0.49×
50California~80K0.40×
Fig. 06

Affinity by region

Affinity by region — Auburn Hills, Michigan, United States
0.40×1.00×24.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Auburn Hills, Michigan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Auburn Hills, Michigan audience
#·InterestCategoryAffinity×
01Vehicle leasingCars & Mobility6.08×
02Discount TireShopping4.20×
03MakitaHome & Garden3.77×
04Used carCars & Mobility3.66×
05Air pollutionHealth3.61×
06Holiday Inn ExpressTravel & Leisure3.57×
07Automobile repair shopCars & Mobility3.39×
08Detroit Red WingsSports2.95×
09Jet skiSports2.89×
10Toyota RAV4Cars & Mobility2.76×
11Private equityBusiness & Career2.57×
12Ryan GoslingMovies & TV2.47×
13Credit (finance)Business & Career2.31×
14Detroit TigersSports2.23×
15GameStopGames2.10×
16Rail transportTravel & Leisure1.93×
17Hardware storeHome & Garden1.84×
18Public transportCars & Mobility1.78×
19Career developmentBusiness & Career1.76×
20SUVsCars & Mobility1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Auburn Hills, Michigan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Auburn Hills, Michigan audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.17×
DIY MentalityTHRILL1.45×
Price SensitivityPREMIUM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Auburn Hills, Michigan audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.30×
MindfulnessBALANCE0.36×
Healthy LifestyleBALANCE0.52×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Auburn Hills, Michigan have in United States?

Auburn Hills, Michigan has an estimated audience of 1,769,985 people in United States, concentrated in Michigan and Ohio.

02

What is the gender split and age of Auburn Hills, Michigan fans?

31.8% of Auburn Hills, Michigan fans are female, 68.2% are male, with an average age of 39.7 years.

03

Which brands do Auburn Hills, Michigan fans like most?

Auburn Hills, Michigan fans show strongest brand affinity for Used car (3.66×), Discount Tire (4.2×), and Air pollution (3.61×) over the country average.

04

Where do Auburn Hills, Michigan fans live in United States?

Auburn Hills, Michigan fans in United States are most concentrated in Michigan (reach ~1M), Ohio (reach ~100K), and Illinois (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Auburn Hills, Michigan fans also like?

Beyond Auburn Hills, Michigan itself, the audience over-indexes on Discount Tire (4.2×), Air pollution (3.61×), Credit (finance) (2.31×), and SUVs (1.6×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Auburn Hills, Michigan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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