Auburn Hills, Michigan Audience in United States

Auburn Hills, Michigan logo

Auburn Hills, Michigan has an estimated audience of 1,769,985 people in United States. 31.8% are female, 68.2% are male, average age 39.7. Top regions: Michigan, Texas, Ohio. Top brand affinities: Israeli cuisine, Leverage (TV series), Totally Spies!, ABC 7 Chicago, Life of Pi.

The average Auburn Hills, Michigan fan in United States is 39.7 years old, more male, and lives primarily in Michigan. The audience is concentrated in Michigan, Texas, Ohio. Top brand affinities include Israeli cuisine, Leverage (TV series), Totally Spies!, with strongest over-indexing on Israeli cuisine (6.49× the country average). Demographically, the Auburn Hills, Michigan audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Career Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Auburn Hills, Michigan fans

Demographic split for Auburn Hills, Michigan audience in United States
MetricValue
Female31.8%
Male68.2%
Average age39.7
Estimated audience size1,769,985

Audience persona

The typical Auburn Hills, Michigan fan in United States is more male, around 39.7 years old, with strong Career Orientation tendencies and a notable affinity for Israeli cuisine.

Top regions in United States

Top regions ranked by reach for Auburn Hills, Michigan in United States
RegionReachAffinity
Michigan1,305,50328.21×
Texas60,1010.39×
Ohio58,6801.08×
California57,0120.29×
Virginia56,3431.31×
Indiana45,8081.42×
Kansas45,4473.26×
Illinois42,1860.72×
Florida35,4200.3×
New York32,9060.33×
Georgia20,6960.38×
Pennsylvania20,5460.34×
North Carolina18,4870.35×
Tennessee17,9080.5×
Wisconsin15,2460.57×
Colorado14,4090.52×
Missouri13,9620.49×
New Jersey13,0550.29×
Arizona12,2180.34×
Alabama10,8500.44×
Washington9,6630.27×
Massachusetts9,5220.27×
Minnesota9,1440.36×
Maryland8,9850.3×
South Carolina8,7110.33×
Kentucky8,0810.36×
Iowa6,1790.42×
Oregon5,3670.26×
Oklahoma4,9000.25×
Arkansas4,8750.33×
Utah4,7420.3×
Connecticut4,3590.25×
Louisiana4,3370.19×
Nevada4,3290.25×
Mississippi3,8110.26×
South Dakota2,7010.66×
Idaho2,2080.25×
Nebraska2,0310.23×
West Virginia2,0130.24×
Washington, District of Columbia2,0070.38×
New Hampshire1,8660.27×
New Mexico1,7170.19×
Hawaii1,5540.2×
Alaska1,5070.4×
Wyoming1,4250.54×
Maine1,4010.22×
Montana1,3140.27×
Rhode Island1,3020.23×
North Dakota1,2620.35×
Delaware1,2550.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Auburn Hills, Michigan audience
BrandAffinityCategory
Israeli cuisine6.49×Food & Beverages
Leverage (TV series)3.69×Movies & TV
Totally Spies!5.45×Movies & TV
ABC 7 Chicago1.77×Movies & TV
Life of Pi3.79×Movies & TV
Diane Sawyer3.54×Movies & TV
WESH1.92×Movies & TV
Better Off Dead (film)4.32×Movies & TV
JTV (Indonesia)2.09×
Title Nine3.95×Fashion & Accessoires
The Tree of Life (film)4.18×Movies & TV
Laguna (province)3.46×
Academy Award for Best Visual Effects3.46×Movies & TV
Graham Greene1.65×Literature
Equinix3.59×Business & Career
Kerala1.51×Travel & Leisure
Omaha Storm Chasers4.45×Sports
Isabel Pantoja5.29×Music & Radio
WSVN1.58×Movies & TV
Iyanla Vanzant3.18×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Auburn Hills, Michigan audience
TraitClusterScore
Career OrientationPOWER1.67
Price SensitivityPREMIUM1.4
DIY MentalityTHRILL1.39
Need for SecurityCONSERVATISM1.37
Luxury OrientationPREMIUM1.19
IndividualismJOY1.03

Worldwide distribution

Worldwide audience distribution share by country for Auburn Hills, Michigan
CountryShare
United States81.9%
Canada14.6%
United Kingdom1.7%

See Auburn Hills, Michigan audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Auburn Hills, Michigan have in United States?

Auburn Hills, Michigan has an estimated audience of 1,769,985 people in United States, concentrated in Michigan and Texas.

What is the gender split and age of Auburn Hills, Michigan fans?

31.8% of Auburn Hills, Michigan fans are female, 68.2% are male, with an average age of 39.7 years.

Which brands do Auburn Hills, Michigan fans like most?

Auburn Hills, Michigan fans show strongest brand affinity for Israeli cuisine (6.49×), Leverage (TV series) (3.69×), and Totally Spies! (5.45×) over the country average.

Where do Auburn Hills, Michigan fans live in United States?

Auburn Hills, Michigan fans in United States are most concentrated in Michigan (reach 1,305,503), Texas (reach 60,101), and Ohio (reach 58,680). These three regions account for the largest share of the active audience.

What other brands do Auburn Hills, Michigan fans also like?

Beyond Auburn Hills, Michigan itself, the audience over-indexes on Leverage (TV series) (3.69×), Totally Spies! (5.45×), ABC 7 Chicago (1.77×), and Life of Pi (3.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Auburn Hills, Michigan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.