Rascasse Audience Intelligence

Bally's Las Vegas Audience in United States

A data profile of the people who buy, follow and care about Bally's Las Vegas in United States — modelled from more than twelve digital signal sources. Bally's Las Vegas has an estimated audience of 590,942 people in United States.

#80among Hotel in United States#3335among POI in United States#2604in Travel & Leisure

The average Bally's Las Vegas fan in United States is 45.5 years old, balanced, and lives primarily in Nevada.

The audience is concentrated in Nevada, California, Texas.

Top brand affinities include Mohegan Sun, Michigan Lottery, Flamingo Las Vegas, with strongest over-indexing on Mohegan Sun (36.18× the country average).

Demographically, the Bally's Las Vegas audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Indulgence, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bally's Las Vegas fan in United States is balanced, around 45.5 years old, with strong Indulgence tendencies and a notable affinity for Mohegan Sun.

Category: Travel & Leisure · Type: POI · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bally's Las Vegas profile in United States.

Audience size
591K
in United States
Gender
50.6%♀
49.4% male
Age
45.5
average years
Country rank
#33115
POI in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bally's Las Vegas fans

50.6% are female, 49.4% are male, average age 45.5.

Fig. 02

Gender split

50.6%
Female
49.4%
Male
Demographic split for Bally's Las Vegas audience in United States
MetricValue
Female50.6%
Male49.4%
Average age45.5
Estimated audience size590,942
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the Bally's Las Vegas audience in United States
Age bracketShare%
16-195%
20-2915%
30-3922%
40-4926%
50+32%
Fig. 04

Worldwide distribution

78.9%

of the worldwide Bally's Las Vegas audience comes from United States.

Worldwide audience distribution share by country for Bally's Las Vegas
CountryShare
United States78.9%
Canada4.9%
Germany4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bally's Las Vegas audience in United States is strongest.

Fig. 05

Top regions by affinity

Bally's Las Vegas fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~100K21.98×
02California~100K1.64×
03Arizona~20K1.56×
04Hawaii~4K1.54×
05New Mexico~4K1.38×
06Utah~6K1.18×
07North Dakota~1K0.97×
08Montana~2K0.95×
09Alaska~1K0.95×
10Idaho~3K0.87×
11Oregon~6K0.83×
12South Dakota~1K0.82×
13Colorado~7K0.77×
14Washington~9K0.76×
15Nebraska~2K0.71×
16Vermont<1K0.69×
17Texas~30K0.66×
18Minnesota~6K0.66×
19Iowa~3K0.65×
20Kansas~3K0.63×
21Delaware<1K0.60×
22Rhode Island~1K0.58×
23Illinois~10K0.57×
24Wisconsin~5K0.56×
25West Virginia~2K0.55×
26Maine~1K0.55×
27Oklahoma~4K0.54×
28New Hampshire~1K0.54×
29Missouri~5K0.53×
30Washington, District of Columbia<1K0.53×
31Michigan~8K0.51×
32Ohio~9K0.50×
33Louisiana~4K0.50×
34Mississippi~2K0.50×
35Arkansas~2K0.50×
36Indiana~5K0.49×
37Kentucky~4K0.48×
38Tennessee~6K0.47×
39South Carolina~4K0.43×
40Alabama~4K0.43×
41Georgia~8K0.42×
42New Jersey~6K0.40×
43Connecticut~2K0.40×
44North Carolina~7K0.39×
45Massachusetts~5K0.39×
46Maryland~4K0.39×
47Pennsylvania~8K0.38×
48Virginia~5K0.38×
49New York~10K0.37×
50Florida~10K0.36×
Fig. 06

Affinity by region

Affinity by region — Bally's Las Vegas, United States
0.36×1.00×21.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bally's Las Vegas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bally's Las Vegas audience
#·InterestCategoryAffinity×
01Maryland Terrapins men's basketballSports37.26×
02Mohegan SunTravel & Leisure36.18×
03Tropicana Las VegasTravel & Leisure32.36×
04Memphis Tigers men's basketballSports32.14×
05Flamingo Las VegasTravel & Leisure29.03×
06Bellagio (resort)Travel & Leisure21.30×
07The Venetian Las VegasTravel & Leisure21.21×
08Caesars PalaceTravel & Leisure18.51×
09MGM Grand Las VegasTravel & Leisure17.13×
10Pennsylvania LotteryGames16.93×
11UCLA Bruins men's basketballSports15.89×
12Gonzaga Bulldogs men's basketballSports14.54×
13Michigan LotteryGames14.00×
14Vegas Golden KnightsSports11.30×
15Duke Blue Devils men's basketballSports9.24×
16World SeriesSports7.38×
17Seattle MarinersSports6.87×
18Mega MillionsGames5.12×
19PowerballGames4.87×
20GamblingGames2.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bally's Las Vegas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bally's Las Vegas audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.70×
TravellingTHRILL1.57×
Urban LifestyleOPEN1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bally's Las Vegas audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.74×
Pet OwnershipJOY0.77×
CreativityOPEN0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bally's Las Vegas have in United States?

Bally's Las Vegas has an estimated audience of 590,942 people in United States, concentrated in Nevada and California.

02

What is the gender split and age of Bally's Las Vegas fans?

50.6% of Bally's Las Vegas fans are female, 49.4% are male, with an average age of 45.5 years.

03

Which brands do Bally's Las Vegas fans like most?

Bally's Las Vegas fans show strongest brand affinity for Mohegan Sun (36.18×), Michigan Lottery (14×), and Flamingo Las Vegas (29.03×) over the country average.

04

Where do Bally's Las Vegas fans live in United States?

Bally's Las Vegas fans in United States are most concentrated in Nevada (reach ~100K), California (reach ~100K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Bally's Las Vegas fans also like?

Beyond Bally's Las Vegas itself, the audience over-indexes on Michigan Lottery (14×), Flamingo Las Vegas (29.03×), Maryland Terrapins men's basketball (37.26×), and The Venetian Las Vegas (21.21×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bally's Las Vegas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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