Bally's Las Vegas Audience in United States

Bally's Las Vegas logo

Bally's Las Vegas has an estimated audience of 590,942 people in United States. 50.6% are female, 49.4% are male, average age 45.5. Top regions: Nevada, California, Texas. Top brand affinities: Waukesha County, Wisconsin, Kevin Carroll, Home construction, Minnesota, edureka.

The average Bally's Las Vegas fan in United States is 45.5 years old, balanced, and lives primarily in Nevada. The audience is concentrated in Nevada, California, Texas. Top brand affinities include Waukesha County, Wisconsin, Kevin Carroll, Home construction, with strongest over-indexing on Waukesha County, Wisconsin (23.41× the country average). Demographically, the Bally's Las Vegas audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Travelling, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Hotel

Demographics of Bally's Las Vegas fans

Demographic split for Bally's Las Vegas audience in United States
MetricValue
Female50.6%
Male49.4%
Average age45.5
Estimated audience size590,942

Audience persona

The typical Bally's Las Vegas fan in United States is balanced, around 45.5 years old, with strong Travelling tendencies and a notable affinity for Waukesha County, Wisconsin.

Top regions in United States

Top regions ranked by reach for Bally's Las Vegas in United States
RegionReachAffinity
Nevada120,07821.01×
California114,5171.76×
Texas36,4390.72×
Arizona19,6451.63×
Florida14,3210.36×
New York12,2250.37×
Illinois11,5100.58×
Washington9,3480.79×
Ohio9,1080.5×
Michigan7,8000.5×
Georgia7,6050.42×
Colorado7,3900.79×
Pennsylvania7,0990.36×
North Carolina6,8290.38×
Utah6,4591.22×
Oregon5,7270.85×
New Jersey5,7220.38×
Minnesota5,5940.66×
Tennessee5,1500.43×
Indiana5,0850.47×
Virginia5,0690.35×
Missouri4,8250.51×
Wisconsin4,8200.54×
New Mexico4,1561.4×
Hawaii4,0351.59×
Massachusetts4,0260.35×
Maryland3,3730.33×
Louisiana3,3140.43×
South Carolina3,2750.37×
Oklahoma3,2040.49×
Kentucky3,0910.42×
Iowa2,9840.61×
Alabama2,8850.35×
Kansas2,6790.58×
Idaho2,5070.85×
Nebraska1,9610.66×
Arkansas1,8110.37×
Mississippi1,6500.34×
Connecticut1,6400.28×
Montana1,5080.92×
Alaska1,1130.88×
North Dakota1,1040.91×
South Dakota9940.73×
New Hampshire7280.31×
West Virginia6600.24×
Washington, District of Columbia6580.37×
Rhode Island5920.31×
Wyoming5410.62×
Maine4770.23×
Delaware4440.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bally's Las Vegas audience
BrandAffinityCategory
Waukesha County, Wisconsin23.41×Travel & Leisure
Kevin Carroll48.61×Movies & TV
Home construction1.92×Home & Garden
Minnesota1.73×Travel & Leisure
edureka33.22×Business & Career
Justice2.41×Politics & Society
San Pellegrino5.86×Food & Beverages
Jesse Plemons2.23×Movies & TV
Noodle (Gorillaz)2.26×Music & Radio
Nebraska Cornhuskers football2.18×Sports
American Jewish University18.95×Business & Career
Urban horticulture2.06×Home & Garden
Nurse education1.82×Kids & Family
Halsey, Oregon4.55×Travel & Leisure
Home staging2.48×Home & Garden
UK garage2.57×Music & Radio
Obscura Antiques & Oddities20×Home & Garden
South Asian cuisine3.9×Food & Beverages
Stracchino12.47×Food & Beverages
Certified diabetes educator5.47×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bally's Las Vegas audience
TraitClusterScore
TravellingTHRILL1.65
IndulgenceJOY1.59
Urban LifestyleOPEN1.44
Quality AwarenessPREMIUM1.39
Price SensitivityPREMIUM1.3
Family OrientationCONSERVATISM1.28

Worldwide distribution

Worldwide audience distribution share by country for Bally's Las Vegas
CountryShare
United States79.0%
Canada4.9%
Germany4.7%

See Bally's Las Vegas audiences in other countries

More Hotel audiences in United States

Frequently asked questions

How many fans does Bally's Las Vegas have in United States?

Bally's Las Vegas has an estimated audience of 590,942 people in United States, concentrated in Nevada and California.

What is the gender split and age of Bally's Las Vegas fans?

50.6% of Bally's Las Vegas fans are female, 49.4% are male, with an average age of 45.5 years.

Which brands do Bally's Las Vegas fans like most?

Bally's Las Vegas fans show strongest brand affinity for Waukesha County, Wisconsin (23.41×), Kevin Carroll (48.61×), and Home construction (1.92×) over the country average.

Where do Bally's Las Vegas fans live in United States?

Bally's Las Vegas fans in United States are most concentrated in Nevada (reach 120,078), California (reach 114,517), and Texas (reach 36,439). These three regions account for the largest share of the active audience.

What other brands do Bally's Las Vegas fans also like?

Beyond Bally's Las Vegas itself, the audience over-indexes on Kevin Carroll (48.61×), Home construction (1.92×), Minnesota (1.73×), and edureka (33.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bally's Las Vegas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.