Rascasse Audience Intelligence

Base on balls Audience in United States

A data profile of the people who buy, follow and care about Base on balls in United States — modelled from more than twelve digital signal sources. Base on balls has an estimated audience of 2,552,623 people in United States.

#65among Baseball in United States#5572among Topic in United States#1044in Sports

The average Base on balls fan in United States is 39.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tradition, Life insurance, Nonprofit organization, with strongest over-indexing on Tradition (2.56× the country average).

Demographically, the Base on balls audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Tradition, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Base on balls fan in United States is balanced, around 39.3 years old, with strong Tradition tendencies and a notable affinity for Tradition.

Category: Sports · Type: Topic · Subtype: Baseball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Base on balls profile in United States.

Audience size
2.6M
in United States
Gender
50.7%♀
49.3% male
Age
39.3
average years
Country rank
#11732
Topic in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Base on balls fans

50.7% are female, 49.3% are male, average age 39.3.

Fig. 02

Gender split

50.7%
Female
49.3%
Male
Demographic split for Base on balls audience in United States
MetricValue
Female50.7%
Male49.3%
Average age39.3
Estimated audience size2,552,623
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Base on balls audience in United States
Age bracketShare%
16-1922%
20-2919%
30-3917%
40-4920%
50+23%
Fig. 04

Worldwide distribution

42.4%

of the worldwide Base on balls audience comes from United States.

Worldwide audience distribution share by country for Base on balls
CountryShare
United States42.4%
Canada17.1%
Italy4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Base on balls audience in United States is strongest.

Fig. 05

Top regions by affinity

Base on balls fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~6K1.16×
02Vermont~5K1.10×
03North Dakota~6K1.09×
04New Hampshire~10K1.05×
05Rhode Island~9K1.05×
06Nebraska~10K1.04×
07Maine~9K1.04×
08Washington, District of Columbia~8K1.04×
09Kansas~20K1.02×
10Idaho~10K1.02×
11West Virginia~10K1.02×
12South Dakota~6K1.02×
13Arkansas~20K1.01×
14Hawaii~10K1.01×
15Montana~7K1.01×
16Delaware~7K1.01×
17Louisiana~30K1.00×
18Mississippi~20K1.00×
19Iowa~20K1.00×
20New Mexico~10K1.00×
21Oklahoma~30K0.99×
22Connecticut~30K0.99×
23Nevada~20K0.99×
24Alabama~40K0.98×
25Kentucky~30K0.98×
26Oregon~30K0.98×
27Utah~20K0.98×
28Wisconsin~40K0.97×
29Tennessee~50K0.96×
30Indiana~40K0.96×
31Missouri~40K0.96×
32South Carolina~40K0.96×
33Minnesota~40K0.96×
34Washington~50K0.95×
35Maryland~40K0.95×
36Colorado~40K0.95×
37Arizona~50K0.94×
38Massachusetts~50K0.94×
39Michigan~60K0.93×
40New Jersey~60K0.93×
41Virginia~60K0.93×
42Ohio~70K0.92×
43Georgia~70K0.92×
44North Carolina~70K0.92×
45Pennsylvania~80K0.91×
46Illinois~80K0.90×
47Florida~200K0.87×
48New York~100K0.86×
49Texas~200K0.82×
50California~200K0.78×
Fig. 06

Affinity by region

Affinity by region — Base on balls, United States
0.78×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Base on balls audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Base on balls audience
#·InterestCategoryAffinity×
01Life insuranceBusiness & Career3.15×
02Traditional medicineHealth3.11×
03Non-alcoholic beverageFood & Beverages2.97×
04Home insuranceBusiness & Career2.65×
05Health insuranceBusiness & Career2.64×
06TraditionPolitics & Society2.56×
07Slow cookerFood & Beverages2.56×
08Charitable organizationPolitics & Society2.49×
09Rail transportTravel & Leisure2.38×
10PharmacyBusiness & Career2.35×
11Credit (finance)Business & Career2.05×
12Britney SpearsMusic & Radio2.00×
13Nonprofit organizationPolitics & Society1.98×
14Hardware storeHome & Garden1.94×
15JesusPolitics & Society1.71×
16American AirlinesTravel & Leisure1.67×
17SupermarketShopping1.62×
18Credit cardsBusiness & Career1.61×
19Health careBusiness & Career1.56×
20GardeningHome & Garden1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Base on balls audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Base on balls audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.56×
Community OrientationOPEN2.49×
IndividualismJOY2.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Base on balls audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.32×
Sports ActivityPOWER0.56×
Luxury OrientationPREMIUM0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Base on balls have in United States?

Base on balls has an estimated audience of 2,552,623 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Base on balls fans?

50.7% of Base on balls fans are female, 49.3% are male, with an average age of 39.3 years.

03

Which brands do Base on balls fans like most?

Base on balls fans show strongest brand affinity for Tradition (2.56×), Life insurance (3.15×), and Nonprofit organization (1.98×) over the country average.

04

Where do Base on balls fans live in United States?

Base on balls fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Base on balls fans also like?

Beyond Base on balls itself, the audience over-indexes on Life insurance (3.15×), Nonprofit organization (1.98×), Health care (1.56×), and Charitable organization (2.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Baseball audiences in United States

See Base on balls audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Base on balls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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