Base on balls Audience in United States

Base on balls has an estimated audience of 2,552,623 people in United States. 50.7% are female, 49.3% are male, average age 39.3. Top regions: California, Texas, New York. Top brand affinities: Life insurance, Tradition, Home insurance, Health insurance, Traditional medicine.

The average Base on balls fan in United States is 39.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Life insurance, Tradition, Home insurance, with strongest over-indexing on Life insurance (2.1× the country average). Demographically, the Base on balls audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Tradition, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Baseball

Demographics of Base on balls fans

Demographic split for Base on balls audience in United States
MetricValue
Female50.7%
Male49.3%
Average age39.3
Estimated audience size2,552,623

Audience persona

The typical Base on balls fan in United States is balanced, around 39.3 years old, with strong Tradition tendencies and a notable affinity for Life insurance.

Top regions in United States

Top regions ranked by reach for Base on balls in United States
RegionReachAffinity
California107,7440.38×
Texas56,6860.26×
New York44,2280.31×
Florida38,0090.22×
Pennsylvania26,0790.3×
Ohio25,9430.33×
Mississippi25,9261.23×
Georgia25,8380.33×
Illinois24,4610.29×
Louisiana23,0520.7×
Arkansas23,0331.1×
North Carolina22,9850.3×
Oklahoma22,5250.79×
Kentucky22,1680.69×
New Jersey22,0950.34×
Alabama21,4580.6×
West Virginia21,4031.8×
Michigan21,2690.32×
Tennessee20,4420.4×
South Carolina20,2960.53×
Indiana19,7750.42×
Kansas19,7700.98×
Idaho19,7651.54×
Virginia19,4780.31×
Missouri19,1510.47×
Hawaii18,8811.72×
Iowa18,7680.89×
Montana18,6192.63×
South Dakota18,3783.11×
Washington18,2620.36×
Wisconsin18,1330.47×
New Hampshire17,6361.75×
Arizona17,4630.34×
Wyoming17,3144.58×
Nebraska17,2691.35×
Connecticut17,2430.67×
New Mexico17,1791.34×
Nevada17,1230.69×
Rhode Island17,0292.1×
Maine17,0191.86×
Oregon16,9050.58×
Utah16,8040.74×
Vermont16,7493.74×
Maryland16,6110.38×
Minnesota16,2010.44×
Massachusetts16,0350.32×
Colorado15,6090.39×
Delaware15,2502.17×
Washington, District of Columbia11,0111.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Base on balls audience
BrandAffinityCategory
Life insurance2.1×Business & Career
Tradition1.54×Politics & Society
Home insurance1.91×Business & Career
Health insurance1.67×Business & Career
Traditional medicine2×Health
Slow cooker1.71×Food & Beverages
San Antonio Spurs1.53×Sports
Speech recognition2.22×Technology & Electronics
Mold1.54×Health
Air purifier1.5×Home & Garden
Freedom of speech1.57×Politics & Society
Coin Master1.71×Games
Elvis Presley1.89×Music & Radio
Feng shui1.71×Health
Wizz Air3.06×Travel & Leisure
Luc Besson1.63×Movies & TV
Children's rights1.73×Kids & Family
Hotel Ibis1.76×Travel & Leisure
Fortuna Düsseldorf1.69×Sports
Nextbike1.59×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Base on balls audience
TraitClusterScore
TraditionCONSERVATISM1.54
Community OrientationOPEN1.33
Family OrientationCONSERVATISM1.32
IndividualismJOY1.16
Need for SecurityCONSERVATISM1.15
Price SensitivityPREMIUM1.14

Worldwide distribution

Worldwide audience distribution share by country for Base on balls
CountryShare
United States46.1%
Canada18.6%
India4.3%

See Base on balls audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does Base on balls have in United States?

Base on balls has an estimated audience of 2,552,623 people in United States, concentrated in California and Texas.

What is the gender split and age of Base on balls fans?

50.7% of Base on balls fans are female, 49.3% are male, with an average age of 39.3 years.

Which brands do Base on balls fans like most?

Base on balls fans show strongest brand affinity for Life insurance (2.1×), Tradition (1.54×), and Home insurance (1.91×) over the country average.

Where do Base on balls fans live in United States?

Base on balls fans in United States are most concentrated in California (reach 107,744), Texas (reach 56,686), and New York (reach 44,228). These three regions account for the largest share of the active audience.

What other brands do Base on balls fans also like?

Beyond Base on balls itself, the audience over-indexes on Tradition (1.54×), Home insurance (1.91×), Health insurance (1.67×), and Traditional medicine (2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Base on balls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.