Base on balls Audience in United States
Base on balls has an estimated audience of 2,552,623 people in United States. 50.7% are female, 49.3% are male, average age 39.3. Top regions: California, Texas, New York. Top brand affinities: Parma, Cachorros, University of Cádiz, Dona Ivone Lara, University of Caxias do Sul.
The average Base on balls fan in United States is 39.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Parma, Cachorros, University of Cádiz, with strongest over-indexing on Parma (1.73× the country average). Demographically, the Base on balls audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Tradition, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 6 brand affinities and 49 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Baseball
Demographics of Base on balls fans
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 39.3 |
| Estimated audience size | 2,552,623 |
Audience persona
The typical Base on balls fan in United States is balanced, around 39.3 years old, with strong Tradition tendencies and a notable affinity for Parma.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 107,744 | 0.38× |
| Texas | 56,686 | 0.26× |
| New York | 44,228 | 0.31× |
| Florida | 38,009 | 0.22× |
| Pennsylvania | 26,079 | 0.3× |
| Ohio | 25,943 | 0.33× |
| Mississippi | 25,926 | 1.23× |
| Georgia | 25,838 | 0.33× |
| Illinois | 24,461 | 0.29× |
| Louisiana | 23,052 | 0.7× |
| Arkansas | 23,033 | 1.1× |
| North Carolina | 22,985 | 0.3× |
| Oklahoma | 22,525 | 0.79× |
| Kentucky | 22,168 | 0.69× |
| New Jersey | 22,095 | 0.34× |
| Alabama | 21,458 | 0.6× |
| West Virginia | 21,403 | 1.8× |
| Michigan | 21,269 | 0.32× |
| Tennessee | 20,442 | 0.4× |
| South Carolina | 20,296 | 0.53× |
| Indiana | 19,775 | 0.42× |
| Kansas | 19,770 | 0.98× |
| Idaho | 19,765 | 1.54× |
| Virginia | 19,478 | 0.31× |
| Missouri | 19,151 | 0.47× |
| Hawaii | 18,881 | 1.72× |
| Iowa | 18,768 | 0.89× |
| Montana | 18,619 | 2.63× |
| South Dakota | 18,378 | 3.11× |
| Washington | 18,262 | 0.36× |
| Wisconsin | 18,133 | 0.47× |
| New Hampshire | 17,636 | 1.75× |
| Arizona | 17,463 | 0.34× |
| Wyoming | 17,314 | 4.58× |
| Nebraska | 17,269 | 1.35× |
| Connecticut | 17,243 | 0.67× |
| New Mexico | 17,179 | 1.34× |
| Nevada | 17,123 | 0.69× |
| Rhode Island | 17,029 | 2.1× |
| Maine | 17,019 | 1.86× |
| Oregon | 16,905 | 0.58× |
| Utah | 16,804 | 0.74× |
| Vermont | 16,749 | 3.74× |
| Maryland | 16,611 | 0.38× |
| Minnesota | 16,201 | 0.44× |
| Massachusetts | 16,035 | 0.32× |
| Colorado | 15,609 | 0.39× |
| Delaware | 15,250 | 2.17× |
| Washington, District of Columbia | 11,011 | 1.44× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Parma | 1.73× | Travel & Leisure |
| Cachorros | 1.71× | Pets & Animals |
| University of Cádiz | 1.67× | Business & Career |
| Dona Ivone Lara | 1.69× | Music & Radio |
| University of Caxias do Sul | 1.57× | Business & Career |
| FC Dinamo II București | 1.91× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.54 |
| Community Orientation | OPEN | 1.33 |
| Family Orientation | CONSERVATISM | 1.32 |
| Individualism | JOY | 1.16 |
| Need for Security | CONSERVATISM | 1.15 |
| Price Sensitivity | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 46.1% |
| Canada | 18.6% |
| India | 4.3% |
See Base on balls audiences in other countries
More Baseball audiences in United States
- MLB (63,450,411)
- New York Yankees (27,112,314)
- Detroit Tigers (26,562,248)
- Chicago Cubs (20,317,705)
- Los Angeles Dodgers (19,256,138)
Frequently asked questions
How many fans does Base on balls have in United States?
Base on balls has an estimated audience of 2,552,623 people in United States, concentrated in California and Texas.
What is the gender split and age of Base on balls fans?
50.7% of Base on balls fans are female, 49.3% are male, with an average age of 39.3 years.
Which brands do Base on balls fans like most?
Base on balls fans show strongest brand affinity for Parma (1.73×), Cachorros (1.71×), and University of Cádiz (1.67×) over the country average.
Where do Base on balls fans live in United States?
Base on balls fans in United States are most concentrated in California (reach 107,744), Texas (reach 56,686), and New York (reach 44,228). These three regions account for the largest share of the active audience.
What other brands do Base on balls fans also like?
Beyond Base on balls itself, the audience over-indexes on Cachorros (1.71×), University of Cádiz (1.67×), Dona Ivone Lara (1.69×), and University of Caxias do Sul (1.57×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Base on balls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.