Beneful Audience in United States

Beneful logo

Beneful has an estimated audience of 555,597 people in United States. 59.0% are female, 41.0% are male, average age 43.7. Top regions: California, Texas, Florida. Top brand affinities: Collectable, Lulu 黃路梓茵, Cincinnati Bearcats, Elsword, Unique Gifts.

The average Beneful fan in United States is 43.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Collectable, Lulu 黃路梓茵, Cincinnati Bearcats, with strongest over-indexing on Collectable (1.56× the country average). Demographically, the Beneful audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Pet Ownership, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Pet shop

Demographics of Beneful fans

Demographic split for Beneful audience in United States
MetricValue
Female59.0%
Male41.0%
Average age43.7
Estimated audience size555,597

Audience persona

The typical Beneful fan in United States is more female, around 43.7 years old, with strong Pet Ownership tendencies and a notable affinity for Collectable.

Top regions in United States

Top regions ranked by reach for Beneful in United States
RegionReachAffinity
California60,8491×
Texas59,8301.25×
Florida39,9111.06×
New York34,1021.1×
Illinois22,3471.21×
Georgia21,2221.24×
North Carolina20,9481.25×
Pennsylvania19,4551.04×
Ohio18,8591.1×
Michigan14,6351.01×
Virginia14,4171.07×
Arizona12,6021.11×
Tennessee11,8521.06×
Massachusetts11,7671.08×
New Jersey11,6230.82×
Colorado11,3281.29×
Maryland11,2471.18×
Indiana10,9841.08×
Washington10,7890.97×
Missouri10,7151.2×
Alabama8,8741.14×
Louisiana8,3181.16×
South Carolina8,2290.98×
Kentucky7,6391.1×
Oklahoma7,3971.2×
Wisconsin7,3520.88×
Minnesota6,7660.85×
Oregon6,6481.04×
Connecticut5,4530.98×
Nevada5,1370.96×
Mississippi5,0451.1×
Arkansas4,6691.02×
Iowa3,8810.85×
Utah3,6790.74×
New Mexico3,6221.3×
Kansas3,3660.77×
Nebraska3,0111.08×
West Virginia2,6031.01×
Idaho1,9230.69×
Maine1,8630.94×
Hawaii1,7610.74×
New Hampshire1,6450.75×
Rhode Island1,4500.82×
Delaware1,3600.89×
Montana1,2080.78×
Washington, District of Columbia1,2050.72×
Alaska1,1260.95×
Vermont9510.97×
South Dakota8940.7×
North Dakota8710.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Beneful audience
BrandAffinityCategory
Collectable1.56×Kids & Family
Lulu 黃路梓茵2.29×Movies & TV
Cincinnati Bearcats8.71×Sports
Elsword13.75×Games
Unique Gifts1.51×Shopping
Staycation1.96×Home & Garden
Regional styles of Mexican music1.64×Music & Radio
Clangers22.91×Movies & TV
Cultural studies6.69×Business & Career
Birthday Gifts1.65×Kids & Family
Public speaking1.94×Politics & Society
Jesse Plemons1.65×Movies & TV
Ashes to Ashes (TV series)15.77×Movies & TV
UK garage2.42×Music & Radio
Halsey, Oregon3.53×Travel & Leisure
Khlong Toei District15.16×Travel & Leisure
Khaadi2.64×Fashion & Accessoires
Home staging2×Home & Garden
Sears1.58×Shopping
Insomnia2×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Beneful audience
TraitClusterScore
Pet OwnershipJOY1.63
IndulgenceJOY1.45
ExtroversionTHRILL1.4
Family OrientationCONSERVATISM1.32
Community OrientationOPEN1.27
Price SensitivityPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Beneful
CountryShare
United States73.1%
Mexico16.0%
Germany5.0%

See Beneful audiences in other countries

More Pet shop audiences in United States

Frequently asked questions

How many fans does Beneful have in United States?

Beneful has an estimated audience of 555,597 people in United States, concentrated in California and Texas.

What is the gender split and age of Beneful fans?

59.0% of Beneful fans are female, 41.0% are male, with an average age of 43.7 years.

Which brands do Beneful fans like most?

Beneful fans show strongest brand affinity for Collectable (1.56×), Lulu 黃路梓茵 (2.29×), and Cincinnati Bearcats (8.71×) over the country average.

Where do Beneful fans live in United States?

Beneful fans in United States are most concentrated in California (reach 60,849), Texas (reach 59,830), and Florida (reach 39,911). These three regions account for the largest share of the active audience.

What other brands do Beneful fans also like?

Beyond Beneful itself, the audience over-indexes on Lulu 黃路梓茵 (2.29×), Cincinnati Bearcats (8.71×), Elsword (13.75×), and Unique Gifts (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Beneful. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.