Rascasse Audience Intelligence

Beneful Target Market in United States

A data profile of the people who buy, follow and care about Beneful in United States — modelled from more than twelve digital signal sources. Beneful has an estimated audience of 1,307 people in United States.

#21among Pet shop in United States#17538among Brand in United States#2730in Shopping

The average Beneful fan in United States is 43.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dog agility, Pet sitting, Electrolux, with strongest over-indexing on Dog agility (14.77× the country average).

Demographically, the Beneful audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Indulgence, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Beneful fan in United States is more female, around 43.7 years old, with strong Indulgence tendencies and a notable affinity for Dog agility.

Category: Shopping · Type: Brand · Subtype: Pet shop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beneful profile in United States.

Audience size
1K
in United States
Gender
59.0%♀
41.0% male
Age
43.7
average years
Country rank
#181340
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Beneful

59.0% are female, 41.0% are male, average age 43.7.

Fig. 02

Gender split

59.0%
Female
41.0%
Male
Demographic split for Beneful audience in United States
MetricValue
Female59.0%
Male41.0%
Average age43.7
Estimated audience size1,307
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Beneful audience in United States
Age bracketShare%
16-1911%
20-2917%
30-3918%
40-4922%
50+32%
Fig. 04

Worldwide distribution

0.4%

of the worldwide Beneful audience comes from United States.

Worldwide audience distribution share by country for Beneful
CountryShare
Saudi Arabia36.2%
Mexico35.9%
Germany11.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beneful audience in United States is strongest.

Fig. 05

Top regions by affinity

Beneful customers by region in United States
#RegionReachAffinity×
01Texas~60K1.18×
02North Carolina~20K1.16×
03Missouri~10K1.14×
04Colorado~10K1.14×
05New Mexico~3K1.13×
06Georgia~20K1.12×
07Illinois~20K1.11×
08Louisiana~8K1.11×
09Arizona~10K1.09×
10Ohio~20K1.08×
11Kentucky~8K1.08×
12Oklahoma~7K1.08×
13Maryland~10K1.07×
14Alabama~8K1.07×
15Virginia~10K1.04×
16Tennessee~10K1.04×
17Indiana~10K1.04×
18Mississippi~5K1.04×
19Nebraska~3K1.04×
20Vermont~1K1.04×
21West Virginia~3K1.02×
22Alaska~1K1.02×
23Florida~40K1.01×
24Pennsylvania~20K1.01×
25Oregon~6K1.01×
26Arkansas~5K1.01×
27New York~30K1.00×
28South Carolina~8K1.00×
29Maine~2K1.00×
30Connecticut~5K0.98×
31Nevada~5K0.98×
32North Dakota~1K0.98×
33Michigan~10K0.97×
34Massachusetts~10K0.97×
35New Hampshire~2K0.97×
36Delaware~1K0.97×
37Rhode Island~2K0.96×
38Montana~1K0.96×
39South Dakota~1K0.96×
40California~60K0.95×
41Kansas~4K0.95×
42Washington~10K0.93×
43Idaho~3K0.92×
44Hawaii~2K0.92×
45Wisconsin~8K0.91×
46Iowa~4K0.91×
47Washington, District of Columbia~2K0.91×
48Minnesota~7K0.89×
49Utah~4K0.87×
50New Jersey~10K0.84×
Fig. 06

Affinity by region

Affinity by region — Beneful, United States
0.84×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beneful audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beneful audience
#·InterestCategoryAffinity×
01VCA Animal HospitalsHealth33.91×
02Banfield Pet HospitalHealth21.51×
03ZoetisShopping18.16×
04ElectroluxHome & Garden15.36×
05Dog agilityPets & Animals14.77×
06Cat treePets & Animals14.49×
07BissellHome & Garden12.75×
08PetfinderPets & Animals9.08×
09Pet sittingPets & Animals8.15×
10PetSmartShopping5.49×
11CitibankBusiness & Career3.65×
12T-MobileTechnology & Electronics2.05×
13The UPS StoreShopping1.97×
14LivestockPets & Animals1.76×
15Home AppliancesHome & Garden1.67×
16WalgreensShopping1.65×
17PinterestInternet & Social Media1.64×
18Chick-fil-AFood & Beverages1.61×
19ToysGames1.58×
20Dollar GeneralShopping1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beneful audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beneful audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.74×
Pet OwnershipJOY1.69×
Family OrientationCONSERVATISM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beneful audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
Design AffinityPREMIUM0.75×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Beneful's target market in United States?

Beneful's target market in United States covers an estimated 1,307 people, concentrated in California and Texas.

02

What is the gender split and age of Beneful customers?

59.0% of the Beneful audience are female, 41.0% are male, with an average age of 43.7 years.

03

Which brands do Beneful fans like most?

Beneful fans show strongest brand affinity for Dog agility (14.77×), Pet sitting (8.15×), and Electrolux (15.36×) over the country average.

04

Where do Beneful fans live in United States?

Beneful fans in United States are most concentrated in California (reach ~60K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Beneful fans also like?

Beyond Beneful itself, the audience over-indexes on Pet sitting (8.15×), Electrolux (15.36×), Petfinder (9.08×), and VCA Animal Hospitals (33.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pet shop audiences in United States

See Beneful audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Beneful. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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