Bentonville, Arkansas Audience in United States
Bentonville, Arkansas has an estimated audience of 2,032,420 people in United States. 74.5% are female, 25.5% are male, average age 39.6. Top brand affinities: Fox & Friends, Mackenzie Foy, Cockpit, Ural Mountains, Tuscany.
Top brand affinities include Fox & Friends, Mackenzie Foy, Cockpit, with strongest over-indexing on Fox & Friends (1.52× the country average). Demographically, the Bentonville, Arkansas audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Career Orientation, Family Orientation.
Category: Travel & Leisure · Type: POI · Subtype: Department store
Demographics of Bentonville, Arkansas fans
| Metric | Value |
|---|---|
| Female | 74.5% |
| Male | 25.5% |
| Average age | 39.6 |
| Estimated audience size | 2,032,420 |
Audience persona
The typical Bentonville, Arkansas fan in United States is more female, around 39.6 years old, with strong Career Orientation tendencies and a notable affinity for Fox & Friends.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fox & Friends | 1.52× | Movies & TV |
| Mackenzie Foy | 2.18× | Fashion & Accessoires |
| Cockpit | 2.25× | Travel & Leisure |
| Ural Mountains | 3.02× | Travel & Leisure |
| Tuscany | 1.53× | Travel & Leisure |
| Jabberwocky (band) | 1.86× | Music & Radio |
| Gary Clark, Jr. | 2.05× | Music & Radio |
| Mad About You | 1.79× | Movies & TV |
| The Tree of Life (film) | 1.6× | Movies & TV |
| Parma | 1.55× | Travel & Leisure |
| John Stuart Mill | 1.6× | Politics & Society |
| Junior Chamber International | 2.37× | Politics & Society |
| Mount Takao | 2.35× | Travel & Leisure |
| Cagayan | 2.19× | Travel & Leisure |
| Gauri Khan | 1.58× | Movies & TV |
| Fist of Legend | 1.93× | Movies & TV |
| Ext JS | 1.76× | Technology & Electronics |
| Davao Region | 1.81× | Travel & Leisure |
| My Name Is Khan | 1.56× | Movies & TV |
| Jebel Ali Free Zone | 2.68× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.53 |
| Family Orientation | CONSERVATISM | 1.5 |
| DIY Mentality | THRILL | 1.46 |
| Community Orientation | OPEN | 1.37 |
| Individualism | JOY | 1.34 |
| Price Sensitivity | PREMIUM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 81.2% |
| Mexico | 11.4% |
| Brazil | 6.2% |
See Bentonville, Arkansas audiences in other countries
More Department store audiences in United States
- Macy's (79,019,110)
- Washington, D.C. (18,385,412)
- Micro Center (14,529,596)
- Liberty (14,134,319)
- Cleveland (14,108,523)
How to read this data
Audience size is the estimated number of people in United States who actively search for Bentonville, Arkansas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.