Big Sky Resort Audience in United States

Big Sky Resort logo

Big Sky Resort has an estimated audience of 657,883 people in United States. 43.4% are female, 56.6% are male, average age 44.0. Top regions: Montana, California, Texas. Top brand affinities: Voter registration, Electrolyte, Elsword, Israel, Nebraska Cornhuskers football.

The average Big Sky Resort fan in United States is 44.0 years old, more male, and lives primarily in Montana. The audience is concentrated in Montana, California, Texas. Top brand affinities include Voter registration, Electrolyte, Elsword, with strongest over-indexing on Voter registration (7.78× the country average). Demographically, the Big Sky Resort audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

Demographics of Big Sky Resort fans

Demographic split for Big Sky Resort audience in United States
MetricValue
Female43.4%
Male56.6%
Average age44.0
Estimated audience size657,883

Audience persona

The typical Big Sky Resort fan in United States is more male, around 44.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Voter registration.

Top regions in United States

Top regions ranked by reach for Big Sky Resort in United States
RegionReachAffinity
Montana54,95230.11×
California16,3460.23×
Texas12,6960.22×
Florida12,0160.27×
New York10,4460.28×
Colorado9,8910.95×
Washington7,6590.58×
Minnesota6,3920.68×
Illinois6,2600.29×
Utah6,1931.05×
Georgia5,8070.29×
Massachusetts5,7740.45×
North Carolina5,5500.28×
Michigan5,5440.32×
Pennsylvania5,1850.23×
Idaho4,7711.45×
Ohio4,5620.23×
New Jersey4,3800.26×
Virginia4,1220.26×
Tennessee3,7120.28×
Wisconsin3,5800.36×
Arizona2,7890.21×
Indiana2,7360.23×
South Carolina2,7200.27×
Alabama2,3880.26×
Maryland2,3780.21×
Missouri2,3230.22×
Oregon2,2890.3×
North Dakota2,2321.65×
Connecticut2,1840.33×
Louisiana2,1050.25×
Wyoming1,9692.02×
Kentucky1,6800.2×
Nevada1,4600.23×
New Hampshire1,3890.54×
Iowa1,2870.24×
Oklahoma1,2850.18×
Mississippi1,2460.23×
Maine1,2340.52×
Arkansas1,1230.21×
Kansas1,1070.21×
Vermont1,0710.93×
South Dakota1,0350.68×
Nebraska8060.24×
New Mexico7070.21×
Hawaii6570.23×
Washington, District of Columbia5480.28×
Rhode Island4840.23×
West Virginia4720.15×
Alaska4490.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Big Sky Resort audience
BrandAffinityCategory
Voter registration7.78×Politics & Society
Electrolyte7.08×Health
Elsword19.9×Games
Israel2.26×Travel & Leisure
Nebraska Cornhuskers football3.32×Sports
Natural rubber1.7×Cars & Mobility
Justice2.3×Politics & Society
UK garage4.3×Music & Radio
Sailor3.54×Travel & Leisure
Urban horticulture2.41×Home & Garden
Staycation2.18×Home & Garden
Monogram2.51×Home & Garden
Stamp collecting3.06×Home & Garden
Public speaking2.48×Politics & Society
Charlamagne Tha God5.23×Movies & TV
Grinch2.09×Movies & TV
Information technology consulting3.53×Technology & Electronics
Vocal harmony2.3×Music & Radio
Jennifer Meyer7.62×Fashion & Accessoires
JDSU1.52×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Big Sky Resort audience
TraitClusterScore
Luxury OrientationPREMIUM2.54
SustainabilityBALANCE2.17
Sports ActivityPOWER2.09
Risk AppetiteTHRILL1.95
TravellingTHRILL1.78
Quality AwarenessPREMIUM1.59

Worldwide distribution

Worldwide audience distribution share by country for Big Sky Resort
CountryShare
United States89.4%
Canada4.0%
United Kingdom1.8%

See Big Sky Resort audiences in other countries

More Hotel audiences in United States

Frequently asked questions

How many fans does Big Sky Resort have in United States?

Big Sky Resort has an estimated audience of 657,883 people in United States, concentrated in Montana and California.

What is the gender split and age of Big Sky Resort fans?

43.4% of Big Sky Resort fans are female, 56.6% are male, with an average age of 44.0 years.

Which brands do Big Sky Resort fans like most?

Big Sky Resort fans show strongest brand affinity for Voter registration (7.78×), Electrolyte (7.08×), and Elsword (19.9×) over the country average.

Where do Big Sky Resort fans live in United States?

Big Sky Resort fans in United States are most concentrated in Montana (reach 54,952), California (reach 16,346), and Texas (reach 12,696). These three regions account for the largest share of the active audience.

What other brands do Big Sky Resort fans also like?

Beyond Big Sky Resort itself, the audience over-indexes on Electrolyte (7.08×), Elsword (19.9×), Israel (2.26×), and Nebraska Cornhuskers football (3.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Big Sky Resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.