Rascasse Audience Intelligence

Big Sky Resort Target Market in United States

A data profile of the people who buy, follow and care about Big Sky Resort in United States — modelled from more than twelve digital signal sources. Big Sky Resort has an estimated audience of 662,476 people in United States.

#70among Hotel in United States#3182among Brand in United States#2404in Travel & Leisure

The average Big Sky Resort fan in United States is 44.0 years old, more male, and lives primarily in Montana.

The audience is concentrated in Montana, California, Texas.

Top brand affinities include City Bank, Lavazza, Ski resort, with strongest over-indexing on City Bank (17.08× the country average).

Demographically, the Big Sky Resort audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Sustainability, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Big Sky Resort fan in United States is more male, around 44.0 years old, with strong Sustainability tendencies and a notable affinity for City Bank.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Big Sky Resort profile in United States.

Audience size
662K
in United States
Gender
43.4%♀
56.6% male
Age
44.0
average years
Country rank
#30896
Brand in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Big Sky Resort

43.4% are female, 56.6% are male, average age 44.0.

Fig. 02

Gender split

43.4%
Female
56.6%
Male
Demographic split for Big Sky Resort audience in United States
MetricValue
Female43.4%
Male56.6%
Average age44.0
Estimated audience size662,476
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Big Sky Resort audience in United States
Age bracketShare%
16-1912%
20-2914%
30-3918%
40-4925%
50+31%
Fig. 04

Worldwide distribution

89.3%

of the worldwide Big Sky Resort audience comes from United States.

Worldwide audience distribution share by country for Big Sky Resort
CountryShare
United States89.3%
Canada4.1%
United Kingdom1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Big Sky Resort audience in United States is strongest.

Fig. 05

Top regions by affinity

Big Sky Resort customers by region in United States
#RegionReachAffinity×
01Montana~60K30.72×
02Wyoming~2K1.93×
03North Dakota~2K1.65×
04Idaho~5K1.45×
05Utah~6K0.96×
06Vermont~1K0.90×
07Colorado~9K0.89×
08South Dakota~1K0.71×
09Minnesota~6K0.62×
10Washington~8K0.57×
11Maine~1K0.57×
12New Hampshire~1K0.56×
13Delaware<1K0.43×
14Connecticut~3K0.42×
15Massachusetts~5K0.41×
16Rhode Island<1K0.41×
17West Virginia~1K0.39×
18Hawaii~1K0.38×
19Washington, District of Columbia<1K0.38×
20Wisconsin~4K0.36×
21Nebraska~1K0.36×
22Oregon~3K0.34×
23Mississippi~2K0.34×
24New Mexico~1K0.34×
25Michigan~6K0.32×
26Arkansas~2K0.32×
27South Carolina~3K0.31×
28Iowa~2K0.31×
29Kansas~2K0.31×
30Tennessee~4K0.30×
31Alabama~3K0.30×
32Louisiana~3K0.30×
33Nevada~2K0.29×
34Illinois~6K0.28×
35Georgia~6K0.28×
36North Carolina~6K0.28×
37Kentucky~2K0.28×
38Oklahoma~2K0.28×
39New York~10K0.27×
40New Jersey~5K0.27×
41Virginia~4K0.26×
42Missouri~3K0.26×
43Florida~10K0.25×
44Indiana~3K0.25×
45Maryland~3K0.25×
46Pennsylvania~5K0.24×
47Ohio~5K0.24×
48Arizona~3K0.24×
49California~20K0.22×
50Texas~10K0.21×
Fig. 06

Affinity by region

Affinity by region — Big Sky Resort, United States
0.21×1.00×30.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Big Sky Resort audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Big Sky Resort audience
#·InterestCategoryAffinity×
01LavazzaFood & Beverages39.66×
02Atomic SkisSports29.81×
03Ski jumpingSports27.87×
04City BankBusiness & Career17.08×
05BodrumTravel & Leisure13.22×
06Jackson HoleTravel & Leisure12.30×
07Ski resortTravel & Leisure8.30×
08Hilton Hotels & ResortsTravel & Leisure8.29×
09Sustainable energyHome & Garden6.56×
10Renewable energyBusiness & Career6.15×
11Costa RicaTravel & Leisure6.03×
12Weather forecastingHome & Garden5.17×
13First class travelTravel & Leisure3.94×
14FedExBusiness & Career3.50×
15Mortgage loansBusiness & Career3.19×
16Solar energyHome & Garden3.05×
17WingstopFood & Beverages2.63×
18AirbnbTravel & Leisure2.57×
19Planet FitnessSports2.18×
20PinterestInternet & Social Media1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Big Sky Resort audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Big Sky Resort audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.43×
PatriotismCONSERVATISM2.14×
Quality AwarenessPREMIUM1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Big Sky Resort audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.81×
ExtroversionTHRILL0.85×
CreativityOPEN0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Big Sky Resort's target market in United States?

Big Sky Resort's target market in United States covers an estimated 662,476 people, concentrated in Montana and California.

02

What is the gender split and age of Big Sky Resort customers?

43.4% of the Big Sky Resort audience are female, 56.6% are male, with an average age of 44.0 years.

03

Which brands do Big Sky Resort fans like most?

Big Sky Resort fans show strongest brand affinity for City Bank (17.08×), Lavazza (39.66×), and Ski resort (8.3×) over the country average.

04

Where do Big Sky Resort fans live in United States?

Big Sky Resort fans in United States are most concentrated in Montana (reach ~60K), California (reach ~20K), and Texas (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Big Sky Resort fans also like?

Beyond Big Sky Resort itself, the audience over-indexes on Lavazza (39.66×), Ski resort (8.3×), Renewable energy (6.15×), and Sustainable energy (6.56×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Big Sky Resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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