Rascasse Audience Intelligence

Build.com Target Market in United States

A data profile of the people who buy, follow and care about Build.com in United States — modelled from more than twelve digital signal sources. Build.com has an estimated audience of 707,423 people in United States.

#7among Furniture shop in United States#3063among Brand in United States#439in Shopping

The average Build.com fan in United States is 41.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include NASDAQ, Adele, Danish design, with strongest over-indexing on NASDAQ (9.43× the country average).

Demographically, the Build.com audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Build.com fan in United States is balanced, around 41.5 years old, with strong Design Affinity tendencies and a notable affinity for NASDAQ.

Category: Shopping · Type: Brand · Subtype: Furniture shop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Build.com profile in United States.

Audience size
707K
in United States
Gender
52.6%♀
47.4% male
Age
41.5
average years
Country rank
#29725
Brand in United States
Fig. 01

Search interest · 12-month trend

-57%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Build.com

52.6% are female, 47.4% are male, average age 41.5.

Fig. 02

Gender split

52.6%
Female
47.4%
Male
Demographic split for Build.com audience in United States
MetricValue
Female52.6%
Male47.4%
Average age41.5
Estimated audience size707,423
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Build.com audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3919%
40-4923%
50+25%
Fig. 04

Worldwide distribution

95.3%

of the worldwide Build.com audience comes from United States.

Worldwide audience distribution share by country for Build.com
CountryShare
United States95.3%
India1.9%
Germany1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Build.com audience in United States is strongest.

Fig. 05

Top regions by affinity

Build.com customers by region in United States
#RegionReachAffinity×
01Idaho~6K1.54×
02Maine~4K1.53×
03Montana~3K1.43×
04Florida~70K1.41×
05New Hampshire~4K1.39×
06North Carolina~30K1.35×
07Virginia~20K1.34×
08New Jersey~30K1.33×
09Delaware~3K1.31×
10Massachusetts~20K1.29×
11Washington~20K1.28×
12Maryland~20K1.26×
13Vermont~2K1.26×
14Colorado~10K1.25×
15South Carolina~10K1.24×
16Tennessee~20K1.22×
17Oregon~10K1.19×
18Arizona~20K1.16×
19Wisconsin~10K1.16×
20Minnesota~10K1.06×
21Connecticut~8K1.06×
22Nebraska~4K1.03×
23Pennsylvania~30K1.02×
24New York~40K1.01×
25California~80K0.95×
26Georgia~20K0.94×
27Texas~60K0.91×
28Michigan~20K0.91×
29Rhode Island~2K0.91×
30North Dakota~1K0.90×
31Kansas~5K0.88×
32Washington, District of Columbia~2K0.88×
33Utah~6K0.87×
34New Mexico~3K0.87×
35Ohio~20K0.81×
36Indiana~10K0.81×
37Missouri~10K0.79×
38Alabama~8K0.79×
39Iowa~5K0.77×
40Alaska~1K0.77×
41South Dakota~1K0.74×
42Illinois~20K0.73×
43Nevada~5K0.73×
44Kentucky~7K0.72×
45West Virginia~3K0.72×
46Hawaii~2K0.71×
47Arkansas~4K0.70×
48Oklahoma~6K0.68×
49Louisiana~7K0.67×
50Mississippi~4K0.66×
Fig. 06

Affinity by region

Affinity by region — Build.com, United States
0.66×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Build.com audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Build.com audience
#·InterestCategoryAffinity×
01Leroy MerlinShopping36.09×
02ToshibaTechnology & Electronics25.55×
03AdeleMusic & Radio20.02×
04Danish designHome & Garden14.78×
05RijksmuseumArts & Culture11.79×
06International educationBusiness & Career10.73×
07Scandinavian designHome & Garden10.37×
08Auntie Anne'sFood & Beverages10.35×
09NASDAQBusiness & Career9.43×
10Titanic (1997 film)Movies & TV8.81×
11HouzzHome & Garden8.22×
12GreenhouseHome & Garden6.83×
13DeviantArtInternet & Social Media3.62×
14MenardsHome & Garden3.19×
15Hardware storeHome & Garden3.19×
16IKEAHome & Garden3.00×
17RenovationHome & Garden2.92×
18Home AppliancesHome & Garden2.75×
19Hobby LobbyHome & Garden2.35×
20Dollar TreeShopping2.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Build.com audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Build.com audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM4.54×
Quality AwarenessPREMIUM2.56×
DIY MentalityTHRILL2.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Build.com audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.78×
Social Media UsageJOY0.79×
Pet OwnershipJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Build.com's target market in United States?

Build.com's target market in United States covers an estimated 707,423 people, concentrated in California and Florida.

02

What is the gender split and age of Build.com customers?

52.6% of the Build.com audience are female, 47.4% are male, with an average age of 41.5 years.

03

Which brands do Build.com fans like most?

Build.com fans show strongest brand affinity for NASDAQ (9.43×), Adele (20.02×), and Danish design (14.78×) over the country average.

04

Where do Build.com fans live in United States?

Build.com fans in United States are most concentrated in California (reach ~80K), Florida (reach ~70K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Build.com fans also like?

Beyond Build.com itself, the audience over-indexes on Adele (20.02×), Danish design (14.78×), Leroy Merlin (36.09×), and Toshiba (25.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Furniture shop audiences in United States

See Build.com audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Build.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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