Build.com Audience in United States

Build.com logo

Build.com has an estimated audience of 751,431 people in United States. 52.6% are female, 47.4% are male, average age 41.5. Top regions: California, Florida, Texas. Top brand affinities: Fairy godmother, Assassin's Creed II, Product design, Israel, Vocal harmony.

The average Build.com fan in United States is 41.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Fairy godmother, Assassin's Creed II, Product design, with strongest over-indexing on Fairy godmother (18.03× the country average). Demographically, the Build.com audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Furniture shop

Demographics of Build.com fans

Demographic split for Build.com audience in United States
MetricValue
Female52.6%
Male47.4%
Average age41.5
Estimated audience size751,431

Audience persona

The typical Build.com fan in United States is balanced, around 41.5 years old, with strong Design Affinity tendencies and a notable affinity for Fairy godmother.

Top regions in United States

Top regions ranked by reach for Build.com in United States
RegionReachAffinity
California84,3281.02×
Florida74,7291.47×
Texas62,4950.97×
New York44,2291.05×
North Carolina31,3091.38×
New Jersey26,3901.38×
Pennsylvania26,0901.03×
Virginia26,0761.42×
Georgia22,1190.96×
Washington20,7091.37×
Illinois19,7770.79×
Massachusetts19,4471.31×
Ohio19,1800.83×
Michigan18,4240.94×
Arizona17,6481.15×
Tennessee17,5041.16×
Maryland16,4831.28×
Colorado14,9151.26×
South Carolina14,4951.28×
Wisconsin13,2171.17×
Minnesota11,6701.08×
Oregon10,9751.27×
Indiana10,6590.78×
Missouri9,5250.79×
Alabama8,1750.78×
Connecticut7,9101.05×
Kentucky6,5990.7×
Louisiana6,0290.62×
Idaho5,4961.46×
Utah5,4860.82×
Kansas5,3520.9×
Oklahoma5,2290.63×
Nevada4,9820.69×
Iowa4,5750.74×
Maine4,3161.6×
New Hampshire4,1591.4×
Arkansas3,7810.61×
Nebraska3,7230.99×
Mississippi3,3980.55×
New Mexico3,2090.85×
Montana3,1131.49×
Delaware2,8401.37×
West Virginia1,9930.57×
Rhode Island1,9500.82×
Washington, District of Columbia1,9490.86×
Hawaii1,9080.59×
Vermont1,7231.31×
Wyoming1,1981.08×
North Dakota1,0300.67×
South Dakota7990.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Build.com audience
BrandAffinityCategory
Fairy godmother18.03×Literature
Assassin's Creed II17.65×Games
Product design3.48×Business & Career
Israel3.69×Travel & Leisure
Vocal harmony6.52×Music & Radio
Goop7.33×Internet & Social Media
Historic site5.82×Arts & Culture
Governor of Michigan9.99×Politics & Society
Emperor Entertainment Group14.28×Business & Career
Cherish (group)11.44×Music & Radio
Hibachi7.94×Food & Beverages
Grinch3.87×Movies & TV
Google Home6.19×Technology & Electronics
headspace8.55×Health
Wok5.8×Food & Beverages
Mathcore6.98×Music & Radio
Hipster8.06×Politics & Society
Jesse Plemons2.82×Movies & TV
Allama Iqbal Open University29.8×Business & Career
TV Fanatic7.43×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Build.com audience
TraitClusterScore
Design AffinityPREMIUM5.74
Quality AwarenessPREMIUM2.59
DIY MentalityTHRILL2.33
IndulgenceJOY1.45
Price SensitivityPREMIUM1.28
Convenience OrientationPREMIUM1.28

Worldwide distribution

Worldwide audience distribution share by country for Build.com
CountryShare
United States94.7%
India1.8%
Germany1.3%

See Build.com audiences in other countries

More Furniture shop audiences in United States

Frequently asked questions

How many fans does Build.com have in United States?

Build.com has an estimated audience of 751,431 people in United States, concentrated in California and Florida.

What is the gender split and age of Build.com fans?

52.6% of Build.com fans are female, 47.4% are male, with an average age of 41.5 years.

Which brands do Build.com fans like most?

Build.com fans show strongest brand affinity for Fairy godmother (18.03×), Assassin's Creed II (17.65×), and Product design (3.48×) over the country average.

Where do Build.com fans live in United States?

Build.com fans in United States are most concentrated in California (reach 84,328), Florida (reach 74,729), and Texas (reach 62,495). These three regions account for the largest share of the active audience.

What other brands do Build.com fans also like?

Beyond Build.com itself, the audience over-indexes on Assassin's Creed II (17.65×), Product design (3.48×), Israel (3.69×), and Vocal harmony (6.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Build.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.