Cakes & Bakes Audience in United States
Cakes & Bakes has an estimated audience of 421,639 people in United States. 77.6% are female, 22.4% are male, average age 33.6. Top brand affinities: Regional styles of Mexican music, Product design, UK garage, Stamp collecting, Isometric exercise.
Top brand affinities include Regional styles of Mexican music, Product design, UK garage, with strongest over-indexing on Regional styles of Mexican music (20× the country average). Demographically, the Cakes & Bakes audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Design Affinity, LGBTQ+ Identity.
Category: Shopping · Type: Brand
Demographics of Cakes & Bakes fans
| Metric | Value |
|---|---|
| Female | 77.6% |
| Male | 22.4% |
| Average age | 33.6 |
| Estimated audience size | 421,639 |
Audience persona
The typical Cakes & Bakes fan in United States is more female, around 33.6 years old, with strong Design Affinity tendencies and a notable affinity for Regional styles of Mexican music.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Regional styles of Mexican music | 20× | Music & Radio |
| Product design | 6.54× | Business & Career |
| UK garage | 13.29× | Music & Radio |
| Stamp collecting | 8.93× | Home & Garden |
| Isometric exercise | 14.13× | Sports |
| Oskaloosa, Iowa | 48.45× | Shopping |
| Elsword | 20× | Games |
| JDSU | 3.6× | Business & Career |
| Nebraska Cornhuskers football | 3.53× | Sports |
| Home equity | 1.83× | Home & Garden |
| Electrolyte | 4.14× | Health |
| Home staging | 4.28× | Home & Garden |
| Jaws | 4.4× | Movies & TV |
| Jesse Plemons | 2.72× | Movies & TV |
| Nationality | 1.6× | Politics & Society |
| Mothercare | 2.35× | Kids & Family |
| Justice | 2.08× | Politics & Society |
| Nebraska | 1.88× | Travel & Leisure |
| Lindy Hop | 6.87× | Music & Radio |
| Staycation | 2.19× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.67 |
| LGBTQ+ Identity | OPEN | 1.48 |
| Pet Ownership | JOY | 1.48 |
| Indulgence | JOY | 1.39 |
| Travelling | THRILL | 1.39 |
| Luxury Orientation | PREMIUM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 49.0% |
| United Kingdom | 18.7% |
| India | 14.6% |
See Cakes & Bakes audiences in other countries
More Shopping audiences in United States
- Walmart (94,971,264)
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- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Cakes & Bakes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.