Cakes & Bakes Audience in United States
Cakes & Bakes has an estimated audience of 421,639 people in United States. 77.6% are female, 22.4% are male, average age 33.6. Top brand affinities: Ferrero Rocher, Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter.
Top brand affinities include Ferrero Rocher, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Ferrero Rocher (48.45× the country average). Demographically, the Cakes & Bakes audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Design Affinity, LGBTQ+ Identity.
Category: Shopping · Type: Brand
Demographics of Cakes & Bakes fans
| Metric | Value |
|---|---|
| Female | 77.6% |
| Male | 22.4% |
| Average age | 33.6 |
| Estimated audience size | 421,639 |
Audience persona
The typical Cakes & Bakes fan in United States is more female, around 33.6 years old, with strong Design Affinity tendencies and a notable affinity for Ferrero Rocher.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ferrero Rocher | 48.45× | Food & Beverages |
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Indian Cricket | 39.03× | Sports |
| Pastry | 6.67× | Food & Beverages |
| Planet Fitness | 4.5× | Sports |
| Confectionery | 6.42× | Food & Beverages |
| Income tax | 13.19× | Business & Career |
| Arabic coffee | 20× | Food & Beverages |
| Kia Sportage | 20× | Cars & Mobility |
| Unique Gifts | 7.66× | Shopping |
| Muffin | 11.32× | Food & Beverages |
| Hair Extensions | 4.96× | Beauty & Wellness |
| Whataburger | 5.18× | Food & Beverages |
| Bohemian style | 6.36× | Fashion & Accessoires |
| Charles, Prince of Wales | 18.87× | Politics & Society |
| Fine-art photography | 5.43× | Technology & Electronics |
| Helen Hunt | 11.59× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.67 |
| LGBTQ+ Identity | OPEN | 1.48 |
| Pet Ownership | JOY | 1.48 |
| Indulgence | JOY | 1.39 |
| Travelling | THRILL | 1.39 |
| Luxury Orientation | PREMIUM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 49.0% |
| United Kingdom | 18.7% |
| India | 14.6% |
See Cakes & Bakes audiences in other countries
More Shopping audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Cakes & Bakes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.