Caldwell, Idaho Audience in United States

Caldwell, Idaho has an estimated audience of 784,764 people in United States. 65.9% are female, 34.1% are male, average age 42.0. Top regions: Idaho, Texas, New Jersey. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Caldwell, Idaho fan in United States is 42.0 years old, more female, and lives primarily in Idaho. The audience is concentrated in Idaho, Texas, New Jersey. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Caldwell, Idaho audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Caldwell, Idaho fans

Demographic split for Caldwell, Idaho audience in United States
MetricValue
Female65.9%
Male34.1%
Average age42.0
Estimated audience size784,764

Audience persona

The typical Caldwell, Idaho fan in United States is more female, around 42.0 years old, with strong Risk Appetite tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Caldwell, Idaho in United States
RegionReachAffinity
Idaho84,48621.47×
Texas83,3301.24×
New Jersey49,6902.49×
California32,1870.37×
Arizona23,3971.46×
New York22,7020.52×
North Carolina20,3240.86×
Ohio18,9570.78×
Florida14,2310.27×
Iowa11,5701.79×
Illinois10,6900.41×
Washington10,0240.64×
Pennsylvania9,9420.38×
Georgia9,4250.39×
Massachusetts8,9520.58×
Oregon8,6820.97×
Indiana8,6740.61×
Tennessee7,4500.47×
Virginia6,6700.35×
Arkansas6,5211.01×
Maryland6,4910.48×
Missouri6,3990.51×
Kansas6,3381.02×
Michigan6,1210.3×
Utah5,8430.83×
Louisiana5,3680.53×
Colorado4,7430.38×
Alabama4,6720.43×
Kentucky4,4020.45×
Oklahoma4,2030.48×
West Virginia4,0801.12×
South Carolina4,0790.35×
Wisconsin4,0350.34×
Minnesota3,2690.29×
Nevada3,1140.41×
Connecticut3,0110.38×
Mississippi2,0260.31×
Montana1,7520.8×
New Mexico1,3840.35×
Nebraska1,3220.34×
Maine1,1130.4×
New Hampshire1,0410.34×
Washington, District of Columbia8340.35×
South Dakota8060.44×
Wyoming7730.66×
Hawaii7230.21×
Rhode Island6650.27×
Delaware5840.27×
Alaska5280.31×
North Dakota5280.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Caldwell, Idaho audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
MSN3.9×News
Florida Lottery8.35×Games
Michigan Lottery8.35×Games
Horoscope6.97×Health
Charles, Prince of Wales18.87×Politics & Society
Great Clips4.34×Beauty & Wellness
New York Lottery8.35×Games
Cross-country skiing10.12×Sports
Planet Fitness2.55×Sports
Staples (Canada)3.31×Business & Career
Hobby Lobby2.44×Home & Garden
Wild Kratts11.94×Movies & TV
Day trading7.2×Business & Career
National Rugby League8.89×Sports
Diaper bag3.89×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Caldwell, Idaho audience
TraitClusterScore
Risk AppetiteTHRILL1.72
PatriotismCONSERVATISM1.51
Luxury OrientationPREMIUM1.48
ExtroversionTHRILL1.3
Family OrientationCONSERVATISM1.09
Quality AwarenessPREMIUM1.08

Worldwide distribution

Worldwide audience distribution share by country for Caldwell, Idaho
CountryShare
United States70.4%
United Kingdom7.0%
Australia6.8%

See Caldwell, Idaho audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Caldwell, Idaho have in United States?

Caldwell, Idaho has an estimated audience of 784,764 people in United States, concentrated in Idaho and Texas.

What is the gender split and age of Caldwell, Idaho fans?

65.9% of Caldwell, Idaho fans are female, 34.1% are male, with an average age of 42.0 years.

Which brands do Caldwell, Idaho fans like most?

Caldwell, Idaho fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Caldwell, Idaho fans live in United States?

Caldwell, Idaho fans in United States are most concentrated in Idaho (reach 84,486), Texas (reach 83,330), and New Jersey (reach 49,690). These three regions account for the largest share of the active audience.

What other brands do Caldwell, Idaho fans also like?

Beyond Caldwell, Idaho itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Caldwell, Idaho. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.