Caldwell, Idaho Audience in United States

Caldwell, Idaho logo

Caldwell, Idaho has an estimated audience of 784,764 people in United States. 65.9% are female, 34.1% are male, average age 42.0. Top regions: Idaho, Texas, New Jersey. Top brand affinities: JDSU, Israel, Historic site, Urban Outfitters, Jesse Plemons.

The average Caldwell, Idaho fan in United States is 42.0 years old, more female, and lives primarily in Idaho. The audience is concentrated in Idaho, Texas, New Jersey. Top brand affinities include JDSU, Israel, Historic site, with strongest over-indexing on JDSU (8.89× the country average). Demographically, the Caldwell, Idaho audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Caldwell, Idaho fans

Demographic split for Caldwell, Idaho audience in United States
MetricValue
Female65.9%
Male34.1%
Average age42.0
Estimated audience size784,764

Audience persona

The typical Caldwell, Idaho fan in United States is more female, around 42.0 years old, with strong Risk Appetite tendencies and a notable affinity for JDSU.

Top regions in United States

Top regions ranked by reach for Caldwell, Idaho in United States
RegionReachAffinity
Idaho84,48621.47×
Texas83,3301.24×
New Jersey49,6902.49×
California32,1870.37×
Arizona23,3971.46×
New York22,7020.52×
North Carolina20,3240.86×
Ohio18,9570.78×
Florida14,2310.27×
Iowa11,5701.79×
Illinois10,6900.41×
Washington10,0240.64×
Pennsylvania9,9420.38×
Georgia9,4250.39×
Massachusetts8,9520.58×
Oregon8,6820.97×
Indiana8,6740.61×
Tennessee7,4500.47×
Virginia6,6700.35×
Arkansas6,5211.01×
Maryland6,4910.48×
Missouri6,3990.51×
Kansas6,3381.02×
Michigan6,1210.3×
Utah5,8430.83×
Louisiana5,3680.53×
Colorado4,7430.38×
Alabama4,6720.43×
Kentucky4,4020.45×
Oklahoma4,2030.48×
West Virginia4,0801.12×
South Carolina4,0790.35×
Wisconsin4,0350.34×
Minnesota3,2690.29×
Nevada3,1140.41×
Connecticut3,0110.38×
Mississippi2,0260.31×
Montana1,7520.8×
New Mexico1,3840.35×
Nebraska1,3220.34×
Maine1,1130.4×
New Hampshire1,0410.34×
Washington, District of Columbia8340.35×
South Dakota8060.44×
Wyoming7730.66×
Hawaii7230.21×
Rhode Island6650.27×
Delaware5840.27×
Alaska5280.31×
North Dakota5280.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Caldwell, Idaho audience
BrandAffinityCategory
JDSU8.89×Business & Career
Israel2.72×Travel & Leisure
Historic site4.56×Arts & Culture
Urban Outfitters1.82×Shopping
Jesse Plemons2.93×Movies & TV
Winemaking3.44×Food & Beverages
Buying a House4.88×Home & Garden
GILT8.35×Shopping
Urban horticulture2.49×Home & Garden
Vocal harmony3.04×Music & Radio
Saving1.92×Business & Career
Grinch2.21×Movies & TV
Nebraska Cornhuskers football1.97×Sports
Jeep Wagoneer3.02×Cars & Mobility
Noodle (Gorillaz)1.62×Music & Radio
Hibachi3.33×Food & Beverages
Nipsey Hussle2.46×Music & Radio
Glossier2.17×Beauty & Wellness
Halsey, Oregon3.31×Travel & Leisure
Jill Scott2.14×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Caldwell, Idaho audience
TraitClusterScore
Risk AppetiteTHRILL1.72
PatriotismCONSERVATISM1.51
Luxury OrientationPREMIUM1.48
ExtroversionTHRILL1.3
Family OrientationCONSERVATISM1.09
Quality AwarenessPREMIUM1.08

Worldwide distribution

Worldwide audience distribution share by country for Caldwell, Idaho
CountryShare
United States70.4%
United Kingdom7.0%
Australia6.8%

See Caldwell, Idaho audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Caldwell, Idaho have in United States?

Caldwell, Idaho has an estimated audience of 784,764 people in United States, concentrated in Idaho and Texas.

What is the gender split and age of Caldwell, Idaho fans?

65.9% of Caldwell, Idaho fans are female, 34.1% are male, with an average age of 42.0 years.

Which brands do Caldwell, Idaho fans like most?

Caldwell, Idaho fans show strongest brand affinity for JDSU (8.89×), Israel (2.72×), and Historic site (4.56×) over the country average.

Where do Caldwell, Idaho fans live in United States?

Caldwell, Idaho fans in United States are most concentrated in Idaho (reach 84,486), Texas (reach 83,330), and New Jersey (reach 49,690). These three regions account for the largest share of the active audience.

What other brands do Caldwell, Idaho fans also like?

Beyond Caldwell, Idaho itself, the audience over-indexes on Israel (2.72×), Historic site (4.56×), Urban Outfitters (1.82×), and Jesse Plemons (2.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Caldwell, Idaho. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.