Canadian Rockies Audience in United States

Canadian Rockies logo

Canadian Rockies has an estimated audience of 778,056 people in United States. 58.9% are female, 41.1% are male, average age 45.2. Top regions: California, New York, Texas. Top brand affinities: headspace, Cherish (group), Wok, Goma, Grace Slick.

The average Canadian Rockies fan in United States is 45.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include headspace, Cherish (group), Wok, with strongest over-indexing on headspace (11.79× the country average). Demographically, the Canadian Rockies audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Mountain

Demographics of Canadian Rockies fans

Demographic split for Canadian Rockies audience in United States
MetricValue
Female58.9%
Male41.1%
Average age45.2
Estimated audience size778,056

Audience persona

The typical Canadian Rockies fan in United States is more female, around 45.2 years old, with strong Risk Appetite tendencies and a notable affinity for headspace.

Top regions in United States

Top regions ranked by reach for Canadian Rockies in United States
RegionReachAffinity
California75,7160.88×
New York63,0761.45×
Texas48,9470.73×
Florida44,0760.84×
Illinois29,6891.15×
Pennsylvania29,3381.12×
Michigan27,1431.33×
New Jersey27,0001.36×
Ohio26,9561.12×
Washington26,4891.7×
Georgia22,3870.93×
North Carolina22,0350.94×
Massachusetts19,9151.3×
Virginia18,7140.99×
Colorado15,9851.3×
Indiana14,8891.05×
Tennessee13,2630.85×
Minnesota13,1011.18×
Wisconsin12,9511.11×
Maryland12,6280.94×
Arizona10,6540.67×
Missouri10,5710.84×
Oregon9,7401.09×
Connecticut8,6411.11×
South Carolina8,0580.69×
Kentucky7,4600.76×
Alabama7,4290.68×
Louisiana7,3110.73×
Utah6,4280.92×
Iowa5,6800.89×
Nevada5,6380.75×
Oklahoma5,5620.64×
Kansas4,7860.78×
New Hampshire4,6541.52×
Arkansas4,2940.67×
Idaho3,7320.96×
Montana3,5161.63×
Maine3,5021.26×
Mississippi3,3270.52×
Hawaii3,0170.9×
West Virginia2,6940.74×
Nebraska2,6340.68×
Rhode Island2,5561.03×
Washington, District of Columbia2,3461×
Alaska2,0681.24×
Vermont2,0271.48×
New Mexico1,9550.5×
South Dakota1,8691.04×
Delaware1,8090.84×
North Dakota1,6901.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Canadian Rockies audience
BrandAffinityCategory
headspace11.79×Health
Cherish (group)13.22×Music & Radio
Wok7.61×Food & Beverages
Goma19.41×Travel & Leisure
Grace Slick9.51×Music & Radio
Google Home6.83×Technology & Electronics
Ira Glass17.57×Music & Radio
Cryptic crossword15.29×Technology & Electronics
Hibachi7.6×Food & Beverages
Governor of Michigan6.64×Politics & Society
El Paso County, Colorado11.44×Travel & Leisure
Embroidery Library13.07×Home & Garden
Goop4.44×Internet & Social Media
Voter registration3.9×Politics & Society
The Gruffalo (film)13.5×Movies & TV
Fairy godmother5.35×Literature
Electrolyte3.34×Health
TV Fanatic6.88×Movies & TV
Parral, Chihuahua8.88×Travel & Leisure
Kikar HaShabbat9.43×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Canadian Rockies audience
TraitClusterScore
Risk AppetiteTHRILL3.76
PatriotismCONSERVATISM3.04
TravellingTHRILL2.39
Design AffinityPREMIUM2.11
Pet OwnershipJOY2
Community OrientationOPEN1.82

Worldwide distribution

Worldwide audience distribution share by country for Canadian Rockies
CountryShare
United States49.0%
Canada37.5%
United Kingdom4.9%

See Canadian Rockies audiences in other countries

More Mountain audiences in United States

Frequently asked questions

How many fans does Canadian Rockies have in United States?

Canadian Rockies has an estimated audience of 778,056 people in United States, concentrated in California and New York.

What is the gender split and age of Canadian Rockies fans?

58.9% of Canadian Rockies fans are female, 41.1% are male, with an average age of 45.2 years.

Which brands do Canadian Rockies fans like most?

Canadian Rockies fans show strongest brand affinity for headspace (11.79×), Cherish (group) (13.22×), and Wok (7.61×) over the country average.

Where do Canadian Rockies fans live in United States?

Canadian Rockies fans in United States are most concentrated in California (reach 75,716), New York (reach 63,076), and Texas (reach 48,947). These three regions account for the largest share of the active audience.

What other brands do Canadian Rockies fans also like?

Beyond Canadian Rockies itself, the audience over-indexes on Cherish (group) (13.22×), Wok (7.61×), Goma (19.41×), and Grace Slick (9.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Canadian Rockies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.