Rascasse Audience Intelligence

Capital One Arena Audience in United States

A data profile of the people who buy, follow and care about Capital One Arena in United States — modelled from more than twelve digital signal sources. Capital One Arena has an estimated audience of 1,774,762 people in United States.

#15among Arena in United States#1254among POI in United States#1400in Sports

The average Capital One Arena fan in United States is 36.2 years old, more male, and lives primarily in Virginia.

The audience is concentrated in Virginia, Maryland, Washington, District of Columbia.

Top brand affinities include Washington Wizards, Washington Capitals, NBA Finals, with strongest over-indexing on Washington Wizards (5.51× the country average).

Demographically, the Capital One Arena audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Capital One Arena fan in United States is more male, around 36.2 years old, with strong Patriotism tendencies and a notable affinity for Washington Wizards.

Category: Sports · Type: POI · Subtype: Arena

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Capital One Arena profile in United States.

Audience size
1.8M
in United States
Gender
38.5%♀
61.5% male
Age
36.2
average years
Country rank
#15633
POI in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Capital One Arena fans

38.5% are female, 61.5% are male, average age 36.2.

Fig. 02

Gender split

38.5%
Female
61.5%
Male
Demographic split for Capital One Arena audience in United States
MetricValue
Female38.5%
Male61.5%
Average age36.2
Estimated audience size1,774,762
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Capital One Arena audience in United States
Age bracketShare%
16-1930%
20-2919%
30-3917%
40-4918%
50+16%
Fig. 04

Worldwide distribution

95.6%

of the worldwide Capital One Arena audience comes from United States.

Worldwide audience distribution share by country for Capital One Arena
CountryShare
United States95.6%
Canada1.2%
United Kingdom0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Capital One Arena audience in United States is strongest.

Fig. 05

Top regions by affinity

Capital One Arena fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~200K31.10×
02Maryland~200K6.53×
03Virginia~200K5.35×
04West Virginia~6K0.75×
05Delaware~4K0.75×
06Alaska~2K0.62×
07South Dakota~2K0.47×
08North Dakota~2K0.47×
09Vermont~1K0.46×
10Montana~2K0.43×
11Pennsylvania~20K0.40×
12Rhode Island~2K0.37×
13Hawaii~3K0.36×
14Mississippi~5K0.35×
15Idaho~3K0.35×
16Maine~2K0.35×
17New Hampshire~2K0.34×
18New Mexico~3K0.33×
19North Carolina~20K0.31×
20Connecticut~6K0.31×
21Nebraska~3K0.31×
22New York~30K0.29×
23New Jersey~10K0.29×
24Arkansas~4K0.29×
25South Carolina~7K0.27×
26Iowa~4K0.27×
27Kansas~4K0.27×
28Tennessee~9K0.25×
29Massachusetts~9K0.25×
30Kentucky~6K0.25×
31Oklahoma~5K0.25×
32Louisiana~5K0.24×
33Nevada~4K0.24×
34Utah~4K0.24×
35Florida~30K0.23×
36Indiana~7K0.23×
37Oregon~4K0.22×
38Michigan~10K0.21×
39Missouri~6K0.21×
40Wisconsin~6K0.21×
41Alabama~5K0.21×
42Georgia~10K0.20×
43Minnesota~5K0.20×
44Illinois~10K0.19×
45Colorado~5K0.19×
46Washington~7K0.18×
47Ohio~9K0.16×
48Arizona~6K0.16×
49California~30K0.14×
50Texas~20K0.14×
Fig. 06

Affinity by region

Affinity by region — Capital One Arena, United States
0.14×1.00×31.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Capital One Arena audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Capital One Arena audience
#·InterestCategoryAffinity×
01Washington CapitalsSports7.15×
02Washington WizardsSports5.51×
03Charlotte HornetsSports3.30×
04World SeriesSports3.25×
05Luka DončićSports3.11×
06Minnesota TimberwolvesSports3.09×
07Brooklyn NetsSports2.91×
08Phoenix SunsSports2.82×
09Houston RocketsSports2.57×
10Aaron RodgersSports2.17×
11NHLSports2.06×
12College basketballSports1.91×
13NBA FinalsSports1.88×
14LeBron JamesSports1.87×
15Anime conventionLiterature1.82×
16Golden State WarriorsSports1.75×
17Mixed martial artsSports1.72×
18NBA playoffsSports1.64×
19CBS SportsMovies & TV1.61×
20Mobile gameGames1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Capital One Arena audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Capital One Arena audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.22×
Convenience OrientationPREMIUM1.20×
Early Adopter MentalityPOWER1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Capital One Arena audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.81×
MindfulnessBALANCE0.84×
Pet OwnershipJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Capital One Arena have in United States?

Capital One Arena has an estimated audience of 1,774,762 people in United States, concentrated in Virginia and Maryland.

02

What is the gender split and age of Capital One Arena fans?

38.5% of Capital One Arena fans are female, 61.5% are male, with an average age of 36.2 years.

03

Which brands do Capital One Arena fans like most?

Capital One Arena fans show strongest brand affinity for Washington Wizards (5.51×), Washington Capitals (7.15×), and NBA Finals (1.88×) over the country average.

04

Where do Capital One Arena fans live in United States?

Capital One Arena fans in United States are most concentrated in Virginia (reach ~200K), Maryland (reach ~200K), and Washington, District of Columbia (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Capital One Arena fans also like?

Beyond Capital One Arena itself, the audience over-indexes on Washington Capitals (7.15×), NBA Finals (1.88×), NHL (2.06×), and Minnesota Timberwolves (3.09×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Capital One Arena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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