Christianity Today Audience in United States

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Christianity Today has an estimated audience of 2,921,649 people in United States. 73.0% are female, 27.0% are male, average age 42.4. Top regions: Texas, California, North Carolina. Top brand affinities: Drudge Report, Dollar General, Real property, Texas Roadhouse, Singer-songwriter.

The average Christianity Today fan in United States is 42.4 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, North Carolina. Top brand affinities include Drudge Report, Dollar General, Real property, with strongest over-indexing on Drudge Report (5.44× the country average). Demographically, the Christianity Today audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Spirituality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine

Demographics of Christianity Today fans

Demographic split for Christianity Today audience in United States
MetricValue
Female73.0%
Male27.0%
Average age42.4
Estimated audience size2,921,649

Audience persona

The typical Christianity Today fan in United States is more female, around 42.4 years old, with strong Spirituality tendencies and a notable affinity for Drudge Report.

Top regions in United States

Top regions ranked by reach for Christianity Today in United States
RegionReachAffinity
Texas241,1700.96×
California228,7980.71×
North Carolina140,2051.59×
Florida137,9770.7×
Illinois129,7491.33×
Tennessee101,8811.74×
Pennsylvania100,2921.02×
Georgia96,5421.07×
Virginia96,3061.35×
Michigan94,9881.24×
Ohio91,2701.01×
New York88,8630.54×
Washington70,7481.21×
Indiana69,8191.31×
Minnesota63,7371.52×
Missouri61,5861.31×
Colorado60,4591.31×
South Carolina57,4171.31×
Kentucky55,2411.51×
Alabama50,3881.23×
Maryland49,4710.98×
Arizona48,8230.82×
Oregon47,4501.42×
Oklahoma47,0451.45×
Massachusetts43,9460.76×
Wisconsin42,9830.98×
New Jersey41,2940.56×
Arkansas31,5611.31×
Kansas29,1651.27×
Iowa27,1701.13×
Mississippi26,9311.12×
Louisiana23,1810.62×
Connecticut16,3870.56×
West Virginia16,2021.19×
Idaho16,1631.1×
Nebraska14,7901.01×
New Mexico11,9600.82×
Nevada11,0700.39×
Hawaii10,9540.87×
Washington, District of Columbia9,6741.1×
Utah9,0060.34×
New Hampshire8,3800.73×
Montana8,0250.99×
Maine7,8050.75×
South Dakota6,3970.95×
Alaska5,0750.81×
North Dakota4,8450.81×
Rhode Island4,0460.44×
Delaware4,0450.5×
Vermont3,3320.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Christianity Today audience
BrandAffinityCategory
Drudge Report5.44×Sports
Dollar General1.96×Shopping
Real property2.57×Home & Garden
Texas Roadhouse1.82×Food & Beverages
Singer-songwriter1.84×Music & Radio
Bible2.22×Politics & Society
Dollar Tree1.73×Shopping
J. C. Penney2.12×Shopping
New Testament3.75×Politics & Society
New York Post2.62×News
Kroger1.75×Food & Beverages
Menards1.92×Home & Garden
Blanket3.44×Home & Garden
Hormone3.01×Health
IHOP2.04×Food & Beverages
Dentistry1.9×Business & Career
Made in USA2.08×Business & Career
Diabetes mellitus awareness2.33×Health
Chase (bank)1.66×Business & Career
Bored Panda3.48×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Christianity Today audience
TraitClusterScore
SpiritualityBALANCE1.51
Community OrientationOPEN1.28
Family OrientationCONSERVATISM1.2
MindfulnessBALANCE1.15
CreativityOPEN1.14
DIY MentalityTHRILL1.12

Worldwide distribution

Worldwide audience distribution share by country for Christianity Today
CountryShare
United States81.4%
United Kingdom4.8%
Canada3.4%

See Christianity Today audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does Christianity Today have in United States?

Christianity Today has an estimated audience of 2,921,649 people in United States, concentrated in Texas and California.

What is the gender split and age of Christianity Today fans?

73.0% of Christianity Today fans are female, 27.0% are male, with an average age of 42.4 years.

Which brands do Christianity Today fans like most?

Christianity Today fans show strongest brand affinity for Drudge Report (5.44×), Dollar General (1.96×), and Real property (2.57×) over the country average.

Where do Christianity Today fans live in United States?

Christianity Today fans in United States are most concentrated in Texas (reach 241,170), California (reach 228,798), and North Carolina (reach 140,205). These three regions account for the largest share of the active audience.

What other brands do Christianity Today fans also like?

Beyond Christianity Today itself, the audience over-indexes on Dollar General (1.96×), Real property (2.57×), Texas Roadhouse (1.82×), and Singer-songwriter (1.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Christianity Today. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.