Rascasse Audience Intelligence

Christianity Today Audience in United States

A data profile of the people who buy, follow and care about Christianity Today in United States — modelled from more than twelve digital signal sources. Christianity Today has an estimated audience of 2,914,883 people in United States.

#305among Website / Newspaper / Magazine in United States#59in News

The average Christianity Today fan in United States is 42.4 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Drudge Report, Donald Trump, Nonprofit organization, with strongest over-indexing on Drudge Report (5.16× the country average).

Demographically, the Christianity Today audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Christianity Today fan in United States is more female, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Drudge Report.

Category: News · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Christianity Today profile in United States.

Audience size
2.9M
in United States
Gender
73.0%♀
27.0% male
Age
42.4
average years
Country rank
#10547
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Christianity Today

73.0% are female, 27.0% are male, average age 42.4.

Fig. 02

Gender split

73.0%
Female
27.0%
Male
Demographic split for Christianity Today audience in United States
MetricValue
Female73.0%
Male27.0%
Average age42.4
Estimated audience size2,914,883
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Christianity Today audience in United States
Age bracketShare%
16-1917%
20-2913%
30-3919%
40-4923%
50+28%
Fig. 04

Worldwide distribution

81.4%

of the worldwide Christianity Today audience comes from United States.

Worldwide audience distribution share by country for Christianity Today
CountryShare
United States81.4%
United Kingdom4.8%
Canada3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Christianity Today audience in United States is strongest.

Fig. 05

Top regions by affinity

Christianity Today fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~100K1.68×
02North Carolina~100K1.49×
03Minnesota~60K1.48×
04Idaho~20K1.39×
05Kentucky~50K1.37×
06Indiana~70K1.32×
07Oregon~40K1.32×
08Virginia~90K1.31×
09Arkansas~30K1.31×
10Oklahoma~40K1.29×
11Kansas~30K1.27×
12Illinois~100K1.24×
13South Carolina~50K1.24×
14Missouri~60K1.22×
15Michigan~90K1.20×
16Colorado~60K1.20×
17Montana~10K1.18×
18Washington~70K1.15×
19Alabama~50K1.15×
20Washington, District of Columbia~10K1.14×
21Mississippi~30K1.12×
22West Virginia~20K1.11×
23Iowa~30K1.09×
24Georgia~90K1.02×
25Ohio~90K1.01×
26Nebraska~10K1.01×
27Maryland~50K1.00×
28Wisconsin~40K1.00×
29New Mexico~10K1.00×
30South Dakota~7K1.00×
31Alaska~6K0.99×
32Pennsylvania~90K0.96×
33North Dakota~6K0.93×
34Texas~200K0.88×
35Hawaii~10K0.88×
36Vermont~4K0.88×
37Arizona~50K0.84×
38Maine~9K0.84×
39New Hampshire~10K0.83×
40Delaware~6K0.78×
41Massachusetts~40K0.76×
42Rhode Island~7K0.76×
43Florida~100K0.69×
44California~200K0.68×
45Louisiana~30K0.68×
46Connecticut~20K0.66×
47Nevada~20K0.58×
48Utah~20K0.58×
49New Jersey~40K0.57×
50New York~90K0.53×
Fig. 06

Affinity by region

Affinity by region — Christianity Today, United States
0.53×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Christianity Today audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Christianity Today audience
#·InterestCategoryAffinity×
01New TestamentPolitics & Society5.18×
02Drudge ReportSports5.16×
03Non-alcoholic beverageFood & Beverages3.80×
04New York PostNews2.86×
05Charitable organizationPolitics & Society2.81×
06Microwave ovenHome & Garden2.79×
07BiblePolitics & Society2.62×
08PharmacyBusiness & Career2.50×
09TraditionPolitics & Society2.46×
10Nonprofit organizationPolitics & Society2.38×
11IKEAHome & Garden2.04×
12ReligionBusiness & Career1.94×
13JesusPolitics & Society1.85×
14American AirlinesTravel & Leisure1.83×
15Organic foodFood & Beverages1.78×
16Health careBusiness & Career1.75×
17Trader Joe'sShopping1.73×
18Donald TrumpPolitics & Society1.70×
19PinterestInternet & Social Media1.65×
20RecipesFood & Beverages1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Christianity Today audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Christianity Today audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.33×
Community OrientationOPEN2.24×
SpiritualityBALANCE2.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Christianity Today audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.64×
Luxury OrientationPREMIUM0.84×
Pet OwnershipJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Christianity Today have in United States?

Christianity Today has an estimated audience of 2,914,883 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Christianity Today fans?

73.0% of Christianity Today fans are female, 27.0% are male, with an average age of 42.4 years.

03

Which brands do Christianity Today fans like most?

Christianity Today fans show strongest brand affinity for Drudge Report (5.16×), Donald Trump (1.7×), and Nonprofit organization (2.38×) over the country average.

04

Where do Christianity Today fans live in United States?

Christianity Today fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Christianity Today fans also like?

Beyond Christianity Today itself, the audience over-indexes on Donald Trump (1.7×), Nonprofit organization (2.38×), Religion (1.94×), and New Testament (5.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See Christianity Today audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Christianity Today. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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