Connecticut Sun Audience in United States

Connecticut Sun has an estimated audience of 1,455,015 people in United States. 53.9% are female, 46.1% are male, average age 41.7. Top regions: Connecticut, California, Texas. Top brand affinities: Yahtzee, Autism Awareness, Diabetes mellitus awareness, Capital One, EuroLeague.

The average Connecticut Sun fan in United States is 41.7 years old, balanced, and lives primarily in Connecticut. The audience is concentrated in Connecticut, California, Texas. Top brand affinities include Yahtzee, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Yahtzee (113.91× the country average). Demographically, the Connecticut Sun audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Basketball

Demographics of Connecticut Sun fans

Demographic split for Connecticut Sun audience in United States
MetricValue
Female53.9%
Male46.1%
Average age41.7
Estimated audience size1,455,015

Audience persona

The typical Connecticut Sun fan in United States is balanced, around 41.7 years old, with strong Risk Appetite tendencies and a notable affinity for Yahtzee.

Top regions in United States

Top regions ranked by reach for Connecticut Sun in United States
RegionReachAffinity
Connecticut129,5968.88×
California74,8150.47×
Texas74,0900.59×
Florida69,0810.7×
New York67,8770.83×
Massachusetts67,0132.34×
Illinois44,2540.91×
North Carolina41,4760.95×
Indiana41,3211.55×
Georgia40,6870.91×
Iowa37,7643.15×
Ohio32,2470.72×
Pennsylvania30,6050.62×
Virginia28,6090.81×
New Jersey24,9930.68×
Maryland23,5070.94×
Michigan22,4630.59×
Arizona22,3790.75×
South Carolina21,5290.98×
Louisiana21,2841.13×
Tennessee21,2310.73×
Minnesota20,7050.99×
Alabama14,2950.7×
Rhode Island13,8112.98×
Missouri13,5450.58×
Washington12,9860.44×
Nevada12,8900.92×
Mississippi12,6201.05×
Wisconsin12,3800.57×
Kentucky12,1670.67×
Colorado11,3120.49×
New Hampshire8,4331.47×
Arkansas8,0740.67×
Oregon7,5140.45×
Oklahoma7,2760.45×
Maine6,9461.33×
Kansas6,1990.54×
Nebraska4,0320.55×
Utah3,7790.29×
Washington, District of Columbia3,7750.86×
New Mexico3,5390.48×
West Virginia3,0050.44×
Vermont2,7331.07×
Delaware2,6010.65×
Hawaii2,3490.38×
South Dakota2,2920.68×
Idaho2,1380.29×
Montana1,7170.43×
North Dakota1,6820.56×
Alaska9720.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Connecticut Sun audience
BrandAffinityCategory
Yahtzee113.91×Games
Autism Awareness19.03×Health
Diabetes mellitus awareness12.46×Health
Capital One7.29×Business & Career
EuroLeague151.96×Sports
Google Maps6.26×Internet & Social Media
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Brook Lopez38.56×Sports
CarGurus6.85×Cars & Mobility
Jrue Holiday24.55×Sports
Indeed.com4.73×Business & Career
Aaron Rodgers7.09×Sports
Income tax13.19×Business & Career
Megan Fox8.4×Movies & TV
Beetlejuice4.63×Movies & TV
Circle K6.33×Shopping
DeviantArt6.29×Internet & Social Media
Bruce Willis6.37×Movies & TV
AccuWeather5.61×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Connecticut Sun audience
TraitClusterScore
Risk AppetiteTHRILL1.57
LGBTQ+ IdentityOPEN1.27
PatriotismCONSERVATISM1.21
Community OrientationOPEN1.2
Family OrientationCONSERVATISM1.18
Luxury OrientationPREMIUM1.16

Worldwide distribution

Worldwide audience distribution share by country for Connecticut Sun
CountryShare
United States87.1%
Canada2.8%
Philippines2.7%

See Connecticut Sun audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Connecticut Sun have in United States?

Connecticut Sun has an estimated audience of 1,455,015 people in United States, concentrated in Connecticut and California.

What is the gender split and age of Connecticut Sun fans?

53.9% of Connecticut Sun fans are female, 46.1% are male, with an average age of 41.7 years.

Which brands do Connecticut Sun fans like most?

Connecticut Sun fans show strongest brand affinity for Yahtzee (113.91×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.46×) over the country average.

Where do Connecticut Sun fans live in United States?

Connecticut Sun fans in United States are most concentrated in Connecticut (reach 129,596), California (reach 74,815), and Texas (reach 74,090). These three regions account for the largest share of the active audience.

What other brands do Connecticut Sun fans also like?

Beyond Connecticut Sun itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.46×), Capital One (7.29×), and EuroLeague (151.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Connecticut Sun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.