Connecticut Sun Audience in United States

Connecticut Sun logo

Connecticut Sun has an estimated audience of 1,455,015 people in United States. 53.9% are female, 46.1% are male, average age 41.7. Top regions: Connecticut, California, Texas. Top brand affinities: Surf kayaking, Alaska, Product design, Goop, Pro-Ject.

The average Connecticut Sun fan in United States is 41.7 years old, balanced, and lives primarily in Connecticut. The audience is concentrated in Connecticut, California, Texas. Top brand affinities include Surf kayaking, Alaska, Product design, with strongest over-indexing on Surf kayaking (24.55× the country average). Demographically, the Connecticut Sun audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Basketball

Demographics of Connecticut Sun fans

Demographic split for Connecticut Sun audience in United States
MetricValue
Female53.9%
Male46.1%
Average age41.7
Estimated audience size1,455,015

Audience persona

The typical Connecticut Sun fan in United States is balanced, around 41.7 years old, with strong Risk Appetite tendencies and a notable affinity for Surf kayaking.

Top regions in United States

Top regions ranked by reach for Connecticut Sun in United States
RegionReachAffinity
Connecticut129,5968.88×
California74,8150.47×
Texas74,0900.59×
Florida69,0810.7×
New York67,8770.83×
Massachusetts67,0132.34×
Illinois44,2540.91×
North Carolina41,4760.95×
Indiana41,3211.55×
Georgia40,6870.91×
Iowa37,7643.15×
Ohio32,2470.72×
Pennsylvania30,6050.62×
Virginia28,6090.81×
New Jersey24,9930.68×
Maryland23,5070.94×
Michigan22,4630.59×
Arizona22,3790.75×
South Carolina21,5290.98×
Louisiana21,2841.13×
Tennessee21,2310.73×
Minnesota20,7050.99×
Alabama14,2950.7×
Rhode Island13,8112.98×
Missouri13,5450.58×
Washington12,9860.44×
Nevada12,8900.92×
Mississippi12,6201.05×
Wisconsin12,3800.57×
Kentucky12,1670.67×
Colorado11,3120.49×
New Hampshire8,4331.47×
Arkansas8,0740.67×
Oregon7,5140.45×
Oklahoma7,2760.45×
Maine6,9461.33×
Kansas6,1990.54×
Nebraska4,0320.55×
Utah3,7790.29×
Washington, District of Columbia3,7750.86×
New Mexico3,5390.48×
West Virginia3,0050.44×
Vermont2,7331.07×
Delaware2,6010.65×
Hawaii2,3490.38×
South Dakota2,2920.68×
Idaho2,1380.29×
Montana1,7170.43×
North Dakota1,6820.56×
Alaska9720.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Connecticut Sun audience
BrandAffinityCategory
Surf kayaking24.55×Sports
Alaska2.63×Travel & Leisure
Product design2.61×Business & Career
Goop5.87×Internet & Social Media
Pro-Ject3.85×Music & Radio
Governor of Michigan6.84×Politics & Society
Grinch3.39×Movies & TV
Wok5.31×Food & Beverages
Vocal harmony3.46×Music & Radio
Jesse Plemons2.35×Movies & TV
headspace6.09×Health
Google Home4.12×Technology & Electronics
Queens College, City University of New York4.64×Business & Career
Hibachi4.81×Food & Beverages
Jaws3.27×Movies & TV
Nebraska Cornhuskers football2.13×Sports
Cherish (group)6.38×Music & Radio
Grace Slick5.12×Music & Radio
Kikar HaShabbat8.99×News
Consequence (rapper)3.47×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Connecticut Sun audience
TraitClusterScore
Risk AppetiteTHRILL1.57
LGBTQ+ IdentityOPEN1.27
PatriotismCONSERVATISM1.21
Community OrientationOPEN1.2
Family OrientationCONSERVATISM1.18
Luxury OrientationPREMIUM1.16

Worldwide distribution

Worldwide audience distribution share by country for Connecticut Sun
CountryShare
United States87.1%
Canada2.8%
Philippines2.7%

See Connecticut Sun audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Connecticut Sun have in United States?

Connecticut Sun has an estimated audience of 1,455,015 people in United States, concentrated in Connecticut and California.

What is the gender split and age of Connecticut Sun fans?

53.9% of Connecticut Sun fans are female, 46.1% are male, with an average age of 41.7 years.

Which brands do Connecticut Sun fans like most?

Connecticut Sun fans show strongest brand affinity for Surf kayaking (24.55×), Alaska (2.63×), and Product design (2.61×) over the country average.

Where do Connecticut Sun fans live in United States?

Connecticut Sun fans in United States are most concentrated in Connecticut (reach 129,596), California (reach 74,815), and Texas (reach 74,090). These three regions account for the largest share of the active audience.

What other brands do Connecticut Sun fans also like?

Beyond Connecticut Sun itself, the audience over-indexes on Alaska (2.63×), Product design (2.61×), Goop (5.87×), and Pro-Ject (3.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Connecticut Sun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.