Rascasse Audience Intelligence

Connecticut Sun Audience in United States

A data profile of the people who buy, follow and care about Connecticut Sun in United States — modelled from more than twelve digital signal sources. Connecticut Sun has an estimated audience of 1,732,558 people in United States.

#175among Basketball in United States#262among Team in United States#1428in Sports

The average Connecticut Sun fan in United States is 39.0 years old, balanced, and lives primarily in Connecticut.

The audience is concentrated in Connecticut, Texas, California.

Top brand affinities include Megan Fox, EuroLeague, Brook Lopez, with strongest over-indexing on Megan Fox (13.39× the country average).

Demographically, the Connecticut Sun audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Connecticut Sun fan in United States is balanced, around 39.0 years old, with strong Patriotism tendencies and a notable affinity for Megan Fox.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Connecticut Sun profile in United States.

Audience size
1.7M
in United States
Gender
45.9%♀
54.1% male
Age
39.0
average years
Country rank
#15908
Team in United States
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Connecticut Sun fans

45.9% are female, 54.1% are male, average age 39.0.

Fig. 02

Gender split

45.9%
Female
54.1%
Male
Demographic split for Connecticut Sun audience in United States
MetricValue
Female45.9%
Male54.1%
Average age39.0
Estimated audience size1,732,558
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Connecticut Sun audience in United States
Age bracketShare%
16-1922%
20-2918%
30-3918%
40-4920%
50+22%
Fig. 04

Worldwide distribution

85.7%

of the worldwide Connecticut Sun audience comes from United States.

Worldwide audience distribution share by country for Connecticut Sun
CountryShare
United States85.7%
Philippines3.4%
Canada3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Connecticut Sun audience in United States is strongest.

Fig. 05

Top regions by affinity

Connecticut Sun fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~200K8.98×
02Rhode Island~20K3.00×
03Iowa~40K2.95×
04Massachusetts~80K2.27×
05New Hampshire~10K1.47×
06Indiana~40K1.43×
07Maine~8K1.36×
08Louisiana~30K1.19×
09Vermont~3K1.14×
10Mississippi~20K1.12×
11Minnesota~20K0.96×
12South Carolina~20K0.94×
13Nevada~20K0.93×
14North Carolina~50K0.90×
15Maryland~30K0.90×
16Washington, District of Columbia~4K0.86×
17Illinois~50K0.85×
18Georgia~40K0.85×
19New York~80K0.80×
20Virginia~30K0.76×
21South Dakota~3K0.76×
22Tennessee~20K0.73×
23Arizona~20K0.72×
24Arkansas~10K0.72×
25Ohio~40K0.70×
26Alabama~20K0.70×
27Delaware~3K0.70×
28Kentucky~10K0.69×
29Florida~80K0.68×
30North Dakota~2K0.68×
31New Jersey~30K0.64×
32Texas~90K0.63×
33Pennsylvania~30K0.61×
34Nebraska~5K0.59×
35Michigan~30K0.58×
36Missouri~20K0.57×
37Wisconsin~10K0.57×
38Montana~3K0.57×
39Oregon~10K0.55×
40New Mexico~5K0.55×
41Alaska~2K0.55×
42Kansas~7K0.54×
43West Virginia~4K0.54×
44Washington~20K0.51×
45Oklahoma~10K0.51×
46Hawaii~4K0.49×
47Colorado~10K0.48×
48California~90K0.47×
49Idaho~4K0.41×
50Utah~5K0.34×
Fig. 06

Affinity by region

Affinity by region — Connecticut Sun, United States
0.34×1.00×8.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Connecticut Sun audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Connecticut Sun audience
#·InterestCategoryAffinity×
01EuroLeagueSports124.06×
02Brook LopezSports43.95×
03YahtzeeGames29.16×
04Jrue HolidaySports25.21×
05United States national football teamSports13.57×
06Megan FoxMovies & TV13.39×
07De'Aaron FoxSports8.82×
08Minnesota TimberwolvesSports8.26×
09Charlotte HornetsSports7.83×
10Washington WizardsSports7.26×
11US Open (tennis)Sports6.19×
12Giannis AntetokounmpoSports5.03×
13Atlanta HawksSports4.64×
14Utah JazzSports4.56×
15San Antonio SpursSports4.30×
16New York KnicksSports3.54×
17Chicago BullsSports3.39×
18Hair ExtensionsBeauty & Wellness2.87×
19Golden State WarriorsSports2.60×
20FIFA World CupSports1.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Connecticut Sun audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Connecticut Sun audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.79×
Risk AppetiteTHRILL1.41×
Community OrientationOPEN1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Connecticut Sun audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.81×
Pet OwnershipJOY0.82×
CreativityOPEN0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Connecticut Sun have in United States?

Connecticut Sun has an estimated audience of 1,732,558 people in United States, concentrated in Connecticut and Texas.

02

What is the gender split and age of Connecticut Sun fans?

45.9% of Connecticut Sun fans are female, 54.1% are male, with an average age of 39.0 years.

03

Which brands do Connecticut Sun fans like most?

Connecticut Sun fans show strongest brand affinity for Megan Fox (13.39×), EuroLeague (124.06×), and Brook Lopez (43.95×) over the country average.

04

Where do Connecticut Sun fans live in United States?

Connecticut Sun fans in United States are most concentrated in Connecticut (reach ~200K), Texas (reach ~90K), and California (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Connecticut Sun fans also like?

Beyond Connecticut Sun itself, the audience over-indexes on EuroLeague (124.06×), Brook Lopez (43.95×), Jrue Holiday (25.21×), and Minnesota Timberwolves (8.26×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Connecticut Sun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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