Rascasse Audience Intelligence

Country Financial Target Market in United States

A data profile of the people who buy, follow and care about Country Financial in United States — modelled from more than twelve digital signal sources. Country Financial has an estimated audience of 821,996 people in United States.

#22among Insurances in United States#2775among Brand in United States#1712in Business & Career

The average Country Financial fan in United States is 41.3 years old, balanced, and lives primarily in Illinois.

The audience is concentrated in Illinois, Georgia, Oregon.

Top brand affinities include GameStop, United Parcel Service, Insurance, with strongest over-indexing on GameStop (2.95× the country average).

Demographically, the Country Financial audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Country Financial fan in United States is balanced, around 41.3 years old, with strong Career Orientation tendencies and a notable affinity for GameStop.

Category: Business & Career · Type: Brand · Subtype: Insurances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Country Financial profile in United States.

Audience size
822K
in United States
Gender
48.5%♀
51.5% male
Age
41.3
average years
Country rank
#26995
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Country Financial

48.5% are female, 51.5% are male, average age 41.3.

Fig. 02

Gender split

48.5%
Female
51.5%
Male
Demographic split for Country Financial audience in United States
MetricValue
Female48.5%
Male51.5%
Average age41.3
Estimated audience size821,996
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Country Financial audience in United States
Age bracketShare%
16-197%
20-2921%
30-3927%
40-4930%
50+14%
Fig. 04

Worldwide distribution

99.9%

of the worldwide Country Financial audience comes from United States.

Worldwide audience distribution share by country for Country Financial
CountryShare
United States99.9%
Germany0.1%
Italy0.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Country Financial audience in United States is strongest.

Fig. 05

Top regions by affinity

Country Financial customers by region in United States
#RegionReachAffinity×
01Alaska~10K7.90×
02Illinois~200K7.06×
03Oregon~50K5.64×
04North Dakota~8K4.47×
05Alabama~40K3.24×
06Iowa~20K2.72×
07Washington~40K2.38×
08Georgia~60K2.17×
09Nevada~20K2.10×
10Missouri~20K1.84×
11Minnesota~20K1.56×
12Idaho~6K1.53×
13Wisconsin~20K1.24×
14Kansas~6K0.95×
15Oklahoma~8K0.90×
16Colorado~10K0.83×
17Vermont~1K0.82×
18Rhode Island~2K0.79×
19West Virginia~3K0.76×
20Maine~2K0.76×
21Delaware~2K0.74×
22New Hampshire~2K0.72×
23New Mexico~3K0.61×
24South Dakota~1K0.59×
25Hawaii~2K0.58×
26Montana~1K0.57×
27Washington, District of Columbia~1K0.55×
28Arizona~9K0.53×
29Indiana~7K0.50×
30Mississippi~3K0.47×
31Connecticut~4K0.46×
32Tennessee~7K0.44×
33Nebraska~2K0.42×
34Arkansas~3K0.41×
35Louisiana~4K0.39×
36Maryland~5K0.35×
37Utah~3K0.34×
38Kentucky~3K0.33×
39Massachusetts~5K0.30×
40South Carolina~4K0.30×
41New Jersey~6K0.27×
42Pennsylvania~6K0.23×
43Michigan~5K0.22×
44Virginia~4K0.22×
45North Carolina~5K0.21×
46Ohio~5K0.20×
47Florida~8K0.15×
48New York~7K0.14×
49Texas~10K0.13×
50California~10K0.11×
Fig. 06

Affinity by region

Affinity by region — Country Financial, United States
0.11×1.00×7.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Country Financial audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Country Financial audience
#·InterestCategoryAffinity×
01st louis bluesSports7.26×
02Holiday Inn ExpressTravel & Leisure6.17×
03Holiday InnTravel & Leisure5.10×
04Chicago CubsSports3.06×
05St. Louis CardinalsSports2.97×
06GameStopGames2.95×
07Online food orderingFood & Beverages2.83×
08Discount TireShopping2.77×
09Life insuranceBusiness & Career2.66×
10Air pollutionHealth2.59×
11United Parcel ServiceBusiness & Career2.52×
12Hardware storeHome & Garden2.40×
13Rail transportTravel & Leisure2.21×
14Credit (finance)Business & Career2.03×
15Used carCars & Mobility1.91×
16InsuranceBusiness & Career1.83×
17PharmacyBusiness & Career1.76×
18BankingBusiness & Career1.75×
19Nonprofit organizationPolitics & Society1.55×
20GrillingFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Country Financial audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Country Financial audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.41×
Need for SecurityCONSERVATISM1.83×
DIY MentalityTHRILL1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Country Financial audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.21×
Luxury OrientationPREMIUM0.53×
MindfulnessBALANCE0.56×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Country Financial's target market in United States?

Country Financial's target market in United States covers an estimated 821,996 people, concentrated in Illinois and Georgia.

02

What is the gender split and age of Country Financial customers?

48.5% of the Country Financial audience are female, 51.5% are male, with an average age of 41.3 years.

03

Which brands do Country Financial fans like most?

Country Financial fans show strongest brand affinity for GameStop (2.95×), United Parcel Service (2.52×), and Insurance (1.83×) over the country average.

04

Where do Country Financial fans live in United States?

Country Financial fans in United States are most concentrated in Illinois (reach ~200K), Georgia (reach ~60K), and Oregon (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Country Financial fans also like?

Beyond Country Financial itself, the audience over-indexes on United Parcel Service (2.52×), Insurance (1.83×), Banking (1.75×), and Discount Tire (2.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Insurances audiences in United States

See Country Financial audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Country Financial. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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