Daily News Audience in United States

Daily News logo

Daily News has an estimated audience of 691,236 people in United States. 65.0% are female, 35.0% are male, average age 39.0. Top regions: New York, New Jersey, California. Top brand affinities: Pro-Ject, Mackenzie Foy, South Asian cuisine, JTV (Indonesia), Elif.

The average Daily News fan in United States is 39.0 years old, more female, and lives primarily in New York. The audience is concentrated in New York, New Jersey, California. Top brand affinities include Pro-Ject, Mackenzie Foy, South Asian cuisine, with strongest over-indexing on Pro-Ject (2.18× the country average). Demographically, the Daily News audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Price Sensitivity, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of Daily News fans

Demographic split for Daily News audience in United States
MetricValue
Female65.0%
Male35.0%
Average age39.0
Estimated audience size691,236

Audience persona

The typical Daily News fan in United States is more female, around 39.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Pro-Ject.

Top regions in United States

Top regions ranked by reach for Daily News in United States
RegionReachAffinity
New York422,09610.93×
New Jersey63,4413.61×
California51,5090.68×
Florida48,6601.04×
Texas29,0750.49×
Pennsylvania23,3441×
Connecticut20,6612.98×
Virginia16,1390.96×
North Carolina15,3570.74×
Michigan15,1060.84×
Kentucky13,8271.6×
Massachusetts13,4460.99×
Illinois12,5270.54×
Georgia11,8050.55×
Ohio10,5270.49×
Maryland9,8050.83×
Arizona9,3840.66×
Washington8,7620.63×
Tennessee7,2660.52×
South Carolina6,8470.66×
Wisconsin6,6310.64×
Colorado5,8980.54×
Oregon5,7870.73×
Minnesota5,6300.57×
Indiana5,5910.44×
Missouri4,9350.44×
Alabama4,7270.49×
Oklahoma4,4540.58×
Louisiana4,2530.48×
Nevada3,1580.47×
Idaho3,1110.9×
Kansas2,9620.54×
Arkansas2,6080.46×
New Hampshire2,5940.95×
Washington, District of Columbia2,5511.23×
Mississippi2,4970.44×
Iowa2,4220.43×
Utah2,2800.37×
North Dakota2,1871.54×
Maine2,1170.85×
Nebraska1,9630.57×
Rhode Island1,9130.87×
New Mexico1,7070.49×
West Virginia1,6370.51×
Hawaii1,6350.55×
Alaska1,4610.99×
Montana1,4570.76×
Delaware1,2210.64×
Vermont1,1220.92×
Wyoming6120.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Daily News audience
BrandAffinityCategory
Pro-Ject2.18×Music & Radio
Mackenzie Foy2.92×Fashion & Accessoires
South Asian cuisine2.76×Food & Beverages
JTV (Indonesia)1.6×
Elif9.21×Music & Radio
EShakti2.58×Shopping
Enrique Hernández (baseball)2.75×Sports
Laguna (province)1.75×
Voltron: Legendary Defender2.61×Movies & TV
Edmond, Oklahoma1.78×Travel & Leisure
Software widget2×Technology & Electronics
Ural Mountains1.76×Travel & Leisure
Guys and Dolls1.75×Music & Radio
Hydration pack2.17×Sports
Final Fantasy VII (Famicom)1.5×Games
Escape Games1.89×Games
Edamame2.32×Food & Beverages
Iowa Speedway2.22×Sports
Earthcore2.03×Literature
Gauri Khan1.85×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Daily News audience
TraitClusterScore
Price SensitivityPREMIUM1.17
IndividualismJOY1.15
CreativityOPEN1.14
Community OrientationOPEN1.11
SpiritualityBALANCE1.06
Pet OwnershipJOY1.06

Worldwide distribution

Worldwide audience distribution share by country for Daily News
CountryShare
United States50.1%
India11.8%
South Africa5.8%

See Daily News audiences in other countries

More Newspaper audiences in United States

Frequently asked questions

How many fans does Daily News have in United States?

Daily News has an estimated audience of 691,236 people in United States, concentrated in New York and New Jersey.

What is the gender split and age of Daily News fans?

65.0% of Daily News fans are female, 35.0% are male, with an average age of 39.0 years.

Which brands do Daily News fans like most?

Daily News fans show strongest brand affinity for Pro-Ject (2.18×), Mackenzie Foy (2.92×), and South Asian cuisine (2.76×) over the country average.

Where do Daily News fans live in United States?

Daily News fans in United States are most concentrated in New York (reach 422,096), New Jersey (reach 63,441), and California (reach 51,509). These three regions account for the largest share of the active audience.

What other brands do Daily News fans also like?

Beyond Daily News itself, the audience over-indexes on Mackenzie Foy (2.92×), South Asian cuisine (2.76×), JTV (Indonesia) (1.6×), and Elif (9.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Daily News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.