Daily News Audience in United States

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Daily News has an estimated audience of 691,236 people in United States. 65.0% are female, 35.0% are male, average age 39.0. Top regions: New York, New Jersey, California. Top brand affinities: PSV Eindhoven, Fox News Channel, Real property, FC Bayern Munich, Nostalgia.

The average Daily News fan in United States is 39.0 years old, more female, and lives primarily in New York. The audience is concentrated in New York, New Jersey, California. Top brand affinities include PSV Eindhoven, Fox News Channel, Real property, with strongest over-indexing on PSV Eindhoven (47.83× the country average). Demographically, the Daily News audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Price Sensitivity, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of Daily News fans

Demographic split for Daily News audience in United States
MetricValue
Female65.0%
Male35.0%
Average age39.0
Estimated audience size691,236

Audience persona

The typical Daily News fan in United States is more female, around 39.0 years old, with strong Price Sensitivity tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for Daily News in United States
RegionReachAffinity
New York422,09610.93×
New Jersey63,4413.61×
California51,5090.68×
Florida48,6601.04×
Texas29,0750.49×
Pennsylvania23,3441×
Connecticut20,6612.98×
Virginia16,1390.96×
North Carolina15,3570.74×
Michigan15,1060.84×
Kentucky13,8271.6×
Massachusetts13,4460.99×
Illinois12,5270.54×
Georgia11,8050.55×
Ohio10,5270.49×
Maryland9,8050.83×
Arizona9,3840.66×
Washington8,7620.63×
Tennessee7,2660.52×
South Carolina6,8470.66×
Wisconsin6,6310.64×
Colorado5,8980.54×
Oregon5,7870.73×
Minnesota5,6300.57×
Indiana5,5910.44×
Missouri4,9350.44×
Alabama4,7270.49×
Oklahoma4,4540.58×
Louisiana4,2530.48×
Nevada3,1580.47×
Idaho3,1110.9×
Kansas2,9620.54×
Arkansas2,6080.46×
New Hampshire2,5940.95×
Washington, District of Columbia2,5511.23×
Mississippi2,4970.44×
Iowa2,4220.43×
Utah2,2800.37×
North Dakota2,1871.54×
Maine2,1170.85×
Nebraska1,9630.57×
Rhode Island1,9130.87×
New Mexico1,7070.49×
West Virginia1,6370.51×
Hawaii1,6350.55×
Alaska1,4610.99×
Montana1,4570.76×
Delaware1,2210.64×
Vermont1,1220.92×
Wyoming6120.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Daily News audience
BrandAffinityCategory
PSV Eindhoven47.83×Sports
Fox News Channel1.57×Movies & TV
Real property2.24×Home & Garden
FC Bayern Munich2.75×Sports
Nostalgia1.76×Home & Garden
Dentistry1.89×Business & Career
Made in USA1.92×Business & Career
Genetics1.51×Kids & Family
Dominican Republic2.37×Travel & Leisure
Detroit Tigers1.6×Sports
Microwave oven1.66×Home & Garden
CBS News1.54×Movies & TV
Megan Fox2.16×Movies & TV
Hormone1.99×Health
Breakfast television1.62×Movies & TV
Retirement1.56×Business & Career
Atlanta Braves1.83×Sports
Epic Games2×Games
Home insurance1.53×Business & Career
Deutsche Eishockey Liga8.54×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Daily News audience
TraitClusterScore
Price SensitivityPREMIUM1.17
IndividualismJOY1.15
CreativityOPEN1.14
Community OrientationOPEN1.11
SpiritualityBALANCE1.06
Pet OwnershipJOY1.06

Worldwide distribution

Worldwide audience distribution share by country for Daily News
CountryShare
United States50.1%
India11.8%
South Africa5.8%

See Daily News audiences in other countries

More Newspaper audiences in United States

Frequently asked questions

How many fans does Daily News have in United States?

Daily News has an estimated audience of 691,236 people in United States, concentrated in New York and New Jersey.

What is the gender split and age of Daily News fans?

65.0% of Daily News fans are female, 35.0% are male, with an average age of 39.0 years.

Which brands do Daily News fans like most?

Daily News fans show strongest brand affinity for PSV Eindhoven (47.83×), Fox News Channel (1.57×), and Real property (2.24×) over the country average.

Where do Daily News fans live in United States?

Daily News fans in United States are most concentrated in New York (reach 422,096), New Jersey (reach 63,441), and California (reach 51,509). These three regions account for the largest share of the active audience.

What other brands do Daily News fans also like?

Beyond Daily News itself, the audience over-indexes on Fox News Channel (1.57×), Real property (2.24×), FC Bayern Munich (2.75×), and Nostalgia (1.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Daily News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.