Daily News (New York) Audience in United States

Daily News (New York) has an estimated audience of 5,370,539 people in United States. 45.5% are female, 54.5% are male, average age 42.5. Top brand affinities: Finnair, AccuWeather, StubHub, DocuSign, OpenTable.

Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Daily News (New York) audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.

Category: News · Type: Website / Newspaper / Magazine

Demographics of Daily News (New York) fans

Demographic split for Daily News (New York) audience in United States
MetricValue
Female45.5%
Male54.5%
Average age42.5
Estimated audience size5,370,539

Audience persona

The typical Daily News (New York) fan in United States is balanced, around 42.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Finnair.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Daily News (New York) audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.6×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.6×Internet & Social Media
Liam Neeson11.19×Movies & TV
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Natalie Portman11.42×Movies & TV
Cotton On15.99×Fashion & Accessoires
Orange17.89×Technology & Electronics
Jake Gyllenhaal11.05×Movies & TV
Forrest Gump14.23×Movies & TV
Fiverr14.62×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Daily News (New York) audience
TraitClusterScore
Early Adopter MentalityPOWER1.42
IndividualismJOY1.38
TravellingTHRILL1.12
Career OrientationPOWER1.1
Luxury OrientationPREMIUM1.1
Urban LifestyleOPEN1.09

Worldwide distribution

Worldwide audience distribution share by country for Daily News (New York)
CountryShare
United States90.6%
Canada5.2%
Japan1.1%

See Daily News (New York) audiences in other countries

More News audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Daily News (New York). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.