Rascasse Audience Intelligence

Daily News (New York) Audience in United States

A data profile of the people who buy, follow and care about Daily News (New York) in United States — modelled from more than twelve digital signal sources. Daily News (New York) has an estimated audience of 5,361,782 people in United States.

#164among Website / Newspaper / Magazine in United States#30in News

The average Daily News (New York) fan in United States is 42.5 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, Florida.

Top brand affinities include Chuck Norris, New York Post, Tabloid (newspaper format), with strongest over-indexing on Chuck Norris (4.5× the country average).

Demographically, the Daily News (New York) audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Individualism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Daily News (New York) fan in United States is balanced, around 42.5 years old, with strong Individualism tendencies and a notable affinity for Chuck Norris.

Category: News · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Daily News (New York) profile in United States.

Audience size
5.4M
in United States
Gender
45.5%♀
54.5% male
Age
42.5
average years
Country rank
#6280
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Daily News (New York)

45.5% are female, 54.5% are male, average age 42.5.

Fig. 02

Gender split

45.5%
Female
54.5%
Male
Demographic split for Daily News (New York) audience in United States
MetricValue
Female45.5%
Male54.5%
Average age42.5
Estimated audience size5,361,782
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Daily News (New York) audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3919%
40-4923%
50+28%
Fig. 04

Worldwide distribution

90.5%

of the worldwide Daily News (New York) audience comes from United States.

Worldwide audience distribution share by country for Daily News (New York)
CountryShare
United States90.5%
Canada5.3%
Japan1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Daily News (New York) audience in United States is strongest.

Fig. 05

Top regions by affinity

Daily News (New York) fans by region: top regions in United States
#RegionReachAffinity×
01New York~3.5M11.39×
02New Jersey~700K5.15×
03Connecticut~200K4.20×
04Vermont~20K1.92×
05Florida~600K1.65×
06Delaware~20K1.48×
07Rhode Island~20K1.33×
08Massachusetts~100K1.31×
09Washington, District of Columbia~20K1.24×
10Maryland~100K1.21×
11Pennsylvania~200K1.19×
12North Carolina~200K1.18×
13Maine~20K1.15×
14South Carolina~80K1.03×
15New Hampshire~20K1.01×
16Virginia~100K1.00×
17Georgia~100K0.86×
18Alaska~10K0.83×
19North Dakota~8K0.77×
20Nevada~40K0.72×
21South Dakota~9K0.69×
22Arizona~70K0.67×
23Montana~10K0.64×
24West Virginia~20K0.61×
25Hawaii~10K0.58×
26Tennessee~60K0.57×
27Mississippi~30K0.57×
28New Mexico~20K0.57×
29Kansas~20K0.56×
30Nebraska~20K0.56×
31Idaho~20K0.56×
32Arkansas~20K0.53×
33Colorado~40K0.50×
34California~300K0.46×
35Iowa~20K0.46×
36Kentucky~30K0.45×
37Oregon~30K0.44×
38Oklahoma~30K0.44×
39Indiana~40K0.42×
40Louisiana~30K0.42×
41Utah~20K0.42×
42Ohio~70K0.40×
43Wisconsin~30K0.40×
44Alabama~30K0.40×
45Missouri~30K0.38×
46Minnesota~30K0.38×
47Illinois~70K0.37×
48Washington~40K0.37×
49Michigan~50K0.36×
50Texas~100K0.31×
Fig. 06

Affinity by region

Affinity by region — Daily News (New York), United States
0.31×1.00×11.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Daily News (New York) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Daily News (New York) audience
#·InterestCategoryAffinity×
01Chuck NorrisMovies & TV4.50×
02New York PostNews3.92×
03World SeriesSports3.74×
04WWE Hall of FameSports3.53×
05Tabloid (newspaper format)Literature3.46×
06Seattle MarinersSports3.05×
07Aaron RodgersSports2.72×
08SteamGames2.44×
09Drudge ReportSports2.42×
10CBS NewsMovies & TV2.26×
11Online newspaperNews2.16×
12Breakfast televisionMovies & TV2.15×
13LondonTravel & Leisure1.94×
14TMZInternet & Social Media1.82×
15GameStopGames1.78×
16BrewingFood & Beverages1.76×
17Real propertyHome & Garden1.75×
18GeneticsKids & Family1.59×
19NostalgiaHome & Garden1.52×
20Mixed martial artsSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Daily News (New York) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Daily News (New York) audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.53×
Career OrientationPOWER1.34×
Early Adopter MentalityPOWER1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Daily News (New York) audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.73×
Pet OwnershipJOY0.74×
DIY MentalityTHRILL0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Daily News (New York) have in United States?

Daily News (New York) has an estimated audience of 5,361,782 people in United States, concentrated in New York and New Jersey.

02

What is the gender split and age of Daily News (New York) fans?

45.5% of Daily News (New York) fans are female, 54.5% are male, with an average age of 42.5 years.

03

Which brands do Daily News (New York) fans like most?

Daily News (New York) fans show strongest brand affinity for Chuck Norris (4.5×), New York Post (3.92×), and Tabloid (newspaper format) (3.46×) over the country average.

04

Where do Daily News (New York) fans live in United States?

Daily News (New York) fans in United States are most concentrated in New York (reach ~3.5M), New Jersey (reach ~700K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Daily News (New York) fans also like?

Beyond Daily News (New York) itself, the audience over-indexes on New York Post (3.92×), Tabloid (newspaper format) (3.46×), WWE Hall of Fame (3.53×), and TMZ (1.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See Daily News (New York) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Daily News (New York). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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