Rascasse Audience Intelligence

Daytona Beach, Florida Audience in United States

A data profile of the people who buy, follow and care about Daytona Beach, Florida in United States — modelled from more than twelve digital signal sources. Daytona Beach, Florida has an estimated audience of 6,145,376 people in United States.

#85among City in United States#375among POI in United States#473in Travel & Leisure

The average Daytona Beach, Florida fan in United States is 43.6 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, Georgia, Texas.

Top brand affinities include FedEx, Solar energy, Mortgage loans, with strongest over-indexing on FedEx (4.05× the country average).

Demographically, the Daytona Beach, Florida audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Daytona Beach, Florida fan in United States is balanced, around 43.6 years old, with strong Family Orientation tendencies and a notable affinity for FedEx.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Daytona Beach, Florida profile in United States.

Audience size
6.1M
in United States
Gender
51.7%♀
48.3% male
Age
43.6
average years
Country rank
#5616
POI in United States
Fig. 01

Search interest · 12-month trend

+45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Daytona Beach, Florida fans

51.7% are female, 48.3% are male, average age 43.6.

Fig. 02

Gender split

51.7%
Female
48.3%
Male
Demographic split for Daytona Beach, Florida audience in United States
MetricValue
Female51.7%
Male48.3%
Average age43.6
Estimated audience size6,145,376
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Daytona Beach, Florida audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3918%
40-4925%
50+30%
Fig. 04

Worldwide distribution

78.7%

of the worldwide Daytona Beach, Florida audience comes from United States.

Worldwide audience distribution share by country for Daytona Beach, Florida
CountryShare
United States78.7%
United Kingdom3.6%
Canada3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Daytona Beach, Florida audience in United States is strongest.

Fig. 05

Top regions by affinity

Daytona Beach, Florida fans by region: top regions in United States
#RegionReachAffinity×
01Florida~3.5M8.52×
02Georgia~400K2.29×
03South Carolina~200K1.65×
04Kentucky~100K1.48×
05West Virginia~40K1.42×
06Tennessee~200K1.37×
07North Dakota~20K1.30×
08Alabama~100K1.25×
09North Carolina~200K1.16×
10Indiana~100K1.10×
11South Dakota~20K1.09×
12Ohio~200K1.00×
13Missouri~90K0.95×
14Arkansas~50K0.94×
15Mississippi~50K0.94×
16Iowa~50K0.94×
17Virginia~100K0.93×
18Louisiana~70K0.92×
19Connecticut~60K0.91×
20Rhode Island~20K0.87×
21Maine~20K0.86×
22New Hampshire~20K0.84×
23Pennsylvania~200K0.82×
24Michigan~100K0.82×
25Wisconsin~80K0.82×
26Delaware~10K0.82×
27Kansas~40K0.81×
28Massachusetts~100K0.79×
29Oklahoma~50K0.79×
30Nebraska~20K0.79×
31Vermont~9K0.79×
32Illinois~200K0.77×
33Minnesota~70K0.77×
34Maryland~80K0.76×
35Washington, District of Columbia~10K0.74×
36New York~200K0.72×
37Alaska~9K0.71×
38New Jersey~100K0.69×
39Colorado~70K0.69×
40Montana~10K0.68×
41Utah~40K0.66×
42Texas~300K0.62×
43Idaho~20K0.61×
44New Mexico~20K0.60×
45Nevada~30K0.54×
46Hawaii~10K0.53×
47Washington~60K0.49×
48Arizona~60K0.48×
49Oregon~30K0.46×
50California~300K0.37×
Fig. 06

Affinity by region

Affinity by region — Daytona Beach, Florida, United States
0.37×1.00×8.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Daytona Beach, Florida audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Daytona Beach, Florida audience
#·InterestCategoryAffinity×
01ExxonMobilCars & Mobility7.96×
02Daytona International SpeedwaySports5.62×
03Weather forecastingHome & Garden4.45×
04FedExBusiness & Career4.05×
05QVCMovies & TV3.76×
06Renewable energyBusiness & Career3.71×
07Sustainable energyHome & Garden3.56×
08First class travelTravel & Leisure3.48×
09Solar energyHome & Garden3.44×
10NASCARSports2.87×
11Vehicle insuranceCars & Mobility2.56×
12Mortgage loansBusiness & Career2.51×
13InnovationBusiness & Career2.26×
14Real propertyHome & Garden2.25×
15PinterestInternet & Social Media1.88×
16AirbnbTravel & Leisure1.77×
17BarbecueFood & Beverages1.74×
18VacationsTravel & Leisure1.59×
19RecreationTravel & Leisure1.54×
20FurnitureHome & Garden1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Daytona Beach, Florida audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Daytona Beach, Florida audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.11×
PatriotismCONSERVATISM1.92×
Convenience OrientationPREMIUM1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Daytona Beach, Florida audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
Luxury OrientationPREMIUM0.77×
Design AffinityPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Daytona Beach, Florida have in United States?

Daytona Beach, Florida has an estimated audience of 6,145,376 people in United States, concentrated in Florida and Georgia.

02

What is the gender split and age of Daytona Beach, Florida fans?

51.7% of Daytona Beach, Florida fans are female, 48.3% are male, with an average age of 43.6 years.

03

Which brands do Daytona Beach, Florida fans like most?

Daytona Beach, Florida fans show strongest brand affinity for FedEx (4.05×), Solar energy (3.44×), and Mortgage loans (2.51×) over the country average.

04

Where do Daytona Beach, Florida fans live in United States?

Daytona Beach, Florida fans in United States are most concentrated in Florida (reach ~3.5M), Georgia (reach ~400K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Daytona Beach, Florida fans also like?

Beyond Daytona Beach, Florida itself, the audience over-indexes on Solar energy (3.44×), Mortgage loans (2.51×), Renewable energy (3.71×), and Weather forecasting (4.45×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Daytona Beach, Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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