Daytona Beach, Florida Audience in United States

Daytona Beach, Florida logo

Daytona Beach, Florida has an estimated audience of 6,145,376 people in United States. 51.7% are female, 48.3% are male, average age 43.6. Top regions: Florida, Georgia, Texas. Top brand affinities: Israel, Pillow, Nebraska Cornhuskers football, Kenosha, Wisconsin, Jesse Plemons.

The average Daytona Beach, Florida fan in United States is 43.6 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, Georgia, Texas. Top brand affinities include Israel, Pillow, Nebraska Cornhuskers football, with strongest over-indexing on Israel (2.04× the country average). Demographically, the Daytona Beach, Florida audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Price Sensitivity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Daytona Beach, Florida fans

Demographic split for Daytona Beach, Florida audience in United States
MetricValue
Female51.7%
Male48.3%
Average age43.6
Estimated audience size6,145,376

Audience persona

The typical Daytona Beach, Florida fan in United States is balanced, around 43.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Daytona Beach, Florida in United States
RegionReachAffinity
Florida3,690,0528.87×
Georgia456,4192.41×
Texas342,5770.65×
New York257,4690.75×
California256,7140.38×
North Carolina224,2961.21×
Ohio187,7740.99×
Pennsylvania171,7830.83×
Tennessee169,0501.37×
Illinois163,0440.8×
South Carolina157,0761.7×
Virginia142,9830.96×
Michigan133,5710.83×
Indiana121,5811.08×
Kentucky112,2571.46×
New Jersey109,0450.7×
Alabama107,0581.25×
Massachusetts95,7530.79×
Missouri91,0370.92×
Maryland79,2900.75×
Wisconsin74,0880.8×
Louisiana71,8150.91×
Colorado66,8420.69×
Minnesota66,8310.76×
Arizona57,9020.46×
Washington57,4970.47×
Connecticut55,4790.9×
Oklahoma52,4750.77×
Arkansas44,9260.89×
Mississippi44,6630.88×
Iowa42,8750.85×
West Virginia38,7211.35×
Kansas37,3190.77×
Utah33,7670.61×
Nevada29,0270.49×
Oregon27,9930.4×
Nebraska22,1850.72×
New Hampshire18,8100.78×
Maine17,8180.81×
Rhode Island15,7890.81×
North Dakota15,6411.24×
New Mexico15,6240.51×
Idaho14,9470.49×
South Dakota14,5841.03×
Washington, District of Columbia12,7610.69×
Delaware12,4920.74×
Hawaii9,1980.35×
Montana8,8140.52×
Vermont7,0740.66×
Alaska6,0840.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Daytona Beach, Florida audience
BrandAffinityCategory
Israel2.04×Travel & Leisure
Pillow1.76×Home & Garden
Nebraska Cornhuskers football2.12×Sports
Kenosha, Wisconsin6.74×Travel & Leisure
Jesse Plemons1.77×Movies & TV
Nurse education1.6×Kids & Family
N1 road (South Africa)2.01×Travel & Leisure
Jeep Wagoneer2.52×Cars & Mobility
Public speaking1.72×Politics & Society
Keith Stanfield2.64×Movies & TV
New Era (Namibia)2.82×News
Charlamagne Tha God3.19×Movies & TV
Gouda cheese7.08×Food & Beverages
Home staging1.66×Home & Garden
Laneige1.67×Beauty & Wellness
Cleveland Clinic1.73×Health
Glossier1.6×Beauty & Wellness
19 Kids and Counting1.62×Movies & TV
UK garage1.55×Music & Radio
Kodiak, Alaska2.24×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Daytona Beach, Florida audience
TraitClusterScore
Price SensitivityPREMIUM1.44
PatriotismCONSERVATISM1.4
Need for SecurityCONSERVATISM1.4
Family OrientationCONSERVATISM1.34
TravellingTHRILL1.29
Quality AwarenessPREMIUM1.27

Worldwide distribution

Worldwide audience distribution share by country for Daytona Beach, Florida
CountryShare
United States78.7%
United Kingdom3.6%
Canada3.2%

See Daytona Beach, Florida audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Daytona Beach, Florida have in United States?

Daytona Beach, Florida has an estimated audience of 6,145,376 people in United States, concentrated in Florida and Georgia.

What is the gender split and age of Daytona Beach, Florida fans?

51.7% of Daytona Beach, Florida fans are female, 48.3% are male, with an average age of 43.6 years.

Which brands do Daytona Beach, Florida fans like most?

Daytona Beach, Florida fans show strongest brand affinity for Israel (2.04×), Pillow (1.76×), and Nebraska Cornhuskers football (2.12×) over the country average.

Where do Daytona Beach, Florida fans live in United States?

Daytona Beach, Florida fans in United States are most concentrated in Florida (reach 3,690,052), Georgia (reach 456,419), and Texas (reach 342,577). These three regions account for the largest share of the active audience.

What other brands do Daytona Beach, Florida fans also like?

Beyond Daytona Beach, Florida itself, the audience over-indexes on Pillow (1.76×), Nebraska Cornhuskers football (2.12×), Kenosha, Wisconsin (6.74×), and Jesse Plemons (1.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Daytona Beach, Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.