Daytona Beach, Florida Audience in United States

Daytona Beach, Florida has an estimated audience of 6,145,376 people in United States. 51.7% are female, 48.3% are male, average age 43.6. Top regions: Florida, Georgia, Texas. Top brand affinities: MSN, Planet Fitness, Hobby Lobby, Diaper bag, southwest airlines.

The average Daytona Beach, Florida fan in United States is 43.6 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, Georgia, Texas. Top brand affinities include MSN, Planet Fitness, Hobby Lobby, with strongest over-indexing on MSN (2.82× the country average). Demographically, the Daytona Beach, Florida audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Price Sensitivity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Daytona Beach, Florida fans

Demographic split for Daytona Beach, Florida audience in United States
MetricValue
Female51.7%
Male48.3%
Average age43.6
Estimated audience size6,145,376

Audience persona

The typical Daytona Beach, Florida fan in United States is balanced, around 43.6 years old, with strong Price Sensitivity tendencies and a notable affinity for MSN.

Top regions in United States

Top regions ranked by reach for Daytona Beach, Florida in United States
RegionReachAffinity
Florida3,690,0528.87×
Georgia456,4192.41×
Texas342,5770.65×
New York257,4690.75×
California256,7140.38×
North Carolina224,2961.21×
Ohio187,7740.99×
Pennsylvania171,7830.83×
Tennessee169,0501.37×
Illinois163,0440.8×
South Carolina157,0761.7×
Virginia142,9830.96×
Michigan133,5710.83×
Indiana121,5811.08×
Kentucky112,2571.46×
New Jersey109,0450.7×
Alabama107,0581.25×
Massachusetts95,7530.79×
Missouri91,0370.92×
Maryland79,2900.75×
Wisconsin74,0880.8×
Louisiana71,8150.91×
Colorado66,8420.69×
Minnesota66,8310.76×
Arizona57,9020.46×
Washington57,4970.47×
Connecticut55,4790.9×
Oklahoma52,4750.77×
Arkansas44,9260.89×
Mississippi44,6630.88×
Iowa42,8750.85×
West Virginia38,7211.35×
Kansas37,3190.77×
Utah33,7670.61×
Nevada29,0270.49×
Oregon27,9930.4×
Nebraska22,1850.72×
New Hampshire18,8100.78×
Maine17,8180.81×
Rhode Island15,7890.81×
North Dakota15,6411.24×
New Mexico15,6240.51×
Idaho14,9470.49×
South Dakota14,5841.03×
Washington, District of Columbia12,7610.69×
Delaware12,4920.74×
Hawaii9,1980.35×
Montana8,8140.52×
Vermont7,0740.66×
Alaska6,0840.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Daytona Beach, Florida audience
BrandAffinityCategory
MSN2.82×News
Planet Fitness2.37×Sports
Hobby Lobby2.24×Home & Garden
Diaper bag3.55×Kids & Family
southwest airlines2.94×Travel & Leisure
FC Bayern Munich3.67×Sports
Aldi2.06×Shopping
Nature1.54×Home & Garden
Best Buy1.8×Shopping
Staples (Canada)2.34×Business & Career
Taco Bell1.81×Food & Beverages
Great Clips2.67×Beauty & Wellness
Texas Roadhouse1.75×Food & Beverages
Jack Black5.23×Movies & TV
Florida1.6×Travel & Leisure
Livemusic2.26×Music & Radio
Daytona International Speedway5.08×Sports
Vacations1.68×Travel & Leisure
Recreation1.57×Travel & Leisure
Bars1.55×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Daytona Beach, Florida audience
TraitClusterScore
Price SensitivityPREMIUM1.44
PatriotismCONSERVATISM1.4
Need for SecurityCONSERVATISM1.4
Family OrientationCONSERVATISM1.34
TravellingTHRILL1.29
Quality AwarenessPREMIUM1.27

Worldwide distribution

Worldwide audience distribution share by country for Daytona Beach, Florida
CountryShare
United States78.7%
United Kingdom3.6%
Canada3.2%

See Daytona Beach, Florida audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Daytona Beach, Florida have in United States?

Daytona Beach, Florida has an estimated audience of 6,145,376 people in United States, concentrated in Florida and Georgia.

What is the gender split and age of Daytona Beach, Florida fans?

51.7% of Daytona Beach, Florida fans are female, 48.3% are male, with an average age of 43.6 years.

Which brands do Daytona Beach, Florida fans like most?

Daytona Beach, Florida fans show strongest brand affinity for MSN (2.82×), Planet Fitness (2.37×), and Hobby Lobby (2.24×) over the country average.

Where do Daytona Beach, Florida fans live in United States?

Daytona Beach, Florida fans in United States are most concentrated in Florida (reach 3,690,052), Georgia (reach 456,419), and Texas (reach 342,577). These three regions account for the largest share of the active audience.

What other brands do Daytona Beach, Florida fans also like?

Beyond Daytona Beach, Florida itself, the audience over-indexes on Planet Fitness (2.37×), Hobby Lobby (2.24×), Diaper bag (3.55×), and southwest airlines (2.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Daytona Beach, Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.