Rascasse Audience Intelligence

Defense News Audience in United States

A data profile of the people who buy, follow and care about Defense News in United States — modelled from more than twelve digital signal sources. Defense News has an estimated audience of 1,523,064 people in United States.

#38among Newspaper in United States#549among Website / Newspaper / Magazine in United States#1087in Politics & Society

The average Defense News fan in United States is 47.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Virginia, New York.

Top brand affinities include Politico, Self-defense, Hardware store, with strongest over-indexing on Politico (7.9× the country average).

Demographically, the Defense News audience skews more male with an average age of 47.1, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Defense News fan in United States is more male, around 47.1 years old, with strong Patriotism tendencies and a notable affinity for Politico.

Category: Politics & Society · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Defense News profile in United States.

Audience size
1.5M
in United States
Gender
25.0%♀
75.0% male
Age
47.1
average years
Country rank
#17554
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Defense News

25.0% are female, 75.0% are male, average age 47.1.

Fig. 02

Gender split

25.0%
Female
75.0%
Male
Demographic split for Defense News audience in United States
MetricValue
Female25.0%
Male75.0%
Average age47.1
Estimated audience size1,523,064
Fig. 03

Age distribution

Ø 47.1
average years
Age distribution of the Defense News audience in United States
Age bracketShare%
16-198%
20-2910%
30-3916%
40-4925%
50+41%
Fig. 04

Worldwide distribution

51.1%

of the worldwide Defense News audience comes from United States.

Worldwide audience distribution share by country for Defense News
CountryShare
United States51.1%
France6.0%
United Kingdom5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Defense News audience in United States is strongest.

Fig. 05

Top regions by affinity

Defense News fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~30K6.72×
02Virginia~100K3.04×
03Maryland~60K2.42×
04Alabama~40K2.06×
05Missouri~40K1.43×
06Connecticut~20K1.35×
07New Hampshire~8K1.34×
08Washington~40K1.28×
09Alaska~4K1.25×
10Massachusetts~40K1.17×
11Ohio~50K1.13×
12Rhode Island~5K1.12×
13Kansas~10K1.08×
14New York~90K1.05×
15Colorado~30K1.05×
16Maine~6K1.02×
17Hawaii~7K1.01×
18California~200K0.98×
19New Mexico~7K0.97×
20Georgia~40K0.93×
21Oklahoma~20K0.88×
22Florida~90K0.87×
23Nevada~10K0.87×
24North Dakota~3K0.87×
25Arizona~30K0.85×
26Vermont~2K0.84×
27South Dakota~3K0.83×
28Delaware~3K0.81×
29Illinois~40K0.80×
30Montana~3K0.80×
31Utah~10K0.77×
32West Virginia~5K0.76×
33Oregon~10K0.73×
34Arkansas~9K0.73×
35Iowa~9K0.73×
36Nebraska~6K0.73×
37Idaho~6K0.72×
38Mississippi~9K0.70×
39Kentucky~10K0.67×
40Michigan~30K0.66×
41North Carolina~30K0.63×
42Wisconsin~10K0.63×
43Texas~80K0.62×
44Pennsylvania~30K0.62×
45New Jersey~20K0.61×
46Louisiana~10K0.61×
47South Carolina~10K0.60×
48Indiana~20K0.58×
49Tennessee~20K0.54×
50Minnesota~10K0.53×
Fig. 06

Affinity by region

Affinity by region — Defense News, United States
0.53×1.00×6.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Defense News audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Defense News audience
#·InterestCategoryAffinity×
01Genghis KhanPolitics & Society10.61×
02PoliticoPolitics & Society7.90×
03Self-defenseSports6.16×
04FlightAwareTravel & Leisure5.55×
05LED lampHome & Garden4.49×
06Hardware storeHome & Garden4.37×
07Chuck NorrisMovies & TV4.36×
08Solar panelHome & Garden3.66×
09Lawn mowerHome & Garden3.57×
10Drudge ReportSports3.48×
11FedExBusiness & Career3.23×
12Made in USABusiness & Career2.95×
13Renewable energyBusiness & Career2.91×
14Fox News ChannelMovies & TV2.85×
15Solar energyHome & Garden2.59×
16TraditionPolitics & Society2.18×
17Donald TrumpPolitics & Society2.03×
18American AirlinesTravel & Leisure1.94×
19Nonprofit organizationPolitics & Society1.94×
20CNNMovies & TV1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Defense News audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Defense News audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.65×
IndividualismJOY2.38×
DIY MentalityTHRILL2.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Defense News audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.68×
MindfulnessBALANCE0.68×
Design AffinityPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Defense News have in United States?

Defense News has an estimated audience of 1,523,064 people in United States, concentrated in California and Virginia.

02

What is the gender split and age of Defense News fans?

25.0% of Defense News fans are female, 75.0% are male, with an average age of 47.1 years.

03

Which brands do Defense News fans like most?

Defense News fans show strongest brand affinity for Politico (7.9×), Self-defense (6.16×), and Hardware store (4.37×) over the country average.

04

Where do Defense News fans live in United States?

Defense News fans in United States are most concentrated in California (reach ~200K), Virginia (reach ~100K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Defense News fans also like?

Beyond Defense News itself, the audience over-indexes on Self-defense (6.16×), Hardware store (4.37×), Donald Trump (2.03×), and Chuck Norris (4.36×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Defense News audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Defense News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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