Defense News Audience in United States
Defense News has an estimated audience of 1,537,169 people in United States. 25.0% are female, 75.0% are male, average age 47.1. Top regions: California, Virginia, Florida. Top brand affinities: Israel, Urban Outfitters, Jeep Wagoneer, Wikia, Nurse educator.
The average Defense News fan in United States is 47.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Virginia, Florida. Top brand affinities include Israel, Urban Outfitters, Jeep Wagoneer, with strongest over-indexing on Israel (10.36× the country average). Demographically, the Defense News audience skews more male with an average age of 47.1, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of Defense News fans
| Metric | Value |
|---|---|
| Female | 25.0% |
| Male | 75.0% |
| Average age | 47.1 |
| Estimated audience size | 1,537,169 |
Audience persona
The typical Defense News fan in United States is more male, around 47.1 years old, with strong Patriotism tendencies and a notable affinity for Israel.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 181,350 | 1.07× |
| Virginia | 115,182 | 3.08× |
| Florida | 93,066 | 0.89× |
| New York | 90,152 | 1.05× |
| Texas | 75,422 | 0.57× |
| Maryland | 54,948 | 2.08× |
| Ohio | 54,260 | 1.15× |
| Georgia | 50,837 | 1.07× |
| Washington | 47,005 | 1.52× |
| Alabama | 46,328 | 2.16× |
| Illinois | 42,591 | 0.83× |
| Missouri | 41,172 | 1.66× |
| Massachusetts | 36,893 | 1.22× |
| Washington, District of Columbia | 33,066 | 7.16× |
| Pennsylvania | 32,183 | 0.62× |
| North Carolina | 26,957 | 0.58× |
| Colorado | 26,346 | 1.09× |
| Arizona | 24,257 | 0.77× |
| Michigan | 22,347 | 0.56× |
| New Jersey | 21,742 | 0.56× |
| Connecticut | 19,225 | 1.25× |
| Oklahoma | 15,471 | 0.91× |
| Kansas | 14,553 | 1.2× |
| Tennessee | 13,285 | 0.43× |
| Oregon | 12,548 | 0.71× |
| Nevada | 12,235 | 0.82× |
| Indiana | 11,755 | 0.42× |
| Kentucky | 11,675 | 0.61× |
| Wisconsin | 11,505 | 0.5× |
| South Carolina | 9,439 | 0.41× |
| Louisiana | 9,088 | 0.46× |
| New Hampshire | 9,071 | 1.5× |
| Utah | 9,057 | 0.66× |
| Minnesota | 8,683 | 0.39× |
| New Mexico | 6,825 | 0.89× |
| Hawaii | 6,571 | 0.99× |
| Iowa | 6,301 | 0.5× |
| Rhode Island | 5,874 | 1.2× |
| Arkansas | 5,817 | 0.46× |
| Maine | 5,504 | 1× |
| Alaska | 5,263 | 1.6× |
| Mississippi | 4,552 | 0.36× |
| Nebraska | 4,149 | 0.54× |
| West Virginia | 3,164 | 0.44× |
| Idaho | 2,739 | 0.36× |
| Delaware | 2,583 | 0.61× |
| Montana | 2,122 | 0.5× |
| North Dakota | 1,709 | 0.54× |
| Vermont | 1,238 | 0.46× |
| Wyoming | 853 | 0.37× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 10.36× | Travel & Leisure |
| Urban Outfitters | 5.02× | Shopping |
| Jeep Wagoneer | 11.81× | Cars & Mobility |
| Wikia | 3.6× | Internet & Social Media |
| Nurse educator | 7.96× | Kids & Family |
| Glossier | 4.64× | Beauty & Wellness |
| Jeep Grand Cherokee (WJ) | 4.99× | Cars & Mobility |
| The Nice Guys | 5.86× | Movies & TV |
| Nebraska Cornhuskers football | 2.6× | Sports |
| Nancy Cartwright | 7.92× | Movies & TV |
| Keith Stanfield | 4.49× | Movies & TV |
| Urban horticulture | 2.35× | Home & Garden |
| Jill Scott | 3.71× | Music & Radio |
| Penn & Teller | 5.28× | Movies & TV |
| Infiniti QX56 | 10.58× | Cars & Mobility |
| Moroccan riad | 13.93× | Politics & Society |
| Primos Hunting | 11.81× | Sports |
| TeachHUB | 2.17× | Business & Career |
| JamBase | 6.12× | Music & Radio |
| JibJab | 3.05× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.24 |
| Individualism | JOY | 1.46 |
| DIY Mentality | THRILL | 1.45 |
| Early Adopter Mentality | POWER | 1.37 |
| Need for Security | CONSERVATISM | 1.31 |
| Risk Appetite | THRILL | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 51.3% |
| France | 6.0% |
| United Kingdom | 5.1% |
See Defense News audiences in other countries
More Newspaper audiences in United States
- Daily Mail (29,908,619)
- USA Today (29,601,747)
- The New York Times (22,809,718)
- New York Post (21,865,356)
- The Washington Post (18,987,096)
Frequently asked questions
How many fans does Defense News have in United States?
Defense News has an estimated audience of 1,537,169 people in United States, concentrated in California and Virginia.
What is the gender split and age of Defense News fans?
25.0% of Defense News fans are female, 75.0% are male, with an average age of 47.1 years.
Which brands do Defense News fans like most?
Defense News fans show strongest brand affinity for Israel (10.36×), Urban Outfitters (5.02×), and Jeep Wagoneer (11.81×) over the country average.
Where do Defense News fans live in United States?
Defense News fans in United States are most concentrated in California (reach 181,350), Virginia (reach 115,182), and Florida (reach 93,066). These three regions account for the largest share of the active audience.
What other brands do Defense News fans also like?
Beyond Defense News itself, the audience over-indexes on Urban Outfitters (5.02×), Jeep Wagoneer (11.81×), Wikia (3.6×), and Nurse educator (7.96×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Defense News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.