Defense News Audience in United States

Defense News has an estimated audience of 1,537,169 people in United States. 25.0% are female, 75.0% are male, average age 47.1. Top regions: California, Virginia, Florida. Top brand affinities: Chuck Norris, MSN, Staples (Canada), Federal Bureau of Investigation, PSV Eindhoven.

The average Defense News fan in United States is 47.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Virginia, Florida. Top brand affinities include Chuck Norris, MSN, Staples (Canada), with strongest over-indexing on Chuck Norris (13.52× the country average). Demographically, the Defense News audience skews more male with an average age of 47.1, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of Defense News fans

Demographic split for Defense News audience in United States
MetricValue
Female25.0%
Male75.0%
Average age47.1
Estimated audience size1,537,169

Audience persona

The typical Defense News fan in United States is more male, around 47.1 years old, with strong Patriotism tendencies and a notable affinity for Chuck Norris.

Top regions in United States

Top regions ranked by reach for Defense News in United States
RegionReachAffinity
California181,3501.07×
Virginia115,1823.08×
Florida93,0660.89×
New York90,1521.05×
Texas75,4220.57×
Maryland54,9482.08×
Ohio54,2601.15×
Georgia50,8371.07×
Washington47,0051.52×
Alabama46,3282.16×
Illinois42,5910.83×
Missouri41,1721.66×
Massachusetts36,8931.22×
Washington, District of Columbia33,0667.16×
Pennsylvania32,1830.62×
North Carolina26,9570.58×
Colorado26,3461.09×
Arizona24,2570.77×
Michigan22,3470.56×
New Jersey21,7420.56×
Connecticut19,2251.25×
Oklahoma15,4710.91×
Kansas14,5531.2×
Tennessee13,2850.43×
Oregon12,5480.71×
Nevada12,2350.82×
Indiana11,7550.42×
Kentucky11,6750.61×
Wisconsin11,5050.5×
South Carolina9,4390.41×
Louisiana9,0880.46×
New Hampshire9,0711.5×
Utah9,0570.66×
Minnesota8,6830.39×
New Mexico6,8250.89×
Hawaii6,5710.99×
Iowa6,3010.5×
Rhode Island5,8741.2×
Arkansas5,8170.46×
Maine5,5041×
Alaska5,2631.6×
Mississippi4,5520.36×
Nebraska4,1490.54×
West Virginia3,1640.44×
Idaho2,7390.36×
Delaware2,5830.61×
Montana2,1220.5×
North Dakota1,7090.54×
Vermont1,2380.46×
Wyoming8530.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Defense News audience
BrandAffinityCategory
Chuck Norris13.52×Movies & TV
MSN6.56×News
Staples (Canada)6.5×Business & Career
Federal Bureau of Investigation15.07×Politics & Society
PSV Eindhoven44.29×Sports
North Korea13.88×Travel & Leisure
Czech Republic15.45×Travel & Leisure
Lebanon11.81×Travel & Leisure
Tibet14.54×Travel & Leisure
Fox News Channel2.65×Movies & TV
Great Clips4.74×Beauty & Wellness
Apocalypse Now13.93×Movies & TV
Supreme Court of the United States8.08×Politics & Society
Self-defense5.36×Sports
Infographic11.52×News
Saving Private Ryan12.9×Movies & TV
Deion Sanders6.68×Sports
Politico6.22×Politics & Society
28 Days Later7.42×Movies & TV
Sam Elliott6.38×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Defense News audience
TraitClusterScore
PatriotismCONSERVATISM3.24
IndividualismJOY1.46
DIY MentalityTHRILL1.45
Early Adopter MentalityPOWER1.37
Need for SecurityCONSERVATISM1.31
Risk AppetiteTHRILL1.3

Worldwide distribution

Worldwide audience distribution share by country for Defense News
CountryShare
United States51.3%
France6.0%
United Kingdom5.1%

See Defense News audiences in other countries

More Newspaper audiences in United States

Frequently asked questions

How many fans does Defense News have in United States?

Defense News has an estimated audience of 1,537,169 people in United States, concentrated in California and Virginia.

What is the gender split and age of Defense News fans?

25.0% of Defense News fans are female, 75.0% are male, with an average age of 47.1 years.

Which brands do Defense News fans like most?

Defense News fans show strongest brand affinity for Chuck Norris (13.52×), MSN (6.56×), and Staples (Canada) (6.5×) over the country average.

Where do Defense News fans live in United States?

Defense News fans in United States are most concentrated in California (reach 181,350), Virginia (reach 115,182), and Florida (reach 93,066). These three regions account for the largest share of the active audience.

What other brands do Defense News fans also like?

Beyond Defense News itself, the audience over-indexes on MSN (6.56×), Staples (Canada) (6.5×), Federal Bureau of Investigation (15.07×), and PSV Eindhoven (44.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Defense News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.