Deseret News Audience in United States
Deseret News has an estimated audience of 1,385,871 people in United States. 52.6% are female, 47.4% are male, average age 46.4. Top regions: Utah, California, Idaho. Top brand affinities: Elsword, Hebe, Zoo Tycoon (series), Product design, Stamp collecting.
The average Deseret News fan in United States is 46.4 years old, balanced, and lives primarily in Utah. The audience is concentrated in Utah, California, Idaho. Top brand affinities include Elsword, Hebe, Zoo Tycoon (series), with strongest over-indexing on Elsword (20× the country average). Demographically, the Deseret News audience skews balanced with an average age of 46.4, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of Deseret News fans
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 46.4 |
| Estimated audience size | 1,385,871 |
Audience persona
The typical Deseret News fan in United States is balanced, around 46.4 years old, with strong Family Orientation tendencies and a notable affinity for Elsword.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Utah | 436,571 | 35.18× |
| California | 35,297 | 0.23× |
| Idaho | 25,717 | 3.7× |
| Arizona | 21,626 | 0.76× |
| Texas | 14,827 | 0.12× |
| Nevada | 12,313 | 0.92× |
| Colorado | 11,937 | 0.55× |
| Washington | 10,943 | 0.39× |
| Oregon | 8,393 | 0.53× |
| Florida | 6,757 | 0.07× |
| Virginia | 5,898 | 0.17× |
| New York | 5,764 | 0.07× |
| Illinois | 4,853 | 0.11× |
| North Carolina | 4,428 | 0.11× |
| Georgia | 4,408 | 0.1× |
| Wyoming | 4,313 | 2.1× |
| Montana | 3,528 | 0.92× |
| Missouri | 3,519 | 0.16× |
| Tennessee | 3,249 | 0.12× |
| South Carolina | 3,208 | 0.15× |
| Ohio | 3,020 | 0.07× |
| Hawaii | 2,925 | 0.49× |
| Oklahoma | 2,873 | 0.19× |
| Arkansas | 2,865 | 0.25× |
| Minnesota | 2,834 | 0.14× |
| Pennsylvania | 2,813 | 0.06× |
| Nebraska | 2,592 | 0.37× |
| New Mexico | 2,578 | 0.37× |
| Maryland | 2,365 | 0.1× |
| Michigan | 2,356 | 0.07× |
| Alabama | 1,898 | 0.1× |
| Massachusetts | 1,862 | 0.07× |
| Alaska | 1,719 | 0.58× |
| Indiana | 1,687 | 0.07× |
| Kansas | 1,591 | 0.15× |
| Iowa | 1,441 | 0.13× |
| Wisconsin | 1,366 | 0.07× |
| New Jersey | 1,244 | 0.04× |
| Washington, District of Columbia | 1,241 | 0.3× |
| Connecticut | 1,028 | 0.07× |
| Kentucky | 980 | 0.06× |
| Louisiana | 849 | 0.05× |
| Mississippi | 740 | 0.06× |
| North Dakota | 608 | 0.21× |
| South Dakota | 503 | 0.16× |
| New Hampshire | 498 | 0.09× |
| Maine | 257 | 0.05× |
| West Virginia | 257 | 0.04× |
| Vermont | 172 | 0.07× |
| Rhode Island | 170 | 0.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 20× | Games |
| Hebe | 7.17× | Home & Garden |
| Zoo Tycoon (series) | 20× | Games |
| Product design | 1.92× | Business & Career |
| Stamp collecting | 3.89× | Home & Garden |
| Pro-Ject | 2.8× | Music & Radio |
| Historic site | 2.52× | Arts & Culture |
| Kendra Scott | 1.69× | Fashion & Accessoires |
| Buying and Selling Real Estate | 4.15× | Home & Garden |
| Goop | 2.83× | Internet & Social Media |
| Fairy godmother | 3.94× | Literature |
| Governor of Michigan | 3.75× | Politics & Society |
| Home staging | 2.38× | Home & Garden |
| Wok | 2.82× | Food & Beverages |
| headspace | 3.88× | Health |
| Vocal harmony | 1.87× | Music & Radio |
| Grinch | 1.64× | Movies & TV |
| UK garage | 2.16× | Music & Radio |
| HydraFacial | 3.16× | Beauty & Wellness |
| REC TEC Grills | 7.14× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.26 |
| LGBTQ+ Identity | OPEN | 1.21 |
| Urban Lifestyle | OPEN | 1.2 |
| Risk Appetite | THRILL | 1.2 |
| Community Orientation | OPEN | 1.14 |
| Social Media Usage | JOY | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 94.5% |
| Germany | 0.7% |
| Australia | 0.6% |
See Deseret News audiences in other countries
More Newspaper audiences in United States
- Daily Mail (29,908,619)
- USA Today (29,601,747)
- The New York Times (22,809,718)
- New York Post (21,865,356)
- The Washington Post (18,987,096)
Frequently asked questions
How many fans does Deseret News have in United States?
Deseret News has an estimated audience of 1,385,871 people in United States, concentrated in Utah and California.
What is the gender split and age of Deseret News fans?
52.6% of Deseret News fans are female, 47.4% are male, with an average age of 46.4 years.
Which brands do Deseret News fans like most?
Deseret News fans show strongest brand affinity for Elsword (20×), Hebe (7.17×), and Zoo Tycoon (series) (20×) over the country average.
Where do Deseret News fans live in United States?
Deseret News fans in United States are most concentrated in Utah (reach 436,571), California (reach 35,297), and Idaho (reach 25,717). These three regions account for the largest share of the active audience.
What other brands do Deseret News fans also like?
Beyond Deseret News itself, the audience over-indexes on Hebe (7.17×), Zoo Tycoon (series) (20×), Product design (1.92×), and Stamp collecting (3.89×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Deseret News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.