Rascasse Audience Intelligence

Destin, Florida Audience in United States

A data profile of the people who buy, follow and care about Destin, Florida in United States — modelled from more than twelve digital signal sources. Destin, Florida has an estimated audience of 4,324,416 people in United States.

#15among Department store in United States#545among POI in United States#634in Travel & Leisure

The average Destin, Florida fan in United States is 44.2 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, Georgia.

Top brand affinities include Mortgage loans, Airbnb, Pinterest, with strongest over-indexing on Mortgage loans (2.61× the country average).

Demographically, the Destin, Florida audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Destin, Florida fan in United States is more female, around 44.2 years old, with strong Patriotism tendencies and a notable affinity for Mortgage loans.

Category: Travel & Leisure · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Destin, Florida profile in United States.

Audience size
4.3M
in United States
Gender
63.3%♀
36.7% male
Age
44.2
average years
Country rank
#7538
POI in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Destin, Florida fans

63.3% are female, 36.7% are male, average age 44.2.

Fig. 02

Gender split

63.3%
Female
36.7%
Male
Demographic split for Destin, Florida audience in United States
MetricValue
Female63.3%
Male36.7%
Average age44.2
Estimated audience size4,324,416
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Destin, Florida audience in United States
Age bracketShare%
16-199%
20-2915%
30-3920%
40-4927%
50+29%
Fig. 04

Worldwide distribution

86.5%

of the worldwide Destin, Florida audience comes from United States.

Worldwide audience distribution share by country for Destin, Florida
CountryShare
United States86.5%
Canada1.5%
Romania1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Destin, Florida audience in United States is strongest.

Fig. 05

Top regions by affinity

Destin, Florida fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~100K2.44×
02Mississippi~80K2.34×
03Louisiana~100K2.14×
04Georgia~300K1.98×
05Tennessee~200K1.78×
06Kentucky~90K1.62×
07Florida~500K1.61×
08Arkansas~50K1.48×
09South Carolina~90K1.45×
10Texas~500K1.39×
11Kansas~50K1.39×
12West Virginia~30K1.39×
13Ohio~200K1.36×
14Oklahoma~60K1.31×
15Missouri~90K1.30×
16Nebraska~30K1.30×
17Indiana~100K1.29×
18Iowa~50K1.27×
19Minnesota~70K1.16×
20North Carolina~100K1.04×
21North Dakota~9K0.96×
22South Dakota~9K0.94×
23Illinois~100K0.93×
24Wisconsin~60K0.90×
25Utah~30K0.84×
26Michigan~90K0.83×
27Virginia~90K0.83×
28Colorado~60K0.81×
29Pennsylvania~100K0.79×
30Connecticut~30K0.78×
31Maryland~60K0.76×
32Wyoming~5K0.76×
33Delaware~8K0.70×
34New Hampshire~10K0.69×
35Massachusetts~60K0.68×
36Montana~8K0.65×
37New Jersey~70K0.63×
38Idaho~10K0.62×
39New Mexico~10K0.62×
40Rhode Island~8K0.60×
41Washington, District of Columbia~8K0.58×
42Maine~9K0.57×
43New York~100K0.54×
44Alaska~5K0.52×
45Arizona~40K0.51×
46Nevada~20K0.48×
47Washington~30K0.37×
48Oregon~20K0.35×
49Hawaii~6K0.34×
50California~100K0.27×
Fig. 06

Affinity by region

Affinity by region — Destin, Florida, United States
0.27×1.00×2.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Destin, Florida audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Destin, Florida audience
#·InterestCategoryAffinity×
01QVCMovies & TV4.05×
02Mineral waterFood & Beverages4.03×
03Weather forecastingHome & Garden3.48×
04First class travelTravel & Leisure3.12×
05FedExBusiness & Career2.93×
06Renewable energyBusiness & Career2.90×
07Diaper bagKids & Family2.90×
08Solar energyHome & Garden2.69×
09Mortgage loansBusiness & Career2.61×
10Discount storesShopping2.59×
11Real propertyHome & Garden2.52×
12United Parcel ServiceBusiness & Career2.49×
13AirbnbTravel & Leisure2.15×
14Planet FitnessSports2.01×
15Shopping mallsShopping1.99×
16PinterestInternet & Social Media1.89×
17Chick-fil-AFood & Beverages1.75×
18RecreationTravel & Leisure1.67×
19BarbecueFood & Beverages1.64×
20FurnitureHome & Garden1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Destin, Florida audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Destin, Florida audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.89×
Convenience OrientationPREMIUM1.83×
Family OrientationCONSERVATISM1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Destin, Florida audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
Pet OwnershipJOY0.82×
MindfulnessBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Destin, Florida have in United States?

Destin, Florida has an estimated audience of 4,324,416 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Destin, Florida fans?

63.3% of Destin, Florida fans are female, 36.7% are male, with an average age of 44.2 years.

03

Which brands do Destin, Florida fans like most?

Destin, Florida fans show strongest brand affinity for Mortgage loans (2.61×), Airbnb (2.15×), and Pinterest (1.89×) over the country average.

04

Where do Destin, Florida fans live in United States?

Destin, Florida fans in United States are most concentrated in Texas (reach ~500K), Florida (reach ~500K), and Georgia (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Destin, Florida fans also like?

Beyond Destin, Florida itself, the audience over-indexes on Airbnb (2.15×), Pinterest (1.89×), QVC (4.05×), and FedEx (2.93×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Destin, Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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