Destin, Florida Audience in United States

Destin, Florida has an estimated audience of 4,324,416 people in United States. 63.3% are female, 36.7% are male, average age 44.2. Top regions: Texas, Florida, Georgia. Top brand affinities: MSN, Hobby Lobby, Planet Fitness, Diaper bag, Fox News Channel.

The average Destin, Florida fan in United States is 44.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, Georgia. Top brand affinities include MSN, Hobby Lobby, Planet Fitness, with strongest over-indexing on MSN (2.8× the country average). Demographically, the Destin, Florida audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Community Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Destin, Florida fans

Demographic split for Destin, Florida audience in United States
MetricValue
Female63.3%
Male36.7%
Average age44.2
Estimated audience size4,324,416

Audience persona

The typical Destin, Florida fan in United States is more female, around 44.2 years old, with strong Community Orientation tendencies and a notable affinity for MSN.

Top regions in United States

Top regions ranked by reach for Destin, Florida in United States
RegionReachAffinity
Texas536,2971.44×
Florida509,0251.74×
Georgia268,9052.02×
Ohio184,4991.38×
Tennessee160,6601.85×
Alabama145,7822.41×
North Carolina139,6151.07×
New York139,6120.58×
Illinois138,7890.96×
California136,7220.29×
Pennsylvania122,2590.84×
Louisiana115,0762.06×
Indiana106,4491.35×
South Carolina98,5581.51×
Michigan95,5520.84×
Missouri91,2641.31×
Virginia89,6820.85×
Kentucky88,9331.64×
Mississippi79,9182.24×
Minnesota74,1771.2×
New Jersey72,7710.66×
Oklahoma62,7961.31×
Wisconsin59,3890.91×
Massachusetts59,1500.69×
Maryland57,6990.78×
Colorado56,8720.83×
Arkansas50,7691.42×
Kansas47,7211.4×
Arizona45,3200.51×
Iowa44,9851.26×
Connecticut36,1510.83×
Washington32,9060.38×
Utah32,6590.84×
West Virginia26,9241.34×
Nebraska26,7141.23×
Nevada19,8520.47×
Oregon16,7250.34×
New Mexico12,7620.59×
Idaho12,3420.57×
New Hampshire10,7120.63×
South Dakota8,4870.85×
Maine8,0140.52×
Delaware7,7690.65×
North Dakota7,7260.87×
Washington, District of Columbia7,6240.59×
Rhode Island7,6040.55×
Montana6,8790.57×
Hawaii5,0280.27×
Wyoming4,0130.63×
Alaska3,7640.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Destin, Florida audience
BrandAffinityCategory
MSN2.8×News
Hobby Lobby2.71×Home & Garden
Planet Fitness2.75×Sports
Diaper bag4.59×Kids & Family
Fox News Channel1.67×Movies & TV
Aldi2.1×Shopping
southwest airlines2.93×Travel & Leisure
Chick-fil-A1.96×Food & Beverages
Real property2.57×Home & Garden
Texas Roadhouse1.83×Food & Beverages
Spas1.71×Beauty & Wellness
Great Clips2.63×Beauty & Wellness
Florida1.6×Travel & Leisure
Dentistry2.27×Business & Career
Taco Bell1.72×Food & Beverages
Weddings1.65×Kids & Family
Golf Channel2.48×Sports
Universal Studios4.62×Movies & TV
Bars1.55×Travel & Leisure
Dollar General1.59×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Destin, Florida audience
TraitClusterScore
Community OrientationOPEN1.37
Family OrientationCONSERVATISM1.34
ExtroversionTHRILL1.28
DIY MentalityTHRILL1.27
PatriotismCONSERVATISM1.26
Price SensitivityPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for Destin, Florida
CountryShare
United States86.5%
Canada1.5%
Romania1.5%

See Destin, Florida audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Destin, Florida have in United States?

Destin, Florida has an estimated audience of 4,324,416 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Destin, Florida fans?

63.3% of Destin, Florida fans are female, 36.7% are male, with an average age of 44.2 years.

Which brands do Destin, Florida fans like most?

Destin, Florida fans show strongest brand affinity for MSN (2.8×), Hobby Lobby (2.71×), and Planet Fitness (2.75×) over the country average.

Where do Destin, Florida fans live in United States?

Destin, Florida fans in United States are most concentrated in Texas (reach 536,297), Florida (reach 509,025), and Georgia (reach 268,905). These three regions account for the largest share of the active audience.

What other brands do Destin, Florida fans also like?

Beyond Destin, Florida itself, the audience over-indexes on Hobby Lobby (2.71×), Planet Fitness (2.75×), Diaper bag (4.59×), and Fox News Channel (1.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Destin, Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.