Discover Financial Audience in United States

Discover Financial logo

Discover Financial has an estimated audience of 836,526 people in United States. 45.2% are female, 54.8% are male, average age 39.4. Top regions: Illinois, California, Texas. Top brand affinities: La Opinión, Stamp collecting, Combat sport, Elsword, Israel.

The average Discover Financial fan in United States is 39.4 years old, balanced, and lives primarily in Illinois. The audience is concentrated in Illinois, California, Texas. Top brand affinities include La Opinión, Stamp collecting, Combat sport, with strongest over-indexing on La Opinión (14.48× the country average). Demographically, the Discover Financial audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Convenience Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Bank

Demographics of Discover Financial fans

Demographic split for Discover Financial audience in United States
MetricValue
Female45.2%
Male54.8%
Average age39.4
Estimated audience size836,526

Audience persona

The typical Discover Financial fan in United States is balanced, around 39.4 years old, with strong Convenience Orientation tendencies and a notable affinity for La Opinión.

Top regions in United States

Top regions ranked by reach for Discover Financial in United States
RegionReachAffinity
Illinois166,2695.97×
California76,2210.83×
Texas75,7201.05×
Florida57,0701.01×
New York52,2131.12×
Ohio36,6631.42×
Georgia27,8481.08×
Pennsylvania26,6640.95×
Arizona26,5751.56×
Virginia26,2541.29×
North Carolina26,1481.04×
New Jersey22,2761.05×
Michigan20,0670.92×
Massachusetts15,0210.91×
Tennessee14,5870.87×
Indiana14,5120.95×
Maryland13,6510.95×
Missouri11,8840.88×
Minnesota11,7250.98×
Washington11,5400.69×
Utah11,4221.52×
Wisconsin11,0690.88×
South Carolina10,9470.87×
Louisiana10,7581×
Alabama9,8320.84×
Colorado9,6340.73×
Kentucky8,6590.83×
Kansas8,1561.24×
Mississippi7,4961.09×
Oregon6,9460.72×
Oklahoma6,9320.75×
Nevada6,8330.84×
Connecticut6,4730.77×
Arkansas6,1140.89×
Iowa5,3310.77×
Delaware5,2092.26×
West Virginia3,3300.85×
Nebraska3,1830.76×
Washington, District of Columbia2,7181.08×
New Mexico2,4690.59×
Idaho2,3730.57×
New Hampshire2,1170.64×
Rhode Island1,8430.69×
Hawaii1,7560.49×
Maine1,6980.57×
Montana1,3540.58×
South Dakota1,2740.66×
North Dakota1,1800.69×
Wyoming7320.59×
Alaska6140.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Discover Financial audience
BrandAffinityCategory
La Opinión14.48×News
Stamp collecting6.64×Home & Garden
Combat sport1.52×Sports
Elsword14.48×Games
Israel1.83×Travel & Leisure
Grinch3.37×Movies & TV
Wikia2.82×Internet & Social Media
Tezz5.71×Movies & TV
WKRN-TV3.98×Movies & TV
Racing1.53×Cars & Mobility
The Streets13.49×Music & Radio
Regional styles of Mexican music1.51×Music & Radio
Goop2.82×Internet & Social Media
Governor of Michigan3.77×Politics & Society
MK2×Music & Radio
Vocal harmony2.13×Music & Radio
Home staging2.47×Home & Garden
Mothercare1.5×Kids & Family
Historic site1.96×Arts & Culture
Pro-Ject1.84×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Discover Financial audience
TraitClusterScore
Convenience OrientationPREMIUM1.46
Family OrientationCONSERVATISM1.37
Risk AppetiteTHRILL1.35
Need for SecurityCONSERVATISM1.32
PatriotismCONSERVATISM1.25
TravellingTHRILL1.24

Worldwide distribution

Worldwide audience distribution share by country for Discover Financial
CountryShare
United States96.5%
United Kingdom0.8%
Canada0.5%

See Discover Financial audiences in other countries

More Bank audiences in United States

Frequently asked questions

How many fans does Discover Financial have in United States?

Discover Financial has an estimated audience of 836,526 people in United States, concentrated in Illinois and California.

What is the gender split and age of Discover Financial fans?

45.2% of Discover Financial fans are female, 54.8% are male, with an average age of 39.4 years.

Which brands do Discover Financial fans like most?

Discover Financial fans show strongest brand affinity for La Opinión (14.48×), Stamp collecting (6.64×), and Combat sport (1.52×) over the country average.

Where do Discover Financial fans live in United States?

Discover Financial fans in United States are most concentrated in Illinois (reach 166,269), California (reach 76,221), and Texas (reach 75,720). These three regions account for the largest share of the active audience.

What other brands do Discover Financial fans also like?

Beyond Discover Financial itself, the audience over-indexes on Stamp collecting (6.64×), Combat sport (1.52×), Elsword (14.48×), and Israel (1.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Discover Financial. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.