Rascasse Audience Intelligence

Dorset Audience in United States

A data profile of the people who buy, follow and care about Dorset in United States — modelled from more than twelve digital signal sources. Dorset has an estimated audience of 545,005 people in United States.

#196among Region in United States#3589among POI in United States#2770in Travel & Leisure

The average Dorset fan in United States is 42.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include FedEx, Pinterest, Non-alcoholic beverage, with strongest over-indexing on FedEx (3.13× the country average).

Demographically, the Dorset audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dorset fan in United States is more female, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for FedEx.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dorset profile in United States.

Audience size
545K
in United States
Gender
63.2%♀
36.8% male
Age
42.8
average years
Country rank
#34835
POI in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dorset fans

63.2% are female, 36.8% are male, average age 42.8.

Fig. 02

Gender split

63.2%
Female
36.8%
Male
Demographic split for Dorset audience in United States
MetricValue
Female63.2%
Male36.8%
Average age42.8
Estimated audience size545,005
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Dorset audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3918%
40-4921%
50+31%
Fig. 04

Worldwide distribution

8.6%

of the worldwide Dorset audience comes from United States.

Worldwide audience distribution share by country for Dorset
CountryShare
United Kingdom72.4%
United States8.6%
Australia2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dorset audience in United States is strongest.

Fig. 05

Top regions by affinity

Dorset fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~20K18.81×
02Minnesota~10K1.65×
03Massachusetts~10K1.14×
04New Hampshire~2K1.10×
05Maine~2K1.07×
06Washington, District of Columbia~2K1.07×
07Oregon~6K0.94×
08Connecticut~5K0.94×
09Rhode Island~2K0.89×
10Washington~10K0.88×
11New York~30K0.87×
12Alaska<1K0.86×
13Montana~1K0.84×
14North Dakota<1K0.84×
15Virginia~10K0.82×
16South Dakota~1K0.81×
17Idaho~2K0.80×
18Delaware~1K0.79×
19Ohio~10K0.77×
20Utah~4K0.76×
21West Virginia~2K0.76×
22Colorado~6K0.73×
23Kansas~3K0.73×
24New Mexico~2K0.73×
25Hawaii~2K0.72×
26Pennsylvania~10K0.71×
27Nebraska~2K0.71×
28Missouri~6K0.68×
29New Jersey~9K0.67×
30Indiana~7K0.67×
31Kentucky~5K0.67×
32Arkansas~3K0.67×
33Iowa~3K0.67×
34North Carolina~10K0.66×
35Mississippi~3K0.66×
36Maryland~6K0.65×
37Wisconsin~5K0.65×
38Oklahoma~4K0.64×
39Tennessee~7K0.63×
40California~40K0.62×
41South Carolina~5K0.62×
42Louisiana~4K0.62×
43Michigan~9K0.61×
44Illinois~10K0.59×
45Georgia~10K0.59×
46Alabama~4K0.59×
47Nevada~3K0.58×
48Arizona~6K0.56×
49Florida~20K0.54×
50Texas~20K0.53×
Fig. 06

Affinity by region

Affinity by region — Dorset, United States
0.53×1.00×18.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dorset audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dorset audience
#·InterestCategoryAffinity×
01Bob NewhartMovies & TV10.45×
02Erin AndrewsSports10.45×
03Tony DanzaMovies & TV10.45×
04ExxonMobilCars & Mobility8.03×
05Josh DuhamelFashion & Accessoires7.73×
06Mission: ImpossibleMovies & TV6.16×
07Non-alcoholic beverageFood & Beverages3.94×
08Weather forecastingHome & Garden3.39×
09FedExBusiness & Career3.13×
10Renewable energyBusiness & Career2.98×
11Microwave ovenHome & Garden2.68×
12Hardware storeHome & Garden2.44×
13Solar energyHome & Garden2.36×
14Mortgage loansBusiness & Career1.96×
15PinterestInternet & Social Media1.89×
16IKEAHome & Garden1.82×
17RedditInternet & Social Media1.68×
18MSNNews1.62×
19CNNMovies & TV1.53×
20BarbecueFood & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dorset audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dorset audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.60×
Community OrientationOPEN1.59×
Convenience OrientationPREMIUM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dorset audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
Pet OwnershipJOY0.84×
Social Media UsageJOY0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dorset have in United States?

Dorset has an estimated audience of 545,005 people in United States, concentrated in California and New York.

02

What is the gender split and age of Dorset fans?

63.2% of Dorset fans are female, 36.8% are male, with an average age of 42.8 years.

03

Which brands do Dorset fans like most?

Dorset fans show strongest brand affinity for FedEx (3.13×), Pinterest (1.89×), and Non-alcoholic beverage (3.94×) over the country average.

04

Where do Dorset fans live in United States?

Dorset fans in United States are most concentrated in California (reach ~40K), New York (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Dorset fans also like?

Beyond Dorset itself, the audience over-indexes on Pinterest (1.89×), Non-alcoholic beverage (3.94×), Mission: Impossible (6.16×), and Renewable energy (2.98×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Dorset audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dorset. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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