Dustin Johnson Audience in United States

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Dustin Johnson has an estimated audience of 1,897,051 people in United States. 29.9% are female, 70.1% are male, average age 36.3. Top regions: Florida, California, Texas. Top brand affinities: Sports, Arts and music, Music, Entertainment, Movies.

The average Dustin Johnson fan in United States is 36.3 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Sports, Arts and music, Music, with strongest over-indexing on Sports (3.17× the country average). Demographically, the Dustin Johnson audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Golf

Demographics of Dustin Johnson fans

Demographic split for Dustin Johnson audience in United States
MetricValue
Female29.9%
Male70.1%
Average age36.3
Estimated audience size1,897,051

Audience persona

The typical Dustin Johnson fan in United States is more male, around 36.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Sports.

Top regions in United States

Top regions ranked by reach for Dustin Johnson in United States
RegionReachAffinity
Florida146,0721.14×
California138,8610.67×
Texas113,7470.7×
New York99,8330.94×
South Carolina92,1023.23×
North Carolina85,4491.5×
Pennsylvania74,0081.16×
Illinois70,4931.12×
Ohio65,6501.12×
Georgia59,5231.02×
Michigan59,1881.19×
Massachusetts49,3991.32×
New Jersey47,1020.98×
Virginia42,0650.91×
Tennessee41,0411.08×
Minnesota38,8781.43×
Arizona37,6630.97×
Wisconsin34,5941.21×
Indiana33,2870.96×
Missouri31,8251.04×
Colorado31,1461.04×
Washington29,6450.78×
Kentucky28,8301.21×
Alabama25,4320.96×
Maryland23,1870.71×
Connecticut22,5571.19×
Iowa18,8981.21×
Louisiana17,1870.7×
Oregon17,1250.79×
Oklahoma15,9630.76×
Nevada14,8200.81×
Utah14,8020.87×
Kansas14,1320.95×
Arkansas11,4010.73×
Mississippi11,2390.72×
Nebraska10,4861.1×
Idaho9,6321.01×
New Hampshire8,2141.1×
West Virginia7,4030.84×
Hawaii6,2400.77×
Maine6,1740.91×
Rhode Island6,0211×
Washington, District of Columbia5,1460.9×
Montana5,0950.97×
New Mexico4,7010.49×
South Dakota4,5491.04×
Delaware4,2200.81×
North Dakota3,7690.97×
Vermont2,9100.87×
Wyoming2,0230.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dustin Johnson audience
BrandAffinityCategory
Sports3.17×Sports
Arts and music2.91×Arts & Culture
Music2.81×Business & Career
Entertainment2.9×Movies & TV
Movies2.72×Movies & TV
Adventure4.01×Travel & Leisure
Food and drink2.49×Food & Beverages
Reading2.61×Literature
Pets2.72×Pets & Animals
Consumer electronics2.48×Technology & Electronics
Games2.54×Games
Food2.38×Food & Beverages
Live events2.4×Music & Radio
Garden3.4×Home & Garden
Wildlife3.52×Travel & Leisure
Motor vehicle3.43×Cars & Mobility
Popular music3.11×Music & Radio
Lawn4.31×Home & Garden
Manufacturing3.21×Business & Career
Fitness and wellness2×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dustin Johnson audience
TraitClusterScore
Luxury OrientationPREMIUM2.69
Family OrientationCONSERVATISM2.03
Risk AppetiteTHRILL1.51
Sports ActivityPOWER1.37
LGBTQ+ IdentityOPEN1.28
SustainabilityBALANCE1.22

Worldwide distribution

Worldwide audience distribution share by country for Dustin Johnson
CountryShare
United States64.4%
United Kingdom10.2%
Canada8.4%

See Dustin Johnson audiences in other countries

More Golf audiences in United States

Frequently asked questions

How many fans does Dustin Johnson have in United States?

Dustin Johnson has an estimated audience of 1,897,051 people in United States, concentrated in Florida and California.

What is the gender split and age of Dustin Johnson fans?

29.9% of Dustin Johnson fans are female, 70.1% are male, with an average age of 36.3 years.

Which brands do Dustin Johnson fans like most?

Dustin Johnson fans show strongest brand affinity for Sports (3.17×), Arts and music (2.91×), and Music (2.81×) over the country average.

Where do Dustin Johnson fans live in United States?

Dustin Johnson fans in United States are most concentrated in Florida (reach 146,072), California (reach 138,861), and Texas (reach 113,747). These three regions account for the largest share of the active audience.

What other brands do Dustin Johnson fans also like?

Beyond Dustin Johnson itself, the audience over-indexes on Arts and music (2.91×), Music (2.81×), Entertainment (2.9×), and Movies (2.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dustin Johnson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.