eSalon Audience in United States
eSalon has an estimated audience of 295,114 people in United States. 99.4% are female, 0.6% are male, average age 46.3. Top regions: California, Florida, Texas. Top brand affinities: Hair iron, EBay, Skin care, Concealer, Pharmacy.
The average eSalon fan in United States is 46.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Hair iron, EBay, Skin care, with strongest over-indexing on Hair iron (3.65× the country average). Demographically, the eSalon audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Price Sensitivity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Hair care
Demographics of eSalon fans
| Metric | Value |
|---|---|
| Female | 99.4% |
| Male | 0.6% |
| Average age | 46.3 |
| Estimated audience size | 295,114 |
Audience persona
The typical eSalon fan in United States is more female, around 46.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Hair iron.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 39,242 | 1.21× |
| Florida | 19,799 | 0.99× |
| Texas | 19,366 | 0.76× |
| New York | 14,635 | 0.89× |
| Pennsylvania | 9,973 | 1× |
| North Carolina | 9,365 | 1.05× |
| Ohio | 7,782 | 0.86× |
| Illinois | 7,635 | 0.78× |
| Virginia | 7,411 | 1.03× |
| Georgia | 7,366 | 0.81× |
| Arizona | 7,237 | 1.2× |
| Washington | 7,163 | 1.21× |
| New Jersey | 6,902 | 0.92× |
| Michigan | 6,728 | 0.87× |
| Massachusetts | 6,205 | 1.07× |
| Tennessee | 6,100 | 1.03× |
| Colorado | 5,843 | 1.26× |
| Missouri | 4,968 | 1.04× |
| Indiana | 4,754 | 0.88× |
| South Carolina | 4,708 | 1.06× |
| Maryland | 4,379 | 0.86× |
| Wisconsin | 4,245 | 0.96× |
| Minnesota | 4,220 | 1× |
| Oregon | 4,100 | 1.21× |
| Alabama | 3,937 | 0.95× |
| Kentucky | 3,810 | 1.03× |
| Louisiana | 3,695 | 0.97× |
| Connecticut | 3,345 | 1.13× |
| Oklahoma | 2,731 | 0.83× |
| Nevada | 2,708 | 0.95× |
| Utah | 2,622 | 0.99× |
| Arkansas | 2,234 | 0.92× |
| Kansas | 2,168 | 0.93× |
| Iowa | 2,058 | 0.85× |
| Idaho | 2,042 | 1.38× |
| New Mexico | 1,739 | 1.18× |
| Mississippi | 1,668 | 0.69× |
| West Virginia | 1,625 | 1.18× |
| New Hampshire | 1,450 | 1.25× |
| Hawaii | 1,414 | 1.11× |
| Nebraska | 1,329 | 0.9× |
| Montana | 1,041 | 1.27× |
| Maine | 1,023 | 0.97× |
| Rhode Island | 970 | 1.03× |
| Alaska | 721 | 1.14× |
| Vermont | 671 | 1.3× |
| Delaware | 643 | 0.79× |
| South Dakota | 640 | 0.94× |
| Washington, District of Columbia | 522 | 0.59× |
| North Dakota | 472 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hair iron | 3.65× | Beauty & Wellness |
| EBay | 1.54× | Shopping |
| Skin care | 1.78× | Beauty & Wellness |
| Concealer | 3.42× | Beauty & Wellness |
| Pharmacy | 1.88× | Business & Career |
| Handbags | 1.58× | Fashion & Accessoires |
| ULTA Beauty | 1.72× | Beauty & Wellness |
| Life insurance | 1.92× | Business & Career |
| Hair care | 1.54× | Beauty & Wellness |
| Discounts and allowances | 1.52× | Shopping |
| Hair conditioner | 1.9× | Beauty & Wellness |
| Anti-aging cream | 1.99× | Beauty & Wellness |
| Manicure | 1.86× | Beauty & Wellness |
| Health insurance | 1.74× | Business & Career |
| Waxing | 2.06× | Beauty & Wellness |
| Wayfair | 1.59× | Home & Garden |
| Hair removal | 1.97× | Beauty & Wellness |
| Face powder | 2.85× | Beauty & Wellness |
| Children's clothing | 1.57× | Fashion & Accessoires |
| LED lamp | 2.32× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.52 |
| Family Orientation | CONSERVATISM | 1.4 |
| Creativity | OPEN | 1.35 |
| Quality Awareness | PREMIUM | 1.19 |
| Need for Security | CONSERVATISM | 1.18 |
| Travelling | THRILL | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 48.3% |
| United Kingdom | 20.1% |
| Germany | 19.4% |
See eSalon audiences in other countries
More Hair care audiences in United States
Frequently asked questions
How many fans does eSalon have in United States?
eSalon has an estimated audience of 295,114 people in United States, concentrated in California and Florida.
What is the gender split and age of eSalon fans?
99.4% of eSalon fans are female, 0.6% are male, with an average age of 46.3 years.
Which brands do eSalon fans like most?
eSalon fans show strongest brand affinity for Hair iron (3.65×), EBay (1.54×), and Skin care (1.78×) over the country average.
Where do eSalon fans live in United States?
eSalon fans in United States are most concentrated in California (reach 39,242), Florida (reach 19,799), and Texas (reach 19,366). These three regions account for the largest share of the active audience.
What other brands do eSalon fans also like?
Beyond eSalon itself, the audience over-indexes on EBay (1.54×), Skin care (1.78×), Concealer (3.42×), and Pharmacy (1.88×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for eSalon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.