Fayetteville, Arkansas Audience in United States
Fayetteville, Arkansas has an estimated audience of 1,540,303 people in United States. 58.4% are female, 41.6% are male, average age 35.3. Top brand affinities: nbc chicago, Mackenzie Foy, Jbc, I-Witness, Jebel Ali Free Zone.
Top brand affinities include nbc chicago, Mackenzie Foy, Jbc, with strongest over-indexing on nbc chicago (1.88× the country average). Demographically, the Fayetteville, Arkansas audience skews more female with an average age of 35.3, and over-indexes on personality traits such as DIY Mentality, Family Orientation.
Category: Travel & Leisure · Type: POI · Subtype: Department store
Demographics of Fayetteville, Arkansas fans
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 35.3 |
| Estimated audience size | 1,540,303 |
Audience persona
The typical Fayetteville, Arkansas fan in United States is more female, around 35.3 years old, with strong DIY Mentality tendencies and a notable affinity for nbc chicago.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| nbc chicago | 1.88× | Movies & TV |
| Mackenzie Foy | 1.99× | Fashion & Accessoires |
| Jbc | 1.64× | Kids & Family |
| I-Witness | 1.78× | Movies & TV |
| Jebel Ali Free Zone | 1.78× | Business & Career |
| Jumbo (band) | 1.75× | Music & Radio |
| Tate St Ives | 1.67× | |
| Brive-la-Gaillarde | 1.53× | |
| Mark Ingram, Jr. | 1.5× | Sports |
| Pips, Chips & Videoclips | 1.96× | Music & Radio |
| JBK Horse Shows | 1.69× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.12 |
| Family Orientation | CONSERVATISM | 1.12 |
| Price Sensitivity | PREMIUM | 1.11 |
| Need for Security | CONSERVATISM | 1.08 |
| Career Orientation | POWER | 1.05 |
| Tradition | CONSERVATISM | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 97.9% |
| Germany | 0.7% |
| Canada | 0.5% |
See Fayetteville, Arkansas audiences in other countries
More Department store audiences in United States
- Macy's (79,019,110)
- Washington, D.C. (18,385,412)
- Micro Center (14,529,596)
- Liberty (14,134,319)
- Cleveland (14,108,523)
How to read this data
Audience size is the estimated number of people in United States who actively search for Fayetteville, Arkansas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.