Rascasse Audience Intelligence

Fayetteville, Arkansas Audience in United States

A data profile of the people who buy, follow and care about Fayetteville, Arkansas in United States — modelled from more than twelve digital signal sources. Fayetteville, Arkansas has an estimated audience of 1,540,303 people in United States.

#48among Department store in United States#1433among POI in United States#1315in Travel & Leisure

The average Fayetteville, Arkansas fan in United States is 35.3 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Arkansas, California.

Top brand affinities include Hardware store, Pharmacy, Non-alcoholic beverage, with strongest over-indexing on Hardware store (1.98× the country average).

Demographically, the Fayetteville, Arkansas audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fayetteville, Arkansas fan in United States is more female, around 35.3 years old, with strong Career Orientation tendencies and a notable affinity for Hardware store.

Category: Travel & Leisure · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fayetteville, Arkansas profile in United States.

Audience size
1.5M
in United States
Gender
58.4%♀
41.6% male
Age
35.3
average years
Country rank
#17399
POI in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fayetteville, Arkansas fans

58.4% are female, 41.6% are male, average age 35.3.

Fig. 02

Gender split

58.4%
Female
41.6%
Male
Demographic split for Fayetteville, Arkansas audience in United States
MetricValue
Female58.4%
Male41.6%
Average age35.3
Estimated audience size1,540,303
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Fayetteville, Arkansas audience in United States
Age bracketShare%
16-1931%
20-2920%
30-3917%
40-4918%
50+14%
Fig. 04

Worldwide distribution

97.8%

of the worldwide Fayetteville, Arkansas audience comes from United States.

Worldwide audience distribution share by country for Fayetteville, Arkansas
CountryShare
United States97.8%
Germany0.7%
Canada0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fayetteville, Arkansas audience in United States is strongest.

Fig. 05

Top regions by affinity

Fayetteville, Arkansas fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~200K15.22×
02Oklahoma~40K2.41×
03Louisiana~50K2.30×
04Nebraska~20K2.12×
05Mississippi~20K1.96×
06Iowa~20K1.69×
07Missouri~40K1.63×
08Texas~200K1.60×
09Colorado~40K1.59×
10Kansas~20K1.55×
11South Dakota~5K1.38×
12New Mexico~8K1.03×
13Minnesota~20K0.97×
14Utah~10K0.95×
15Vermont~2K0.87×
16Alaska~3K0.86×
17North Dakota~3K0.85×
18Delaware~4K0.84×
19Rhode Island~4K0.83×
20Montana~3K0.81×
21Tennessee~20K0.79×
22Hawaii~5K0.78×
23New Hampshire~5K0.78×
24Maine~4K0.78×
25West Virginia~5K0.77×
26Idaho~6K0.73×
27Washington, District of Columbia~3K0.73×
28Alabama~20K0.71×
29Kentucky~10K0.63×
30Connecticut~9K0.61×
31Nevada~9K0.59×
32South Carolina~10K0.57×
33Oregon~10K0.56×
34Illinois~30K0.55×
35North Carolina~30K0.55×
36Wisconsin~10K0.55×
37Indiana~10K0.53×
38Georgia~20K0.50×
39Arizona~20K0.50×
40Maryland~10K0.49×
41Washington~10K0.46×
42Massachusetts~10K0.46×
43Virginia~20K0.45×
44Michigan~20K0.43×
45New Jersey~20K0.43×
46Ohio~20K0.42×
47Pennsylvania~20K0.39×
48Florida~40K0.38×
49New York~30K0.33×
50California~50K0.29×
Fig. 06

Affinity by region

Affinity by region — Fayetteville, Arkansas, United States
0.29×1.00×15.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fayetteville, Arkansas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fayetteville, Arkansas audience
#·InterestCategoryAffinity×
01Carolina HurricanesSports2.53×
02Non-alcoholic beverageFood & Beverages2.30×
03Private equityBusiness & Career2.16×
04Hardware storeHome & Garden1.98×
05Atlanta BravesSports1.91×
06PharmacyBusiness & Career1.87×
07Rail transportTravel & Leisure1.87×
08Efficient energy useTechnology & Electronics1.85×
09Discount TireShopping1.81×
10Dolly PartonMusic & Radio1.81×
11Employment agencyBusiness & Career1.75×
12Air pollutionHealth1.72×
13Charitable organizationPolitics & Society1.66×
14Life insuranceBusiness & Career1.60×
15Credit (finance)Business & Career1.55×
16SteakhouseFood & Beverages1.53×
17Slow cookerFood & Beverages1.53×
18Health insuranceBusiness & Career1.52×
19Garden furnitureHome & Garden1.52×
20True DetectiveMovies & TV1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fayetteville, Arkansas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fayetteville, Arkansas audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.81×
Community OrientationOPEN1.66×
DIY MentalityTHRILL1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fayetteville, Arkansas audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.53×
Sports ActivityPOWER0.56×
Luxury OrientationPREMIUM0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fayetteville, Arkansas have in United States?

Fayetteville, Arkansas has an estimated audience of 1,540,303 people in United States, concentrated in Texas and Arkansas.

02

What is the gender split and age of Fayetteville, Arkansas fans?

58.4% of Fayetteville, Arkansas fans are female, 41.6% are male, with an average age of 35.3 years.

03

Which brands do Fayetteville, Arkansas fans like most?

Fayetteville, Arkansas fans show strongest brand affinity for Hardware store (1.98×), Pharmacy (1.87×), and Non-alcoholic beverage (2.3×) over the country average.

04

Where do Fayetteville, Arkansas fans live in United States?

Fayetteville, Arkansas fans in United States are most concentrated in Texas (reach ~200K), Arkansas (reach ~200K), and California (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Fayetteville, Arkansas fans also like?

Beyond Fayetteville, Arkansas itself, the audience over-indexes on Pharmacy (1.87×), Non-alcoholic beverage (2.3×), Charitable organization (1.66×), and Discount Tire (1.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Department store audiences in United States

See Fayetteville, Arkansas audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fayetteville, Arkansas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →