Rascasse Audience Intelligence

First Coast News Audience in United States

A data profile of the people who buy, follow and care about First Coast News in United States — modelled from more than twelve digital signal sources. First Coast News has an estimated audience of 1,070,456 people in United States.

#702among Website / Newspaper / Magazine in United States#158in News

The average First Coast News fan in United States is 43.0 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Georgia, California.

Top brand affinities include Nonprofit organization, Pharmacy, Microwave oven, with strongest over-indexing on Nonprofit organization (1.59× the country average).

Demographically, the First Coast News audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical First Coast News fan in United States is more female, around 43.0 years old, with strong Community Orientation tendencies and a notable affinity for Nonprofit organization.

Category: News · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the First Coast News profile in United States.

Audience size
1.1M
in United States
Gender
68.1%♀
31.9% male
Age
43.0
average years
Country rank
#22643
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of First Coast News

68.1% are female, 31.9% are male, average age 43.0.

Fig. 02

Gender split

68.1%
Female
31.9%
Male
Demographic split for First Coast News audience in United States
MetricValue
Female68.1%
Male31.9%
Average age43.0
Estimated audience size1,070,456
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the First Coast News audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3919%
40-4926%
50+27%
Fig. 04

Worldwide distribution

45.3%

of the worldwide First Coast News audience comes from United States.

Worldwide audience distribution share by country for First Coast News
CountryShare
Germany52.8%
United States45.3%
United Kingdom0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the First Coast News audience in United States is strongest.

Fig. 05

Top regions by affinity

First Coast News fans by region: top regions in United States
#RegionReachAffinity×
01Florida~800K36.44×
02Georgia~100K3.30×
03South Dakota~2K0.85×
04Alaska~2K0.85×
05North Dakota~2K0.85×
06Montana~3K0.84×
07Vermont~2K0.84×
08Idaho~4K0.83×
09Rhode Island~3K0.83×
10Nebraska~4K0.81×
11Delaware~2K0.81×
12Hawaii~4K0.78×
13Iowa~7K0.76×
14New Mexico~4K0.75×
15West Virginia~4K0.75×
16New Hampshire~3K0.75×
17Kansas~6K0.73×
18Maine~3K0.73×
19North Carolina~20K0.72×
20Kentucky~10K0.72×
21Arkansas~6K0.72×
22Washington, District of Columbia~2K0.72×
23Oklahoma~8K0.70×
24Utah~7K0.69×
25Mississippi~6K0.68×
26Oregon~8K0.67×
27Nevada~7K0.65×
28Connecticut~7K0.63×
29South Carolina~10K0.62×
30Wisconsin~10K0.62×
31Alabama~9K0.62×
32Louisiana~8K0.60×
33Missouri~10K0.59×
34Tennessee~10K0.57×
35Minnesota~9K0.56×
36Virginia~10K0.53×
37Colorado~9K0.50×
38Massachusetts~10K0.49×
39Maryland~9K0.49×
40Indiana~9K0.48×
41Ohio~10K0.44×
42Arizona~10K0.44×
43Washington~10K0.44×
44Michigan~10K0.41×
45New Jersey~10K0.40×
46Pennsylvania~10K0.36×
47Illinois~10K0.35×
48New York~20K0.34×
49Texas~20K0.26×
50California~30K0.25×
Fig. 06

Affinity by region

Affinity by region — First Coast News, United States
0.25×1.00×36.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the First Coast News audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for First Coast News audience
#·InterestCategoryAffinity×
01Jacksonville JaguarsSports3.38×
02Microwave ovenHome & Garden2.25×
03Atlanta BravesSports2.25×
04Non-alcoholic beverageFood & Beverages2.06×
05Charitable organizationPolitics & Society1.90×
06PharmacyBusiness & Career1.88×
07Rail transportTravel & Leisure1.87×
08Online newspaperNews1.80×
09Britney SpearsMusic & Radio1.76×
10Dunkin' DonutsFood & Beverages1.74×
11Life insuranceBusiness & Career1.73×
12Veterinary medicineBusiness & Career1.70×
13Internet celebrityInternet & Social Media1.67×
14Hardware storeHome & Garden1.65×
15United Parcel ServiceBusiness & Career1.63×
16Health insuranceBusiness & Career1.63×
17Nonprofit organizationPolitics & Society1.59×
18Credit (finance)Business & Career1.59×
19TraditionPolitics & Society1.55×
20SupermarketShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the First Coast News audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by First Coast News audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.90×
Convenience OrientationPREMIUM1.73×
IndividualismJOY1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by First Coast News audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.34×
Sports ActivityPOWER0.57×
Luxury OrientationPREMIUM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does First Coast News have in United States?

First Coast News has an estimated audience of 1,070,456 people in United States, concentrated in Florida and Georgia.

02

What is the gender split and age of First Coast News fans?

68.1% of First Coast News fans are female, 31.9% are male, with an average age of 43.0 years.

03

Which brands do First Coast News fans like most?

First Coast News fans show strongest brand affinity for Nonprofit organization (1.59×), Pharmacy (1.88×), and Microwave oven (2.25×) over the country average.

04

Where do First Coast News fans live in United States?

First Coast News fans in United States are most concentrated in Florida (reach ~800K), Georgia (reach ~100K), and California (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do First Coast News fans also like?

Beyond First Coast News itself, the audience over-indexes on Pharmacy (1.88×), Microwave oven (2.25×), Charitable organization (1.9×), and Tradition (1.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See First Coast News audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for First Coast News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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