A data profile of the people who buy, follow and care about First grade in United States — modelled from more than twelve digital signal sources. First grade has an estimated audience of 1,714,602 people in United States.
First grade has an estimated audience of 1,714,602 people in United States. 82.3% are female, 17.7% are male, average age 40.5. Top brand affinities: Kindergarten, Chuck E. Cheese's, Nonprofit organization, Cast-iron cookware, Pinterest.
Top brand affinities include Kindergarten, Chuck E. Cheese's, Nonprofit organization, with strongest over-indexing on Kindergarten (6.85× the country average).
Demographically, the First grade audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Community Orientation, Individualism.
The typical First grade fan in United States is more female, around 40.5 years old, with strong Community Orientation tendencies and a notable affinity for Kindergarten.
The key figures that characterise the First grade profile in United States.
82.3% are female, 17.7% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 82.3% |
| Male | 17.7% |
| Average age | 40.5 |
| Estimated audience size | 1,714,602 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 25% | |
| 40-49 | 26% | |
| 50+ | 17% |
of the worldwide First grade audience comes from United States.
| Country | Share |
|---|---|
| United States | 65.8% |
| Philippines | 5.5% |
| Canada | 4.5% |
The strongest cross-interests of the First grade audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Picture book | Literature | 7.54× | ||
| 02 | Bob Evans | Food & Beverages | 7.03× | ||
| 03 | Kindergarten | Kids & Family | 6.85× | ||
| 04 | Cast-iron cookware | Home & Garden | 5.88× | ||
| 05 | Primary school | Kids & Family | 4.66× | ||
| 06 | Chuck E. Cheese's | Food & Beverages | 4.27× | ||
| 07 | Distance education | Business & Career | 3.25× | ||
| 08 | Library | Literature | 2.70× | ||
| 09 | Microwave oven | Home & Garden | 2.60× | ||
| 10 | Children's clothing | Fashion & Accessoires | 2.51× | ||
| 11 | Cupcake | Food & Beverages | 2.48× | ||
| 12 | Five Below | Shopping | 2.37× | ||
| 13 | Pharmacy | Business & Career | 2.14× | ||
| 14 | Discount stores | Shopping | 2.05× | ||
| 15 | Nonprofit organization | Politics & Society | 1.92× | ||
| 16 | IKEA | Home & Garden | 1.92× | ||
| 17 | Supermarket | Shopping | 1.86× | ||
| 18 | Shopping malls | Shopping | 1.78× | ||
| 19 | Planet Fitness | Sports | 1.71× | ||
| 20 | Internet & Social Media | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.82× | |
| Individualism | JOY | 1.52× | |
| Spirituality | BALANCE | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.84× | |
| Design Affinity | PREMIUM | 0.92× | |
| Sustainability | BALANCE | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for First grade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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