Rascasse Audience Intelligence

Fiserv Forum Audience in United States

A data profile of the people who buy, follow and care about Fiserv Forum in United States — modelled from more than twelve digital signal sources. Fiserv Forum has an estimated audience of 790,045 people in United States.

#42among Arena in United States#2603among POI in United States#2573in Sports

The average Fiserv Forum fan in United States is 36.6 years old, more male, and lives primarily in Wisconsin.

The audience is concentrated in Wisconsin, Illinois, California.

Top brand affinities include NBA Finals, Giannis Antetokounmpo, College basketball, with strongest over-indexing on NBA Finals (1.95× the country average).

Demographically, the Fiserv Forum audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fiserv Forum fan in United States is more male, around 36.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for NBA Finals.

Category: Sports · Type: POI · Subtype: Arena

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fiserv Forum profile in United States.

Audience size
790K
in United States
Gender
43.5%♀
56.5% male
Age
36.6
average years
Country rank
#27693
POI in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fiserv Forum fans

43.5% are female, 56.5% are male, average age 36.6.

Fig. 02

Gender split

43.5%
Female
56.5%
Male
Demographic split for Fiserv Forum audience in United States
MetricValue
Female43.5%
Male56.5%
Average age36.6
Estimated audience size790,045
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Fiserv Forum audience in United States
Age bracketShare%
16-1929%
20-2919%
30-3917%
40-4918%
50+17%
Fig. 04

Worldwide distribution

95.2%

of the worldwide Fiserv Forum audience comes from United States.

Worldwide audience distribution share by country for Fiserv Forum
CountryShare
United States95.2%
Canada0.9%
Mexico0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fiserv Forum audience in United States is strongest.

Fig. 05

Top regions by affinity

Fiserv Forum fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~500K40.46×
02Illinois~60K2.42×
03Iowa~6K0.94×
04Alaska~2K0.90×
05Vermont~1K0.87×
06Delaware~2K0.82×
07Rhode Island~2K0.80×
08Montana~2K0.80×
09West Virginia~3K0.79×
10Idaho~3K0.78×
11Maine~2K0.78×
12Hawaii~3K0.77×
13New Hampshire~2K0.76×
14North Dakota~1K0.75×
15South Dakota~1K0.73×
16New Mexico~3K0.72×
17Mississippi~4K0.67×
18Washington, District of Columbia~1K0.62×
19Arkansas~4K0.60×
20Utah~4K0.57×
21Nebraska~2K0.57×
22Minnesota~6K0.54×
23Louisiana~6K0.54×
24Kansas~3K0.53×
25Nevada~4K0.50×
26South Carolina~6K0.49×
27Alabama~6K0.49×
28Oklahoma~4K0.49×
29Connecticut~4K0.49×
30Kentucky~5K0.48×
31Oregon~4K0.48×
32Indiana~7K0.46×
33Michigan~9K0.41×
34Missouri~5K0.40×
35Maryland~5K0.39×
36Tennessee~6K0.38×
37Washington~6K0.37×
38Colorado~5K0.37×
39Arizona~6K0.36×
40Massachusetts~6K0.35×
41Virginia~6K0.32×
42New Jersey~6K0.31×
43Georgia~7K0.30×
44Ohio~7K0.30×
45North Carolina~7K0.30×
46Pennsylvania~8K0.29×
47New York~10K0.23×
48Florida~10K0.22×
49Texas~10K0.20×
50California~20K0.17×
Fig. 06

Affinity by region

Affinity by region — Fiserv Forum, United States
0.17×1.00×40.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fiserv Forum audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fiserv Forum audience
#·InterestCategoryAffinity×
01Reggie JacksonSports10.11×
02Chris PaulSports4.09×
03Luka DončićSports3.62×
04Carmelo AnthonySports2.96×
05Giannis AntetokounmpoSports2.88×
06Minnesota TimberwolvesSports2.78×
07Charlotte HornetsSports2.66×
08Phoenix SunsSports2.62×
09Brooklyn NetsSports2.62×
10Milwaukee BucksSports2.51×
11Houston RocketsSports2.50×
12College basketballSports1.99×
13LeBron JamesSports1.99×
14NBA FinalsSports1.95×
15Golden State WarriorsSports1.83×
16NBA playoffsSports1.82×
17Anime conventionLiterature1.80×
18Mixed martial artsSports1.69×
19Scooby-DooMovies & TV1.65×
20Mobile gameGames1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fiserv Forum audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fiserv Forum audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.20×
Convenience OrientationPREMIUM1.19×
Career OrientationPOWER1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fiserv Forum audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.81×
SustainabilityBALANCE0.84×
MindfulnessBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fiserv Forum have in United States?

Fiserv Forum has an estimated audience of 790,045 people in United States, concentrated in Wisconsin and Illinois.

02

What is the gender split and age of Fiserv Forum fans?

43.5% of Fiserv Forum fans are female, 56.5% are male, with an average age of 36.6 years.

03

Which brands do Fiserv Forum fans like most?

Fiserv Forum fans show strongest brand affinity for NBA Finals (1.95×), Giannis Antetokounmpo (2.88×), and College basketball (1.99×) over the country average.

04

Where do Fiserv Forum fans live in United States?

Fiserv Forum fans in United States are most concentrated in Wisconsin (reach ~500K), Illinois (reach ~60K), and California (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Fiserv Forum fans also like?

Beyond Fiserv Forum itself, the audience over-indexes on Giannis Antetokounmpo (2.88×), College basketball (1.99×), NBA playoffs (1.82×), and Mobile game (1.55×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Fiserv Forum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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