Fiserv Forum Audience in United States
Fiserv Forum has an estimated audience of 778,560 people in United States. 40.8% are female, 59.2% are male, average age 35.3. Top brand affinities: Goop, Mathcore, Governor of Michigan, Elsword, Grinch.
Top brand affinities include Goop, Mathcore, Governor of Michigan, with strongest over-indexing on Goop (9.61× the country average). Demographically, the Fiserv Forum audience skews more male with an average age of 35.3, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.
Category: Sports · Type: POI · Subtype: Arena
Demographics of Fiserv Forum fans
| Metric | Value |
|---|---|
| Female | 40.8% |
| Male | 59.2% |
| Average age | 35.3 |
| Estimated audience size | 778,560 |
Audience persona
The typical Fiserv Forum fan in United States is more male, around 35.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Goop.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 9.61× | Internet & Social Media |
| Mathcore | 13.74× | Music & Radio |
| Governor of Michigan | 12.59× | Politics & Society |
| Elsword | 25.26× | Games |
| Grinch | 6.09× | Movies & TV |
| Hipster | 14.24× | Politics & Society |
| Fairy godmother | 9.96× | Literature |
| Harlow | 15.55× | Travel & Leisure |
| Wok | 8.66× | Food & Beverages |
| Vocal harmony | 5.57× | Music & Radio |
| Google Home | 7.78× | Technology & Electronics |
| Historic site | 5.09× | Arts & Culture |
| No Escape (1994 film) | 13.15× | Movies & TV |
| La Jolla | 10.12× | Travel & Leisure |
| Hibachi | 8.39× | Food & Beverages |
| Guitarist (magazine) | 10.83× | Music & Radio |
| TV Fanatic | 9.87× | Movies & TV |
| El Paso County, Colorado | 11.3× | Travel & Leisure |
| headspace | 8.1× | Health |
| Grace Slick | 7.32× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.17 |
| Early Adopter Mentality | POWER | 1.13 |
| Social Media Usage | JOY | 1.07 |
| Extroversion | THRILL | 1.01 |
| Family Orientation | CONSERVATISM | 0.96 |
| Sports Activity | POWER | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 94.6% |
| Canada | 1.0% |
| Brazil | 0.6% |
See Fiserv Forum audiences in other countries
More Arena audiences in United States
- Madison Square Garden (6,454,524)
- Prudential Center (4,163,934)
- Barclays Center (4,092,966)
- United Center (3,497,741)
- Chase Center (2,738,231)
How to read this data
Audience size is the estimated number of people in United States who actively search for Fiserv Forum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.