FiveThirtyEight Audience in United States

FiveThirtyEight logo

FiveThirtyEight has an estimated audience of 1,119,105 people in United States. 45.7% are female, 54.3% are male, average age 48.0. Top regions: California, New York, Texas. Top brand affinities: Natural rubber, Alaska, Business English, Nebraska, Atkins diet.

The average FiveThirtyEight fan in United States is 48.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Natural rubber, Alaska, Business English, with strongest over-indexing on Natural rubber (2.03× the country average). Demographically, the FiveThirtyEight audience skews balanced with an average age of 48.0, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of FiveThirtyEight fans

Demographic split for FiveThirtyEight audience in United States
MetricValue
Female45.7%
Male54.3%
Average age48.0
Estimated audience size1,119,105

Audience persona

The typical FiveThirtyEight fan in United States is balanced, around 48.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for FiveThirtyEight in United States
RegionReachAffinity
California159,6541.3×
New York83,3271.33×
Texas63,0690.66×
Illinois46,5421.25×
Florida44,3610.59×
Massachusetts43,9551.99×
Pennsylvania43,4891.15×
Washington37,6161.68×
Virginia36,2191.33×
North Carolina33,0490.98×
Ohio29,4180.85×
New Jersey29,2491.03×
Colorado28,3561.61×
Michigan28,1760.96×
Georgia27,3680.79×
Maryland26,4101.37×
Minnesota24,0601.5×
Oregon22,1931.73×
Wisconsin20,2821.2×
Arizona18,3430.8×
Missouri15,5840.86×
Tennessee15,4160.69×
Indiana14,9420.73×
Connecticut14,0581.25×
Washington, District of Columbia11,1273.31×
Kentucky9,8720.7×
Utah9,6860.97×
South Carolina9,0680.54×
Alabama7,9300.51×
Iowa7,2600.79×
Nevada7,0220.65×
Kansas6,7980.77×
Oklahoma6,5920.53×
Louisiana6,5130.45×
New Hampshire5,6871.29×
Maine5,6511.41×
Arkansas5,1570.56×
New Mexico5,1100.91×
Nebraska3,8820.69×
Rhode Island3,7471.05×
Idaho3,4800.62×
Hawaii3,4180.71×
Vermont3,0801.57×
Montana2,9840.96×
West Virginia2,7230.52×
Mississippi2,6890.29×
Delaware2,5210.82×
Alaska2,4551.03×
South Dakota1,4120.55×
North Dakota1,2930.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for FiveThirtyEight audience
BrandAffinityCategory
Natural rubber2.03×Cars & Mobility
Alaska1.55×Travel & Leisure
Business English4.11×Business & Career
Nebraska1.96×Travel & Leisure
Atkins diet3.36×Health
Final Fantasy VII (Famicom)7.46×Games
Sailor2.32×Travel & Leisure
Enfamil3.05×Kids & Family
Motohiro Hata42.97×Music & Radio
WGN-TV2.4×Movies & TV
Solo climbing2.95×Sports
Albany County, New York4.44×Travel & Leisure
Canino9.99×Travel & Leisure
WESH 2 News1.73×Movies & TV
WFTS-TV1.86×Movies & TV
Fox 13 News1.61×Movies & TV
Eddie George2.62×Sports
Food quality3.07×Food & Beverages
Al Ahly SC1.83×Sports
MeatEater1.65×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by FiveThirtyEight audience
TraitClusterScore
Early Adopter MentalityPOWER3.36
SustainabilityBALANCE1.58
IndividualismJOY1.49
Need for SecurityCONSERVATISM1.32
Design AffinityPREMIUM1.32
TravellingTHRILL1.31

Worldwide distribution

Worldwide audience distribution share by country for FiveThirtyEight
CountryShare
United States49.6%
China16.9%
New Zealand2.5%

See FiveThirtyEight audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does FiveThirtyEight have in United States?

FiveThirtyEight has an estimated audience of 1,119,105 people in United States, concentrated in California and New York.

What is the gender split and age of FiveThirtyEight fans?

45.7% of FiveThirtyEight fans are female, 54.3% are male, with an average age of 48.0 years.

Which brands do FiveThirtyEight fans like most?

FiveThirtyEight fans show strongest brand affinity for Natural rubber (2.03×), Alaska (1.55×), and Business English (4.11×) over the country average.

Where do FiveThirtyEight fans live in United States?

FiveThirtyEight fans in United States are most concentrated in California (reach 159,654), New York (reach 83,327), and Texas (reach 63,069). These three regions account for the largest share of the active audience.

What other brands do FiveThirtyEight fans also like?

Beyond FiveThirtyEight itself, the audience over-indexes on Alaska (1.55×), Business English (4.11×), Nebraska (1.96×), and Atkins diet (3.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for FiveThirtyEight. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.