Rascasse Audience Intelligence

FiveThirtyEight Audience in United States

A data profile of the people who buy, follow and care about FiveThirtyEight in United States — modelled from more than twelve digital signal sources. FiveThirtyEight has an estimated audience of 1,098,695 people in United States.

#683among Website / Newspaper / Magazine in United States#258in Internet & Social Media

The average FiveThirtyEight fan in United States is 48.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Politico, MSNBC, American Airlines, with strongest over-indexing on Politico (48.88× the country average).

Demographically, the FiveThirtyEight audience skews balanced with an average age of 48.0, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical FiveThirtyEight fan in United States is balanced, around 48.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Politico.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FiveThirtyEight profile in United States.

Audience size
1.1M
in United States
Gender
45.7%♀
54.3% male
Age
48.0
average years
Country rank
#22202
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of FiveThirtyEight

45.7% are female, 54.3% are male, average age 48.0.

Fig. 02

Gender split

45.7%
Female
54.3%
Male
Demographic split for FiveThirtyEight audience in United States
MetricValue
Female45.7%
Male54.3%
Average age48.0
Estimated audience size1,098,695
Fig. 03

Age distribution

Ø 48.0
average years
Age distribution of the FiveThirtyEight audience in United States
Age bracketShare%
16-198%
20-299%
30-3913%
40-4924%
50+46%
Fig. 04

Worldwide distribution

48.9%

of the worldwide FiveThirtyEight audience comes from United States.

Worldwide audience distribution share by country for FiveThirtyEight
CountryShare
United States48.9%
China17.0%
New Zealand2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FiveThirtyEight audience in United States is strongest.

Fig. 05

Top regions by affinity

FiveThirtyEight fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K3.40×
02Massachusetts~40K1.94×
03Oregon~20K1.71×
04Vermont~3K1.63×
05Washington~40K1.62×
06Colorado~30K1.56×
07Minnesota~20K1.47×
08Maine~6K1.43×
09Maryland~30K1.36×
10New Hampshire~6K1.32×
11Virginia~40K1.30×
12New York~80K1.27×
13Connecticut~10K1.25×
14California~200K1.24×
15Illinois~40K1.19×
16Wisconsin~20K1.19×
17Pennsylvania~40K1.12×
18Alaska~3K1.10×
19Rhode Island~4K1.09×
20New Jersey~30K1.00×
21Montana~3K1.00×
22Utah~10K0.96×
23North Carolina~30K0.94×
24Michigan~30K0.94×
25New Mexico~5K0.94×
26Missouri~20K0.85×
27Delaware~3K0.85×
28Ohio~30K0.83×
29Iowa~7K0.81×
30Arizona~20K0.79×
31Georgia~30K0.77×
32Kansas~7K0.77×
33Hawaii~4K0.74×
34Nebraska~4K0.72×
35Indiana~10K0.71×
36Kentucky~10K0.70×
37Tennessee~20K0.68×
38Idaho~4K0.66×
39Nevada~7K0.65×
40North Dakota~1K0.65×
41Texas~60K0.62×
42South Dakota~2K0.62×
43Florida~40K0.58×
44Arkansas~5K0.58×
45West Virginia~3K0.58×
46South Carolina~9K0.54×
47Oklahoma~7K0.54×
48Alabama~8K0.52×
49Louisiana~7K0.47×
50Mississippi~3K0.36×
Fig. 06

Affinity by region

Affinity by region — FiveThirtyEight, United States
0.36×1.00×3.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FiveThirtyEight audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FiveThirtyEight audience
#·InterestCategoryAffinity×
01PoliticoPolitics & Society48.88×
02Médecins Sans FrontièresPolitics & Society13.84×
03MSNBCMovies & TV7.78×
04IndividualismPolitics & Society5.27×
05Arnold SchwarzeneggerMovies & TV4.47×
06The Washington PostNews4.36×
07Drudge ReportSports3.71×
08New York PostNews3.33×
09The New York TimesNews3.21×
10CBS NewsMovies & TV3.13×
11ActivismPolitics & Society2.77×
12American AirlinesTravel & Leisure2.75×
13Joe BidenPolitics & Society2.55×
14LivemusicMusic & Radio2.42×
15Nonprofit organizationPolitics & Society2.31×
16CNNMovies & TV2.17×
17Trader Joe'sShopping2.08×
18Health careBusiness & Career1.66×
19Donald TrumpPolitics & Society1.59×
20Android (operating system)Technology & Electronics1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FiveThirtyEight audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by FiveThirtyEight audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER4.24×
IndividualismJOY3.17×
Community OrientationOPEN1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by FiveThirtyEight audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.31×
Family OrientationCONSERVATISM0.59×
MindfulnessBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does FiveThirtyEight have in United States?

FiveThirtyEight has an estimated audience of 1,098,695 people in United States, concentrated in California and New York.

02

What is the gender split and age of FiveThirtyEight fans?

45.7% of FiveThirtyEight fans are female, 54.3% are male, with an average age of 48.0 years.

03

Which brands do FiveThirtyEight fans like most?

FiveThirtyEight fans show strongest brand affinity for Politico (48.88×), MSNBC (7.78×), and American Airlines (2.75×) over the country average.

04

Where do FiveThirtyEight fans live in United States?

FiveThirtyEight fans in United States are most concentrated in California (reach ~200K), New York (reach ~80K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do FiveThirtyEight fans also like?

Beyond FiveThirtyEight itself, the audience over-indexes on MSNBC (7.78×), American Airlines (2.75×), CNN (2.17×), and The Washington Post (4.36×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for FiveThirtyEight. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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