Fort Walton Beach, Florida Audience in United States

Fort Walton Beach, Florida logo

Fort Walton Beach, Florida has an estimated audience of 2,530,775 people in United States. 58.7% are female, 41.3% are male, average age 43.4. Top regions: Florida, Texas, Georgia. Top brand affinities: Hobby Lobby, MSN, Diaper bag, Planet Fitness, Fox News Channel.

The average Fort Walton Beach, Florida fan in United States is 43.4 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, Georgia. Top brand affinities include Hobby Lobby, MSN, Diaper bag, with strongest over-indexing on Hobby Lobby (2.52× the country average). Demographically, the Fort Walton Beach, Florida audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Patriotism, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Fort Walton Beach, Florida fans

Demographic split for Fort Walton Beach, Florida audience in United States
MetricValue
Female58.7%
Male41.3%
Average age43.4
Estimated audience size2,530,775

Audience persona

The typical Fort Walton Beach, Florida fan in United States is more female, around 43.4 years old, with strong Patriotism tendencies and a notable affinity for Hobby Lobby.

Top regions in United States

Top regions ranked by reach for Fort Walton Beach, Florida in United States
RegionReachAffinity
Florida644,4073.76×
Texas186,9410.86×
Georgia166,1642.13×
Alabama159,1434.5×
Tennessee140,8452.77×
Louisiana91,0292.79×
Kentucky89,3062.81×
Ohio82,9001.06×
Indiana69,7561.51×
Missouri64,3401.58×
Illinois63,1420.75×
Mississippi59,3472.85×
North Carolina53,0840.7×
California52,7290.19×
New York50,8260.36×
Pennsylvania42,9660.5×
Virginia42,6840.69×
Arkansas41,6402×
Michigan40,3810.61×
Oklahoma36,2331.29×
South Carolina32,9370.87×
Minnesota29,1520.8×
Wisconsin28,4460.75×
Colorado24,1760.61×
Maryland23,6000.54×
Kansas21,4451.08×
Massachusetts20,7950.42×
New Jersey20,1460.31×
Arizona19,4900.38×
Iowa18,7290.9×
Washington16,6230.33×
West Virginia13,2841.13×
Connecticut12,5180.49×
Nebraska10,0550.79×
Utah9,2100.41×
Nevada8,8480.36×
Oregon7,6530.26×
New Mexico7,4590.59×
New Hampshire6,2510.63×
Maine4,6270.51×
Idaho4,5860.36×
South Dakota3,7410.64×
Washington, District of Columbia3,6520.48×
North Dakota3,2610.63×
Rhode Island3,0060.37×
Delaware2,9520.42×
Montana2,9160.42×
Hawaii2,8220.26×
Alaska2,6450.49×
Vermont2,5040.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fort Walton Beach, Florida audience
BrandAffinityCategory
Hobby Lobby2.52×Home & Garden
MSN2.58×News
Diaper bag4.3×Kids & Family
Planet Fitness2.53×Sports
Fox News Channel1.62×Movies & TV
southwest airlines3.01×Travel & Leisure
Aldi1.96×Shopping
Chick-fil-A1.88×Food & Beverages
Real property2.5×Home & Garden
Great Clips2.77×Beauty & Wellness
Texas Roadhouse1.78×Food & Beverages
Kitchen1.52×Home & Garden
Spas1.68×Beauty & Wellness
Florida1.6×Travel & Leisure
Staples (Canada)2.24×Business & Career
Weddings1.69×Kids & Family
Dentistry2.32×Business & Career
Bars1.55×Travel & Leisure
Dollar General1.56×Shopping
Best Buy1.58×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fort Walton Beach, Florida audience
TraitClusterScore
PatriotismCONSERVATISM1.51
Price SensitivityPREMIUM1.41
Family OrientationCONSERVATISM1.31
ExtroversionTHRILL1.29
DIY MentalityTHRILL1.29
Pet OwnershipJOY1.28

Worldwide distribution

Worldwide audience distribution share by country for Fort Walton Beach, Florida
CountryShare
United States94.0%
Canada1.1%
United Kingdom1.0%

See Fort Walton Beach, Florida audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Fort Walton Beach, Florida have in United States?

Fort Walton Beach, Florida has an estimated audience of 2,530,775 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Fort Walton Beach, Florida fans?

58.7% of Fort Walton Beach, Florida fans are female, 41.3% are male, with an average age of 43.4 years.

Which brands do Fort Walton Beach, Florida fans like most?

Fort Walton Beach, Florida fans show strongest brand affinity for Hobby Lobby (2.52×), MSN (2.58×), and Diaper bag (4.3×) over the country average.

Where do Fort Walton Beach, Florida fans live in United States?

Fort Walton Beach, Florida fans in United States are most concentrated in Florida (reach 644,407), Texas (reach 186,941), and Georgia (reach 166,164). These three regions account for the largest share of the active audience.

What other brands do Fort Walton Beach, Florida fans also like?

Beyond Fort Walton Beach, Florida itself, the audience over-indexes on MSN (2.58×), Diaper bag (4.3×), Planet Fitness (2.53×), and Fox News Channel (1.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fort Walton Beach, Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.