Rascasse Audience Intelligence

Fort Walton Beach, Florida Audience in United States

A data profile of the people who buy, follow and care about Fort Walton Beach, Florida in United States — modelled from more than twelve digital signal sources. Fort Walton Beach, Florida has an estimated audience of 2,530,775 people in United States.

#27among Department store in United States#906among POI in United States#946in Travel & Leisure

The average Fort Walton Beach, Florida fan in United States is 43.4 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, Georgia.

Top brand affinities include Planet Fitness, Nature, Happiness, with strongest over-indexing on Planet Fitness (2× the country average).

Demographically, the Fort Walton Beach, Florida audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fort Walton Beach, Florida fan in United States is more female, around 43.4 years old, with strong Patriotism tendencies and a notable affinity for Planet Fitness.

Category: Travel & Leisure · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fort Walton Beach, Florida profile in United States.

Audience size
2.5M
in United States
Gender
58.7%♀
41.3% male
Age
43.4
average years
Country rank
#11807
POI in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fort Walton Beach, Florida fans

58.7% are female, 41.3% are male, average age 43.4.

Fig. 02

Gender split

58.7%
Female
41.3%
Male
Demographic split for Fort Walton Beach, Florida audience in United States
MetricValue
Female58.7%
Male41.3%
Average age43.4
Estimated audience size2,530,775
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Fort Walton Beach, Florida audience in United States
Age bracketShare%
16-199%
20-2917%
30-3921%
40-4927%
50+26%
Fig. 04

Worldwide distribution

94.0%

of the worldwide Fort Walton Beach, Florida audience comes from United States.

Worldwide audience distribution share by country for Fort Walton Beach, Florida
CountryShare
United States94.0%
Canada1.1%
United Kingdom1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fort Walton Beach, Florida audience in United States is strongest.

Fig. 05

Top regions by affinity

Fort Walton Beach, Florida fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~100K4.21×
02Florida~600K3.74×
03Mississippi~60K2.80×
04Louisiana~90K2.61×
05Kentucky~80K2.58×
06Tennessee~100K2.57×
07Georgia~200K1.95×
08Arkansas~40K1.95×
09Missouri~60K1.54×
10Indiana~70K1.41×
11Oklahoma~40K1.35×
12West Virginia~10K1.18×
13Kansas~20K1.10×
14Ohio~80K1.04×
15Iowa~20K1.01×
16South Carolina~30K0.89×
17Nebraska~10K0.88×
18Minnesota~30K0.85×
19North Dakota~4K0.84×
20Texas~200K0.81×
21Wisconsin~30K0.80×
22South Dakota~5K0.80×
23New Hampshire~8K0.79×
24Illinois~70K0.77×
25Alaska~4K0.77×
26Vermont~3K0.77×
27Virginia~50K0.74×
28North Carolina~50K0.71×
29Maine~6K0.70×
30New Mexico~9K0.69×
31Montana~5K0.69×
32Colorado~30K0.67×
33Michigan~40K0.66×
34Delaware~5K0.65×
35Washington, District of Columbia~5K0.64×
36Rhode Island~5K0.63×
37Maryland~30K0.60×
38Connecticut~10K0.58×
39Idaho~7K0.58×
40Hawaii~6K0.57×
41Pennsylvania~50K0.53×
42Utah~10K0.53×
43Massachusetts~30K0.51×
44Nevada~10K0.47×
45Arizona~20K0.44×
46Oregon~10K0.41×
47New York~60K0.39×
48New Jersey~30K0.39×
49Washington~20K0.39×
50California~60K0.22×
Fig. 06

Affinity by region

Affinity by region — Fort Walton Beach, Florida, United States
0.22×1.00×4.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fort Walton Beach, Florida audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fort Walton Beach, Florida audience
#·InterestCategoryAffinity×
01Mineral waterFood & Beverages3.42×
02Diaper bagKids & Family2.93×
03Microwave ovenHome & Garden2.77×
04MeteorologyHome & Garden2.50×
05Real propertyHome & Garden2.46×
06United Parcel ServiceBusiness & Career2.15×
07Planet FitnessSports2.00×
08Discount storesShopping1.97×
09WeatherHome & Garden1.94×
10Home AppliancesHome & Garden1.81×
11BarsTravel & Leisure1.74×
12Pizza HutFood & Beverages1.71×
13Chick-fil-AFood & Beverages1.69×
14RecreationTravel & Leisure1.66×
15HairstyleBeauty & Wellness1.65×
16VacationsTravel & Leisure1.62×
17PinterestInternet & Social Media1.56×
18HappinessHealth1.55×
19Hobby LobbyHome & Garden1.55×
20NatureHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fort Walton Beach, Florida audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fort Walton Beach, Florida audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.37×
Community OrientationOPEN1.65×
Convenience OrientationPREMIUM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fort Walton Beach, Florida audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.81×
Luxury OrientationPREMIUM0.91×
Social Media UsageJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fort Walton Beach, Florida have in United States?

Fort Walton Beach, Florida has an estimated audience of 2,530,775 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of Fort Walton Beach, Florida fans?

58.7% of Fort Walton Beach, Florida fans are female, 41.3% are male, with an average age of 43.4 years.

03

Which brands do Fort Walton Beach, Florida fans like most?

Fort Walton Beach, Florida fans show strongest brand affinity for Planet Fitness (2×), Nature (1.51×), and Happiness (1.55×) over the country average.

04

Where do Fort Walton Beach, Florida fans live in United States?

Fort Walton Beach, Florida fans in United States are most concentrated in Florida (reach ~600K), Texas (reach ~200K), and Georgia (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Fort Walton Beach, Florida fans also like?

Beyond Fort Walton Beach, Florida itself, the audience over-indexes on Nature (1.51×), Happiness (1.55×), Pinterest (1.56×), and Bars (1.74×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Fort Walton Beach, Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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