FOX 26 Houston Audience in United States

FOX 26 Houston logo

FOX 26 Houston has an estimated audience of 3,521,331 people in United States. 57.4% are female, 42.6% are male, average age 38.1. Top regions: Texas, Louisiana, California. Top brand affinities: Houston Astros, Houston Rockets, Houston Texans, Whataburger, Breaking news.

The average FOX 26 Houston fan in United States is 38.1 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Louisiana, California. Top brand affinities include Houston Astros, Houston Rockets, Houston Texans, with strongest over-indexing on Houston Astros (6.32× the country average). Demographically, the FOX 26 Houston audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Convenience Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of FOX 26 Houston fans

Demographic split for FOX 26 Houston audience in United States
MetricValue
Female57.4%
Male42.6%
Average age38.1
Estimated audience size3,521,331

Audience persona

The typical FOX 26 Houston fan in United States is more female, around 38.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Houston Astros.

Top regions in United States

Top regions ranked by reach for FOX 26 Houston in United States
RegionReachAffinity
Texas2,640,99924.5×
Louisiana115,0812.53×
California113,1380.29×
Florida113,1350.47×
Maryland83,6231.38×
Colorado66,5151.2×
Illinois64,3790.55×
New York64,1650.33×
Georgia52,9550.49×
Massachusetts52,9220.76×
Virginia45,6840.53×
Alabama44,3730.9×
Tennessee42,7000.6×
North Carolina35,7200.34×
Ohio33,6620.31×
Oklahoma29,1710.75×
Missouri28,0030.49×
Arizona26,9930.38×
Michigan25,8940.28×
Pennsylvania25,4220.21×
Kansas25,1900.91×
Mississippi23,2870.8×
Minnesota19,6280.39×
Arkansas19,2440.66×
New Jersey18,6920.21×
Washington16,6750.24×
Indiana15,6960.24×
Wisconsin14,0150.26×
South Carolina13,5660.26×
Nevada11,8030.35×
New Mexico11,4830.65×
Kentucky10,6500.24×
Utah9,1260.29×
Oregon7,4150.18×
Iowa7,0570.24×
Nebraska6,4930.37×
Connecticut6,4830.18×
Hawaii6,3100.42×
New Hampshire6,2620.45×
Washington, District of Columbia5,9800.57×
Alaska5,9490.79×
West Virginia5,3650.33×
South Dakota4,9910.61×
Maine4,9770.39×
Idaho4,9540.28×
Montana4,6670.48×
North Dakota4,4850.62×
Wyoming4,3400.83×
Rhode Island4,2690.38×
Vermont4,1980.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for FOX 26 Houston audience
BrandAffinityCategory
Houston Astros6.32×Sports
Houston Rockets3.96×Sports
Houston Texans4.07×Sports
Whataburger2.77×Food & Beverages
Breaking news1.51×Movies & TV
United Airlines1.86×Travel & Leisure
TMZ1.55×Internet & Social Media
Dallas Mavericks2.12×Sports
Miami Heat1.75×Sports
Dallas Stars3.04×Sports
Portland Trail Blazers2.08×Sports
Dallas Cowboys1.71×Sports
San Antonio Spurs1.8×Sports
Foot Locker1.52×Shopping
Tabloid (newspaper format)1.54×Literature
Houston Dynamo6.6×Sports
La Liga1.57×Sports
Motorboat1.58×Cars & Mobility
Tattoo removal2.44×Fashion & Accessoires
Delta Air Lines1.67×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by FOX 26 Houston audience
TraitClusterScore
Convenience OrientationPREMIUM1.19
SpiritualityBALANCE1.12
Need for SecurityCONSERVATISM1.09
Urban LifestyleOPEN1.05
Family OrientationCONSERVATISM1.05
IndividualismJOY1.04

Worldwide distribution

Worldwide audience distribution share by country for FOX 26 Houston
CountryShare
United States99.6%
China0.1%
Canada0.1%

See FOX 26 Houston audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does FOX 26 Houston have in United States?

FOX 26 Houston has an estimated audience of 3,521,331 people in United States, concentrated in Texas and Louisiana.

What is the gender split and age of FOX 26 Houston fans?

57.4% of FOX 26 Houston fans are female, 42.6% are male, with an average age of 38.1 years.

Which brands do FOX 26 Houston fans like most?

FOX 26 Houston fans show strongest brand affinity for Houston Astros (6.32×), Houston Rockets (3.96×), and Houston Texans (4.07×) over the country average.

Where do FOX 26 Houston fans live in United States?

FOX 26 Houston fans in United States are most concentrated in Texas (reach 2,640,999), Louisiana (reach 115,081), and California (reach 113,138). These three regions account for the largest share of the active audience.

What other brands do FOX 26 Houston fans also like?

Beyond FOX 26 Houston itself, the audience over-indexes on Houston Rockets (3.96×), Houston Texans (4.07×), Whataburger (2.77×), and Breaking news (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for FOX 26 Houston. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.