Rascasse Audience Intelligence

FOX 26 Houston Audience in United States

A data profile of the people who buy, follow and care about FOX 26 Houston in United States — modelled from more than twelve digital signal sources. FOX 26 Houston has an estimated audience of 3,520,572 people in United States.

#87among TV Channel in United States#1083in Movies & TV

The average FOX 26 Houston fan in United States is 38.1 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Whataburger, Houston Rockets, Houston Texans, with strongest over-indexing on Whataburger (3.02× the country average).

Demographically, the FOX 26 Houston audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical FOX 26 Houston fan in United States is more female, around 38.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Whataburger.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FOX 26 Houston profile in United States.

Audience size
3.5M
in United States
Gender
57.4%♀
42.6% male
Age
38.1
average years
Country rank
#8964
TV Channel in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of FOX 26 Houston

57.4% are female, 42.6% are male, average age 38.1.

Fig. 02

Gender split

57.4%
Female
42.6%
Male
Demographic split for FOX 26 Houston audience in United States
MetricValue
Female57.4%
Male42.6%
Average age38.1
Estimated audience size3,520,572
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the FOX 26 Houston audience in United States
Age bracketShare%
16-1920%
20-2923%
30-3921%
40-4920%
50+16%
Fig. 04

Worldwide distribution

99.6%

of the worldwide FOX 26 Houston audience comes from United States.

Worldwide audience distribution share by country for FOX 26 Houston
CountryShare
United States99.6%
China0.1%
Canada0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FOX 26 Houston audience in United States is strongest.

Fig. 05

Top regions by affinity

FOX 26 Houston fans by region: top regions in United States
#RegionReachAffinity×
01Texas~2.5M27.31×
02Louisiana~90K2.06×
03Maryland~80K1.26×
04Colorado~50K0.99×
05Alaska~7K0.96×
06North Dakota~7K0.94×
07Vermont~6K0.94×
08South Dakota~8K0.93×
09Montana~9K0.90×
10Kansas~20K0.89×
11Delaware~9K0.89×
12Mississippi~30K0.88×
13Rhode Island~10K0.88×
14Washington, District of Columbia~9K0.88×
15West Virginia~10K0.87×
16New Hampshire~10K0.87×
17Maine~10K0.87×
18Alabama~40K0.86×
19Idaho~20K0.86×
20New Mexico~20K0.86×
21Hawaii~10K0.86×
22Arkansas~20K0.84×
23Nebraska~10K0.84×
24Oklahoma~30K0.83×
25Massachusetts~60K0.80×
26Connecticut~30K0.79×
27Iowa~20K0.79×
28Oregon~30K0.78×
29Utah~20K0.77×
30Kentucky~30K0.76×
31Nevada~30K0.75×
32Missouri~40K0.71×
33South Carolina~40K0.71×
34Tennessee~50K0.70×
35Indiana~40K0.70×
36Wisconsin~40K0.69×
37Minnesota~30K0.67×
38Virginia~50K0.63×
39Arizona~40K0.63×
40Washington~40K0.62×
41New Jersey~50K0.60×
42Illinois~70K0.59×
43Georgia~60K0.59×
44Michigan~50K0.59×
45Ohio~60K0.56×
46North Carolina~60K0.56×
47Pennsylvania~60K0.54×
48Florida~100K0.51×
49New York~90K0.45×
50California~100K0.37×
Fig. 06

Affinity by region

Affinity by region — FOX 26 Houston, United States
0.37×1.00×27.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FOX 26 Houston audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FOX 26 Houston audience
#·InterestCategoryAffinity×
01Houston DynamoSports9.62×
02Houston TexansSports3.72×
03Dallas StarsSports3.63×
04Houston RocketsSports3.59×
05WhataburgerFood & Beverages3.02×
06Dallas MavericksSports2.31×
07Portland Trail BlazersSports2.28×
08United AirlinesTravel & Leisure2.18×
09Tabloid (newspaper format)Literature2.12×
10San Antonio SpursSports2.03×
11Internet celebrityInternet & Social Media1.91×
12TMZInternet & Social Media1.90×
13Online newspaperNews1.82×
14Pay televisionMovies & TV1.79×
15Virtual realityTechnology & Electronics1.77×
16Microwave ovenHome & Garden1.73×
17Street foodFood & Beverages1.67×
18Discount TireShopping1.66×
19Pizza HutFood & Beverages1.64×
20Credit (finance)Business & Career1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FOX 26 Houston audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by FOX 26 Houston audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.48×
Career OrientationPOWER1.37×
Community OrientationOPEN1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by FOX 26 Houston audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.60×
SustainabilityBALANCE0.68×
Design AffinityPREMIUM0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does FOX 26 Houston have in United States?

FOX 26 Houston has an estimated audience of 3,520,572 people in United States, concentrated in Texas and California.

02

What is the gender split and age of FOX 26 Houston fans?

57.4% of FOX 26 Houston fans are female, 42.6% are male, with an average age of 38.1 years.

03

Which brands do FOX 26 Houston fans like most?

FOX 26 Houston fans show strongest brand affinity for Whataburger (3.02×), Houston Rockets (3.59×), and Houston Texans (3.72×) over the country average.

04

Where do FOX 26 Houston fans live in United States?

FOX 26 Houston fans in United States are most concentrated in Texas (reach ~2.5M), California (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do FOX 26 Houston fans also like?

Beyond FOX 26 Houston itself, the audience over-indexes on Houston Rockets (3.59×), Houston Texans (3.72×), United Airlines (2.18×), and TMZ (1.9×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for FOX 26 Houston. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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