Freya Audience in United States

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Freya has an estimated audience of 736,691 people in United States. 74.2% are female, 25.8% are male, average age 38.6. Top regions: California, Texas, Michigan. Top brand affinities: Keene, New Hampshire, Regional styles of Mexican music, Goop, Governor of Michigan, headspace.

The average Freya fan in United States is 38.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Michigan. Top brand affinities include Keene, New Hampshire, Regional styles of Mexican music, Goop, with strongest over-indexing on Keene, New Hampshire (225.44× the country average). Demographically, the Freya audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Design Affinity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Lingerie

Demographics of Freya fans

Demographic split for Freya audience in United States
MetricValue
Female74.2%
Male25.8%
Average age38.6
Estimated audience size736,691

Audience persona

The typical Freya fan in United States is more female, around 38.6 years old, with strong Design Affinity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Freya in United States
RegionReachAffinity
California69,5030.86×
Texas53,7320.85×
Michigan49,7062.58×
Florida40,2780.81×
New York35,2860.86×
Pennsylvania21,4800.87×
Ohio20,3820.9×
Illinois19,8860.81×
Georgia19,8130.87×
North Carolina19,3880.87×
Washington18,9221.28×
Virginia16,0030.89×
New Jersey13,5020.72×
Tennessee13,1940.89×
Arizona13,1120.87×
Massachusetts12,8090.88×
Indiana12,0260.89×
Wisconsin11,8191.07×
Missouri11,5650.97×
Colorado11,1220.96×
Minnesota10,0940.96×
Oregon9,8301.16×
Maryland9,4120.74×
Oklahoma9,1761.12×
Kentucky8,8770.96×
South Carolina8,8410.8×
Alabama8,4440.82×
Louisiana7,8440.83×
Utah6,9621.06×
Maine6,6342.51×
Connecticut6,0140.81×
Nevada5,8540.82×
Iowa5,7070.94×
Arkansas5,6180.93×
Kansas5,4430.94×
Alaska4,2542.7×
Mississippi4,2390.7×
Idaho4,0631.1×
West Virginia3,5451.03×
New Mexico3,1840.86×
Nebraska3,1730.86×
New Hampshire2,9681.02×
Hawaii2,5040.79×
Montana2,0821.02×
Rhode Island1,8500.79×
Washington, District of Columbia1,6240.73×
Delaware1,4460.71×
North Dakota1,3720.91×
South Dakota1,3310.78×
Vermont1,3111.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Freya audience
BrandAffinityCategory
Keene, New Hampshire225.44×Travel & Leisure
Regional styles of Mexican music6.82×Music & Radio
Goop11.03×Internet & Social Media
Governor of Michigan10.88×Politics & Society
headspace11.64×Health
Cherish (group)12.76×Music & Radio
Google Home7.23×Technology & Electronics
Fairy godmother8.24×Literature
Wok7.21×Food & Beverages
Grace Slick9.22×Music & Radio
Elsword17.05×Games
Hibachi7.95×Food & Beverages
Grinch4.01×Movies & TV
Vocal harmony4.3×Music & Radio
Hardik Pandya13.96×Sports
Historic site3.79×Arts & Culture
No Escape (1994 film)9.81×Movies & TV
La Jolla7.88×Travel & Leisure
Mathcore6.62×Music & Radio
Bank account1.98×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Freya audience
TraitClusterScore
Design AffinityPREMIUM1.38
LGBTQ+ IdentityOPEN1.33
ExtroversionTHRILL1.31
SustainabilityBALANCE1.29
Luxury OrientationPREMIUM1.29
Early Adopter MentalityPOWER1.26

Worldwide distribution

Worldwide audience distribution share by country for Freya
CountryShare
United States24.8%
United Kingdom7.3%
Indonesia6.7%

See Freya audiences in other countries

More Lingerie audiences in United States

Frequently asked questions

How many fans does Freya have in United States?

Freya has an estimated audience of 736,691 people in United States, concentrated in California and Texas.

What is the gender split and age of Freya fans?

74.2% of Freya fans are female, 25.8% are male, with an average age of 38.6 years.

Which brands do Freya fans like most?

Freya fans show strongest brand affinity for Keene, New Hampshire (225.44×), Regional styles of Mexican music (6.82×), and Goop (11.03×) over the country average.

Where do Freya fans live in United States?

Freya fans in United States are most concentrated in California (reach 69,503), Texas (reach 53,732), and Michigan (reach 49,706). These three regions account for the largest share of the active audience.

What other brands do Freya fans also like?

Beyond Freya itself, the audience over-indexes on Regional styles of Mexican music (6.82×), Goop (11.03×), Governor of Michigan (10.88×), and headspace (11.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Freya. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.