Rascasse Audience Intelligence

Frio River Audience in United States

A data profile of the people who buy, follow and care about Frio River in United States — modelled from more than twelve digital signal sources. Frio River has an estimated audience of 352,047 people in United States.

#34among River in United States#5070among POI in United States#3668in Travel & Leisure

The average Frio River fan in United States is 38.8 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Louisiana, California.

Top brand affinities include Whataburger, San Antonio Spurs, Houston Texans, with strongest over-indexing on Whataburger (6.73× the country average).

Demographically, the Frio River audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Career Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Frio River fan in United States is more female, around 38.8 years old, with strong Career Orientation tendencies and a notable affinity for Whataburger.

Category: Travel & Leisure · Type: POI · Subtype: River

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Frio River profile in United States.

Audience size
352K
in United States
Gender
65.9%♀
34.1% male
Age
38.8
average years
Country rank
#44475
POI in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Frio River fans

65.9% are female, 34.1% are male, average age 38.8.

Fig. 02

Gender split

65.9%
Female
34.1%
Male
Demographic split for Frio River audience in United States
MetricValue
Female65.9%
Male34.1%
Average age38.8
Estimated audience size352,047
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Frio River audience in United States
Age bracketShare%
16-1915%
20-2921%
30-3928%
40-4924%
50+12%
Fig. 04

Worldwide distribution

99.7%

of the worldwide Frio River audience comes from United States.

Worldwide audience distribution share by country for Frio River
CountryShare
United States99.7%
Germany0.2%
Italy0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Frio River audience in United States is strongest.

Fig. 05

Top regions by affinity

Frio River fans by region: top regions in United States
#RegionReachAffinity×
01Texas~300K18.83×
02Louisiana~20K4.17×
03Oklahoma~10K2.59×
04New Mexico~3K1.68×
05Arkansas~4K1.50×
06Mississippi~4K1.22×
07Kansas~3K1.05×
08Alaska<1K0.95×
09North Dakota<1K0.93×
10Montana<1K0.92×
11South Dakota<1K0.92×
12Vermont<1K0.91×
13Colorado~5K0.88×
14Rhode Island<1K0.86×
15Delaware<1K0.86×
16New Hampshire~1K0.85×
17West Virginia~1K0.84×
18Maine~1K0.84×
19Nebraska~1K0.83×
20Hawaii~1K0.83×
21Alabama~4K0.82×
22Idaho~1K0.82×
23Washington, District of Columbia<1K0.81×
24Missouri~4K0.77×
25Iowa~2K0.76×
26Connecticut~3K0.74×
27Tennessee~5K0.72×
28Kentucky~3K0.71×
29Utah~2K0.71×
30Nevada~2K0.69×
31South Carolina~4K0.67×
32Oregon~3K0.66×
33Wisconsin~3K0.63×
34Maryland~4K0.62×
35Minnesota~3K0.62×
36Arizona~4K0.61×
37Indiana~4K0.61×
38Massachusetts~4K0.60×
39Georgia~6K0.58×
40New Jersey~5K0.57×
41Washington~4K0.56×
42North Carolina~6K0.55×
43Virginia~5K0.55×
44Michigan~5K0.54×
45Ohio~6K0.51×
46Illinois~6K0.49×
47Florida~10K0.48×
48Pennsylvania~6K0.48×
49New York~8K0.39×
50California~10K0.36×
Fig. 06

Affinity by region

Affinity by region — Frio River, United States
0.36×1.00×18.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Frio River audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Frio River audience
#·InterestCategoryAffinity×
01Houston DynamoSports11.29×
02WhataburgerFood & Beverages6.73×
03Houston TexansSports4.91×
04San Antonio SpursSports4.82×
05Dallas StarsSports4.55×
06ButcherFood & Beverages3.85×
07Non-alcoholic beverageFood & Beverages2.96×
08Dallas MavericksSports2.84×
09Houston RocketsSports2.81×
10Street foodFood & Beverages2.77×
11Portland Trail BlazersSports2.57×
12United AirlinesTravel & Leisure2.45×
13Discount TireShopping2.38×
14Britney SpearsMusic & Radio2.13×
15Rail transportTravel & Leisure2.03×
16GrillingFood & Beverages1.78×
17Credit (finance)Business & Career1.77×
18Hardware storeHome & Garden1.69×
19BakeryFood & Beverages1.64×
20SupermarketShopping1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Frio River audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Frio River audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.89×
IndividualismJOY1.66×
DIY MentalityTHRILL1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Frio River audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.48×
Quality AwarenessPREMIUM0.52×
MindfulnessBALANCE0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Frio River have in United States?

Frio River has an estimated audience of 352,047 people in United States, concentrated in Texas and Louisiana.

02

What is the gender split and age of Frio River fans?

65.9% of Frio River fans are female, 34.1% are male, with an average age of 38.8 years.

03

Which brands do Frio River fans like most?

Frio River fans show strongest brand affinity for Whataburger (6.73×), San Antonio Spurs (4.82×), and Houston Texans (4.91×) over the country average.

04

Where do Frio River fans live in United States?

Frio River fans in United States are most concentrated in Texas (reach ~300K), Louisiana (reach ~20K), and California (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Frio River fans also like?

Beyond Frio River itself, the audience over-indexes on San Antonio Spurs (4.82×), Houston Texans (4.91×), United Airlines (2.45×), and Street food (2.77×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Frio River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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