Frio River Audience in United States

Frio River has an estimated audience of 352,047 people in United States. 65.9% are female, 34.1% are male, average age 38.8. Top regions: Texas, Louisiana, Oklahoma. Top brand affinities: Houston Astros, Whataburger, Houston Texans, San Antonio Spurs, Houston Rockets.

The average Frio River fan in United States is 38.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Louisiana, Oklahoma. Top brand affinities include Houston Astros, Whataburger, Houston Texans, with strongest over-indexing on Houston Astros (9.62× the country average). Demographically, the Frio River audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Career Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: River

Demographics of Frio River fans

Demographic split for Frio River audience in United States
MetricValue
Female65.9%
Male34.1%
Average age38.8
Estimated audience size352,047

Audience persona

The typical Frio River fan in United States is more female, around 38.8 years old, with strong Career Orientation tendencies and a notable affinity for Houston Astros.

Top regions in United States

Top regions ranked by reach for Frio River in United States
RegionReachAffinity
Texas264,03520.6×
Louisiana20,4414.5×
Oklahoma11,7213×
California11,0710.29×
Florida8,5100.36×
Colorado4,9450.89×
Arkansas4,7291.63×
Illinois3,9250.33×
Georgia3,8740.36×
New York3,8710.2×
Tennessee3,7630.53×
Missouri3,7620.66×
North Carolina3,3850.32×
Mississippi3,3041.14×
New Mexico3,2531.84×
Ohio2,9500.27×
Alabama2,9240.59×
Arizona2,8740.4×
Kansas2,8341.02×
Virginia2,6000.3×
Washington2,5490.36×
Pennsylvania2,2770.19×
Indiana1,8550.29×
Michigan1,8070.2×
Kentucky1,7660.4×
South Carolina1,5810.3×
Minnesota1,5770.31×
Iowa1,5280.53×
Wisconsin1,4120.27×
Oregon1,4060.35×
New Jersey1,2320.14×
Utah1,1900.38×
Massachusetts1,1070.16×
Maryland1,0290.17×
Nebraska1,0090.57×
Nevada9700.28×
Montana6260.64×
Alaska6050.8×
Idaho5950.34×
Hawaii5680.38×
Connecticut5490.16×
West Virginia5300.32×
South Dakota4880.6×
North Dakota4430.61×
Wyoming4290.82×
Washington, District of Columbia4090.39×
Maine3920.31×
New Hampshire3750.27×
Rhode Island3620.32×
Vermont3560.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Frio River audience
BrandAffinityCategory
Houston Astros9.62×Sports
Whataburger5.88×Food & Beverages
Houston Texans6.11×Sports
San Antonio Spurs4.85×Sports
Houston Rockets3.52×Sports
United Airlines2.37×Travel & Leisure
Dallas Cowboys2.94×Sports
Grilling1.63×Food & Beverages
Dallas Mavericks2.96×Sports
Dallas Stars4.33×Sports
Street food2.34×Food & Beverages
FC Barcelona1.9×Sports
Miami Heat2.1×Sports
Portland Trail Blazers2.66×Sports
Credit (finance)1.74×Business & Career
Discount Tire1.88×Shopping
Bakery1.54×Food & Beverages
Day spa2.4×Beauty & Wellness
Eyelash extensions1.86×Beauty & Wellness
New England Patriots1.57×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Frio River audience
TraitClusterScore
Career OrientationPOWER1.34
IndividualismJOY1.33
DIY MentalityTHRILL1.3
ExtroversionTHRILL1.26
Price SensitivityPREMIUM1.24
TraditionCONSERVATISM1.2

Worldwide distribution

Worldwide audience distribution share by country for Frio River
CountryShare
United States99.7%
Germany0.2%
Italy0.1%

See Frio River audiences in other countries

More River audiences in United States

Frequently asked questions

How many fans does Frio River have in United States?

Frio River has an estimated audience of 352,047 people in United States, concentrated in Texas and Louisiana.

What is the gender split and age of Frio River fans?

65.9% of Frio River fans are female, 34.1% are male, with an average age of 38.8 years.

Which brands do Frio River fans like most?

Frio River fans show strongest brand affinity for Houston Astros (9.62×), Whataburger (5.88×), and Houston Texans (6.11×) over the country average.

Where do Frio River fans live in United States?

Frio River fans in United States are most concentrated in Texas (reach 264,035), Louisiana (reach 20,441), and Oklahoma (reach 11,721). These three regions account for the largest share of the active audience.

What other brands do Frio River fans also like?

Beyond Frio River itself, the audience over-indexes on Whataburger (5.88×), Houston Texans (6.11×), San Antonio Spurs (4.85×), and Houston Rockets (3.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Frio River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.