Gaviscon Audience in United States

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Gaviscon has an estimated audience of 545,240 people in United States. 61.4% are female, 38.6% are male, average age 43.8. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Governor of Michigan, headspace, Israel, Goop.

The average Gaviscon fan in United States is 43.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Governor of Michigan, headspace, with strongest over-indexing on Elsword (17.45× the country average). Demographically, the Gaviscon audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Brand

Demographics of Gaviscon fans

Demographic split for Gaviscon audience in United States
MetricValue
Female61.4%
Male38.6%
Average age43.8
Estimated audience size545,240

Audience persona

The typical Gaviscon fan in United States is more female, around 43.8 years old, with strong Family Orientation tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Gaviscon in United States
RegionReachAffinity
California64,2021.07×
Texas48,5281.04×
Florida47,3061.28×
New York40,0341.31×
Pennsylvania19,7501.08×
Illinois18,1221×
Ohio17,9091.07×
North Carolina17,7091.08×
Georgia17,2951.03×
Virginia15,8321.19×
New Jersey15,4691.12×
Massachusetts14,0181.3×
Michigan13,7760.97×
Washington11,5961.06×
Tennessee10,5810.97×
Maryland9,8941.06×
Arizona9,5220.86×
Indiana9,0640.91×
Missouri8,4750.96×
Wisconsin8,4541.03×
Colorado8,4190.98×
South Carolina8,4001.02×
Alabama7,7791.02×
Louisiana7,6851.09×
Kentucky7,2701.06×
Connecticut7,1371.3×
Minnesota7,0420.9×
Oregon6,6711.07×
Oklahoma5,9070.98×
Utah4,7970.98×
Arkansas4,7891.07×
Kansas4,6771.09×
Nevada4,4910.85×
Iowa4,0420.9×
Mississippi3,8030.85×
New Mexico2,5280.92×
New Hampshire2,3781.11×
Nebraska2,2940.84×
Maine2,2531.15×
Idaho2,2350.82×
West Virginia2,2200.87×
Hawaii2,0330.87×
Rhode Island1,8921.09×
Washington, District of Columbia1,8061.1×
Delaware1,3780.92×
Montana1,2410.82×
South Dakota1,0890.86×
Vermont8930.93×
North Dakota8480.76×
Alaska8120.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gaviscon audience
BrandAffinityCategory
Elsword17.45×Games
Governor of Michigan7.18×Politics & Society
headspace9.03×Health
Israel1.97×Travel & Leisure
Goop4.71×Internet & Social Media
Cherish (group)9.53×Music & Radio
Wok5.58×Food & Beverages
Google Home5.44×Technology & Electronics
Hibachi5.68×Food & Beverages
Grace Slick6.05×Music & Radio
Fairy godmother4.9×Literature
Kendra Scott1.92×Fashion & Accessoires
El Paso County, Colorado7.79×Travel & Leisure
Cryptic crossword9.28×Technology & Electronics
TV Fanatic6.19×Movies & TV
Jeep Wagoneer3.32×Cars & Mobility
Staycation1.78×Home & Garden
Historic site2.22×Arts & Culture
Ira Glass8.98×Music & Radio
Hipster4.98×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gaviscon audience
TraitClusterScore
Family OrientationCONSERVATISM1.3
Price SensitivityPREMIUM1.17
MindfulnessBALANCE1.1
IndulgenceJOY1.1
Healthy LifestyleBALANCE1.09
Community OrientationOPEN1.05

Worldwide distribution

Worldwide audience distribution share by country for Gaviscon
CountryShare
France10.1%
Italy9.8%
United Kingdom7.9%

See Gaviscon audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Gaviscon have in United States?

Gaviscon has an estimated audience of 545,240 people in United States, concentrated in California and Texas.

What is the gender split and age of Gaviscon fans?

61.4% of Gaviscon fans are female, 38.6% are male, with an average age of 43.8 years.

Which brands do Gaviscon fans like most?

Gaviscon fans show strongest brand affinity for Elsword (17.45×), Governor of Michigan (7.18×), and headspace (9.03×) over the country average.

Where do Gaviscon fans live in United States?

Gaviscon fans in United States are most concentrated in California (reach 64,202), Texas (reach 48,528), and Florida (reach 47,306). These three regions account for the largest share of the active audience.

What other brands do Gaviscon fans also like?

Beyond Gaviscon itself, the audience over-indexes on Governor of Michigan (7.18×), headspace (9.03×), Israel (1.97×), and Goop (4.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gaviscon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.