Rascasse Audience Intelligence

Gaviscon Target Market in United States

A data profile of the people who buy, follow and care about Gaviscon in United States — modelled from more than twelve digital signal sources. Gaviscon has an estimated audience of 590,570 people in United States.

#3429among Brand in United States#900in Health

The average Gaviscon fan in United States is 46.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cholesterol, Happiness, Nature, with strongest over-indexing on Cholesterol (10.61× the country average).

Demographically, the Gaviscon audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Family Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gaviscon fan in United States is more female, around 46.2 years old, with strong Family Orientation tendencies and a notable affinity for Cholesterol.

Category: Health · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gaviscon profile in United States.

Audience size
591K
in United States
Gender
64.1%♀
35.9% male
Age
46.2
average years
Country rank
#33128
Brand in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Gaviscon

64.1% are female, 35.9% are male, average age 46.2.

Fig. 02

Gender split

64.1%
Female
35.9%
Male
Demographic split for Gaviscon audience in United States
MetricValue
Female64.1%
Male35.9%
Average age46.2
Estimated audience size590,570
Fig. 03

Age distribution

Ø 46.2
average years
Age distribution of the Gaviscon audience in United States
Age bracketShare%
16-199%
20-2912%
30-3916%
40-4924%
50+39%
Fig. 04

Worldwide distribution

6.5%

of the worldwide Gaviscon audience comes from United States.

Worldwide audience distribution share by country for Gaviscon
CountryShare
France9.8%
Italy9.3%
United Kingdom7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gaviscon audience in United States is strongest.

Fig. 05

Top regions by affinity

Gaviscon customers by region in United States
#RegionReachAffinity×
01Massachusetts~10K1.25×
02Connecticut~7K1.25×
03Florida~50K1.21×
04New York~40K1.21×
05Maine~2K1.18×
06New Hampshire~3K1.13×
07Virginia~20K1.10×
08Louisiana~8K1.10×
09Arkansas~5K1.09×
10New Jersey~20K1.08×
11Rhode Island~2K1.08×
12Kansas~5K1.07×
13Washington~10K1.06×
14Vermont~1K1.05×
15North Carolina~20K1.04×
16Pennsylvania~20K1.03×
17Ohio~20K1.03×
18Kentucky~7K1.03×
19Oregon~7K1.03×
20Washington, District of Columbia~2K1.02×
21California~60K1.00×
22Wisconsin~8K1.00×
23South Carolina~8K1.00×
24Alabama~8K1.00×
25Utah~5K1.00×
26Texas~50K0.99×
27Georgia~20K0.99×
28Maryland~10K0.99×
29Oklahoma~6K0.99×
30West Virginia~3K0.98×
31Tennessee~10K0.97×
32Delaware~2K0.97×
33Missouri~9K0.96×
34South Dakota~1K0.96×
35Illinois~20K0.95×
36Michigan~10K0.95×
37Colorado~8K0.95×
38New Mexico~3K0.95×
39Iowa~4K0.94×
40Idaho~3K0.92×
41Montana~1K0.92×
42North Dakota~1K0.92×
43Hawaii~2K0.91×
44Mississippi~4K0.90×
45Nebraska~3K0.90×
46Indiana~9K0.89×
47Minnesota~7K0.89×
48Alaska~1K0.87×
49Nevada~5K0.86×
50Arizona~10K0.85×
Fig. 06

Affinity by region

Affinity by region — Gaviscon, United States
0.85×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gaviscon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gaviscon audience
#·InterestCategoryAffinity×
01CholesterolFood & Beverages10.61×
02Diabetes mellitus type 2 awarenessHealth3.97×
03Retirement planningBusiness & Career3.26×
04Preventive healthcareHealth2.66×
05KetoneHealth2.35×
06PharmacyBusiness & Career2.11×
07GeneticsKids & Family2.03×
08Discount storesShopping1.77×
09Self careHealth1.70×
10Organic foodFood & Beverages1.64×
11BreakfastFood & Beverages1.61×
12MedicineBusiness & Career1.59×
13UniversityBusiness & Career1.59×
14Health careBusiness & Career1.58×
15Nonprofit organizationPolitics & Society1.57×
16HappinessHealth1.56×
17HairstyleBeauty & Wellness1.54×
18LivestockPets & Animals1.52×
19NatureHome & Garden1.51×
20MSNNews1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gaviscon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gaviscon audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.55×
Community OrientationOPEN1.49×
Career OrientationPOWER1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gaviscon audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.85×
Early Adopter MentalityPOWER0.87×
Pet OwnershipJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Gaviscon's target market in United States?

Gaviscon's target market in United States covers an estimated 590,570 people, concentrated in California and Texas.

02

What is the gender split and age of Gaviscon customers?

64.1% of the Gaviscon audience are female, 35.9% are male, with an average age of 46.2 years.

03

Which brands do Gaviscon fans like most?

Gaviscon fans show strongest brand affinity for Cholesterol (10.61×), Happiness (1.56×), and Nature (1.51×) over the country average.

04

Where do Gaviscon fans live in United States?

Gaviscon fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Gaviscon fans also like?

Beyond Gaviscon itself, the audience over-indexes on Happiness (1.56×), Nature (1.51×), Medicine (1.59×), and Health care (1.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Gaviscon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gaviscon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →