Gaviscon Audience in United States

Gaviscon has an estimated audience of 545,240 people in United States. 61.4% are female, 38.6% are male, average age 43.8. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Autism Awareness, Diabetes mellitus awareness, Google Maps, Indeed.com.

The average Gaviscon fan in United States is 43.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Capital One (9.63× the country average). Demographically, the Gaviscon audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Brand

Demographics of Gaviscon fans

Demographic split for Gaviscon audience in United States
MetricValue
Female61.4%
Male38.6%
Average age43.8
Estimated audience size545,240

Audience persona

The typical Gaviscon fan in United States is more female, around 43.8 years old, with strong Family Orientation tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Gaviscon in United States
RegionReachAffinity
California64,2021.07×
Texas48,5281.04×
Florida47,3061.28×
New York40,0341.31×
Pennsylvania19,7501.08×
Illinois18,1221×
Ohio17,9091.07×
North Carolina17,7091.08×
Georgia17,2951.03×
Virginia15,8321.19×
New Jersey15,4691.12×
Massachusetts14,0181.3×
Michigan13,7760.97×
Washington11,5961.06×
Tennessee10,5810.97×
Maryland9,8941.06×
Arizona9,5220.86×
Indiana9,0640.91×
Missouri8,4750.96×
Wisconsin8,4541.03×
Colorado8,4190.98×
South Carolina8,4001.02×
Alabama7,7791.02×
Louisiana7,6851.09×
Kentucky7,2701.06×
Connecticut7,1371.3×
Minnesota7,0420.9×
Oregon6,6711.07×
Oklahoma5,9070.98×
Utah4,7970.98×
Arkansas4,7891.07×
Kansas4,6771.09×
Nevada4,4910.85×
Iowa4,0420.9×
Mississippi3,8030.85×
New Mexico2,5280.92×
New Hampshire2,3781.11×
Nebraska2,2940.84×
Maine2,2531.15×
Idaho2,2350.82×
West Virginia2,2200.87×
Hawaii2,0330.87×
Rhode Island1,8921.09×
Washington, District of Columbia1,8061.1×
Delaware1,3780.92×
Montana1,2410.82×
South Dakota1,0890.86×
Vermont8930.93×
North Dakota8480.76×
Alaska8120.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gaviscon audience
BrandAffinityCategory
Capital One9.63×Business & Career
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Google Maps6.79×Internet & Social Media
Indeed.com6.66×Business & Career
Diane Keaton9.28×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Billy Bob Thornton11.1×Movies & TV
CarGurus7.41×Cars & Mobility
Google News7.36×News
Income tax13.19×Business & Career
AccuWeather7×Home & Garden
Circle K7.33×Shopping
Demi Moore8.72×Movies & TV
Kendra Scott9.56×Fashion & Accessoires
Enterprise Rent-A-Car5.41×Cars & Mobility
Khan Academy7.44×Business & Career
Cholesterol7.66×Food & Beverages
DeviantArt6.18×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gaviscon audience
TraitClusterScore
Family OrientationCONSERVATISM1.3
Price SensitivityPREMIUM1.17
MindfulnessBALANCE1.1
IndulgenceJOY1.1
Healthy LifestyleBALANCE1.09
Community OrientationOPEN1.05

Worldwide distribution

Worldwide audience distribution share by country for Gaviscon
CountryShare
France10.1%
Italy9.8%
United Kingdom7.9%

See Gaviscon audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Gaviscon have in United States?

Gaviscon has an estimated audience of 545,240 people in United States, concentrated in California and Texas.

What is the gender split and age of Gaviscon fans?

61.4% of Gaviscon fans are female, 38.6% are male, with an average age of 43.8 years.

Which brands do Gaviscon fans like most?

Gaviscon fans show strongest brand affinity for Capital One (9.63×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Gaviscon fans live in United States?

Gaviscon fans in United States are most concentrated in California (reach 64,202), Texas (reach 48,528), and Florida (reach 47,306). These three regions account for the largest share of the active audience.

What other brands do Gaviscon fans also like?

Beyond Gaviscon itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Google Maps (6.79×), and Indeed.com (6.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gaviscon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.