Gaylord National Resort & Convention Center Audience in United States

Gaylord National Resort & Convention Center logo

Gaylord National Resort & Convention Center has an estimated audience of 684,529 people in United States. 78.1% are female, 21.9% are male, average age 43.5. Top regions: Maryland, Virginia, New York. Top brand affinities: Minnesota, Historic site, Product design, Whataburger, Jonathan Davis.

The average Gaylord National Resort & Convention Center fan in United States is 43.5 years old, more female, and lives primarily in Maryland. The audience is concentrated in Maryland, Virginia, New York. Top brand affinities include Minnesota, Historic site, Product design, with strongest over-indexing on Minnesota (2.43× the country average). Demographically, the Gaylord National Resort & Convention Center audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Career Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

Demographics of Gaylord National Resort & Convention Center fans

Demographic split for Gaylord National Resort & Convention Center audience in United States
MetricValue
Female78.1%
Male21.9%
Average age43.5
Estimated audience size684,529

Audience persona

The typical Gaylord National Resort & Convention Center fan in United States is more female, around 43.5 years old, with strong Career Orientation tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Gaylord National Resort & Convention Center in United States
RegionReachAffinity
Maryland106,6389.06×
Virginia89,5185.37×
New York29,3750.77×
California26,4370.35×
Pennsylvania22,6460.98×
Texas22,2980.38×
Washington, District of Columbia20,0369.74×
Florida18,8910.41×
New Jersey18,1761.04×
North Carolina13,6320.66×
Washington10,8760.79×
Illinois10,3250.45×
Georgia10,1540.48×
Ohio9,3620.44×
Massachusetts9,2890.69×
Michigan7,7310.43×
Colorado6,3750.59×
Tennessee5,0550.37×
Wyoming5,0534.98×
Connecticut4,7790.7×
South Carolina4,4820.44×
Iowa4,1540.74×
Missouri3,9760.36×
Indiana3,9700.32×
Arizona3,8650.28×
Minnesota3,8160.39×
Wisconsin3,6490.35×
Alabama3,1210.33×
Delaware3,0771.63×
Kentucky2,6810.31×
Louisiana2,6640.3×
Nevada2,3230.35×
West Virginia2,2530.71×
Oregon2,1940.28×
Utah2,1640.35×
Oklahoma2,1180.28×
Kansas2,1010.39×
New Hampshire1,4340.53×
Arkansas1,3420.24×
Nebraska1,1670.34×
Mississippi1,1550.2×
New Mexico1,1520.34×
Rhode Island1,0170.47×
Idaho9100.27×
Hawaii8880.3×
Maine8330.34×
Montana5010.26×
South Dakota4950.31×
Vermont4430.37×
Alaska4080.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gaylord National Resort & Convention Center audience
BrandAffinityCategory
Minnesota2.43×Travel & Leisure
Historic site5.36×Arts & Culture
Product design2.29×Business & Career
Whataburger1.96×Food & Beverages
Jonathan Davis10.41×Music & Radio
Stamp collecting5.08×Home & Garden
Alaska1.77×Travel & Leisure
Pillow2.08×Home & Garden
Elsword14.56×Games
UK garage4.7×Music & Radio
Nebraska2.12×Travel & Leisure
Public speaking3.01×Politics & Society
Kerala4.79×Travel & Leisure
Jingoism1.53×Politics & Society
Governor of Michigan4.85×Politics & Society
Sinaloa2.4×Travel & Leisure
Fairy godmother4.8×Literature
Goop3.36×Internet & Social Media
Justice1.73×Politics & Society
WKRN-TV3.95×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gaylord National Resort & Convention Center audience
TraitClusterScore
Career OrientationPOWER3.23
Family OrientationCONSERVATISM1.59
Convenience OrientationPREMIUM1.4
CreativityOPEN1.38
IndulgenceJOY1.35
Community OrientationOPEN1.34

Worldwide distribution

Worldwide audience distribution share by country for Gaylord National Resort & Convention Center
CountryShare
United States90.6%
Canada1.9%
United Kingdom1.3%

See Gaylord National Resort & Convention Center audiences in other countries

More Hotel audiences in United States

Frequently asked questions

How many fans does Gaylord National Resort & Convention Center have in United States?

Gaylord National Resort & Convention Center has an estimated audience of 684,529 people in United States, concentrated in Maryland and Virginia.

What is the gender split and age of Gaylord National Resort & Convention Center fans?

78.1% of Gaylord National Resort & Convention Center fans are female, 21.9% are male, with an average age of 43.5 years.

Which brands do Gaylord National Resort & Convention Center fans like most?

Gaylord National Resort & Convention Center fans show strongest brand affinity for Minnesota (2.43×), Historic site (5.36×), and Product design (2.29×) over the country average.

Where do Gaylord National Resort & Convention Center fans live in United States?

Gaylord National Resort & Convention Center fans in United States are most concentrated in Maryland (reach 106,638), Virginia (reach 89,518), and New York (reach 29,375). These three regions account for the largest share of the active audience.

What other brands do Gaylord National Resort & Convention Center fans also like?

Beyond Gaylord National Resort & Convention Center itself, the audience over-indexes on Historic site (5.36×), Product design (2.29×), Whataburger (1.96×), and Jonathan Davis (10.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gaylord National Resort & Convention Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.