Rascasse Audience Intelligence

Gaylord National Resort & Convention Center Target Market in United States

A data profile of the people who buy, follow and care about Gaylord National Resort & Convention Center in United States — modelled from more than twelve digital signal sources. Gaylord National Resort & Convention Center has an estimated audience of 730,088 people in United States.

#59among Hotel in United States#3002among Brand in United States#2239in Travel & Leisure

The average Gaylord National Resort & Convention Center fan in United States is 43.5 years old, more female, and lives primarily in Maryland.

The audience is concentrated in Maryland, Virginia, Washington, District of Columbia.

Top brand affinities include Lidl, Seattle Mariners, Weather forecasting, with strongest over-indexing on Lidl (13.81× the country average).

Demographically, the Gaylord National Resort & Convention Center audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Career Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gaylord National Resort & Convention Center fan in United States is more female, around 43.5 years old, with strong Career Orientation tendencies and a notable affinity for Lidl.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gaylord National Resort & Convention Center profile in United States.

Audience size
730K
in United States
Gender
78.1%♀
21.9% male
Age
43.5
average years
Country rank
#29135
Brand in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Gaylord National Resort & Convention Center

78.1% are female, 21.9% are male, average age 43.5.

Fig. 02

Gender split

78.1%
Female
21.9%
Male
Demographic split for Gaylord National Resort & Convention Center audience in United States
MetricValue
Female78.1%
Male21.9%
Average age43.5
Estimated audience size730,088
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Gaylord National Resort & Convention Center audience in United States
Age bracketShare%
16-196%
20-2914%
30-3929%
40-4931%
50+20%
Fig. 04

Worldwide distribution

90.8%

of the worldwide Gaylord National Resort & Convention Center audience comes from United States.

Worldwide audience distribution share by country for Gaylord National Resort & Convention Center
CountryShare
United States90.8%
Canada1.8%
United Kingdom1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gaylord National Resort & Convention Center audience in United States is strongest.

Fig. 05

Top regions by affinity

Gaylord National Resort & Convention Center customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~30K14.61×
02Maryland~100K10.81×
03Virginia~100K6.94×
04Wyoming~5K4.44×
05Delaware~3K1.45×
06New Jersey~10K0.84×
07Pennsylvania~20K0.83×
08West Virginia~2K0.72×
09Alaska<1K0.64×
10New York~20K0.60×
11Connecticut~4K0.60×
12Iowa~3K0.60×
13North Dakota<1K0.60×
14Massachusetts~8K0.59×
15South Dakota<1K0.59×
16Washington~8K0.58×
17New Hampshire~1K0.56×
18Rhode Island~1K0.56×
19Montana~1K0.55×
20North Carolina~10K0.54×
21Maine~1K0.50×
22Colorado~5K0.48×
23Hawaii~1K0.48×
24Idaho~2K0.46×
25New Mexico~2K0.45×
26Nebraska~2K0.45×
27Mississippi~2K0.43×
28South Carolina~4K0.42×
29Kansas~2K0.42×
30Georgia~9K0.41×
31Arkansas~2K0.40×
32Utah~2K0.39×
33Illinois~9K0.38×
34Minnesota~4K0.38×
35Ohio~8K0.37×
36Oklahoma~3K0.37×
37Nevada~2K0.37×
38Michigan~6K0.36×
39Tennessee~5K0.36×
40Wisconsin~4K0.36×
41Alabama~3K0.36×
42Louisiana~3K0.36×
43Kentucky~3K0.36×
44Missouri~4K0.35×
45Florida~20K0.34×
46Indiana~4K0.34×
47Oregon~3K0.33×
48Texas~20K0.31×
49Arizona~4K0.29×
50California~20K0.28×
Fig. 06

Affinity by region

Affinity by region — Gaylord National Resort & Convention Center, United States
0.28×1.00×14.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gaylord National Resort & Convention Center audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gaylord National Resort & Convention Center audience
#·InterestCategoryAffinity×
01LidlShopping13.81×
02Washington CapitalsSports11.24×
03Washington NationalsSports8.97×
04Baltimore OriolesSports7.30×
05Seattle MarinersSports7.20×
06Marriott Hotels & ResortsTravel & Leisure5.67×
07Weather forecastingHome & Garden5.31×
08Non-alcoholic beverageFood & Beverages4.25×
09Dunkin' DonutsFood & Beverages3.90×
10QVCMovies & TV3.87×
11BakeryFood & Beverages2.83×
12CocktailFood & Beverages2.36×
13Beauty salonsBeauty & Wellness2.18×
14WineFood & Beverages2.07×
15PinterestInternet & Social Media1.97×
16CNNMovies & TV1.92×
17RecipesFood & Beverages1.75×
18Home improvementHome & Garden1.70×
19Alcoholic beveragesFood & Beverages1.66×
20CookingFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gaylord National Resort & Convention Center audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gaylord National Resort & Convention Center audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.48×
PatriotismCONSERVATISM1.77×
Family OrientationCONSERVATISM1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gaylord National Resort & Convention Center audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.66×
Pet OwnershipJOY0.81×
Luxury OrientationPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Gaylord National Resort & Convention Center's target market in United States?

Gaylord National Resort & Convention Center's target market in United States covers an estimated 730,088 people, concentrated in Maryland and Virginia.

02

What is the gender split and age of Gaylord National Resort & Convention Center customers?

78.1% of the Gaylord National Resort & Convention Center audience are female, 21.9% are male, with an average age of 43.5 years.

03

Which brands do Gaylord National Resort & Convention Center fans like most?

Gaylord National Resort & Convention Center fans show strongest brand affinity for Lidl (13.81×), Seattle Mariners (7.2×), and Weather forecasting (5.31×) over the country average.

04

Where do Gaylord National Resort & Convention Center fans live in United States?

Gaylord National Resort & Convention Center fans in United States are most concentrated in Maryland (reach ~100K), Virginia (reach ~100K), and Washington, District of Columbia (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Gaylord National Resort & Convention Center fans also like?

Beyond Gaylord National Resort & Convention Center itself, the audience over-indexes on Seattle Mariners (7.2×), Weather forecasting (5.31×), Dunkin' Donuts (3.9×), and Washington Capitals (11.24×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Gaylord National Resort & Convention Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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