Rascasse Audience Intelligence

Gaylord Texan Resort Hotel & Convention Center Target Market in United States

A data profile of the people who buy, follow and care about Gaylord Texan Resort Hotel & Convention Center in United States — modelled from more than twelve digital signal sources. Gaylord Texan Resort Hotel & Convention Center has an estimated audience of 535,321 people in United States.

#87among Hotel in United States#3611among Brand in United States#2810in Travel & Leisure

The average Gaylord Texan Resort Hotel & Convention Center fan in United States is 39.5 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Dallas Stars, Weather forecasting, QVC, with strongest over-indexing on Dallas Stars (15.59× the country average).

Demographically, the Gaylord Texan Resort Hotel & Convention Center audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gaylord Texan Resort Hotel & Convention Center fan in United States is more female, around 39.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Dallas Stars.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gaylord Texan Resort Hotel & Convention Center profile in United States.

Audience size
535K
in United States
Gender
82.9%♀
17.1% male
Age
39.5
average years
Country rank
#35202
Brand in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Gaylord Texan Resort Hotel & Convention Center

82.9% are female, 17.1% are male, average age 39.5.

Fig. 02

Gender split

82.9%
Female
17.1%
Male
Demographic split for Gaylord Texan Resort Hotel & Convention Center audience in United States
MetricValue
Female82.9%
Male17.1%
Average age39.5
Estimated audience size535,321
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Gaylord Texan Resort Hotel & Convention Center audience in United States
Age bracketShare%
16-1912%
20-2921%
30-3930%
40-4925%
50+12%
Fig. 04

Worldwide distribution

94.9%

of the worldwide Gaylord Texan Resort Hotel & Convention Center audience comes from United States.

Worldwide audience distribution share by country for Gaylord Texan Resort Hotel & Convention Center
CountryShare
United States94.9%
Canada1.0%
United Kingdom0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gaylord Texan Resort Hotel & Convention Center audience in United States is strongest.

Fig. 05

Top regions by affinity

Gaylord Texan Resort Hotel & Convention Center customers by region in United States
#RegionReachAffinity×
01Texas~400K24.86×
02Oklahoma~10K2.05×
03Louisiana~8K1.16×
04Arkansas~5K1.14×
05Kansas~4K0.91×
06Alaska<1K0.88×
07Vermont<1K0.88×
08North Dakota<1K0.87×
09Washington, District of Columbia~1K0.86×
10New Mexico~2K0.85×
11South Dakota~1K0.85×
12Montana~1K0.83×
13Delaware~1K0.81×
14West Virginia~2K0.80×
15Rhode Island~1K0.80×
16Nebraska~2K0.79×
17Maine~1K0.79×
18New Hampshire~2K0.78×
19Idaho~2K0.77×
20Hawaii~2K0.77×
21Colorado~6K0.76×
22Mississippi~3K0.74×
23Iowa~3K0.71×
24Utah~3K0.70×
25Missouri~5K0.67×
26Tennessee~7K0.64×
27Nevada~3K0.64×
28Minnesota~5K0.63×
29Kentucky~4K0.63×
30Illinois~10K0.62×
31Connecticut~3K0.62×
32Virginia~8K0.61×
33Alabama~4K0.61×
34Oregon~4K0.60×
35Maryland~5K0.59×
36South Carolina~5K0.59×
37Wisconsin~4K0.59×
38Arizona~6K0.58×
39Indiana~5K0.58×
40Georgia~9K0.57×
41Washington~6K0.55×
42North Carolina~8K0.53×
43Massachusetts~5K0.53×
44Florida~20K0.52×
45New Jersey~7K0.52×
46Michigan~7K0.51×
47Ohio~8K0.50×
48Pennsylvania~8K0.48×
49New York~10K0.43×
50California~20K0.42×
Fig. 06

Affinity by region

Affinity by region — Gaylord Texan Resort Hotel & Convention Center, United States
0.42×1.00×24.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gaylord Texan Resort Hotel & Convention Center audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gaylord Texan Resort Hotel & Convention Center audience
#·InterestCategoryAffinity×
01Dallas StarsSports15.59×
02Bauer HockeySports15.59×
03Calgary FlamesSports14.07×
04Weather forecastingHome & Garden7.43×
05QVCMovies & TV6.25×
06Mineral waterFood & Beverages5.50×
07WhataburgerFood & Beverages4.78×
08Non-alcoholic beverageFood & Beverages4.35×
09Discount storesShopping4.17×
10First class travelTravel & Leisure3.83×
11United AirlinesTravel & Leisure3.54×
12Shopping mallsShopping3.22×
13FedExBusiness & Career3.18×
14Mortgage loansBusiness & Career3.05×
15Super BowlSports2.80×
16PinterestInternet & Social Media2.40×
17AirbnbTravel & Leisure2.30×
18Pizza HutFood & Beverages2.13×
19FurnitureHome & Garden1.92×
20BarbecueFood & Beverages1.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gaylord Texan Resort Hotel & Convention Center audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gaylord Texan Resort Hotel & Convention Center audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.35×
Family OrientationCONSERVATISM1.79×
Price SensitivityPREMIUM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gaylord Texan Resort Hotel & Convention Center audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.83×
Healthy LifestyleBALANCE0.85×
Pet OwnershipJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Gaylord Texan Resort Hotel & Convention Center's target market in United States?

Gaylord Texan Resort Hotel & Convention Center's target market in United States covers an estimated 535,321 people, concentrated in Texas and California.

02

What is the gender split and age of Gaylord Texan Resort Hotel & Convention Center customers?

82.9% of the Gaylord Texan Resort Hotel & Convention Center audience are female, 17.1% are male, with an average age of 39.5 years.

03

Which brands do Gaylord Texan Resort Hotel & Convention Center fans like most?

Gaylord Texan Resort Hotel & Convention Center fans show strongest brand affinity for Dallas Stars (15.59×), Weather forecasting (7.43×), and QVC (6.25×) over the country average.

04

Where do Gaylord Texan Resort Hotel & Convention Center fans live in United States?

Gaylord Texan Resort Hotel & Convention Center fans in United States are most concentrated in Texas (reach ~400K), California (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Gaylord Texan Resort Hotel & Convention Center fans also like?

Beyond Gaylord Texan Resort Hotel & Convention Center itself, the audience over-indexes on Weather forecasting (7.43×), QVC (6.25×), Discount stores (4.17×), and Whataburger (4.78×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Gaylord Texan Resort Hotel & Convention Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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