Gaylord Texan Resort Hotel & Convention Center Audience in United States

Gaylord Texan Resort Hotel & Convention Center logo

Gaylord Texan Resort Hotel & Convention Center has an estimated audience of 510,116 people in United States. 82.9% are female, 17.1% are male, average age 39.5. Top regions: Texas, California, Florida. Top brand affinities: Nebraska, Minnesota, Stamp collecting, Pillow, Historic site.

The average Gaylord Texan Resort Hotel & Convention Center fan in United States is 39.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Nebraska, Minnesota, Stamp collecting, with strongest over-indexing on Nebraska (17.24× the country average). Demographically, the Gaylord Texan Resort Hotel & Convention Center audience skews more female with an average age of 39.5, and over-indexes on personality traits such as DIY Mentality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

Demographics of Gaylord Texan Resort Hotel & Convention Center fans

Demographic split for Gaylord Texan Resort Hotel & Convention Center audience in United States
MetricValue
Female82.9%
Male17.1%
Average age39.5
Estimated audience size510,116

Audience persona

The typical Gaylord Texan Resort Hotel & Convention Center fan in United States is more female, around 39.5 years old, with strong DIY Mentality tendencies and a notable affinity for Nebraska.

Top regions in United States

Top regions ranked by reach for Gaylord Texan Resort Hotel & Convention Center in United States
RegionReachAffinity
Texas382,58716.1×
California32,7900.58×
Florida21,8820.63×
Illinois15,1170.89×
New York14,7270.52×
Oklahoma12,9172.28×
Georgia12,1330.77×
Virginia11,3330.91×
Pennsylvania9,6150.56×
North Carolina9,3360.61×
Michigan8,5950.64×
Ohio8,5920.55×
Colorado8,1021.01×
Louisiana7,8111.19×
Arizona7,7580.74×
Tennessee7,7380.76×
New Jersey7,3990.57×
Washington7,1840.7×
Missouri7,1190.87×
Massachusetts6,5780.65×
Maryland5,9860.68×
Arkansas5,6641.35×
Indiana5,5800.6×
Minnesota5,0120.69×
Kansas4,9291.23×
South Carolina4,5080.59×
Utah4,4370.97×
Wisconsin4,3360.56×
Alabama4,2560.6×
Oregon3,3910.58×
Kentucky3,2160.5×
Nevada2,9500.6×
Iowa2,8930.69×
Mississippi2,6740.64×
Connecticut2,4820.49×
New Mexico2,1610.84×
Nebraska2,0350.8×
Idaho1,7250.67×
Washington, District of Columbia1,3100.85×
New Hampshire1,0590.53×
Hawaii8990.41×
West Virginia8490.36×
Rhode Island7720.48×
Montana7170.51×
Delaware6570.47×
South Dakota6250.53×
Maine5980.33×
North Dakota5480.52×
Alaska4600.42×
Wyoming4510.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gaylord Texan Resort Hotel & Convention Center audience
BrandAffinityCategory
Nebraska17.24×Travel & Leisure
Minnesota2.1×Travel & Leisure
Stamp collecting5.45×Home & Garden
Pillow2.36×Home & Garden
Historic site4.43×Arts & Culture
Product design1.97×Business & Career
Alaska1.64×Travel & Leisure
Elsword15.59×Games
Liberace7.2×Music & Radio
Fairy godmother6.24×Literature
Sinaloa2.63×Travel & Leisure
Saving2.04×Business & Career
Public speaking2.69×Politics & Society
Rajasthan11.19×Travel & Leisure
Meals on Wheels3.79×Food & Beverages
Governor of Michigan4.69×Politics & Society
Justice1.8×Politics & Society
Goop3.25×Internet & Social Media
Vocal harmony2.53×Music & Radio
Mathcore4.34×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gaylord Texan Resort Hotel & Convention Center audience
TraitClusterScore
DIY MentalityTHRILL1.69
Urban LifestyleOPEN1.57
Design AffinityPREMIUM1.42
Family OrientationCONSERVATISM1.38
CreativityOPEN1.37
Convenience OrientationPREMIUM1.36

Worldwide distribution

Worldwide audience distribution share by country for Gaylord Texan Resort Hotel & Convention Center
CountryShare
United States94.8%
Canada1.0%
United Kingdom0.5%

See Gaylord Texan Resort Hotel & Convention Center audiences in other countries

More Hotel audiences in United States

Frequently asked questions

How many fans does Gaylord Texan Resort Hotel & Convention Center have in United States?

Gaylord Texan Resort Hotel & Convention Center has an estimated audience of 510,116 people in United States, concentrated in Texas and California.

What is the gender split and age of Gaylord Texan Resort Hotel & Convention Center fans?

82.9% of Gaylord Texan Resort Hotel & Convention Center fans are female, 17.1% are male, with an average age of 39.5 years.

Which brands do Gaylord Texan Resort Hotel & Convention Center fans like most?

Gaylord Texan Resort Hotel & Convention Center fans show strongest brand affinity for Nebraska (17.24×), Minnesota (2.1×), and Stamp collecting (5.45×) over the country average.

Where do Gaylord Texan Resort Hotel & Convention Center fans live in United States?

Gaylord Texan Resort Hotel & Convention Center fans in United States are most concentrated in Texas (reach 382,587), California (reach 32,790), and Florida (reach 21,882). These three regions account for the largest share of the active audience.

What other brands do Gaylord Texan Resort Hotel & Convention Center fans also like?

Beyond Gaylord Texan Resort Hotel & Convention Center itself, the audience over-indexes on Minnesota (2.1×), Stamp collecting (5.45×), Pillow (2.36×), and Historic site (4.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gaylord Texan Resort Hotel & Convention Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.