Rascasse Audience Intelligence

Golden Nugget Las Vegas Target Market in United States

A data profile of the people who buy, follow and care about Golden Nugget Las Vegas in United States — modelled from more than twelve digital signal sources. Golden Nugget Las Vegas has an estimated audience of 939,370 people in United States.

#45among Hotel in United States#2532among Brand in United States#1854in Travel & Leisure

The average Golden Nugget Las Vegas fan in United States is 45.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Nevada, Texas.

Top brand affinities include Michigan Lottery, Mohegan Sun, Online casino, with strongest over-indexing on Michigan Lottery (10.23× the country average).

Demographically, the Golden Nugget Las Vegas audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Golden Nugget Las Vegas fan in United States is balanced, around 45.2 years old, with strong Career Orientation tendencies and a notable affinity for Michigan Lottery.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Golden Nugget Las Vegas profile in United States.

Audience size
939K
in United States
Gender
50.0%♀
50.0% male
Age
45.2
average years
Country rank
#24682
Brand in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Golden Nugget Las Vegas

50.0% are female, 50.0% are male, average age 45.2.

Fig. 02

Gender split

50.0%
Female
50.0%
Male
Demographic split for Golden Nugget Las Vegas audience in United States
MetricValue
Female50.0%
Male50.0%
Average age45.2
Estimated audience size939,370
Fig. 03

Age distribution

Ø 45.2
average years
Age distribution of the Golden Nugget Las Vegas audience in United States
Age bracketShare%
16-197%
20-2915%
30-3920%
40-4926%
50+33%
Fig. 04

Worldwide distribution

85.9%

of the worldwide Golden Nugget Las Vegas audience comes from United States.

Worldwide audience distribution share by country for Golden Nugget Las Vegas
CountryShare
United States85.9%
Canada5.3%
Germany1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Golden Nugget Las Vegas audience in United States is strongest.

Fig. 05

Top regions by affinity

Golden Nugget Las Vegas customers by region in United States
#RegionReachAffinity×
01Nevada~100K15.81×
02Hawaii~10K2.72×
03Arizona~40K2.09×
04North Dakota~4K1.87×
05New Mexico~9K1.80×
06California~200K1.49×
07Montana~4K1.47×
08Utah~10K1.34×
09Minnesota~20K1.15×
10Idaho~5K1.11×
11Nebraska~5K1.08×
12Washington~20K1.04×
13Oregon~10K1.04×
14Colorado~20K1.03×
15Wisconsin~10K1.01×
16Iowa~8K0.99×
17Wyoming~1K0.94×
18South Dakota~2K0.91×
19Kansas~7K0.87×
20Missouri~10K0.72×
21Alaska~1K0.71×
22Texas~50K0.61×
23Illinois~20K0.56×
24Indiana~10K0.56×
25Louisiana~7K0.55×
26Ohio~20K0.54×
27Arkansas~4K0.53×
28Delaware~1K0.49×
29Michigan~10K0.48×
30New Hampshire~2K0.48×
31Rhode Island~1K0.48×
32Mississippi~4K0.47×
33West Virginia~2K0.46×
34Maine~2K0.46×
35Oklahoma~5K0.45×
36Kentucky~5K0.43×
37Washington, District of Columbia~1K0.42×
38Alabama~5K0.41×
39Tennessee~8K0.39×
40South Carolina~5K0.36×
41Georgia~10K0.33×
42Connecticut~3K0.31×
43Florida~20K0.30×
44North Carolina~8K0.29×
45Massachusetts~5K0.28×
46Virginia~6K0.27×
47Maryland~4K0.27×
48Pennsylvania~8K0.26×
49New York~10K0.25×
50New Jersey~6K0.25×
Fig. 06

Affinity by region

Affinity by region — Golden Nugget Las Vegas, United States
0.25×1.00×15.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Golden Nugget Las Vegas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Golden Nugget Las Vegas audience
#·InterestCategoryAffinity×
01Maryland Terrapins men's basketballSports23.52×
02Memphis Tigers men's basketballSports21.35×
03Mohegan SunTravel & Leisure18.97×
04Online casinoGames18.43×
05Dental tourismHealth17.17×
06Flamingo Las VegasTravel & Leisure15.30×
07Pennsylvania LotteryGames11.33×
08UCLA Bruins men's basketballSports11.25×
09Caesars PalaceTravel & Leisure10.97×
10Michigan LotteryGames10.23×
11World SeriesSports7.05×
12Duke Blue Devils men's basketballSports6.18×
13Seattle MarinersSports5.48×
14Mega MillionsGames3.93×
15FedExBusiness & Career3.36×
16PowerballGames3.09×
17GamblingGames3.08×
18CasinoGames2.83×
19Mortgage loansBusiness & Career2.16×
20Pizza HutFood & Beverages2.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Golden Nugget Las Vegas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Golden Nugget Las Vegas audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.72×
Convenience OrientationPREMIUM1.65×
Community OrientationOPEN1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Golden Nugget Las Vegas audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.73×
MindfulnessBALANCE0.74×
Pet OwnershipJOY0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Golden Nugget Las Vegas's target market in United States?

Golden Nugget Las Vegas's target market in United States covers an estimated 939,370 people, concentrated in California and Nevada.

02

What is the gender split and age of Golden Nugget Las Vegas customers?

50.0% of the Golden Nugget Las Vegas audience are female, 50.0% are male, with an average age of 45.2 years.

03

Which brands do Golden Nugget Las Vegas fans like most?

Golden Nugget Las Vegas fans show strongest brand affinity for Michigan Lottery (10.23×), Mohegan Sun (18.97×), and Online casino (18.43×) over the country average.

04

Where do Golden Nugget Las Vegas fans live in United States?

Golden Nugget Las Vegas fans in United States are most concentrated in California (reach ~200K), Nevada (reach ~100K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Golden Nugget Las Vegas fans also like?

Beyond Golden Nugget Las Vegas itself, the audience over-indexes on Mohegan Sun (18.97×), Online casino (18.43×), Maryland Terrapins men's basketball (23.52×), and Powerball (3.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hotel audiences in United States

See Golden Nugget Las Vegas audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Golden Nugget Las Vegas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →