Gourmet (supermarket) Audience in United States

Gourmet (supermarket) logo

Gourmet (supermarket) has an estimated audience of 351,959 people in United States. 74.3% are female, 25.7% are male, average age 44.8. Top regions: California, New York, Texas. Top brand affinities: Hamden, Connecticut, Product design, Janitor, Wikia, Isometric exercise.

The average Gourmet (supermarket) fan in United States is 44.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Hamden, Connecticut, Product design, Janitor, with strongest over-indexing on Hamden, Connecticut (54.16× the country average). Demographically, the Gourmet (supermarket) audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Supermarket

Demographics of Gourmet (supermarket) fans

Demographic split for Gourmet (supermarket) audience in United States
MetricValue
Female74.3%
Male25.7%
Average age44.8
Estimated audience size351,959

Audience persona

The typical Gourmet (supermarket) fan in United States is more female, around 44.8 years old, with strong Indulgence tendencies and a notable affinity for Hamden, Connecticut.

Top regions in United States

Top regions ranked by reach for Gourmet (supermarket) in United States
RegionReachAffinity
California48,4651.25×
New York39,1761.99×
Texas35,4351.17×
Florida25,6121.07×
New Jersey16,6331.86×
Pennsylvania12,3241.04×
Illinois12,1581.04×
Georgia11,2541.04×
North Carolina9,7230.92×
Virginia9,2341.08×
Ohio8,9860.83×
Michigan8,8370.96×
Arizona8,1181.13×
Tennessee7,8551.11×
Washington7,2581.03×
Massachusetts7,1611.03×
Maryland6,7711.12×
Indiana5,9790.93×
Alabama5,5761.13×
Missouri5,2360.92×
South Carolina5,1110.97×
Wisconsin4,7540.9×
Colorado4,7290.85×
Minnesota4,5810.91×
Louisiana4,1240.91×
Kentucky3,8810.88×
Oregon3,8530.96×
Oklahoma3,5760.92×
Connecticut3,3310.94×
Nevada3,2300.95×
Utah2,9580.94×
Arkansas2,7530.95×
Iowa2,6930.93×
Kansas2,5610.92×
Mississippi2,5080.86×
Hawaii2,1551.42×
Nebraska1,6340.93×
New Mexico1,5620.89×
Idaho1,4960.85×
West Virginia1,4860.91×
Maine1,1630.92×
New Hampshire1,1530.83×
Washington, District of Columbia1,0490.99×
Rhode Island9490.85×
Delaware9170.94×
Alaska8521.13×
Montana7700.79×
South Dakota6660.82×
North Dakota6090.84×
Vermont4880.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gourmet (supermarket) audience
BrandAffinityCategory
Hamden, Connecticut54.16×Travel & Leisure
Product design5.65×Business & Career
Janitor13.68×Home & Garden
Wikia6.22×Internet & Social Media
Isometric exercise12.33×Sports
Superintendent (education)13.68×Business & Career
UK garage6.32×Music & Radio
Historic site4×Arts & Culture
Natural rubber1.92×Cars & Mobility
Vocal harmony4.07×Music & Radio
Stamp collecting4.17×Home & Garden
Governor of Michigan6.5×Politics & Society
Home equity1.66×Home & Garden
Elsword13.51×Games
Goop4.31×Internet & Social Media
Urban horticulture2.73×Home & Garden
Grinch2.95×Movies & TV
Fairy godmother5.31×Literature
Nebraska Cornhuskers football2.49×Sports
Staycation1.97×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gourmet (supermarket) audience
TraitClusterScore
IndulgenceJOY1.73
Price SensitivityPREMIUM1.71
Healthy LifestyleBALANCE1.41
CreativityOPEN1.38
TraditionCONSERVATISM1.26
Community OrientationOPEN1.18

Worldwide distribution

Worldwide audience distribution share by country for Gourmet (supermarket)
CountryShare
Brazil14.6%
United States13.9%
Japan7.0%

See Gourmet (supermarket) audiences in other countries

More Supermarket audiences in United States

Frequently asked questions

How many fans does Gourmet (supermarket) have in United States?

Gourmet (supermarket) has an estimated audience of 351,959 people in United States, concentrated in California and New York.

What is the gender split and age of Gourmet (supermarket) fans?

74.3% of Gourmet (supermarket) fans are female, 25.7% are male, with an average age of 44.8 years.

Which brands do Gourmet (supermarket) fans like most?

Gourmet (supermarket) fans show strongest brand affinity for Hamden, Connecticut (54.16×), Product design (5.65×), and Janitor (13.68×) over the country average.

Where do Gourmet (supermarket) fans live in United States?

Gourmet (supermarket) fans in United States are most concentrated in California (reach 48,465), New York (reach 39,176), and Texas (reach 35,435). These three regions account for the largest share of the active audience.

What other brands do Gourmet (supermarket) fans also like?

Beyond Gourmet (supermarket) itself, the audience over-indexes on Product design (5.65×), Janitor (13.68×), Wikia (6.22×), and Isometric exercise (12.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gourmet (supermarket). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.