Rascasse Audience Intelligence

Gourmet (supermarket) Target Market in United States

A data profile of the people who buy, follow and care about Gourmet (supermarket) in United States — modelled from more than twelve digital signal sources. Gourmet (supermarket) has an estimated audience of 353,368 people in United States.

#73among Supermarket in United States#4585among Brand in United States#619in Shopping

The average Gourmet (supermarket) fan in United States is 44.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Wegmans, Fragrance oil, Recipes, with strongest over-indexing on Wegmans (7.07× the country average).

Demographically, the Gourmet (supermarket) audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gourmet (supermarket) fan in United States is more female, around 44.8 years old, with strong Indulgence tendencies and a notable affinity for Wegmans.

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gourmet (supermarket) profile in United States.

Audience size
353K
in United States
Gender
74.3%♀
25.7% male
Age
44.8
average years
Country rank
#44392
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Gourmet (supermarket)

74.3% are female, 25.7% are male, average age 44.8.

Fig. 02

Gender split

74.3%
Female
25.7%
Male
Demographic split for Gourmet (supermarket) audience in United States
MetricValue
Female74.3%
Male25.7%
Average age44.8
Estimated audience size353,368
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Gourmet (supermarket) audience in United States
Age bracketShare%
16-1910%
20-2913%
30-3918%
40-4928%
50+32%
Fig. 04

Worldwide distribution

13.8%

of the worldwide Gourmet (supermarket) audience comes from United States.

Worldwide audience distribution share by country for Gourmet (supermarket)
CountryShare
Brazil14.6%
United States13.8%
Japan7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gourmet (supermarket) audience in United States is strongest.

Fig. 05

Top regions by affinity

Gourmet (supermarket) customers by region in United States
#RegionReachAffinity×
01New Jersey~20K1.83×
02New York~30K1.76×
03Hawaii~2K1.42×
04Alaska<1K1.19×
05California~50K1.18×
06Arizona~8K1.14×
07Alabama~6K1.14×
08Texas~30K1.10×
09Tennessee~8K1.10×
10Maryland~7K1.08×
11Florida~20K1.04×
12Virginia~9K1.03×
13Washington~7K1.02×
14Pennsylvania~10K1.01×
15Massachusetts~7K1.01×
16Delaware<1K1.00×
17Georgia~10K0.99×
18Washington, District of Columbia~1K0.99×
19Illinois~10K0.98×
20Nevada~3K0.98×
21Arkansas~3K0.97×
22West Virginia~2K0.97×
23Maine~1K0.97×
24Oregon~4K0.96×
25South Carolina~5K0.95×
26Michigan~9K0.94×
27Louisiana~4K0.94×
28Connecticut~3K0.94×
29Utah~3K0.94×
30Iowa~3K0.94×
31Nebraska~2K0.94×
32Oklahoma~4K0.93×
33Mississippi~3K0.93×
34Kansas~3K0.93×
35North Dakota<1K0.93×
36Indiana~6K0.92×
37Missouri~5K0.92×
38New Mexico~2K0.92×
39Minnesota~5K0.90×
40Idaho~2K0.90×
41Rhode Island~1K0.90×
42South Dakota<1K0.90×
43Wisconsin~5K0.89×
44New Hampshire~1K0.89×
45North Carolina~9K0.88×
46Kentucky~4K0.88×
47Montana<1K0.88×
48Vermont<1K0.88×
49Colorado~5K0.84×
50Ohio~9K0.82×
Fig. 06

Affinity by region

Affinity by region — Gourmet (supermarket), United States
0.82×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gourmet (supermarket) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gourmet (supermarket) audience
#·InterestCategoryAffinity×
01ScallopFood & Beverages19.59×
02Fragrance oilBeauty & Wellness13.13×
03WegmansShopping7.07×
04Microwave ovenHome & Garden5.13×
05BakeryFood & Beverages3.86×
06Snack foodFood & Beverages3.68×
07VeganismFood & Beverages2.99×
08GrillingFood & Beverages2.96×
09EBayShopping2.75×
10WineFood & Beverages2.60×
11BarbecueFood & Beverages2.60×
12RecipesFood & Beverages2.50×
13CouponsShopping2.34×
14PinterestInternet & Social Media2.33×
15CNNMovies & TV2.28×
16Alcoholic beveragesFood & Beverages2.14×
17CookingFood & Beverages2.13×
18Donald TrumpPolitics & Society2.13×
19XInternet & Social Media2.08×
20Home improvementHome & Garden2.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gourmet (supermarket) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gourmet (supermarket) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.52×
Price SensitivityPREMIUM1.88×
IndividualismJOY1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gourmet (supermarket) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.80×
SustainabilityBALANCE0.89×
Risk AppetiteTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Gourmet (supermarket)'s target market in United States?

Gourmet (supermarket)'s target market in United States covers an estimated 353,368 people, concentrated in California and New York.

02

What is the gender split and age of Gourmet (supermarket) customers?

74.3% of the Gourmet (supermarket) audience are female, 25.7% are male, with an average age of 44.8 years.

03

Which brands do Gourmet (supermarket) fans like most?

Gourmet (supermarket) fans show strongest brand affinity for Wegmans (7.07×), Fragrance oil (13.13×), and Recipes (2.5×) over the country average.

04

Where do Gourmet (supermarket) fans live in United States?

Gourmet (supermarket) fans in United States are most concentrated in California (reach ~50K), New York (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Gourmet (supermarket) fans also like?

Beyond Gourmet (supermarket) itself, the audience over-indexes on Fragrance oil (13.13×), Recipes (2.5×), Microwave oven (5.13×), and Cooking (2.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Supermarket audiences in United States

See Gourmet (supermarket) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gourmet (supermarket). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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