Gourmet (supermarket) Audience in United States

Gourmet (supermarket) has an estimated audience of 351,959 people in United States. 74.3% are female, 25.7% are male, average age 44.8. Top regions: California, New York, Texas. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Indeed.com, Singer-songwriter.

The average Gourmet (supermarket) fan in United States is 44.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Gourmet (supermarket) audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Supermarket

Demographics of Gourmet (supermarket) fans

Demographic split for Gourmet (supermarket) audience in United States
MetricValue
Female74.3%
Male25.7%
Average age44.8
Estimated audience size351,959

Audience persona

The typical Gourmet (supermarket) fan in United States is more female, around 44.8 years old, with strong Indulgence tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Gourmet (supermarket) in United States
RegionReachAffinity
California48,4651.25×
New York39,1761.99×
Texas35,4351.17×
Florida25,6121.07×
New Jersey16,6331.86×
Pennsylvania12,3241.04×
Illinois12,1581.04×
Georgia11,2541.04×
North Carolina9,7230.92×
Virginia9,2341.08×
Ohio8,9860.83×
Michigan8,8370.96×
Arizona8,1181.13×
Tennessee7,8551.11×
Washington7,2581.03×
Massachusetts7,1611.03×
Maryland6,7711.12×
Indiana5,9790.93×
Alabama5,5761.13×
Missouri5,2360.92×
South Carolina5,1110.97×
Wisconsin4,7540.9×
Colorado4,7290.85×
Minnesota4,5810.91×
Louisiana4,1240.91×
Kentucky3,8810.88×
Oregon3,8530.96×
Oklahoma3,5760.92×
Connecticut3,3310.94×
Nevada3,2300.95×
Utah2,9580.94×
Arkansas2,7530.95×
Iowa2,6930.93×
Kansas2,5610.92×
Mississippi2,5080.86×
Hawaii2,1551.42×
Nebraska1,6340.93×
New Mexico1,5620.89×
Idaho1,4960.85×
West Virginia1,4860.91×
Maine1,1630.92×
New Hampshire1,1530.83×
Washington, District of Columbia1,0490.99×
Rhode Island9490.85×
Delaware9170.94×
Alaska8521.13×
Montana7700.79×
South Dakota6660.82×
North Dakota6090.84×
Vermont4880.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gourmet (supermarket) audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Indeed.com5.68×Business & Career
Singer-songwriter5.51×Music & Radio
Capital One5.23×Business & Career
Google Maps5.12×Internet & Social Media
Alan Rickman54.16×Movies & TV
Scallop32.54×Food & Beverages
Planet Fitness4.35×Sports
Income tax13.19×Business & Career
Fragrance oil17.17×Beauty & Wellness
Circle K7.28×Shopping
Hot pot24.59×Food & Beverages
Eataly17.8×Food & Beverages
Enterprise Rent-A-Car5.54×Cars & Mobility
OpenTable9.91×Food & Beverages
Toaster16.79×Home & Garden
Google News4.64×News
DeviantArt5.32×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gourmet (supermarket) audience
TraitClusterScore
IndulgenceJOY1.73
Price SensitivityPREMIUM1.71
Healthy LifestyleBALANCE1.41
CreativityOPEN1.38
TraditionCONSERVATISM1.26
Community OrientationOPEN1.18

Worldwide distribution

Worldwide audience distribution share by country for Gourmet (supermarket)
CountryShare
Brazil14.6%
United States13.9%
Japan7.0%

See Gourmet (supermarket) audiences in other countries

More Supermarket audiences in United States

Frequently asked questions

How many fans does Gourmet (supermarket) have in United States?

Gourmet (supermarket) has an estimated audience of 351,959 people in United States, concentrated in California and New York.

What is the gender split and age of Gourmet (supermarket) fans?

74.3% of Gourmet (supermarket) fans are female, 25.7% are male, with an average age of 44.8 years.

Which brands do Gourmet (supermarket) fans like most?

Gourmet (supermarket) fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Gourmet (supermarket) fans live in United States?

Gourmet (supermarket) fans in United States are most concentrated in California (reach 48,465), New York (reach 39,176), and Texas (reach 35,435). These three regions account for the largest share of the active audience.

What other brands do Gourmet (supermarket) fans also like?

Beyond Gourmet (supermarket) itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Indeed.com (5.68×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gourmet (supermarket). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.