Grapevine, Texas Audience in United States

Grapevine, Texas logo

Grapevine, Texas has an estimated audience of 1,778,999 people in United States. 63.4% are female, 36.6% are male, average age 41.0. Top regions: Texas, California, New York. Top brand affinities: Whataburger, United Airlines, Dallas Stars, Dallas Mavericks, Miami Heat.

The average Grapevine, Texas fan in United States is 41.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Whataburger, United Airlines, Dallas Stars, with strongest over-indexing on Whataburger (2.42× the country average). Demographically, the Grapevine, Texas audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Family Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 19 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: POI · Subtype: Department store

Demographics of Grapevine, Texas fans

Demographic split for Grapevine, Texas audience in United States
MetricValue
Female63.4%
Male36.6%
Average age41.0
Estimated audience size1,778,999

Audience persona

The typical Grapevine, Texas fan in United States is more female, around 41.0 years old, with strong Family Orientation tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Grapevine, Texas in United States
RegionReachAffinity
Texas1,259,8008.24×
California298,4841.53×
New York88,4790.89×
Florida80,5130.67×
Virginia61,3171.42×
Illinois60,8861.03×
Georgia55,0331×
Ohio43,5370.79×
Massachusetts43,2531.23×
North Carolina42,5370.79×
New Jersey40,9110.9×
Pennsylvania40,5390.68×
Michigan34,1720.73×
Arizona34,0110.94×
Louisiana32,1441.4×
Oklahoma31,4781.59×
South Carolina30,0951.12×
Tennessee28,4740.8×
Washington28,1960.79×
Indiana25,1940.78×
Missouri24,8080.87×
Colorado22,9080.82×
Maryland21,8470.71×
Wisconsin20,4490.76×
Oregon19,0120.93×
Arkansas18,7441.28×
Connecticut18,1311.02×
Minnesota17,6780.69×
Kentucky17,6690.79×
Alabama17,6580.71×
Nevada16,7530.97×
Kansas12,0510.86×
Utah11,9850.75×
Mississippi11,7740.8×
Nebraska11,0531.24×
Iowa9,8390.67×
New Mexico8,4560.95×
Idaho6,9880.78×
West Virginia5,8710.71×
New Hampshire4,6230.66×
Hawaii4,5750.6×
Washington, District of Columbia4,1950.78×
Maine3,8640.61×
Rhode Island3,1660.56×
Montana3,0360.62×
Delaware2,5560.52×
South Dakota2,4090.59×
Alaska2,2130.58×
North Dakota2,1270.58×
Vermont2,1190.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Grapevine, Texas audience
BrandAffinityCategory
Whataburger2.42×Food & Beverages
United Airlines1.93×Travel & Leisure
Dallas Stars4.34×Sports
Dallas Mavericks2.23×Sports
Miami Heat1.77×Sports
Portland Trail Blazers2.25×Sports
Houston Texans1.55×Sports
Delta Air Lines1.8×Travel & Leisure
Keller Williams Realty1.58×Home & Garden
Tattoo removal1.55×Fashion & Accessoires
FC Dallas2.84×Sports
Disney on Ice1.54×Travel & Leisure
Franklin Graham1.58×Politics & Society
Wizz Air1.99×Travel & Leisure
Comparison shopping website1.6×Shopping
Mercedes-Benz CL-Class1.85×Cars & Mobility
The Mint Julep Boutique1.75×Fashion & Accessoires
Andrew Sullivan1.61×Literature
Opel Combo1.68×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Grapevine, Texas audience
TraitClusterScore
Family OrientationCONSERVATISM1.47
TraditionCONSERVATISM1.13
Price SensitivityPREMIUM1.11
Community OrientationOPEN1.1
IndividualismJOY1.1
Risk AppetiteTHRILL1.1

Worldwide distribution

Worldwide audience distribution share by country for Grapevine, Texas
CountryShare
United States96.3%
France1.6%
Germany0.9%

See Grapevine, Texas audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Grapevine, Texas have in United States?

Grapevine, Texas has an estimated audience of 1,778,999 people in United States, concentrated in Texas and California.

What is the gender split and age of Grapevine, Texas fans?

63.4% of Grapevine, Texas fans are female, 36.6% are male, with an average age of 41.0 years.

Which brands do Grapevine, Texas fans like most?

Grapevine, Texas fans show strongest brand affinity for Whataburger (2.42×), United Airlines (1.93×), and Dallas Stars (4.34×) over the country average.

Where do Grapevine, Texas fans live in United States?

Grapevine, Texas fans in United States are most concentrated in Texas (reach 1,259,800), California (reach 298,484), and New York (reach 88,479). These three regions account for the largest share of the active audience.

What other brands do Grapevine, Texas fans also like?

Beyond Grapevine, Texas itself, the audience over-indexes on United Airlines (1.93×), Dallas Stars (4.34×), Dallas Mavericks (2.23×), and Miami Heat (1.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Grapevine, Texas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.