Greenville, South Carolina Audience in United States

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Greenville, South Carolina has an estimated audience of 3,661,910 people in United States. 61.6% are female, 38.4% are male, average age 41.4. Top regions: South Carolina, Florida, North Carolina. Top brand affinities: Israeli cuisine, William F. Buckley, Jr., Jbc, JBM, Reason Foundation.

The average Greenville, South Carolina fan in United States is 41.4 years old, more female, and lives primarily in South Carolina. The audience is concentrated in South Carolina, Florida, North Carolina. Top brand affinities include Israeli cuisine, William F. Buckley, Jr., Jbc, with strongest over-indexing on Israeli cuisine (1.53× the country average). Demographically, the Greenville, South Carolina audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 9 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Greenville, South Carolina fans

Demographic split for Greenville, South Carolina audience in United States
MetricValue
Female61.6%
Male38.4%
Average age41.4
Estimated audience size3,661,910

Audience persona

The typical Greenville, South Carolina fan in United States is more female, around 41.4 years old, with strong Family Orientation tendencies and a notable affinity for Israeli cuisine.

Top regions in United States

Top regions ranked by reach for Greenville, South Carolina in United States
RegionReachAffinity
South Carolina432,4937.85×
Florida326,0341.32×
North Carolina268,3032.44×
Georgia222,6511.97×
Texas221,7960.7×
California198,7800.49×
New York181,8130.89×
Ohio119,0561.06×
Tennessee112,9631.54×
Illinois100,7160.83×
Pennsylvania99,8440.81×
Virginia92,2581.03×
Michigan83,3580.87×
New Jersey67,9910.73×
Alabama66,4171.3×
Indiana63,6370.95×
Massachusetts58,3790.81×
Kentucky55,5651.21×
Missouri49,6640.84×
Maryland47,9370.76×
Arizona46,8620.63×
Louisiana46,7080.99×
Colorado46,0600.8×
Wisconsin41,7190.76×
Washington37,7650.51×
Connecticut35,1240.96×
Mississippi33,1491.1×
Minnesota32,0670.61×
Utah24,3980.74×
Oklahoma24,3250.6×
Iowa22,9790.76×
Oregon22,8350.54×
Arkansas22,7940.76×
Nevada20,5330.58×
Kansas19,5640.68×
West Virginia15,1520.89×
Maine14,4451.1×
Idaho13,7060.75×
Nebraska12,4740.68×
New Hampshire12,2930.85×
Rhode Island10,0250.86×
Washington, District of Columbia9,5850.87×
New Mexico9,5550.52×
Delaware7,6010.75×
Montana7,5320.74×
Hawaii6,6830.42×
Vermont5,7470.89×
South Dakota4,3810.52×
Alaska4,0890.52×
Wyoming3,8770.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Greenville, South Carolina audience
BrandAffinityCategory
Israeli cuisine1.53×Food & Beverages
William F. Buckley, Jr.1.63×
Jbc2.1×Kids & Family
JBM1.7×Music & Radio
Reason Foundation1.56×Politics & Society
Jumbo (band)1.64×Music & Radio
Jyväskylä1.65×Travel & Leisure
Mark Ingram, Jr.2.3×Sports
Pips, Chips & Videoclips1.76×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Greenville, South Carolina audience
TraitClusterScore
Family OrientationCONSERVATISM1.12
DIY MentalityTHRILL1.1
Price SensitivityPREMIUM1.1
Community OrientationOPEN1.08
Career OrientationPOWER1.07
TraditionCONSERVATISM1.07

Worldwide distribution

Worldwide audience distribution share by country for Greenville, South Carolina
CountryShare
United States93.6%
Brazil0.7%
United Kingdom0.7%

See Greenville, South Carolina audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Greenville, South Carolina have in United States?

Greenville, South Carolina has an estimated audience of 3,661,910 people in United States, concentrated in South Carolina and Florida.

What is the gender split and age of Greenville, South Carolina fans?

61.6% of Greenville, South Carolina fans are female, 38.4% are male, with an average age of 41.4 years.

Which brands do Greenville, South Carolina fans like most?

Greenville, South Carolina fans show strongest brand affinity for Israeli cuisine (1.53×), William F. Buckley, Jr. (1.63×), and Jbc (2.1×) over the country average.

Where do Greenville, South Carolina fans live in United States?

Greenville, South Carolina fans in United States are most concentrated in South Carolina (reach 432,493), Florida (reach 326,034), and North Carolina (reach 268,303). These three regions account for the largest share of the active audience.

What other brands do Greenville, South Carolina fans also like?

Beyond Greenville, South Carolina itself, the audience over-indexes on William F. Buckley, Jr. (1.63×), Jbc (2.1×), JBM (1.7×), and Reason Foundation (1.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Greenville, South Carolina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.