Rascasse Audience Intelligence

Greenville, South Carolina Audience in United States

A data profile of the people who buy, follow and care about Greenville, South Carolina in United States — modelled from more than twelve digital signal sources. Greenville, South Carolina has an estimated audience of 3,661,910 people in United States.

#18among Department store in United States#636among POI in United States#717in Travel & Leisure

The average Greenville, South Carolina fan in United States is 41.4 years old, more female, and lives primarily in South Carolina.

The audience is concentrated in South Carolina, Florida, North Carolina.

Top brand affinities include Nonprofit organization, Pharmacy, Discount Tire, with strongest over-indexing on Nonprofit organization (1.55× the country average).

Demographically, the Greenville, South Carolina audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Greenville, South Carolina fan in United States is more female, around 41.4 years old, with strong Career Orientation tendencies and a notable affinity for Nonprofit organization.

Category: Travel & Leisure · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Greenville, South Carolina profile in United States.

Audience size
3.7M
in United States
Gender
61.6%♀
38.4% male
Age
41.4
average years
Country rank
#8680
POI in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Greenville, South Carolina fans

61.6% are female, 38.4% are male, average age 41.4.

Fig. 02

Gender split

61.6%
Female
38.4%
Male
Demographic split for Greenville, South Carolina audience in United States
MetricValue
Female61.6%
Male38.4%
Average age41.4
Estimated audience size3,661,910
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Greenville, South Carolina audience in United States
Age bracketShare%
16-1918%
20-2916%
30-3917%
40-4923%
50+26%
Fig. 04

Worldwide distribution

93.6%

of the worldwide Greenville, South Carolina audience comes from United States.

Worldwide audience distribution share by country for Greenville, South Carolina
CountryShare
United States93.6%
Brazil0.7%
United Kingdom0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Greenville, South Carolina audience in United States is strongest.

Fig. 05

Top regions by affinity

Greenville, South Carolina fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~400K7.58×
02North Carolina~200K2.21×
03Georgia~200K1.92×
04Tennessee~100K1.48×
05Florida~300K1.38×
06Alabama~70K1.30×
07Maine~20K1.15×
08Kentucky~50K1.14×
09Ohio~100K1.12×
10Vermont~7K1.07×
11Mississippi~30K1.05×
12Virginia~90K1.03×
13New Hampshire~10K0.98×
14West Virginia~20K0.96×
15Louisiana~40K0.95×
16Connecticut~30K0.95×
17Indiana~60K0.94×
18Rhode Island~10K0.94×
19Delaware~9K0.90×
20Montana~9K0.88×
21New York~200K0.87×
22Illinois~100K0.87×
23Iowa~30K0.86×
24Alaska~7K0.86×
25Washington, District of Columbia~9K0.85×
26Michigan~80K0.84×
27South Dakota~7K0.84×
28North Dakota~6K0.83×
29Massachusetts~60K0.82×
30Arkansas~20K0.82×
31Idaho~20K0.82×
32Nebraska~20K0.82×
33Pennsylvania~100K0.80×
34New Jersey~70K0.79×
35Maryland~50K0.79×
36Colorado~50K0.79×
37Wisconsin~40K0.79×
38Missouri~50K0.78×
39Utah~30K0.78×
40Kansas~20K0.76×
41Hawaii~10K0.73×
42New Mexico~10K0.71×
43Minnesota~40K0.69×
44Arizona~50K0.67×
45Oklahoma~30K0.66×
46Nevada~20K0.66×
47Texas~200K0.65×
48Oregon~30K0.62×
49Washington~40K0.57×
50California~200K0.47×
Fig. 06

Affinity by region

Affinity by region — Greenville, South Carolina, United States
0.47×1.00×7.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Greenville, South Carolina audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Greenville, South Carolina audience
#·InterestCategoryAffinity×
01Toronto Blue JaysSports2.42×
02Atlanta BravesSports2.25×
03Private equityBusiness & Career2.08×
04Rail transportTravel & Leisure1.88×
05Discount TireShopping1.85×
06Carolina PanthersSports1.80×
07Non-alcoholic beverageFood & Beverages1.79×
08Dolly PartonMusic & Radio1.74×
09Garden furnitureHome & Garden1.73×
10Charitable organizationPolitics & Society1.67×
11Hardware storeHome & Garden1.66×
12Life insuranceBusiness & Career1.65×
13PharmacyBusiness & Career1.64×
14Home insuranceBusiness & Career1.60×
15Solar powerHome & Garden1.59×
16Air pollutionHealth1.58×
17Health insuranceBusiness & Career1.57×
18Nonprofit organizationPolitics & Society1.55×
19Credit (finance)Business & Career1.51×
20Veterinary medicineBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Greenville, South Carolina audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Greenville, South Carolina audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.75×
Community OrientationOPEN1.67×
TraditionCONSERVATISM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Greenville, South Carolina audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.51×
Sports ActivityPOWER0.63×
Luxury OrientationPREMIUM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Greenville, South Carolina have in United States?

Greenville, South Carolina has an estimated audience of 3,661,910 people in United States, concentrated in South Carolina and Florida.

02

What is the gender split and age of Greenville, South Carolina fans?

61.6% of Greenville, South Carolina fans are female, 38.4% are male, with an average age of 41.4 years.

03

Which brands do Greenville, South Carolina fans like most?

Greenville, South Carolina fans show strongest brand affinity for Nonprofit organization (1.55×), Pharmacy (1.64×), and Discount Tire (1.85×) over the country average.

04

Where do Greenville, South Carolina fans live in United States?

Greenville, South Carolina fans in United States are most concentrated in South Carolina (reach ~400K), Florida (reach ~300K), and North Carolina (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Greenville, South Carolina fans also like?

Beyond Greenville, South Carolina itself, the audience over-indexes on Pharmacy (1.64×), Discount Tire (1.85×), Atlanta Braves (2.25×), and Charitable organization (1.67×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Greenville, South Carolina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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