Rascasse Audience Intelligence

Hamilton County, Ohio Audience in United States

A data profile of the people who buy, follow and care about Hamilton County, Ohio in United States — modelled from more than twelve digital signal sources. Hamilton County, Ohio has an estimated audience of 816,688 people in United States.

#2534among POI in United States#2053in Travel & Leisure

The average Hamilton County, Ohio fan in United States is 41.0 years old, more female, and lives primarily in Ohio.

The audience is concentrated in Ohio, California, Kentucky.

Top brand affinities include Cincinnati Reds, Cincinnati Bengals, Zoo, with strongest over-indexing on Cincinnati Reds (25.46× the country average).

Demographically, the Hamilton County, Ohio audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hamilton County, Ohio fan in United States is more female, around 41.0 years old, with strong Career Orientation tendencies and a notable affinity for Cincinnati Reds.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hamilton County, Ohio profile in United States.

Audience size
817K
in United States
Gender
62.8%♀
37.2% male
Age
41.0
average years
Country rank
#27110
POI in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hamilton County, Ohio fans

62.8% are female, 37.2% are male, average age 41.0.

Fig. 02

Gender split

62.8%
Female
37.2%
Male
Demographic split for Hamilton County, Ohio audience in United States
MetricValue
Female62.8%
Male37.2%
Average age41.0
Estimated audience size816,688
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Hamilton County, Ohio audience in United States
Age bracketShare%
16-1914%
20-2919%
30-3922%
40-4925%
50+20%
Fig. 04

Worldwide distribution

99.9%

of the worldwide Hamilton County, Ohio audience comes from United States.

Worldwide audience distribution share by country for Hamilton County, Ohio
CountryShare
United States99.9%
Germany0.0%
Italy0.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hamilton County, Ohio audience in United States is strongest.

Fig. 05

Top regions by affinity

Hamilton County, Ohio fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~300K13.76×
02Kentucky~40K4.33×
03Indiana~40K2.46×
04West Virginia~5K1.28×
05Tennessee~20K1.10×
06Washington, District of Columbia~3K1.04×
07Vermont~1K1.02×
08South Dakota~2K1.00×
09Montana~2K0.98×
10Alaska~2K0.98×
11North Dakota~2K0.98×
12Rhode Island~2K0.96×
13Delaware~2K0.96×
14Hawaii~3K0.95×
15New Hampshire~3K0.95×
16Maine~3K0.95×
17Michigan~20K0.94×
18Idaho~4K0.94×
19New Mexico~4K0.94×
20Nebraska~4K0.94×
21Mississippi~6K0.93×
22Arkansas~6K0.93×
23Iowa~6K0.92×
24Kansas~6K0.92×
25Oklahoma~8K0.91×
26Louisiana~10K0.90×
27Connecticut~7K0.90×
28Nevada~7K0.90×
29Utah~7K0.89×
30South Carolina~10K0.88×
31Alabama~10K0.88×
32Oregon~8K0.88×
33Illinois~20K0.85×
34Missouri~10K0.85×
35Wisconsin~10K0.85×
36Minnesota~10K0.84×
37Georgia~20K0.83×
38Pennsylvania~20K0.82×
39Virginia~20K0.82×
40Maryland~10K0.82×
41Colorado~10K0.82×
42Arizona~10K0.81×
43North Carolina~20K0.80×
44Washington~10K0.80×
45Massachusetts~10K0.80×
46New Jersey~20K0.77×
47Florida~40K0.74×
48New York~30K0.64×
49Texas~40K0.59×
50California~50K0.54×
Fig. 06

Affinity by region

Affinity by region — Hamilton County, Ohio, United States
0.54×1.00×13.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hamilton County, Ohio audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hamilton County, Ohio audience
#·InterestCategoryAffinity×
01Cincinnati RedsSports25.46×
02Columbus Blue JacketsSports10.19×
03Cincinnati BengalsSports6.01×
04Garden centreHome & Garden3.65×
05ZooKids & Family3.24×
06Cleveland GuardiansSports3.20×
07Employment websiteBusiness & Career2.59×
08Non-alcoholic beverageFood & Beverages2.30×
09Employment agencyBusiness & Career2.26×
10Rail transportTravel & Leisure2.12×
11Hardware storeHome & Garden2.04×
12Cleveland BrownsSports1.85×
13Career developmentBusiness & Career1.79×
14Charitable organizationPolitics & Society1.75×
15Nonprofit organizationPolitics & Society1.64×
16SupermarketShopping1.62×
17PersonalisationHome & Garden1.60×
18Britney SpearsMusic & Radio1.59×
19Online newspaperNews1.53×
20Life insuranceBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hamilton County, Ohio audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hamilton County, Ohio audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.87×
Community OrientationOPEN1.75×
DIY MentalityTHRILL1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hamilton County, Ohio audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.57×
SustainabilityBALANCE0.63×
Luxury OrientationPREMIUM0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hamilton County, Ohio have in United States?

Hamilton County, Ohio has an estimated audience of 816,688 people in United States, concentrated in Ohio and California.

02

What is the gender split and age of Hamilton County, Ohio fans?

62.8% of Hamilton County, Ohio fans are female, 37.2% are male, with an average age of 41.0 years.

03

Which brands do Hamilton County, Ohio fans like most?

Hamilton County, Ohio fans show strongest brand affinity for Cincinnati Reds (25.46×), Cincinnati Bengals (6.01×), and Zoo (3.24×) over the country average.

04

Where do Hamilton County, Ohio fans live in United States?

Hamilton County, Ohio fans in United States are most concentrated in Ohio (reach ~300K), California (reach ~50K), and Kentucky (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Hamilton County, Ohio fans also like?

Beyond Hamilton County, Ohio itself, the audience over-indexes on Cincinnati Bengals (6.01×), Zoo (3.24×), Columbus Blue Jackets (10.19×), and Nonprofit organization (1.64×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hamilton County, Ohio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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