Hamilton County, Ohio Audience in United States

Hamilton County, Ohio has an estimated audience of 816,688 people in United States. 62.8% are female, 37.2% are male, average age 41.0. Top regions: Ohio, Kentucky, Indiana. Top brand affinities: Cincinnati Reds, Cincinnati Bengals, Columbus Blue Jackets, Zoo, Cleveland Browns.

The average Hamilton County, Ohio fan in United States is 41.0 years old, more female, and lives primarily in Ohio. The audience is concentrated in Ohio, Kentucky, Indiana. Top brand affinities include Cincinnati Reds, Cincinnati Bengals, Columbus Blue Jackets, with strongest over-indexing on Cincinnati Reds (16.98× the country average). Demographically, the Hamilton County, Ohio audience skews more female with an average age of 41.0, and over-indexes on personality traits such as DIY Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 18 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Hamilton County, Ohio fans

Demographic split for Hamilton County, Ohio audience in United States
MetricValue
Female62.8%
Male37.2%
Average age41.0
Estimated audience size816,688

Audience persona

The typical Hamilton County, Ohio fan in United States is more female, around 41.0 years old, with strong DIY Mentality tendencies and a notable affinity for Cincinnati Reds.

Top regions in United States

Top regions ranked by reach for Hamilton County, Ohio in United States
RegionReachAffinity
Ohio380,63215.13×
Kentucky51,6915.05×
Indiana42,9002.88×
Florida35,7970.65×
Texas27,3690.39×
Illinois22,9850.84×
California22,4700.25×
Pennsylvania19,9880.73×
Michigan19,5380.91×
New York19,4300.43×
Georgia18,8360.75×
Tennessee17,7921.09×
North Carolina16,2430.66×
Virginia13,4470.68×
West Virginia8,6192.27×
Missouri7,5880.58×
South Carolina7,5140.61×
Colorado6,7930.53×
Maryland6,5820.47×
Arizona6,2380.37×
New Jersey5,9200.29×
Washington5,8970.36×
Massachusetts5,7280.36×
Wisconsin5,5360.45×
Alabama5,0170.44×
Minnesota4,9460.42×
Iowa3,6570.54×
Oregon3,1840.34×
Washington, District of Columbia2,8611.17×
Louisiana2,8450.27×
Oklahoma2,7800.31×
Utah2,7290.37×
Kansas2,6970.42×
Connecticut2,2400.27×
Mississippi2,1890.33×
Nevada2,1130.27×
Arkansas2,0940.31×
Idaho1,7970.44×
Nebraska1,6830.41×
Alaska1,6650.95×
Maine1,5480.53×
Hawaii1,4720.42×
Montana1,4510.64×
Rhode Island1,4380.55×
South Dakota1,4320.76×
North Dakota1,3950.83×
New Hampshire1,3750.43×
Wyoming1,3501.11×
New Mexico1,3390.33×
Vermont1,3050.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hamilton County, Ohio audience
BrandAffinityCategory
Cincinnati Reds16.98×Sports
Cincinnati Bengals8.39×Sports
Columbus Blue Jackets7.62×Sports
Zoo2.14×Kids & Family
Cleveland Browns2.26×Sports
Cleveland Guardians2.29×Sports
Indiana Pacers2.17×Sports
Garden centre2.25×Home & Garden
Employment website1.55×Business & Career
Liquor store1.77×Food & Beverages
Hyundai Santa Fe1.65×Cars & Mobility
Ford EcoSport1.78×Cars & Mobility
Foo Fighters1.5×Music & Radio
Franklin Graham1.57×Politics & Society
Ford Edge1.6×Cars & Mobility
Major League Baseball draft2.46×Sports
Wellington boot1.54×Fashion & Accessoires
Cagliari Calcio1.69×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hamilton County, Ohio audience
TraitClusterScore
DIY MentalityTHRILL1.17
Family OrientationCONSERVATISM1.13
Price SensitivityPREMIUM1.13
Career OrientationPOWER1.08
Community OrientationOPEN1.06
IndividualismJOY1.03

Worldwide distribution

Worldwide audience distribution share by country for Hamilton County, Ohio
CountryShare
United States99.9%
Germany0.0%
Italy0.0%

See Hamilton County, Ohio audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Hamilton County, Ohio have in United States?

Hamilton County, Ohio has an estimated audience of 816,688 people in United States, concentrated in Ohio and Kentucky.

What is the gender split and age of Hamilton County, Ohio fans?

62.8% of Hamilton County, Ohio fans are female, 37.2% are male, with an average age of 41.0 years.

Which brands do Hamilton County, Ohio fans like most?

Hamilton County, Ohio fans show strongest brand affinity for Cincinnati Reds (16.98×), Cincinnati Bengals (8.39×), and Columbus Blue Jackets (7.62×) over the country average.

Where do Hamilton County, Ohio fans live in United States?

Hamilton County, Ohio fans in United States are most concentrated in Ohio (reach 380,632), Kentucky (reach 51,691), and Indiana (reach 42,900). These three regions account for the largest share of the active audience.

What other brands do Hamilton County, Ohio fans also like?

Beyond Hamilton County, Ohio itself, the audience over-indexes on Cincinnati Bengals (8.39×), Columbus Blue Jackets (7.62×), Zoo (2.14×), and Cleveland Browns (2.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hamilton County, Ohio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.