Hanukkah Audience in United States

Hanukkah logo

Hanukkah has an estimated audience of 5,501,472 people in United States. 71.2% are female, 28.8% are male, average age 33.3. Top regions: California, New York, Florida. Top brand affinities: Nationality, Pillow, Jingoism, Mothercare, Layne Staley.

The average Hanukkah fan in United States is 33.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Nationality, Pillow, Jingoism, with strongest over-indexing on Nationality (1.97× the country average). Demographically, the Hanukkah audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Event

Demographics of Hanukkah fans

Demographic split for Hanukkah audience in United States
MetricValue
Female71.2%
Male28.8%
Average age33.3
Estimated audience size5,501,472

Audience persona

The typical Hanukkah fan in United States is more female, around 33.3 years old, with strong Family Orientation tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Hanukkah in United States
RegionReachAffinity
California692,6691.14×
New York506,2311.65×
Florida488,7281.31×
Texas419,0280.89×
Pennsylvania235,9021.27×
New Jersey221,5671.58×
Illinois196,0581.07×
Georgia176,8311.04×
North Carolina175,9631.06×
Massachusetts175,7851.62×
Ohio173,6041.02×
Virginia158,4181.18×
Michigan141,5330.98×
Washington124,4771.13×
Maryland123,4111.3×
Arizona110,9390.99×
Colorado98,0981.13×
Tennessee92,7610.84×
Indiana86,6770.86×
Connecticut84,2401.53×
Missouri83,4270.94×
Minnesota81,0591.03×
Wisconsin74,9360.91×
South Carolina72,6750.88×
Oregon72,0761.14×
Kentucky53,8420.78×
Alabama53,4280.7×
Nevada49,9290.94×
Louisiana47,6200.67×
Oklahoma45,6010.75×
Utah40,4510.82×
Kansas38,2110.88×
Iowa35,7190.79×
Arkansas31,2720.69×
New Hampshire26,1631.21×
Washington, District of Columbia25,0821.52×
Mississippi24,9500.55×
Maine24,9421.27×
New Mexico22,9690.83×
Nebraska22,3290.81×
Idaho21,2760.77×
Rhode Island20,3971.16×
Hawaii20,2400.86×
West Virginia18,6170.73×
Delaware15,2651.01×
Vermont13,2441.37×
Montana12,6990.83×
Alaska9,4430.8×
South Dakota7,1340.56×
North Dakota6,2710.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hanukkah audience
BrandAffinityCategory
Nationality1.97×Politics & Society
Pillow1.83×Home & Garden
Jingoism1.78×Politics & Society
Mothercare2.52×Kids & Family
Layne Staley3.51×Music & Radio
JC Whitney8.53×Shopping
Nurse education1.55×Kids & Family
Janitor2.45×Home & Garden
Cachorro2.02×Pets & Animals
Erie County, New York3.23×Travel & Leisure
Brunello Cucinelli2.24×Fashion & Accessoires
Colorado River1.79×Travel & Leisure
Barclays Center3.42×Sports
Artistic inspiration1.56×Arts & Culture
WKRN-TV1.75×Movies & TV
Software widget3.93×Technology & Electronics
Picnic1.82×Kids & Family
life is good1.68×Music & Radio
English literature1.72×Literature
Isometric exercise2.18×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hanukkah audience
TraitClusterScore
Family OrientationCONSERVATISM2.11
IndulgenceJOY1.69
PatriotismCONSERVATISM1.66
SpiritualityBALANCE1.6
SustainabilityBALANCE1.57
TravellingTHRILL1.53

Worldwide distribution

Worldwide audience distribution share by country for Hanukkah
CountryShare
United States51.1%
Israel11.4%
United Kingdom6.9%

See Hanukkah audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Hanukkah have in United States?

Hanukkah has an estimated audience of 5,501,472 people in United States, concentrated in California and New York.

What is the gender split and age of Hanukkah fans?

71.2% of Hanukkah fans are female, 28.8% are male, with an average age of 33.3 years.

Which brands do Hanukkah fans like most?

Hanukkah fans show strongest brand affinity for Nationality (1.97×), Pillow (1.83×), and Jingoism (1.78×) over the country average.

Where do Hanukkah fans live in United States?

Hanukkah fans in United States are most concentrated in California (reach 692,669), New York (reach 506,231), and Florida (reach 488,728). These three regions account for the largest share of the active audience.

What other brands do Hanukkah fans also like?

Beyond Hanukkah itself, the audience over-indexes on Pillow (1.83×), Jingoism (1.78×), Mothercare (2.52×), and Layne Staley (3.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hanukkah. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.