Rascasse Audience Intelligence

Hyderabad Audience in United States

A data profile of the people who buy, follow and care about Hyderabad in United States — modelled from more than twelve digital signal sources. Hyderabad has an estimated audience of 679,162 people in United States.

#390among City in United States#2984among POI in United States#2369in Travel & Leisure

The average Hyderabad fan in United States is 33.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Air Canada, Whataburger, Emirates, with strongest over-indexing on Air Canada (14.47× the country average).

Demographically, the Hyderabad audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as Travelling, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hyderabad fan in United States is balanced, around 33.2 years old, with strong Travelling tendencies and a notable affinity for Air Canada.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hyderabad profile in United States.

Audience size
679K
in United States
Gender
46.8%♀
53.2% male
Age
33.2
average years
Country rank
#30473
POI in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hyderabad fans

46.8% are female, 53.2% are male, average age 33.2.

Fig. 02

Gender split

46.8%
Female
53.2%
Male
Demographic split for Hyderabad audience in United States
MetricValue
Female46.8%
Male53.2%
Average age33.2
Estimated audience size679,162
Fig. 03

Age distribution

Ø 33.2
average years
Age distribution of the Hyderabad audience in United States
Age bracketShare%
16-1929%
20-2930%
30-3919%
40-4913%
50+9%
Fig. 04

Worldwide distribution

6.3%

of the worldwide Hyderabad audience comes from United States.

Worldwide audience distribution share by country for Hyderabad
CountryShare
India53.8%
Saudi Arabia9.0%
United States6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hyderabad audience in United States is strongest.

Fig. 05

Top regions by affinity

Hyderabad fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~30K1.99×
02Washington, District of Columbia~4K1.98×
03New Jersey~30K1.92×
04Virginia~30K1.92×
05Washington~30K1.90×
06Illinois~40K1.75×
07Minnesota~20K1.75×
08Texas~90K1.54×
09California~100K1.53×
10New York~50K1.42×
11North Carolina~30K1.33×
12Maryland~10K1.27×
13Georgia~30K1.26×
14Florida~50K1.18×
15Connecticut~8K1.18×
16Pennsylvania~30K1.10×
17Oregon~9K1.10×
18Colorado~10K1.08×
19Delaware~2K1.06×
20Arizona~10K1.05×
21Michigan~20K1.01×
22New Hampshire~3K1.00×
23Iowa~6K0.99×
24Indiana~10K0.96×
25Kansas~5K0.95×
26Missouri~10K0.91×
27Rhode Island~2K0.90×
28Ohio~20K0.86×
29Tennessee~10K0.84×
30Wisconsin~8K0.81×
31Nebraska~3K0.79×
32Vermont<1K0.79×
33Utah~5K0.76×
34Arkansas~4K0.76×
35South Carolina~8K0.74×
36New Mexico~2K0.73×
37Kentucky~6K0.71×
38Alaska~1K0.71×
39Idaho~2K0.67×
40Maine~2K0.67×
41South Dakota~1K0.67×
42Nevada~4K0.66×
43Alabama~6K0.65×
44North Dakota<1K0.64×
45Oklahoma~5K0.62×
46Montana~1K0.62×
47Hawaii~2K0.61×
48Louisiana~5K0.59×
49West Virginia~2K0.55×
50Mississippi~3K0.50×
Fig. 06

Affinity by region

Affinity by region — Hyderabad, United States
0.50×1.00×1.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hyderabad audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hyderabad audience
#·InterestCategoryAffinity×
01Toulouse FCSports25.60×
02Air CanadaTravel & Leisure14.47×
03EmiratesTravel & Leisure10.71×
04Malaysia AirlinesTravel & Leisure6.05×
05WhataburgerFood & Beverages4.72×
06Cleveland GuardiansSports4.39×
07Amazon Web ServicesTechnology & Electronics3.84×
08Atlético MadridSports3.52×
09Colorado RockiesSports3.25×
10Paris Saint-GermainSports2.92×
11Toronto Blue JaysSports2.61×
12CricketSports2.56×
13Street foodFood & Beverages2.36×
14FanaticsFashion & Accessoires2.23×
15Detroit TigersSports2.15×
16Career developmentBusiness & Career2.00×
17Manchester United F.C.Sports1.97×
18Non-alcoholic beverageFood & Beverages1.78×
19Milwaukee BrewersSports1.74×
20Online newspaperNews1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hyderabad audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hyderabad audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.89×
Career OrientationPOWER1.67×
Quality AwarenessPREMIUM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hyderabad audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.52×
DIY MentalityTHRILL0.72×
MindfulnessBALANCE0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hyderabad have in United States?

Hyderabad has an estimated audience of 679,162 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hyderabad fans?

46.8% of Hyderabad fans are female, 53.2% are male, with an average age of 33.2 years.

03

Which brands do Hyderabad fans like most?

Hyderabad fans show strongest brand affinity for Air Canada (14.47×), Whataburger (4.72×), and Emirates (10.71×) over the country average.

04

Where do Hyderabad fans live in United States?

Hyderabad fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Hyderabad fans also like?

Beyond Hyderabad itself, the audience over-indexes on Whataburger (4.72×), Emirates (10.71×), Cleveland Guardians (4.39×), and Toulouse FC (25.6×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hyderabad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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