Icon (magazine) Audience in United States

Icon (magazine) logo

Icon (magazine) has an estimated audience of 968,974 people in United States. 62.6% are female, 37.4% are male, average age 35.8. Top regions: California, Texas, Iowa. Top brand affinities: Graham Coxon, Gumbal, Hongik University, Environmental impact of meat production, Haute Hippie.

The average Icon (magazine) fan in United States is 35.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Iowa. Top brand affinities include Graham Coxon, Gumbal, Hongik University, with strongest over-indexing on Graham Coxon (10.93× the country average). Demographically, the Icon (magazine) audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Urban Lifestyle, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Website / Newspaper / Magazine

Demographics of Icon (magazine) fans

Demographic split for Icon (magazine) audience in United States
MetricValue
Female62.6%
Male37.4%
Average age35.8
Estimated audience size968,974

Audience persona

The typical Icon (magazine) fan in United States is more female, around 35.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Graham Coxon.

Top regions in United States

Top regions ranked by reach for Icon (magazine) in United States
RegionReachAffinity
California107,1201.01×
Texas80,4450.97×
Iowa69,8338.75×
Florida55,3700.84×
New York46,2860.85×
Colorado35,1772.3×
Illinois28,0820.87×
Pennsylvania22,6280.69×
Georgia22,2710.75×
North Carolina21,6770.74×
Virginia21,2690.9×
Arizona20,7311.05×
Massachusetts20,3141.06×
Ohio18,5750.62×
New Jersey17,7100.72×
Washington16,3120.84×
Wisconsin15,8421.09×
Michigan15,7510.62×
Tennessee15,4120.79×
Oklahoma12,7301.18×
Alabama11,7920.87×
Maryland11,6810.7×
Missouri11,4630.73×
Indiana10,9580.62×
Utah10,6601.23×
Minnesota9,1570.66×
New Mexico9,1031.87×
Oregon9,0170.81×
South Carolina8,6050.59×
Louisiana7,2910.58×
Kentucky7,1940.59×
Connecticut6,9670.72×
Nevada5,8970.63×
Kansas5,8430.77×
Idaho5,7611.19×
Arkansas5,2780.66×
Mississippi5,1130.64×
Nebraska3,9730.82×
Montana3,7431.39×
Washington, District of Columbia2,8820.99×
Hawaii2,5600.61×
West Virginia2,3400.52×
New Hampshire2,2410.59×
South Dakota1,9760.88×
Rhode Island1,9160.62×
Maine1,8780.54×
Wyoming1,6461.15×
Delaware1,4860.56×
North Dakota1,3320.67×
Alaska1,2980.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Icon (magazine) audience
BrandAffinityCategory
Graham Coxon10.93×Music & Radio
Gumbal1.65×Cars & Mobility
Hongik University1.82×Business & Career
Environmental impact of meat production4.06×Politics & Society
Haute Hippie3.67×Fashion & Accessoires
Gina Raimondo1.79×Politics & Society
Goal.com1.99×Sports
Hatboro, Pennsylvania2.15×Travel & Leisure
Cleavage enhancement3.41×Fashion & Accessoires
Enesco2.05×Shopping
GE Wind Energy2.21×Home & Garden
Faith Tap1.68×
Health at Every Size1.55×Health
Michel Hazanavicius2.64×Movies & TV
Point Éphémère1.56×Music & Radio
Xàtiva2.14×Travel & Leisure
Fairview, Calgary1.67×Travel & Leisure
Glasgow Warriors1.65×Sports
Enrique Díaz2.3×Movies & TV
Reykjavík University1.96×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Icon (magazine) audience
TraitClusterScore
Urban LifestyleOPEN3.16
TraditionCONSERVATISM1.56
MindfulnessBALANCE1.02
Pet OwnershipJOY0.86
Sports ActivityPOWER0.68

Worldwide distribution

Worldwide audience distribution share by country for Icon (magazine)
CountryShare
Brazil19.9%
India11.2%
Germany10.8%

See Icon (magazine) audiences in other countries

More Arts & Culture audiences in United States

Frequently asked questions

How many fans does Icon (magazine) have in United States?

Icon (magazine) has an estimated audience of 968,974 people in United States, concentrated in California and Texas.

What is the gender split and age of Icon (magazine) fans?

62.6% of Icon (magazine) fans are female, 37.4% are male, with an average age of 35.8 years.

Which brands do Icon (magazine) fans like most?

Icon (magazine) fans show strongest brand affinity for Graham Coxon (10.93×), Gumbal (1.65×), and Hongik University (1.82×) over the country average.

Where do Icon (magazine) fans live in United States?

Icon (magazine) fans in United States are most concentrated in California (reach 107,120), Texas (reach 80,445), and Iowa (reach 69,833). These three regions account for the largest share of the active audience.

What other brands do Icon (magazine) fans also like?

Beyond Icon (magazine) itself, the audience over-indexes on Gumbal (1.65×), Hongik University (1.82×), Environmental impact of meat production (4.06×), and Haute Hippie (3.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Icon (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.