Rascasse Audience Intelligence

Icon (magazine) Audience in United States

A data profile of the people who buy, follow and care about Icon (magazine) in United States — modelled from more than twelve digital signal sources. Icon (magazine) has an estimated audience of 961,685 people in United States.

#753among Website / Newspaper / Magazine in United States#244in Arts & Culture

The average Icon (magazine) fan in United States is 35.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Iowa.

Top brand affinities include Art dealer, Unique Gifts, Exhibition, with strongest over-indexing on Art dealer (14.38× the country average).

Demographically, the Icon (magazine) audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Urban Lifestyle, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Icon (magazine) fan in United States is more female, around 35.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Art dealer.

Category: Arts & Culture · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Icon (magazine) profile in United States.

Audience size
962K
in United States
Gender
62.6%♀
37.4% male
Age
35.8
average years
Country rank
#24308
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Icon (magazine)

62.6% are female, 37.4% are male, average age 35.8.

Fig. 02

Gender split

62.6%
Female
37.4%
Male
Demographic split for Icon (magazine) audience in United States
MetricValue
Female62.6%
Male37.4%
Average age35.8
Estimated audience size961,685
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Icon (magazine) audience in United States
Age bracketShare%
16-1938%
20-2912%
30-3913%
40-4917%
50+20%
Fig. 04

Worldwide distribution

8.5%

of the worldwide Icon (magazine) audience comes from United States.

Worldwide audience distribution share by country for Icon (magazine)
CountryShare
Brazil15.3%
India12.5%
Germany10.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Icon (magazine) audience in United States is strongest.

Fig. 05

Top regions by affinity

Icon (magazine) fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~70K8.59×
02Colorado~30K2.29×
03New Mexico~9K1.89×
04Montana~4K1.40×
05Oklahoma~10K1.22×
06Utah~10K1.20×
07Idaho~6K1.20×
08Wyoming~2K1.19×
09Wisconsin~20K1.11×
10Massachusetts~20K1.04×
11Arizona~20K1.03×
12Washington, District of Columbia~3K0.98×
13California~100K0.97×
14Texas~80K0.95×
15South Dakota~2K0.94×
16Alabama~10K0.89×
17Virginia~20K0.86×
18Nebraska~4K0.85×
19Florida~50K0.84×
20Illinois~30K0.84×
21New York~40K0.83×
22Washington~20K0.81×
23Kansas~6K0.80×
24Tennessee~20K0.78×
25Oregon~9K0.78×
26Georgia~20K0.74×
27North Dakota~1K0.74×
28Missouri~10K0.73×
29North Carolina~20K0.72×
30Connecticut~7K0.72×
31New Jersey~20K0.71×
32Alaska~1K0.71×
33Maryland~10K0.70×
34Arkansas~5K0.69×
35Pennsylvania~20K0.68×
36Mississippi~5K0.67×
37Minnesota~9K0.66×
38New Hampshire~2K0.65×
39Rhode Island~2K0.65×
40Hawaii~3K0.64×
41Louisiana~8K0.63×
42Kentucky~8K0.63×
43Nevada~6K0.63×
44Michigan~20K0.62×
45Indiana~10K0.62×
46Ohio~20K0.61×
47Delaware~2K0.61×
48South Carolina~9K0.60×
49West Virginia~3K0.58×
50Maine~2K0.57×
Fig. 06

Affinity by region

Affinity by region — Icon (magazine), United States
0.57×1.00×8.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Icon (magazine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Icon (magazine) audience
#·InterestCategoryAffinity×
01Art dealerArts & Culture14.38×
02Wire transferTechnology & Electronics10.48×
03ExhibitionArts & Culture7.20×
04Unique GiftsShopping5.74×
05Sherwin-WilliamsBusiness & Career4.32×
06Plastic artsArts & Culture4.14×
07Kirkland'sHome & Garden3.83×
08Street artArts & Culture3.68×
09SafariTravel & Leisure3.63×
10Young-adult fictionLiterature3.45×
11BirdwatchingPets & Animals3.30×
12OverstockFashion & Accessoires3.24×
13MinimalismHome & Garden2.72×
14Digital cameraTechnology & Electronics2.56×
15Psychological thrillerLiterature2.40×
16RedfinHome & Garden2.34×
17MenardsHome & Garden2.09×
18Dillard'sFashion & Accessoires2.05×
19J. C. PenneyShopping1.69×
20Decorative artsArts & Culture1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Icon (magazine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Icon (magazine) audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN3.68×
TraditionCONSERVATISM1.55×
MindfulnessBALANCE1.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Icon (magazine) audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.56×
Pet OwnershipJOY0.62×
MindfulnessBALANCE1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Icon (magazine) have in United States?

Icon (magazine) has an estimated audience of 961,685 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Icon (magazine) fans?

62.6% of Icon (magazine) fans are female, 37.4% are male, with an average age of 35.8 years.

03

Which brands do Icon (magazine) fans like most?

Icon (magazine) fans show strongest brand affinity for Art dealer (14.38×), Unique Gifts (5.74×), and Exhibition (7.2×) over the country average.

04

Where do Icon (magazine) fans live in United States?

Icon (magazine) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Iowa (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Icon (magazine) fans also like?

Beyond Icon (magazine) itself, the audience over-indexes on Unique Gifts (5.74×), Exhibition (7.2×), Plastic arts (4.14×), and Sherwin-Williams (4.32×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in United States

See Icon (magazine) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Icon (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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