Indoor games and sports Audience in United States

Indoor games and sports logo

Indoor games and sports has an estimated audience of 318,895 people in United States. 33.9% are female, 66.1% are male, average age 36.2. Top regions: California, New York, Texas. Top brand affinities: Keene, New Hampshire, Elsword, Grinch, Urban Outfitters, Governor of Michigan.

The average Indoor games and sports fan in United States is 36.2 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Keene, New Hampshire, Elsword, Grinch, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Indoor games and sports audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 47 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Indoor games and sports fans

Demographic split for Indoor games and sports audience in United States
MetricValue
Female33.9%
Male66.1%
Average age36.2
Estimated audience size318,895

Audience persona

The typical Indoor games and sports fan in United States is more male, around 36.2 years old, with strong Risk Appetite tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Indoor games and sports in United States
RegionReachAffinity
California8,4870.24×
New York7,6270.43×
Texas7,4300.27×
North Carolina5,3170.55×
Florida5,0550.23×
Ohio4,8720.5×
Pennsylvania4,4240.41×
Illinois4,3380.41×
Michigan4,2170.51×
Oklahoma4,1681.18×
Massachusetts3,7090.59×
Mississippi3,5981.37×
South Carolina3,2860.68×
Louisiana3,1990.78×
Arkansas3,1971.22×
Missouri3,1010.6×
Virginia3,0900.4×
Kentucky3,0770.77×
Tennessee3,0740.48×
New Jersey3,0670.38×
Alabama2,9780.67×
West Virginia2,9712×
Georgia2,9530.3×
Wisconsin2,9360.61×
Iowa2,8221.07×
Indiana2,7450.47×
Kansas2,7441.09×
Idaho2,7431.72×
Oregon2,7370.75×
Maryland2,6900.49×
Arizona2,6260.4×
Minnesota2,6230.57×
Hawaii2,6211.91×
Connecticut2,5930.81×
Montana2,5842.92×
South Dakota2,5513.46×
Washington2,5350.4×
New Hampshire2,4481.95×
Nebraska2,3971.5×
New Mexico2,3841.49×
Nevada2,3770.77×
Rhode Island2,3642.33×
Maine2,3622.07×
Utah2,3320.82×
Colorado2,1660.43×
Delaware2,1172.41×
Washington, District of Columbia1,5281.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Indoor games and sports audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Elsword17.58×Games
Grinch3.93×Movies & TV
Urban Outfitters1.66×Shopping
Governor of Michigan6.25×Politics & Society
Israel1.63×Travel & Leisure
Captain America (1990 film)3.26×Movies & TV
Goop3.85×Internet & Social Media
Wok4.58×Food & Beverages
MK2.88×Music & Radio
Unique Gifts1.62×Shopping
Vocal harmony3.07×Music & Radio
Hipster5.91×Politics & Society
Birthday Gifts1.91×Kids & Family
Regional styles of Mexican music1.66×Music & Radio
Home staging2.97×Home & Garden
WESH2.61×Movies & TV
Historic site2.27×Arts & Culture
Grace Slick4.47×Music & Radio
JDSU1.52×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Indoor games and sports audience
TraitClusterScore
Risk AppetiteTHRILL1.79
PatriotismCONSERVATISM1.45
ExtroversionTHRILL1.33
TravellingTHRILL1.31
Quality AwarenessPREMIUM1.25
Need for SecurityCONSERVATISM1.23

Worldwide distribution

Worldwide audience distribution share by country for Indoor games and sports
CountryShare
United States34.6%
Indonesia10.4%
Germany7.8%

See Indoor games and sports audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Indoor games and sports have in United States?

Indoor games and sports has an estimated audience of 318,895 people in United States, concentrated in California and New York.

What is the gender split and age of Indoor games and sports fans?

33.9% of Indoor games and sports fans are female, 66.1% are male, with an average age of 36.2 years.

Which brands do Indoor games and sports fans like most?

Indoor games and sports fans show strongest brand affinity for Keene, New Hampshire (675×), Elsword (17.58×), and Grinch (3.93×) over the country average.

Where do Indoor games and sports fans live in United States?

Indoor games and sports fans in United States are most concentrated in California (reach 8,487), New York (reach 7,627), and Texas (reach 7,430). These three regions account for the largest share of the active audience.

What other brands do Indoor games and sports fans also like?

Beyond Indoor games and sports itself, the audience over-indexes on Elsword (17.58×), Grinch (3.93×), Urban Outfitters (1.66×), and Governor of Michigan (6.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Indoor games and sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.