Rascasse Audience Intelligence

Indoor games and sports Audience in United States

A data profile of the people who buy, follow and care about Indoor games and sports in United States — modelled from more than twelve digital signal sources. Indoor games and sports has an estimated audience of 318,895 people in United States.

#315among Sport in United States#13212among Topic in United States#4706in Sports

The average Indoor games and sports fan in United States is 36.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Snooker, Donald Trump, Solar energy, with strongest over-indexing on Snooker (108.79× the country average).

Demographically, the Indoor games and sports audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Indoor games and sports fan in United States is more male, around 36.2 years old, with strong Patriotism tendencies and a notable affinity for Snooker.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Indoor games and sports profile in United States.

Audience size
319K
in United States
Gender
33.9%♀
66.1% male
Age
36.2
average years
Country rank
#46844
Topic in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Indoor games and sports fans

33.9% are female, 66.1% are male, average age 36.2.

Fig. 02

Gender split

33.9%
Female
66.1%
Male
Demographic split for Indoor games and sports audience in United States
MetricValue
Female33.9%
Male66.1%
Average age36.2
Estimated audience size318,895
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Indoor games and sports audience in United States
Age bracketShare%
16-1927%
20-2920%
30-3920%
40-4920%
50+13%
Fig. 04

Worldwide distribution

34.6%

of the worldwide Indoor games and sports audience comes from United States.

Worldwide audience distribution share by country for Indoor games and sports
CountryShare
United States34.6%
Indonesia10.4%
Germany7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Indoor games and sports audience in United States is strongest.

Fig. 05

Top regions by affinity

Indoor games and sports fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~3K1.10×
02Maine~1K1.09×
03Alaska<1K1.09×
04Hawaii~1K1.07×
05South Dakota<1K1.06×
06Mississippi~3K1.05×
07Rhode Island~1K1.05×
08Vermont<1K1.05×
09Idaho~2K1.04×
10Arkansas~3K1.03×
11Kansas~3K1.03×
12New Hampshire~1K1.03×
13Montana<1K1.02×
14Louisiana~4K1.01×
15Connecticut~3K1.01×
16Nebraska~2K1.01×
17Wisconsin~5K1.00×
18West Virginia~1K1.00×
19Washington, District of Columbia<1K1.00×
20North Dakota<1K1.00×
21Missouri~5K0.99×
22Minnesota~5K0.99×
23Oklahoma~3K0.99×
24Utah~3K0.99×
25New Mexico~2K0.99×
26Delaware<1K0.99×
27Indiana~6K0.98×
28Alabama~4K0.98×
29Kentucky~4K0.98×
30Oregon~4K0.98×
31Nevada~3K0.98×
32Tennessee~6K0.97×
33South Carolina~5K0.97×
34Massachusetts~6K0.96×
35Maryland~5K0.96×
36Colorado~5K0.96×
37Michigan~8K0.95×
38New Jersey~8K0.95×
39Arizona~6K0.95×
40Washington~6K0.95×
41Ohio~9K0.94×
42Virginia~7K0.94×
43Pennsylvania~10K0.93×
44Georgia~9K0.93×
45North Carolina~9K0.93×
46Illinois~10K0.92×
47Florida~20K0.89×
48New York~20K0.88×
49Texas~20K0.85×
50California~30K0.83×
Fig. 06

Affinity by region

Affinity by region — Indoor games and sports, United States
0.83×1.00×1.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Indoor games and sports audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Indoor games and sports audience
#·InterestCategoryAffinity×
01SnookerSports108.79×
02Berlin WallTravel & Leisure7.47×
03James FrancoMovies & TV7.42×
04The WireMovies & TV6.40×
05Ronda RouseySports5.05×
06Air pollutionHealth3.64×
07Weather forecastingHome & Garden3.44×
08Discount TireShopping3.37×
09Solar energyHome & Garden3.35×
10PubFood & Beverages3.17×
11Rail transportTravel & Leisure3.13×
12Masters TournamentSports3.03×
13Britney SpearsMusic & Radio2.64×
14FedExBusiness & Career2.50×
15United Parcel ServiceBusiness & Career2.06×
16RadioTechnology & Electronics2.03×
17GrillingFood & Beverages1.90×
18Donald TrumpPolitics & Society1.70×
19BarbecueFood & Beverages1.68×
20EBayShopping1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Indoor games and sports audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Indoor games and sports audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.85×
Risk AppetiteTHRILL1.65×
Need for SecurityCONSERVATISM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Indoor games and sports audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.42×
Design AffinityPREMIUM0.59×
CreativityOPEN0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Indoor games and sports have in United States?

Indoor games and sports has an estimated audience of 318,895 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Indoor games and sports fans?

33.9% of Indoor games and sports fans are female, 66.1% are male, with an average age of 36.2 years.

03

Which brands do Indoor games and sports fans like most?

Indoor games and sports fans show strongest brand affinity for Snooker (108.79×), Donald Trump (1.7×), and Solar energy (3.35×) over the country average.

04

Where do Indoor games and sports fans live in United States?

Indoor games and sports fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Indoor games and sports fans also like?

Beyond Indoor games and sports itself, the audience over-indexes on Donald Trump (1.7×), Solar energy (3.35×), James Franco (7.42×), and Discount Tire (3.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Indoor games and sports audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Indoor games and sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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